media kit - assets-us-01.kc-usercontent.com · by Dan Beleiu. editorial Anna Cleveland by Laura...

media kit

Bringing the fashion bible to the Czech and Slovak markets is both a dream come true and a challenge. When we started putting the first issue together back in spring 2018, we asked ourselves a several questions:

Is writing about freedom Vogue enough?Is Olga Havlová Vogue enough?Is putting a second-hand coat on the first cover, in the timesof excess and overproduction of luxury goods a strong enough fashion statement?On the other hand, what is and what is not Vogue?VOGUE is not just a magazine about fashion and lipsticks what people often think.Vogue is not a trendsetter.Vogue is a social indicator of style, trends and art movements. Vogue is a trend-maker.Vogue reflects current movements and puts fashion into their context.We believe that the Czech and Slovak Republics deserve their own. We do not want to copy or imitate anyone. We wantedto follow up on the tradition of photography and typographyof the thirties, looking for our own aesthetics compatible not only with our history, but also with what is going on in contemporary fashion and culture. That is why Vogue CS is different.It is ours. Czechoslovak. And thus universal.

Andrea BěhounkováEditor-in-chief

culture of fashion

historie

Vogue was founded in 1892 by Arthur Baldwin Turnure as a high-society journal.

Condé Montrose Nast, the founder of Condé Nast Publications, bought Vogue in 1909 and transformed

it into a women’s fashion magazine. It soon became known for its distinctive photographs

and high editorial quality.

In 1932, Vogue became the first magazine to print a colour photo on its cover.

In the 60s, the magazine redefined the look of female models, eschewing shapely figures to highlight thin, gender-neutral physiques.

In 1988, Anna Wintour became editor of Vogue and transformed its covers by emphasizing the woman’s body, rather than just her face,

as well as by featuring Hollywood actresses. Vogue has heavily influenced the development of the fashion industry and continues

to shape modern trends.

history

In 1932, Vogue became the first magazineto print a color photo on its cover.

In 1988, Anna Wintour became editor of Vogue and transformed its covers by not only showcasing the entire woman, rather than just her

face, but also by featuring Hollywood actresses. Vogue has always influenced the development of the fashion industry and continues to

shape modern trends.

giedre dukauskaite

new season no clothes?

universe

digital platforms

mobile, social media,

website

special projects

print

events

brand

Vogue is one of the most popular magazines in the world

Vogue CS has a clear target audience

Vogue CS has the same target audience as luxury brands in demographics

Vogue CS has the same brand personality as luxury brands

Vogue CS has highly attractiveSocial Grade A, B, socioeconomic demographics

Vogue CS brings to its audience hundreds of pages of original content

Vogue CS cooperates with the best creative teams and photographers in the industry

Vogue is the Fashion Bible.

achievements

Google Analytics & Facebook insights, September 2019. Perfect Crowd, April 2019

#1 fashion authority among magazines in CZ & SK

#1 on Instagram among fashion and lifestyle magazines in CZ and SK

14 issues & 35 covers from its launch in August 2018

Over 2.600.000 likes received May Vogue CS covers with Gigi Hadid

on Instagram globally

112.254social networks followers

covers

new season's cool cuts

Eva Herzigová by Pamela Hanson

Karen Elson by Michal Pudelka

Grace Hartzel by Dan Beleiu

Gigi Hadid by Helena Christensen

Pamela Andersonby Dan Beleiu

Giedre Dukauskaiteby Michal Pudelka

Helena Christensenby Pauline Suzor

Vogue CS is committed to the creation of original and striking covers. Since its launch, Vogue CS has continued to work with the best models and photographers in the industry.

who am i ?

Hanne Gaby by Dan Beleiu

editorial

Anna Cleveland by Laura Marie Cieplik Hanne Gaby by Dan Beleiu

Vogue CS is a true showcase of local and international talents, as the majority of the editorial content is produced by the Vogue CS team under the direction of Andrea Běhounková, Editor-in-Chief, and Jan

Králíček, Creative Director.

Hana Soukupová by Jan Saudek

V-2019-06-vogue--poppy_fields.indd 120-121 24.04.19 11:25

Meghan Collison by Vince Aung

Kirsten Owen by Michal Pudelka

editorial

Lara Stone by Rankin Marland by Cameron Postforoosh Karolína Kurková by Matthieu Delbreuve

Vogue CS was launched in the Czech and Slovak markets in August 2018 with the ambition to become

the most influential fashion magazine. This ambition was achieved and more is to come.

print

average monthly print run:

25,832

average number of copies sold: 18,123

number of subscribers:

4,439

Source: Verification Circulations of Vogue CS for the twelve months (September 2018 - August 2019) according to the Audit Bureau of Circulations, Czech republic - ABC CR

reader‘s portrait

Vogue readers are not only trend followers but also trendsetters.

average age 35 yearsmainly female

urban

university – educated

fashion loversluxury consumersluxury aspirants

social grade A, B

27% of our readers & 42% of our subscribers have income over 100.000 CZK in CZ

12% of our readers & 22% of our subscribers have income over 4000 EUR in SK

engaged readers: 86% of Vogue readers confirm they are being inspired

to buy products they see in Vogue CS

Source: Send Předplatné s.r.o., March 2019 Mediaprint & Kapa Pressegrosso, s.r.o., March 2019

Quantitative research by Perfect Crowd, April 2019

jednoduchý obsah sofistikováný obsah

vyšší příjem/vzdělání

VOGUE

nižší příjem/vzdělání

Cosmo-politan

Harper’sBazaar ELLE

MarieClaire

Marianne

JOY

Žena &a ŽivotSvět

Ženy

market positionning

basic content sophisticated content

higher income / education

VOGUE

lower income / education

Cosmo-politan

Harper’sBazaar ELLE

MarieClaire

Marianne

JOY

Žena &a ŽivotSvět

Ženy

market positionning

distribution

VOGUE CS has broader market access which we will continue to develop in 2019.

Central Bohemia12 %

South Bohemia4 %

West Bohemia6 %

\North Bohemia7 %

East Bohemia7 %

South Moravia9 %

North Moravia13 %

Prague34 %

Source: Send Předplatné s.r.o., March 2019Mediaprint & Kapa Pressegrosso, s.r.o., March 2019

Český statistický úřad, 2017

87 % Czech Republic & 13 % Slovakia

Brno7 %

retail sales & subscription in Prague

47 % of our retail sales

happen in the most expensive areas

in Prague

Vogue is reaching the highly attractive

Social Grade A socioeconomic demographic

34 % of our readers in Prague live in the most prestigious and

prosperous areas of Prague with the highest average income

Praha 1

Praha 2

Praha 6

Praha 7

Source: Send Předplatné s.r.o., March 2019Mediaprint & Kapa Pressegrosso, s.r.o., March 2019

Český statistický úřad, 2017

website

vogue.cz visitors are:

young and millenials

18-24 17 %

25-34 48 %

35-44 19 %

82 % female & 18 % male

64 % CZ, 8 % SK

average monthly unique users: 70,000

average monthly pageviews: 410,000

pageviews per session: 3,5

devices: 82 % mobile

Source: Google analyticsIn total for May - July 2019

44 154

68 100

Vogue CS social media fans/followers:

core audience millenials (18-34)

social media

Source: Social Bakers & Facebook Insights, September 2019

81 % female 19 % male

50 % followers are from CZ 17 % from SK

33 % other countries

interactions

VOGU

E CZ

Mari

e Cl

aire

CZ

interactions 17. srpna – 16. září

8,14 k

5 k

2,5 k

VOGU

E CZ

digital

jan 1, 2019 - apr 30, 2019

jan 1, 2019 - apr 30, 2019

inte

ract

ions

360 k

270 k

180 k

VOGU

E CZ

Cosm

opol

itan

ELLE

Mari

e Cl

aire

CZ

Harp

er’s

Baz

aar

90 k

inte

ract

ions

32 k

24 k

16 k

8 k

VOGU

E CZ

Cosm

opol

itan

ELLE

Harp

er’s

Baz

aar

Mari

e Cl

aire

CZ

0

0

Vogue LiveTiming: Spring 2020

Location: Luxury venue in PragueTheme: Translating sustainability into an opportunity

Guests: Approximately 100

Vogue CS presents a premium conference tailored to fashion professionals, clients and business partners. Its aim is to

acquaint the guests with the magazine and, above all, to discuss the current issues of the fashion industry. The speakers in 2019 were Suzy Menkes, Karina Dobrotvorskaya, Karolina Kurkova and Andrea Behounkova. Following the conference, guests will

enjoy a unique lunch experience.

Vogue x „Movie“ DinnerTiming: July 2020

Location: TBSGala dinner celebrating the restoration of films selected for

the Karlovy Vary International Film Festival 2020.

events

events

Vogue experience – VOGATiming: Summer 2020

Location: TBS – Prague, BratislavaHost: Juliet Murrell and VIPGuests: Approximately 150

Event based on a long-term cooperation with Juliet Murrell, founder of House of VOGA. Voga is a fitness concept inspired

by Madonna's song VOGUE. The event is dedicated to readers and subscribers of the magazine. After the VOGA lesson, guests are invited to a VOGUE Lounge with Voga-related drinks,

a DJ and a place to relax.

Vogue x Fashion Week PartyTiming: September 2020

Location: TBS

Party in a collaboration with Fashion Week with all of the signature and unique elements that Vogue is known for.

TECHNICKÉ SPECIFIKACEPeriodicita: měsíčníkFormát: 230x285 mmObálka: 250g KL / 4+4 barevnost Papír: 80g MWC / 4+5 barevnost Vazba: V2 – Perfect bound

VKLADYOhledně vkládaných tiskovin, vzorků, jiných speciálních formátů a jejich cen nás prosím kontaktujte.

STANDARD

CELOSTR ANA 275 000

DVOUSTR ANA 550 000

ADVERTORIAL

CELOSTR ANA 350 000

DVOUSTR ANA 700 000

STRANY / POZIČNÍ UMÍSTĚNÍ

ZADNÍ VNĚJŠÍ OBÁLK A 450 000

ZADNÍ VNITŘNÍ OBÁLK A 360 000

1 . INZERTNÍ CELOSTR ANA - OBSAH 1 (L IS) 400 000

2 . INZERTNÍ CELOSTR ANA - OBSAH 2 (P IS) 390 000

3 . INZERTNÍ CELOSTR ANA - OBSAH 3 (P IS) 380 000

4. INZERTNÍ CELOSTR ANA - T IR ÁŽ 1 (P IS) 370 000

5 . INZERTNÍ CELOSTR ANA - T IR ÁŽ 2 (P IS) 360 000

6. INZERTNÍ CELOSTR ANA - AUTOŘI (P IS) 350 000

7. INZERTNÍ CELOSTR ANA - ÚVODNÍK (L IS) 340 000

8 .–10. INZERTNÍ STR ANA 330 000

DVOUSTRANY / POZIČNÍ UMÍSTĚNÍ

V- GATE OBÁLK A 1 100 000

ZADNÍ VNITŘNÍ OBÁLK A - DVOUSTR ANA 620 000

1 . INZERTNÍ DVOUSTR ANA 800 000



4. INZERTNÍ DVOUSTR ANA 740 000

5 . INZERTNÍ DVOUSTR ANA A VÍCE 720 000

DVOUSTR ANA MEZI SPECIÁLNÍMI POZICEMI* 700 000

*obsah, tiráž, autoři, úvodník

ceník časopisu 2019

STANDARD

SINGLE PAGE 275 000

DOUBLE PAGE 550 000

ADVERTORIAL

SINGLE PAGE 350 000

DOUBLE PAGE 700 000

SINGLE PAGE / PREFERRED POSITIONS

OUTSIDE BACK COVER 450 000

INSIDE BACK COVER 360 000

1 ST S INGLE PAGE - TOC 1 (LHP) 400 000

2 ND S INGLE PAGE - TOC 2 (RHP) 390 000

3 RD S INGLE PAGE - TOC 3 (RHP) 380 000

4TH S INGLE PAGE - MASTHEAD 1 (RHP) 370 000

5 TH S INGLE PAGE - MASTHEAD 2 (RHP) 360 000

6 TH S INGLE PAGE - CONTRIBUTORS (RHP) 350 000

7 TH S INGLE PAGE - EDITOR ‘S LETTER (LHP) 340 000

8TH–10TH S INGLE PAGE 330 000

DOUBLE PAGE / PREFERRED POSITIONS

V- GATE COVER 1 100 000

INSIDE BACK COVER DP 620 000

1 ST DOUBLE PAGE 800 000

2 ND DOUBLE PAGE 780 000

3 RD DOUBLE PAGE 760 000

4TH DOUBLE PAGE 740 000

5 TH DOUBLE PAGE AND MORE 720 000

DP BET WEEN SPECIAL POSITIONS* 700 000

STANDARD

SINGLE PAGE 225 000

DOUBLE PAGE 450 000

ADVERTORIAL

SINGLE PAGE 265 000

DOUBLE PAGE 530 000





2 ND S INGLE PAGE - TOC 2 (RHP) 3 10 000








V- GATE COVER 850 000







DP BET WEEN SPECIAL POSITIONS 540 000

*TOC, MH, Contributors, Editor's Letter

TECHNICAL SPECIFICATIONSPERIODICITY: MonthlyFORMAT: 230x285 mmCover: 250g KM / 4 + 4 colorsInside: 90g MWC / 4+5 colorsBinding: V2 - Perfect bound

INSERTS For inserts, sachet and special formats, please, contact us and consult prices.

2019 magazine rates 2019 supplement rates

STANDARD

SINGLE PAGE 275 000

DOUBLE PAGE 550 000

ADVERTORIAL

SINGLE PAGE 350 000

DOUBLE PAGE 700 000





















STANDARD

SINGLE PAGE 225 000

DOUBLE PAGE 450 000

ADVERTORIAL

SINGLE PAGE 265 000

DOUBLE PAGE 530 000

























6 TH-10TH DOUBLE PAGE AND MORE

DB BET WEEN SPECIAL POSITIONS*

€

10 780

21 570

13 730

27 450

17 650

14 120

15 690

15 300

14 900

14 5 10

14 120

13730

13 330

12 940

43 140

24 3 10

3 1 370

30 590

29 800

28 020

28 240

27 450

25 490

6 TH-10TH DOUBLE PAGE AND MORE 6 TH

DB BET WEEN SPECIAL POSITIONS*

€

8 820

17 650

10 390

20 780

13 730

10 000

12 550

12 160

1 1 770

1 1 370

10 980

10 590

10 200

9 800

25 8 80

18 040

25 100

24 3 10

23 530

22 750

21 9 60

21 180

19 220

STANDARD

SINGLE PAGE 275 000

DOUBLE PAGE 550 000

ADVERTORIAL

SINGLE PAGE 350 000

DOUBLE PAGE 700 000





















STANDARD

SINGLE PAGE 225 000

DOUBLE PAGE 450 000

ADVERTORIAL

SINGLE PAGE 265 000

DOUBLE PAGE 530 000

























2020 magazine rates 2020 magazine rates

2020 digital advertising rates

display formáty CENA ZA T ÝDEN V Kč

NÁZEV FORMÁTU ROZMĚR v px HOME PAGE DALŠÍ SEKCE

bi l lboard /megaboard 1350 x 300 150 000 130 000

web i mobil / nebo video 970 x 250

3 pozice v sekci 300 x 250

wide skyscraper ar t ic le 160 x 600 80 000

web/ image nebo video 200 x 200

in f in i te scrol l banner 300 x 600 80 000

web a mobil / image nebo video 120 x 240

interst i t ia l 320 x 480 80 000

mobil / image nebo video

speciální formátyNÁZEV FORMÁTU POPIS HOME PAGE custom

advertoria ls PR článek, zpracovává redakce 100 000* web i mobil / image nebo video

video advertorial Video zpracované redakcí 100 000* web a mobil / video

*ceny nezahrnují produkční náklady

VOGUE.CZ ceník pro sociální média 2019 CENA*

facebook - video advertorial 25 000

web i mobil

facebook - shopping 35 000

web a mobil

instagram - story (limited to 5) 70 000 web i mobil

instagram - post (měsíční exkluzivita) 100 000 mobil / image nebo video

instagram - post tagging (měsíční exkluzivita) 100 000 mobil / image nebo video

* cena nezahrnuje výrobu a produkci

newsletterNÁZEV FORMÁTU ROZMĚR v px CENA ZA KONTAK T V Kč banner

in newslet ter 10 000 web a mobil / image nebo video


display formats PRICE PER WEEK

FORMAT NAME SIZE iN px HOME PAGE OTHER SECTIONS


Web and mobile / Image or video 970 x 250

3 Positions in section 300 x 250


Web/ Image or video 200 x 200



interst i t ia l 320 x 480 80 000

Mobile / Image or video loop

special formatsFORMAT NAME DESCRIPTION HOME PAGE

custom advertoria lS PR ar t ic le , made by editor ia l team 100 000* Web and mobile / Image or video

video advertorial Video made by editor ia l team 100 000* Web and mobile / Video

*price doesn’t include production cost

VOGUE.CZ social media advertising rates 2019 PRICE*


Web and mobile


Web and mobile

instagram - story (limited to 5) 70 000 Mobile / Image or video

instagram - post (1 month exclusivity) 100 000 Mobile / Image or video

instagram - post tagging (1 month exclusivity) 100 000 Mobile / Image or video


newsletterFORMAT NAME SIZE iN px PRICE PER DATABASE

banner in newslet ter 10 000 Web and mobile / Image or video











interst i t ia l 320 x 480 80 000








Web and mobile


Web and mobile

















interst i t ia l 320 x 480 80 000








Web and mobile


Web and mobile







video pre-roll Spot before editorial video 80 000* Web and mobile

60

50

40

30

3920*

3920*

390

980

1370

2750

3920

3920

PRICE PER CPM IN €

Newsletter

facebook past - video advertorial

facebook - shopping story limited to 5

instagram - story limited to 5

2020

28 . 11 . 2019 Thu 29. 11 . 2020 Fr i 12. 12. 2020 Thu

2 . 1 . 2020 Thu 3 . 1 . 2020 Fr i 16 . 1 . 2020 Thu

30. 1 . 2020 Thu 31 . 1 . 2020 Fr i 13 . 2 . 2020 Thu

27. 2 . 2020 Thu 28 . 2 . 2020 Fr i 12 . 3 . 2020 Thu

2 . 4 . 2020 Thu 3 . 4 . 2020 Fr i 16 . 4 . 2020 Thu

29. 4 . 2020 Wed 30. 4 . 2020 Thu 14 . 5 . 2020 Thu

28 . 5 . 2020 Thu 29. 5 . 2020 Fr i 11 . 6 . 2020 Thu

1 . 7. 2020 Wed 2 . 7. 2020 Thu 16 . 7. 2020 Thu

30. 7. 2020 Thu 31 . 7. 2020 Fr i 13 . 8 . 2020 Thu

3 . 9. 2020 Thu 4. 9. 2020 Fr i 17. 9 . 2020 Thu

1 . 10. 2020 Thu 2 . 10. 2020 Fr i 15 . 10. 2020 Thu

29. 10. 2020 Thu 30. 10. 2020 Fr i 12 . 11 . 2020 Thu

26. 11 . 2020 Thu 27. 11 . 2020 Fr i 10. 12 . 2020 Thu

DATEOF RELEASEISSUE ORDERS

DATA DEADLINE

JAN 2020 1

FEB 2020 2

MARCH 2020 3

APR 2020 4

MAY 2020 5

JUN 2020 6

JUL 2020 7

AUG 2020 8

SEPT 2020 9

OCT 2020 10

NOV 2020 11

DEC 2020 12

JAN 2021 1

2020 schedule

www.v24media.cz

Monika TobolkováAdvertising Director

[email protected] +420 724 833 153

Veronika TejkalováKey Account Director

[email protected]+420 777 188 870

Jitka HanušováSenior Account [email protected]

+420 724 255 202

Kamila NovákováAccount Manager

[email protected]+420 602 441 428

Lucie ŠirůčkováHead Of Projects & [email protected]

+420 777 998 813

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