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MEDIA KIT 2019
MEDIA KIT2019
CONTENTS Who We Are
Quick Facts & Figures
Our Global Network
Our History
Our Growth
Our Leadership
Executive Profiles: Founder Michael Gaebler & CEO Edgar Lacker
International Group Board Members
Regional Leadership
Regional Management
What We Do Our Industry Expertise
Our Service Portfolio
Ad Hoc Services
Additional Products & Services
Selection of Clients
The AVIAREPS Edge
Industry Leadership
Where We Are Going Our Values for a Sustainable Future
Who We Are
AVIAREPS was founded in Munich, Germany in 1994 with the ambition to help airlines, destinations andhospitality brands to step into global markets. For more than 25 years, we’ve been committed to helpingsuch brands navigate this competitive and ever-evolving industry to influence where and how people chooseto spend their time and money.
Today, we are the world’s leading international representation, marketing and communications company foraviation, tourism, hospitality and food & beverage brands. Our global network now spans 67 owned offices in48 countries, where our more than 800 experienced colleagues represent our more than 250 satisfiedclients.
Our distinctive heritage, extensive experience and global network of local experts gives us and our clients theability to be everywhere at once – with proven quality, innovation and passion.
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Quick Facts & Figures
POWERFULSYNERGIESBetween our aviation and tourism clients
360°SERVICE
Our portfolioaddresses each and every requirement
67OWNED OFFICES
Our global network in 48 countries lets us be everywhere at once
100MEMBERSHIPS &ASSOCIATIONS
We are connected with the industry’s top decision makers.
EMPLOYEES
Local experts with your interests at heart
MORE THAN
YEARS
Proven trackrecord andexperience
CONSISTENT QUALITYAward-winningwork withproven results
PASSION FOR INNOVATIONWe love what we do!
100kGLOBAL TRAVEL TRADE CONTACTS
FINANCIALSTABILITYStrong financialtrack record and consistent growth
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Key relationships with the media, influencers and trade partners
Our Global Network
48countries
67offices
Our History
Our Growth
Revenue
€133M
Turnoveron behalf of
clients
€1.35B
Equity Ratio
58%
67 offices
250 clients
View Information for Investors
Our Leadership: Executive Profiles
Michael Gaebler began his career by joining one of the world's largesttravel agency chains, CIT, in 1980. After gaining valuable experiencethere, he decided to pursue his true passion, aviation. Michael firstentered the industry by joining well-known airline brands such asGerman Wings and IBERIA, where he held several managementpositions in both Munich and Berlin.
At the age of 32, Michael decided to break new ground by setting up hisown general sales agent business. He recognized the signs of the timesand successfully encouraged airlines to cut costs and simultaneouslyadd value by outsourcing sales and marketing services. Though thecompany first focused on the German market, Michael quickly realizedthe global potential of his business model and service platforms and sethis sights on international markets. Soon after founding the company,he began developing a network of international offices that continues togrow steadily today.
As a logical progression to expanding the company group, Michaelfurther diversified and specialized the company’s client portfolio tocater to tourism entities such as destinations, hotels, car rentals, cruiselines and attractions, as well as retail brands and groupings, and tradepromotion authorities and organizations. Michael laid the groundworkof innovation and diversification for AVIAREPS and continues to help thecompany grow as Chairman of the Board.
A passionate sailor, Michael Gaebler always has his eye on the horizonand is prepared for stormy weather – eager for new challenges andopportunities.
After graduating with a degree in tourism management, Edgar Lackermoved from Austria to work for one of Munich's leading hotels. He thendecided to follow his passion for air travel, gaining experience with atravel agency that specialized in airline ticket sales, before joining theflight department of a well-known tour operator 3 years later.
In 1998, Edgar joined the AVIAREPS Group as a sales manager where hisvaluable industry knowledge and strong commitment to success werethe basis for growing the market shares and revenues of three onlineairlines and AVIAREPS' largest client at the time. Edgar was soon afterpromoted to General Manager of the Frankfurt office and contributedconsiderably to the steady growth of clients in the German market.
As the VP of Passenger Sales Germany and a board member, he was notonly responsible contracted airline sales in Germany, but he also activelycontributed to the AVIAREPS network and supervised the subsidiaries inBenelux, Poland, the Czech Republic and Hungary.
As Executive VP Europe, Edgar Lacker was responsible for AVIAREPS’extensive European network. In this role, he focused on the supervisionand development of the region, mentoring the management team andoptimizing company procedures. Edgar was also responsible for theacquisition of new clients and the establishment of various businessstructures within the European markets. Due to his valuable dedicationand expertise, Edgar was recently promoted to the position of CEO.
His dedication to fly-fishing is also applicable to his work life: he knowsexactly how to place the bait to reach the target!
Edgar LackerChief Executive Officer
Michael GaeblerFounder & Chairman of the Board
Download Michael's Headshot Download Edgar's Headshot
Our Leadership: International Group Board
Oliver KüchlerCOO Aviation, EVP Americas
Assistant: Helen Freiwald
Robert ObolgogianiEVP Russia, CIS, Central &
South AsiaAssistant: Natalia Azizova
Rainer KotheHeinz Knolle*
CFO and Corporate AffairsOfficer
Assistant: Laura Hofmeister
Thomas DrechslerCOO Tourism
Assistant: Tim Roßa
Michael MernerEVP Asia & Oceania
Edgar LackerCEO
Assistant: Melanie Müller
*CFO as of September 2019
Our Leadership: Regional Leadership
Argentina AVIANET Brazil Canada Chile Colombia Ecuador Mexico Peru
South Africa USA
Australia China Hong Kong Indonesia Japan Korea Malaysia Myanmar Philippines
Singapore Taiwan Thailand UAE Vietnam
Azerbaijan India Kazakhstan Russia Ukraine
Robert ObolgogianiExecutive Vice PresidentRussia, CIS, Central & South Asia
Oliver KüchlerChief Operations Officer Aviation, Executive Vice President Americas
Michael MernerExecutive Vice PresidentAsia & Oceania
Our Leadership: Regional Management
Sonja Buocz-Lamatsch Giulio Santoro
GM AustriaVP Central Europe
Germany
Austria
Switzerland
Hungary
Poland
Czech Republic
Slovakia
GM ItalyVP Southern Europe
Turkey
Italy
France
Spain
Portugal
Director GreaterChina
Shanghai
Beijing
Guangzhou
Chengdu
Wuhan
Shenyang
Sam Woollard
GM BrazilVP Latam
Colombia
Brazil
Mexico
Argentina
Chile
Ecuador
Peru
Venezuela
Marcelo Kaiser
GM KoreaVP North Asia
China
Korea
Irene Lee
GM MalaysiaDirector Southeast Asia
Thailand
Malaysia
Singapore
Myanmar
Vietnam
Indonesia
Kelvin OngGilles Gosselin
GM FranceVP Africa
South Africa
Tunisia
Martijn Strijker
GM BeneluxVP North Western Europe
Benelux
UK & Ireland
Nordics
Baltics
What We Do
AVIAREPS connects aviation, tourism, hospitality, and food & beverage brands with theinternational markets they need to grow. We work with airlines, destinations, hotels, cruise lines,airports, attractions, mobility providers, and food and beverage companies, as well as tradeproducts and services to meet their goals and objectives – whether that is increasing sales,generating awareness or anything in between. We can ensure this success because we are notsimply promoting our clients, we are influencing where and how people choose to spend theirtime and money.
In addition to General Sales Agent (GSA) services and tourism marketing representation, we alsoprovide our clients with expertise and strategic services in digital marketing & advertising, publicrelations & communications, social media management, event coordination, IT solutions, financialservices, business consulting and much more.
Our Industry Expertise
AVIAREPS works with more than 250 clients to grow their business in the markets that matter most. We provide a bespoke, tailored approachin developing the exact service and expert needs for each client in line with their particular corporate goals, market objectives and targetedmarket segments. Broadly, our services can be grouped into four major client categories: Aviation, Tourism, Hospitality and Food & Beverage(including Trade Promotion).
AVIATION TOURISM HOSPITALITY FOOD & BEVERAGE
∙ Hotels ∙
∙ Accommodations ∙
∙ Restaurants ∙
∙ MICE ∙
(meetings, incentives,
conferencing, exhibitions)
∙ Destinations ∙
∙ Attractions & Retail ∙
∙ Cruise Lines & Ferries ∙
∙ Mobility Providers ∙ (car rentals, railways, bus lines)
∙ Travel Products &
Services ∙
∙ Food Brands ∙
∙ Beverage Brands ∙
∙ Trade Promotion
Organizations ∙
∙ Airlines ∙
∙ Airports ∙
Our Service Portfolio
We provide our clients with a variety of services in Representation & Sales, Marketing & Communications, Business Development, ITsolutions and Financial Services.
Representation &
Sales
Full General Sales Agent (GSA) services ∙ Sales Calls ∙ Representation Services ∙ MICE Sales ∙ B2B Contract
Facilitation ∙ Travel Trade Training & Industry Education ∙ Customer Relations & Claim Management ∙ E-Commerce
Marketing &
Communications
Digital Marketing ∙ Branding/Co-Branding Campaigns ∙ Public Relations ∙ Crisis Communications ∙ Public Affairs ∙
Social Media Management ∙ Advertising/Media Buying ∙ Event Coordination ∙ Roadshows ∙ Web Design ∙
Search Engine Optimization ∙ Content Creation
Business
Development
Research & Analytics ∙ Industry Event/Mission Coordination ∙ Partnership/3rd-party Alliance Development ∙ Airline
Acquisition ∙ BSP/ARC Facilitation ∙ Market Entry Support ∙ Consulting
IT Solutions (through AVIANET)
Virtual/Augmented Reality Products and Services ∙ 360° Video ∙ Information & Communication Technology (ICT)
Services ∙ A-CLOUD: Cloud & Infrastructure Hosting Solutions ∙ Network & Security Solutions
Financial
Services
Contracting & Negotiation ∙ VAT Handling ∙ Payroll Accounting ∙ BSP/ARC Handling ∙
Authorized Payment Management
Ad Hoc Services
We understand that much research, market testing, and establishment of key industry contacts are required by an entity prior to fully committing to a new overseas market. To this end, AVIAREPS has launched a suite of services that can be conducted in an ad hoc, short-term, or in a one-off project manner.
A list of some of our more popular ad-hoc services include:
International Missions & Roadshow
Management
Exhibition Management with Scheduled
Meetings and Media Exposure
Co-Branding Campaigns
Market Research & Strategy Development
E-Learning & Webinars
Website Localization & Translation
Press Events
MICE Market Development
Localized Social Media Platform
Development
Global PR Announcements for New
Products, Services and Special Events
Sales Blitz
Product Launches
Additional Products & Services
AVIACOLLECT
AVIACOLLECT is an online payment solution that allows end customers and travel agents to comfortably and securely purchase tickets or other travel services. As an online service, AVIACOLLECT is available 24/7 from anywhere in the world and currently offers payments in 13 currencies in 24 countries.
AVIACOLLECT is tailored to the needs of travelers and local travel agents, seeking an online, one-stop shop, as it offers all types of additional travel services to enhance clients’ travel experience. From VIP lounge access and exclusive tours to car rentals and travel insurance, users can easily add services to their trip and book them in AVIACOLLECT. For even more convenience, languages, currencies and even visa information is specific to each country or region.
For partners, such as small/medium offline airlines, hospitality brands, Destination Management Companies (DMCs), and providers of auxiliary travel service, being published on AVIACOLLECT is an additional way to economically and effectively extend their international consumer and travel agent sales networks around the world.
For further information visit AVIACOLLECT at www.AVIACOLLECT.com
Virtual Event Platform by AVIANET
By nature, the stakeholders in the travel industry are scattered across the globe, which means that traveling long distances for trade events becomes a huge consideration when managing time and budgets. This is the case for destinations and their audiences in the media and travel trade alike.
But what if a destination could introduce themselves without the costs of venue rentals, catering and paper brochures? And what if their audiences could get to know them without wasting their valuable time and money away from home and the office? AVIANET’s Virtual Event Platform (VEP) addresses both of these concerns by offering a new digital option for travel trade events that saves exhibitors and attendees significant resources.
Though industry-agnostic, the VEP’s potential is particularly evident in the tourism industry, where it gives destinations and other travel service providers the opportunity to showcase their offerings in a virtual setting. Exhibitors can upload images, videos, brochures and educational materials to the platform and can even chat live with participants. Attendees can download materials, view presentations and speak directly with exhibitors – all from the comfort of their own home or office.
For further information on VR solutions that make your business stand out, visit www.avianet.aero/
Selection of Clients
View Aviation Client Portfolio
AVIATION
Selection of Clients
View Tourism Client Portfolio
TOURISM
Selection of ClientsHOSPITALITY FOOD & BEVERAGE
View Food & Beverage Client PortfolioView Hospitality Client Portfolio
The AVIAREPS Edge
So what makes us unique?
With our global network of local experts, we have the structures in place to let us successfully roll out integrated, multi-market initiatives that benefit from the powerful synergies between aviation, tourism and hospitality. But we know that some clients are still growing. Whether we utilize our global network or start with a single market, our teams have their finger on the pulse of the industry and can effortlessly adapt our clients’ message to the subtle nuances of their region and culture. In doing so, we go beyond simply communicating or promoting: We influence where people go, how they get there, and how they spend their money when they’re there.
Over the past 25 years, we’ve earned the trust of clients, trade partners and decision makers by prioritizing quality and innovation across all of our offices. We quickly identify talent within our ranks that enrich our company culture, so that we can help them grow professionally. It is this organic growth that helps us stay ahead of the industry trends and challenges, and further pushes us to seek new opportunities to innovate –because when our clients succeed, we succeed.
Industry Leadership
We’re internationally connected & committed.
AVIAREPS actively seeks visionary partners within the aviation, tourism, hospitality, retail and trade promotion industries, because we believe that involvement in respected institutions delivers grass-roots anti-poverty and wealth-generation results for our clients and their regions.
We believe that what we and our clients do does make a difference.
That’s why AVIAREPS is actively involved and holds membership in over 100 industry related associations including the UNWTO, IATA, PATA and many more.
Where We Are Going
Over the past 25+ years, AVIAREPS has firmly established itself as the world’s leading internationalrepresentation, marketing and communications company for aviation, tourism, hospitality andfood & beverage brands.
In 2013 we launch a strategic corporate growth plan called Agenda 2020 Vision. The intention ofthis strategy was to increase growth while remaining sustainable and ensuring the AVIAREPSremains ahead of the competition and at the forefront of international best practice. As part ofthe Agenda 2020 Vision, we defined our core values and genetic code and set the businessstrategies in place that will lead us to success like globalization, diversification, specialization anddigitalization.
Even beyond 2020, we will continue to prioritize our values for a bright and sustainable future:quality, innovation, growth and passion.
Our Values for a Sustainable Future
QUALITY INNOVATION GROWTH PEOPLE
Quality, Innovation, Growth and Passion.
These core values have and will continue to be the driving force behind AVIAREPS as we connect our clients with the internationalmarkets they need to grow.
Our Values for a Sustainable Future
Quality work is what drives results in any industry, but at AVIAREPS, we hold ourselves to the highest standards. Because we represent many of our
clients as the face of their business in the market, it is critical that we go above and beyond to prioritize their reputation and brand identity. We’re always ahead of industry developments and stay involved in the big decisions being made through our participation in more than 100 industry associations. Our clients trust us to deliver for them and we do, which is reinforced by the numerous awards we’ve received from satisfied clients over the years.
Innovation is how we ensure our portfolio offers the best options for our clients. Our industry is fast-paced and ever-changing, and we seek to
spearhead our industry trends from a position of leadership through creativity and innovation. To do so, we’ve identified the businesses doing groundbreaking work and added them to our global network through mergers and acquisitions. We’ve also encouraged innovation internally by establishing company-wide innovation competitions, adopting more digital communication tools, and creating an international digitalization team. All of this and more ensures that we continue to diversify and expand our product and service portfolio.
Growth is an important prerequisite for any business, but for AVIAREPS, it is one of our core strengths. We strive to ensure our own growth by
prioritizing profitability and sustainable business models, deepening our involvement in emerging markets, and strengthening and expanding our relationships with multinational clients. We make every effort to grow our clients’ business as well, because we know that growing companies need scalable options with a partner they can trust. Over the years, we’ve helped numerous clients grow their business to internat ional markets.
People is what truly make a company. Our success continues to lie in our talented group of local experts that consistently lead our clients to meet – and
exceed – their goals. We quickly identify that talent and help our colleague further develop their potential. At AVIAREPS, our people are part of our global family from day one – passionate, performance driven, globally minded, and extremely well connected locally.
Additional Resources
For more information, please download the following files:
Brochure
AVIAREPS Logo
Balance Sheet
Or visit the following pages for additional resources:
Career Page
Local Office Contact
Investor Relations
For the latest news and updates from us, check out our Newsroom or follow us on social media.
If you have a specific request, please reach out to us directly through our Media Request Form.
GROWINGYOUR BUSINESS
Media Contact:
Kelsey Markl
Manager Corporate Communications & Public Relations
P| +49 (89) 55 25 33 176
For the latest news and high resolution images check out our Newsroomor follow us on social media:
