Media Kit 2011

www.e-businessandmarketing.com

info@businessinbajio.com

Justification

There is currently a myriad of information pertaining to all genres which is impossible to unravel as a result of its large amount of contents. Business and Marketing offers the best and most updated news to those businessmen who lack sufficient time in order to analyze, in a detailed manner, the information presented in newspapers, television, radio, magazines, bulletins, etc. Hence, they will be able to be updated with regard to various topics related to Marketing, Business, Innovations in Information Technology, Advertising, Human Resources, and such.

.

Editorial Profile

Bimonthly Digital publication for the Bajio region, employing an editorial style which is characterized by creativity, reliability, ethics, and efficacy.

BandM will portray an image will be contemporary, lively, fresh anddynamic, thus making the publication rather appealing. Itsobjective will be to keep high level executives concernedabout issues such as the country’s development, in order for them

to make wise decisions and to attain a practical understanding of trade negotiations

BandM will be a spearhead publication that will act as an upgrade and feedback tool.

Reader Profile

Busines leaders, directors, high executives, and individuals in charge of various departments who are liable for their subordinates in order to achieve common objectives for the company.

Individuals responsible for making purchase related decisions in one of the most powerful regions in the country.

NSE: ABC+: 85%C: 15%

• Upper Management: 17%• Functional Managers: 21%• Executives: 29%• Engineering / Purchases: 3%• Universities: 30%

MediaKitPeriodicity:

Issued monthlyCirculation:

Companies pertaining to the Industrial, Manufacturing and Trade sectors

Readership per copy:More than 6 readers

Audience:More than 500 readers belonging to sectors that make business in the Bajioregion.

Distribution:Aguascalientes, Guanajuato, Querétaro, San Luis Potosi, and Zacatecas

SeccionesEditorial

Casos de éxito: Casos reales dondeempresas de diversos sectores nosmuestren como solucionaronproblemas de mercado.

Entrepreneur: Los mejores artículos yconsejos para hacer de su empresa, lamejor compañía

Lo que SI y Lo que NO: Los mejoresTips para Ejecutivos de Alto Nivel

International News: Las mejoresnoticias de mercadotecnia y negocios anivel Internacional.

Marketing: Las últimas tendenciasque marcan el camino de esta flexibleherramienta de comunicación

The Best ADS: Una muestra gráficade los mejores diseños publicitarios

Planeación Estratégica: Los expertosnos dicen sobre la elaboración,desarrollo y ejecución de sus planesoperativos para alcanzar sus metas yobjetivos establecidos.

Fine Art: Una selección de las mejores obras de arte modernas y de todos los tiempos

SeccionesCapital Humano: La mayor parte denuestro tiempo la pasamos dedicadosa nuestro trabajo, ¿Cómo podemoshacerlo más grato?

Comunicación Escrita para Ejecutivos.Desde cómo escribir una simple cartade negocios hasta un Reporte Anual.

Branding. Conozca las mejoresestrategias para construir una marca

Redes Sociales: Las redes sociales sehan convertido en un medio decontacto directo electrónico que nosda beneficios en todos los sentidos

Recomendación Literaria: Los mejores libros recomendados por Casa Gandhi, desde novelas hasta Libros técnicos.

Recomendación Culinaria: Los mejores lugares para divertirse y comer.

New Technology: Los gadgets máscaros y lujosos del mundo que todosdeseamos tener

Mujer Ejecutiva: Un reportaje relativo al todo lo que tiene que ver con el ambiente femenino en los negocios, noticias, eventos, consejos y demás.

10 High Impact Reasons Why You Should Consider BusinessandMarketing as Part of Your 2011 Guidelines

1. Digital advertising increases the effectiveness of traditional media in addition to increasing the purchase intention as well as the scope of campaigns developed in traditional media, such as the radio, TV, and printed media. Source: NFO Infratest.

2. BusinesinBajio reaches 6 states within the Mexican Bajio region: Aguascalientes, Guanajuato, Jalisco, Queretaro, San Luis Potosi, and Zacatecas.

3. BusinesinBajio has a readership made up by more than 10,000 individuals.4. It is present in the most important Social Networks.5. It reaches more than 3 individuals within the same organization or company.6. It reaches the country’s main economic sectors.7. It possess a truly valuable editorial content, since national and international collaborators

contribute by sending articles.8. It includes 20 highly interesting sections for individuals involved in Business and Marketing.9. Your company will be advertised in digital media for one year, thus helping reinforce your

Branding efforts.10. Advertising material recall and purchase intentions improve when traditional and digital

media unite. Source: NFO Infratest.

Frequency Discounts

ADVERTISING FEATURE (cost per page) $ 8,500.00 pesos plus taxThis is a type of article aimed at providing information on a given enterprise,

including details regarding its foundations, beginning, development and goals. It must include images and general interest information.

Ad design $ 850.00 pesos plus tax

Business&Marketing

2011 Editions

• April - May 8 April

• June- July 6 June

• August – September 8 August

• October - November 3 October

• December – January 2012 5 December

Closing Dates

Digital Material Specifications

All files must be in high resolution digital jgp format, (150 dpis).

Online Sponsorships Ads

“Silver” Sponsorship Adwww.businessinbajio.com

Size: 205 wide x 114 high

Duration: One month

Position: Single ad (not shared)

Investment: $ 8,000.00

Rate does not include tax

Online Sponsorships Ads

Patrocinio Platawww.businessinbajio.com

Tamaño: 205 largo x 114 alto

Duración: Un mes

Posición: Única (No se comparte)

Inversión: $ 8,000.00

Estas Tarifas no incluyen IVA

Online Sponsorships Ads“Star” Sponsorship Ad

www.businessinbajio.com

Size: 150 wide x 194 high

Duration: One month

Position: Single ad (not shared)

Investment: $ 9,000.00

Rate does not include tax

Contact Information

ssanchez@businessinbajio.com

www.e-businessandmarketing.com