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The ‘Your Margaret River Region magazine is published seasonally with a print run of 30,000 copies per issue and will showcase the region’s
extraordinary offerings.
Building on MRBTA’s Your Margaret
River Region branding which was
launched in July, the magazine replaces the
existing annual visitor guide.
Your Margaret River Region magazine is
distributed from visitor centres in Busselton,
Dunsborough, Margaret River and Augusta,
as well as select venues throughout the
region and is the perfect way to showcase
the many qualities of this unique region
in WA’s south west. The magazine reflects
the special ‘fingerprint’ of the region with
features about those who live and work
in the area, from wine and wineries, to
art and wellbeing, outdoors activities and
adventures, nature and food and drink.
The magazine is a full colour travel, culture,
food and drink and destination publication,
encouraging people to visit the area for
a variety of leisure reasons, but all with
the intention of making their mark and
creating memories.
Be a part of this new marketing approach
to reach visitors to our beautiful part of
WA.
Your Margaret River Region Magazine - the new look Margaret River Busselton Tourism Association’s (MRBTA) visitors’ magazine.
Media Kit
favouriteit’s your DE ST I NAT ION
ADVERTISING SPACE IN THE MAGAZINE
IS LIMITED so we urge you to talk to the Premium
Publishers sales team to secure your spot by emailing to
or call them on 08 9273 8933.
Media Kit
• 30 000 print run quarterly, perfect bound;
• 4 issues per year;
• Endorsed by the MRBTA;
• It’s a NEW regional magazine, a fantastic quality
magazine;
• Content relevant to the region for first time or
returning visitors;
• Only 40% advertising, 60% content so an
enjoyable and informative read;
• Capitalise on regional events, such as the Margaret
River Gourmet Escape, Surfers Pro events,
Vintage, holiday periods with targeted advertising
campaigns in the ONLY MRBTA-endorsed
publication for the region.
DON'T MISS OUT ON:
thefacts
56 AUTUMN 2016 | margaretriver.com margaretriver.com | AUTUMN 2016 57
Arts & Wellbeing |
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As if the landscape isn’t already decorative enough over 120 artists are preparing to fling open their ornate doors and invite the public into their homes and studios. Running from April 9 to 24, for the third year in a row, the Margaret River Region Open Studios (MRROS) unabashedly shows off the area’s creative talent to art lovers.
The Margaret River region’s artistic superstars spin their creative talent from Busselton to Augusta and plenty of spots in between.
Just as the distance is broad, so too is the range of mediums on show including painting, drawing, sculpture, stone-carving, glass-making, printmaking, woodwork, furniture, jewellery, ceramics, textiles, installations, metalwork, mixed media, photography and up-cycling.
The event is free for visitors (which exceeded an astonishing 22,000 in 2015) who relish in the surprise of not knowing entirely what to expect from each property. It could be a one-bedroom studio to a sprawling
vista of delight like Rebecca Cool and Ross Miller’s Rosa Brook Farm and studios which showcase Ross’s playful sculptures and Rebecca’s colourful fabrics.
Mechelle Bernhardt, marketing director at MRROS, has worked on the project since its inception in 2014 and says, “There’s something for everyone. The off-the-grid art showings are so exciting for patrons to see where the artists live and work.
“It’s full of soul. It showcases the creative mind behind the art and the lifestyle. The creations are unique in this glorious pocket of the world, where the artworks are special because we’re not influenced by anyone because of our remoteness.”
MRROS is not-for-profit and the very definition of a community project administered by a board of professionals, artists, volunteers and contractors. Co-founders Bill Castleden and Jillian Taylor developed an alternative creative outlet after the closure of many regional galleries as a result of the GFC. All event sales are commission-free thus enabling a generation
April is the best month to experience art at the coalface, so to speak, as the region’s artists throw open their studio doors to all-comers. By CARMEN JENNER | Images by ELEMENTS MARGARET RIVER.
Ope
n ho
use
LOCAL TALENT Main pic, Rebecca Cool at work. Right, Tash Bostock’s detailed work. Below, art of all types can be
seen during MRROS.
continued over /
74 AUTUMN 2016 | margaretriver.com margaretriver.com | AUTUMN 2016 75
Active & Adventure |
Actor and producer Myles Pollard finds himself returning to the Margaret River region beaches of his youth when
all he needed to have a great weekend was a surfboard, a bunch of mates and a tin of beans.
Portrait by ELEMENTS MARGARET RIVER.
I have great memories of staying at Redgate Beach and Injdup near Yallingup.My friends and I would travel down from Perth, usually late in the afternoon, unprepared, with little food, few clothes and nowhere booked to stay.
We’d arrive at the campsite close to nightfall and usually in the middle of winter. Freezing, we’d pitch a tent, light a fire and feast on chips and baked beans. We would surf all day, occasionally fish and on occasion if there was absolutely no surf,we’d snorkel or, as a last resort, play golf.
The car in the photo was one of my good mate’s first car which he named Bessy. It was old, broke down regularly and was close to unroadworthy, but somehow it always got us down south safely.
I think at the time the photo was taken we
were about to surf Margaret River Mainbreak. I’m sure we were pretty scared since most of our surfs out there involved very big waves and severe poundings.
The photo of me looking dishevelled near the tent was taken after a week camping on the beach, probably at Redgate.
A friend’s parents said we could use their house in Dunsborough for a night on the way back to Perth to wash, but we still had to sleep outdoors. A very smart decision on their part! I was completely surfed out, probably a little malnourished, but ecstatic nonetheless.
There is also a shot of us walking back from The Farm at Bunker Bay when it was still just a farm, before the resort was built. We’d walk down to the little river, jump a few fences, avoid a large bull and generally surf alone most of the time.
MY DOWN SOUTH
getaway
SURF’S UP Myles (below), starring in Drift, which was
filmed in the region.
or two about finding the perfect wave.Sam Worthington and Robyn Malcolm also
co-starred, and although I wasn’t living in the region at the time, I had spent a lot of my youth down there so I felt like a local.
My most recent film Looking For Grace was a pleasure to film too. I
lived in Miling in the Wheatbelt as a kid
for a few years
which was a one street town and I felt like the shoot was a bit of a homecoming because of that. I also just shot Jasper Jones in Pemberton and had another opportunity to enjoy working in the South West.
I plan to shoot my own short film in the region this year, shot entirely in the south west which will be significant for me since it will be my professional film directing debut. Stay tuned for more on that.
WISE WINE - a beautiful spot for a glass of wine, a bite to eat - and a venue for a wedding reception.COLONIAL BREWERY - family-friendly venue after a morning of surfing.REDGATE BEACH - a popular surfer’s spot that’s located on the southern side of Isaacs Rock. There are two permanent rips draining out against the rocks to either end and a righthand break into the northern rip, as well as beach breaks across the bar.THE FARM, BUNKER BAY - another surf break and popular snorkelling area located in Bunker Bay, protected by the rocky promontories of Cape Naturaliste.INJIDUP - a beautiful spot near Yallingup; make sure you find the idyllic Injidup Spa Retreat, one of the region’s best small resorts set above a gorgeous, remote beach.
Myles'… top spots
Now that I’ve got a family of my own, we still visit the Margaret River region, and things have certainly changed from the days when I was there as a kid. The amount of people has increased and it’s harder to pick a quiet period to surf with the advent of unpredictable schedules of the FIFO surfers.
The environment, though, is still pretty much the same. It hasn’t been developed at the beach level too much yet and I still feel remote when I surf which, to me, is what it’s all about. I still take my family to many of the remote beaches that are a little off the beaten path.
As well as surfing, I’d say that bushwalking along the river is always a must - and I always enjoy a beer at the Colonial Brewery too. Very kid friendly!
My favourite winery is Wise Wine in Dunsborough. My wife (Brigitta) and I were married at the end of the cape at Shelly’s Cove and had our wedding reception at Wise. It has amazing wine, beautiful food, great service and views to die for.
It was a real joy to share the region with the the crew and cast of Drift. It’s the story of two Australian brothers from a secluded coastal town in the Margaret River region, who launch a surf business that changes their lives forever. The drama was inspired by actual events. I played the older brother Andy, alongside Xavier Samuel, who played my brother Jimmy, a pair who knew a thing
The quarterly Your Margaret River Region magazine gets picked up by visitors and potential visitors just at the moment when they’re looking for travel inspiration. It is our chance to let people know what’s new, exciting and not to be missed during their stay. Filled with quality journalism and beautiful destination imagery, it’s our most engaging visitor publication yet.
Marcus Falconer, Group Marketing Manager, Margaret River Busselton Tourism Association.
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