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MEDIA KIT2016
Our TeamThe Akron Beacon Journal44 East Exchange Street • Akron, Oh 44309 • 330.996.3000
MarketingSusan LindemanMarketing [email protected]
Lori Ann CarverVice [email protected]
Shawn BlainDigital [email protected]
Genny FaticaMajor and National Account [email protected]
Bill KnuttiRetail Advertising [email protected]
Patty FarkasRetail Advertising [email protected]
Nancy LeskovecAuto and Real Estate Advertising [email protected]
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Your Local Media Partner 35 County Audience 4Summit County Demographics 5Total Audience 6-8
Tools for Today’s Advertisers 9Scarborough Research 11Digital Advertising 12-14Special Section Calendar 21
Index
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Your Local Media Partner
We can reach your audienceWe believe in putting your message in front of our audience, not selling you products. For 177 years we’ve prided ourselves on connecting our audience with local businesses and we continue to do this in a variety of ways.
We help you identify your target audience and develop a comprehensive plan to deliver your message. We believe in integrating marketing communications and give you plenty of opportuni-ties to reach your target market through print, digital and mobile vehicles.
Grow your businessWe present a specific media plan for each of our clients. Our mission is to understand what drives your business and to develop a marketing campaign to fit your needs.
Your ROIWe provide you with monthly reporting that tracks and communicates the effectiveness of the program that we have built for you. Results are important and they will always be delivered toyou in an easy to understand format.
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The Beacon Journal/Ohio.com has comprehensive advertising solutions for every type of business, from newspaper advertising to a digital marketing campaigns. We want to partner with you to help grow your business. We can get your message to buyers whether it’s in print, on a mobile device, Ipad, or desktop.
The Beacon Journal’s Ohio.com serves all of NE Ohio with a monthly average of 1,539,616 unique visitors and 7-8 million page views. The Beacon Journal newspaper is delivered to 1/3 of the Cleveland DMA with the average Sunday readership of 301,327.
Our 5 County Audience
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Medina4421244215442334423544251
4425344254442564425844273
4427444275442804428144282
Wayne4421444217442304427644287
4460644618446274463644645
4465944667446764467744691
4405644067440874420344210442164422144222442234422444232442364425044262442644427844286
4430144302443034430444305443064430744308443094431044311443124431344314443194432044321
4432244333443344437244203442104421644221442224422344224442324423644250442624426444278
SummitPortage
44201442024421144231442344424044241
44242442434424044241442434425544260
442654426644272442884441144412
Stark4460144608446134461444625446304463244640
4464144643446464465744648446504465244657
4466244666446694467044685446884468944701
4470244703447044470544706447074470844709
4471044711447214473044735
447144471844720
Summit County DemographicsSummit County is the 2nd most populous county in the 16 county Cleveland DMA.
2015 Population 2015 Households 541,781 222,781
2016 Facts about Summit County DMA:Median HH Income: $49,663Average Age: 40Home Ownership Rate: 67.9%25+ Years of age w/ High School Degree or higher: 90.3%
Northeast Ohio is Wired
90.9%of people own a computer or mobile device
90.5%of adults in the Akron marketa wireless cellphone
79.9%of adults in Northeast Ohio access the Internet
122%increase of page views on Ohio.com using tablets and smartphones in December 2015 vs.December 2014
15.5%increase in the use of Mobile devices in the past year
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Total Audience
Total Integrated Audience
391,014The Akron Beacon Journal + Ohio.com
Sunday Akron Beacon Journal - 301,327
Saturday Akron Beacon Journal - 204,740
Daily Akron Beacon Journal - 191,036
Best Primetime TV - 110,162(Average 1/2 hour audience)
Best Morning Drive Radio - 23,497(Average 1/2 hour for any individual station and A.M. drive)
Our News & Information is availableat your fingertips all day every day.
Source: AAM Publisher’s Statement March 2015 & Scarborough 2015 R2
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Total AudienceNobody is better at delivering local news and information
Ohio.com The #1 digital source for local news and information*Ohio.com is the leader in News and information in Summit County, attracting more than 1 million unique visitors every month. It provides 24/7 news and information from many sources to inform, engage and entertain readers.
Audience Profile:
Audience Median Household Income
$61,027 47.8%MALE
52.2%FEMALE
$142,446MEdIAn HoME VALuE
69.1%HoME oWnERSHIP
60%MARRIEd
62.7%BETWEEn AGES oF 25-54
Reach your audience on the go through mobile solutionsOhio.com mobile site1.6 million mobile page views per month.
Akron Beacon Journal/Ohio.com AppThe Ohio.com app brings all of our news coverage from the Akron Beacon Journal and allows our audience to access from any mobile device.
GoOhio AppThe GoOhio app is a FREE application that lists all entertainment events happening around town every day.
31,003 People follow the Akron Beacon Journal/Ohio.com on Facebook200 Breaking News Stories Posted Each Week
Average number of monthly unique visitors: 1,539,615Average number of monthly page views: 7,477,127
*Scarborough 2015 R1 7
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The House & Home App This app is a fun and free way to find all of Akron’s Real Estate Listings.
Replica Addition
Political AppKeep up with your Ohio politics withease this election year.
Digital ReplicaOur digital Replica is our newspaper delivered directly to your tablet, smartphone and computer. The digital replica is included with any print subscription of the paper.
Audience Profile:
Audience Median Household Income
$43,44248%MALE
52%FEMALE
72%ownHomes
30%Have children under the age of 18 in household
Source: AAM -3 Scarborough 2015 R1
Total AudienceNobody is better at delivering local news and information
The Akron Beacon Journal Summit County’s WatchdogThe Akron Beacon Journal is Summit County’s largest daily newspaper with more than 191,036 daily readers, 204,740 Saturday readers, & 301,327 Sunday readers. Since it’s founding in 1839 it has been a pillar of the greater Akron community, building trust with our readers every step of the way. Our editorial staff continues to provide intriguing journalism and superior content in both print and online 24/7.
Readership:Average Sunday Readership: 301,327Average Saturday Readership: 204,740Average Daily Readership: 191,036
4-Time Pulitzer Prize Winner
CirculationAverage Sunday Circulation: 87,153Average Saturday Circulation: 80,254Average Daily Circulation: 65,783
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NEWSPAPER ADVERTISINGReach the largest daily newspaper readership in Summit County through your advertisement in The Akron Beacon Journal.
PRE-PRINTED INSERTSThe Akron Beacon Journal can deliver your pre-printed inserts by zip code to Beacon Journal subscribers.
SPECIAL SECTIONSThe Akron Beacon Journal produces several special sections throughout the year including High School Sports – Golf Guide – Your Health – etc.
FRONT PAGE BEACON NOTESPlace your message right on the front page of the Akron Beacon Journal with a Beacon Note, your own personal post it note.
MONSTER.COMThe Akron Beacon Journal is a premier partner of Monster.com and we have all of the tools to help you find the right employees.
BEACON BAGSPut your ad right on the outside of the newspaper’s plastic delivery bag.
KRAFT JACKETKraft jackets wrap and carry preprints that are delivered with the newspaper. This is the 1st thing readers see when looking for the inserts.
SUNDAY MALLReach 10k+ households that do not subscribe to the Akron Beacon Journal but have opted-in to receive this free weekend insert packet.
SAVOR ... What life has to offerSavor Ohio is a glossy, perfect-bound magazine that encompasses all things in life we want to savor, from stories of people who are doing something interesting with their lives to places with the best food for dining out to experience a culture that is different form our own.
Polybags
Comprehensive Advertising Solutions
More Tools for Today’s Advertiser
Sample Integrated DigitalMarketing Campaign
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10 ©Scarborough 2015
Scarborough Market/Release: Cleveland, oH 2015 Release 1 *update 09-21-2015* Total (Mar 2014 - Feb 2015) Base Pop Base % Base Total (Summit County) 423,525 100.0%
Sunday newspapers print edition - Average Issue Reader Akron Beacon Journal 210,951 49.8% Canton Repository 1,567 0.4% Kent-Ravenna Record-Courier 6,199 1.5% Plain Dealer 49,064 11.6% New York Times 2,851 0.7% Other Sunday newspaper print edition 3,678 0.9%
newspaper/TV/Cable websites visited in the past 30 days Any Broadcast TV Website 145,724 34.4% Any Newspaper Website 129,992 30.7% Akron Beacon Journal online/ohio.com 110,534 26.1%Fox8.com 98,957 23.4% 19ActionNews.com 64,694 15.3%WKYC.com 59,280 14.0%NewsNet5.com 50,861 12.0%Cleveland.com/PlainDealer.com 43,183 10.2% TWCCentral.com/TWCC.com 12,592 3.0% Other Newspaper Website 11,311 2.7%WBNX.com 5,082 1.2% AllAroundCleveland.com 2,901 0.7% News-Herald.com 2,171 0.5% Other Broadcast TV Website 1,569 0.4% MorningJournal.com 608 0.1% Cox.com 0 0.0%
Radio station websites visited in the past 30 days wmms.com - WMMS-FM 17,653 4.2% wqmx.com - WQMX-FM 14,831 3.5% wnir.com - WNIR-FM 12,860 3.0% zhiphopcleveland.com - WENZ-FM 11,010 2.6% wgar.com - WGAR-FM 9,964 2.4% kisscleveland.com - WAKS-FM 9,766 2.3% wncx.com - WNCX-FM 6,723 1.6% wzakcleveland.com - WZAK-FM 5,909 1.4% espncleveland.com - WKNR-AM 5,301 1.3% 955thefish.com - WFHM-FM 5,025 1.2% wone.net - WONE-FM 5,117 1.2% wtam.com - WTAM-AM 5,278 1.2% moodyradiocleveland.fm - WCRF-FM 4,599 1.1% 1073thewave.net - WNWV-FM 4,357 1.0% wakr.net - WAKR-AM 3,517 0.8%
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*Akron Beacon Journal out performs competitors.
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Size Cost Channel Specific cpm Max File SizeLeaderboard (top) 728x90 Pixels $12 Per CPM $15 30k/35kMedium Rectangle (top) 300x250 Pixels $12 Per CPM $15 30k/35kWide Skyscraper 300x600 Pixels $20 Per CPM 40kVideo Ads 300x250 Pixels $15 Per CPM $18 90kNav Bar Logo 100x20 $1000 Month 10kInterstitial 640x480 Pixels $1500 Per DayWeather Sponsorship 200x18 Pixels $500 Per Month 10kBeacon Bar 270x40 Pixels $8 Per CPM 25kPre-roll video 480x360 Pixels $20 Per CPM 3mbCube (Obits, Classified) 160x90 Pixels $250 Month 20k/25kNow Hiring (Jobs) 150x120 Pixels $80 Month 30kEducational Opportunity (Jobs) 300x60 Pixels $100 Month 30kTakeover Skin 200x200 Pixels $12 Per CPM 20k
Size Cost Max File SizeSliding Billboard 980x300 Pixels
Pencil: 980x32 Pixels$1500 Per Day Under 90k
Home Page, News $1500 Per Day Under 90kSports $1000 Per Day Under 90kBusiness, Editorial, Lifestyle $500 Per Day Under 90k
Size Cost Max File SizeCorner Peel 125x125 Pixels
Max. 300x300 Pixels$1500 Per Day Under 90k
Home Page, News $1500 Per Day Under 90kSports $1000 Per Day Under 90kBusiness, Editorial, Lifestyle $500 Per Day Under 90k
Size Cost Max File SizeSponsored Event Tile 250x250 Pixels $99 Per Week 30kFeatured Business Tile 250x250 Pixels $199 Per Week 30k
Size Cost Max File SizeVideo $475Basic Package $475Custom Video Package $900+Email blasts 2,500 emails $165 Per BlastFacebook Posts $100 Per PostTwItter Posts $100 Per PostPodCasts $18 CPMBlogs Ask RepNative Advertising $625 Per WeekClock Tower $150 Per Week
Advertising Rates
Nav Bar: It may look small, but looks can be deceiving! This mighty little position will display your logo or other branded icon
Top Leaderboard728x90 pixels
Corner PeelTeaser125x125 pixelsExpanded 300x300 Pixels
Bottom Leaderboard728x90 pixels
Skin: Take over the entire background of the site and tile it with your logo or other branding imagery for maximum impact!
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Medium Rectangle300x250 pixels
Medium Rectangle300x250 pixels
Advertising Positions
Leaderboard: 728x90 pixelsAvailable at the top or bottom.
Medium Rectangle: 300x250 pixels
Medium Rectangle300x250 pixels
Medium Rectangle300x250 pixels
Sponsored Event Tile
oRFeatured
Business Tile250x250 pixels
Beacon Bar270x40 pixels
Top Leaderboard728x90 pixels
Weather Sponsorship: Includes company logo on home page, medium rectangle and leaderboard on weather page
Featured Business Tile:Showcase your company on the business page of Ohio.com
Sponsored Event Tile:People in your community who are looking for things to do will be immediately drawn to your ad that will be hosted on the top of the entertainment page.
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Beacon Bar:Don’t let this bottom position fool you. It actually is ALWAYS visible on the page in the bottom left corner of your browser.
OR{Medium Rectangle:300x250
Advertising Positions
Sliding BillboardHome Page News & Sports:Expanded 980x300 Pixels
317241014
Pencil:980x32 Pixels
Sliding BillboardSports, Business, Editorial & Lifestyle:Expanded 980x300 Pixels
Advertising Positions
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Interstitial adsAds that appear in a separate (pop up)window while a web page is loading.
x
NativeAdvertising Advertising that allows businesses to match the form and function of Ohio.com platform either with a sponsored article and/or video.
Advertising Positions
CAVS BLOGBROWNS BLOG
UTICA SHALE BLOG
YOUR BUSINESS BLOG
BEER BLOG
INDIANS BLOG
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Advertising Blogs
Blog sponsorships provide a unique opportunity for a high level of brand interaction.Rates available upon request.
Standard Banner Medium Rectangle
Ad Size 320 x 50 Pixels
Ad Size 300 x 250 Pixels
CPM
$10CPM
$15
Standard Banner may appear in either top or bottom position.
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Daily News Mobile App Rates
Live news feeds provide our readers with breaking news, updates
and published content.
Daily NewsMobile App
Standard Banner Medium Rectangle
Ad Size 320 x 50 Pixels
Ad Size 300 x 250 Pixels
The Replica Edition App gives readers a more hands-on way of viewing their daily newspaper. The Replica Edition
allows readers to flip through the pages of the Akron Beacon Journal and click on the desired article.
This allows the reader to read the entire article.
Replica Edition Mobile App
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CPM
$15CPM
$10
Replica Edition Mobile App Rates
Go Ohio!is a free event app that allows
consumers to discover Akron’smost popular daily events in
one convenient location.
• Integrated into Home Page Navigation• Direct Link to your Web site• One Push Notification per Month• Image Size: 640x120, Format: jpg or png, less than 2mg.
$625/month
• Integrated into Home Page Navigation• Ownership of All Content in Channel• One Push Notification per Month• Image Size: 640x120, Format: jpg or png, less than 2mg.
• One Sponsor per Category• Exclusive Graphic Ad Unit• Links to Advertiser’s Website• One Push Notification per Month• Image Size: 640x120, Format: jpg or png, less than 2mg.
Logo Size: 150x150, Format: jpg or png, less than 2mg.
With Go Ohio!, you can find the best in the city at any time, bookmark your favorite events, invite friends and make plans, all in a private, personalized environment.
$500/month $250/month
Adding ChannelsFor special events, holidays, channels sponsors and new channels as we go.
Featured Channels• Live Music • Theater & Performance • Museums & Galleries• Food & Drink • Fairs & Festivals • Sports • Rec & Wellness
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GoOhio App Advertising Rates
* Starting February 1 - November 8
Your Ohio VoteMoblie App:
App Open $20/CPMBanner $8/CPMMedium Rectangle $10/CPM
* Will appear on both Ohio.com & Your Ohio Vote mobile app
300 x 600 $500/week
Top Leaderboard $500/week
Medium Rectangleon Mobile Phone $500/week
Sponsorships:
Keep up with your Ohio Politics with ease
this election year with the Akron Beacon Journal/Ohio.com!
Ohio.com Advertising:Medium Rectangle $10/CPMBottom Leaderboard $6/CPMSliding Billboard $500/Day
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Advertising Political Rates
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JANUARYu YourHealth• TuesJan.5u NewYear, NewCareer• SunJan.31u Beacon’sBest NominationsBegin• MonJan.8 SunJan.31
FEBRUARYu YourHealth• TuesFeb.2u The“BigGame” LineUp• Thurs.Feb4u EnvisionAwards Magazine• SatFeb.6u 2016Summer CampGuide• SunFeb.21u Beacon’sBestPrint& OnlineBallots• SunFeb.21u ClevelandAutoShow• FriFeb.26
MAYu YourHealth• Tues.Apr.5u CareerFair• TBAu StarStudent& Graduates• TBAu Nurse’sWeek2016• MonMay9u Nurse’sNightOut• ThursMay12u SummerFunGuide• SunMay22u GreenChamber OfCommerce• TBA
JUNEu YourHealth• TuesJun.7u Bridgestone Coverage• TBAu BostonMills ArtFest• TBA
A year at a glance of advertising opportunities for YOU!
The Akron Beacon Journal and Ohio.com reach a print-online audience of nearly 74 percent* of Summit County adults in any given month.
Advertise in these special sections and features to target the audience most likely to purchase your goods and services.*Scarborough 2014, R2. Google Analytics, updated 12-7-11.
Newspaper Digital Twitter FacebookMobile
MARCHu YourHealth• TuesMar.1u NewBabyNews• SunMar.6
APRIL u Beacon’sBest ResultsSection• FriApr.1u YourHealth• TuesApr.5u GreatPlaces ToWork• SunApr.24
2016 SPECIAL SECTIoNS CALENDAR
HeathlyLiving•every Tuesday Food•every Wednesday Driver’sSeat•every Thursday ENJOY!•every Thursday House&Home•every Saturday JobSource•every Sunday
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