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MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF...

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MEDIA KIT DIGITAL 2019 1
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Page 1: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

MEDIA KIT

DIGITAL

2019

1

Page 2: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

2

CONTENT

• GQ DIGITAL //3

• ADVERTISING FORMATS //7

• DISPLAY ADS //8

• SOCIAL MEDIA ADS //21

• CUSTOM SOLUTIONS //28

• CREATIVE STUDIO PRODUCTIONS //33

• SPECS //40

• CLIENT REFERENCES //61

Page 3: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

GQ DIGITAL

3

Page 4: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

4

… operates like a digital COACH for modern men

… awakens DESIRE FOR LUXURIOUS MUST HAVE PRODUCTS

… collects all worth knowing content about FASHION, GROOMING and ENTERTAINMENT

… is the perfect partner for BUSINESS ADVICE and PERSONAL FULFILMENT

… introduces us to the world of PREMIUM LIFESTYLE

Page 5: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

THE DIGITAL WORLD OF GQ

5

77K FOLLOWERS

72K FOLLOWERS

140K LIKES

7K SUBSCRIBERS

2.039 FOLLOWERS

Period of Measurement: Ø Monthly – Social Media: Status Quo March 2019

Source: *AGOF digital facts (01/19), **IVW (01/19)

80.000 NEWSLETTER RECIPIENTS

1,1 MIO. UU*

2,2 MIO. SESSIONS**

8,4 MIO. PIs**

Page 6: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

*Source: AGOF digital facts (10/17) 6

YOUNG & DYNAMIC: 66% are between 20-49 years old

WEALTHY: 41% have a HHNE of €3,000 or more

SUCCESSFUL: 45% have A levels / university degree

FASHION LOVERS: 44% are interested in men’s fashion

GQ users are…

Page 7: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

ADVERTISING FORMATS

7

Page 8: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

8

Page 9: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

Billboard Ad

DISPLAY ADS

High Impact Formats – Billboard Ad & Mobile Billboard Ad

9

Mobile Billboard Ad (2:1)

Page 10: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

Premium Billboard Ad

DISPLAY ADS

High Impact Formats – Premium Billboard Ad

10

Page 11: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

Billboard Ad

DISPLAY ADS

High Impact Formats – Responsive Billboard Ad

11

adjustingadjusting

Page 12: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Reskin incl. Billboard Ad

12

Billboard Ad

ReskinReskin

Page 13: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Halfpage Ad

13

Halfpage

Ad

Page 14: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Multi Device Takeover

14

Billboard Ad

Halfpage

Ad

Medium

Rectangle

Medium Rectangle

Page 15: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

Billboard Ad

DISPLAY ADS

High Impact Formats – Multi Device Takeover incl. Bubble Reminder (sticky)

15

Bubble

ReminderBubble

Reminder

Medium

Rectangle

Halfpage

Ad

Bubble

Reminder

Medium Rectangle

Bubble

Reminder

Page 16: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Mobile Gesture Ad

16

Mobile Gesture Ad

swiping swiping

Page 17: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – InRead

17

InRead

Page 18: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Vertical Video

18

Vertical Video

Vertical Video

scrolling

Page 19: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

Interscroller

DISPLAY ADS

High Impact Formats – Interscroller

19

scrolling

Interscroller

Page 20: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

Superbanner

DISPLAY ADS

Standard Formats – Adbundle

20

Sky

Medium

Rectangle

Medium Rectangle

Page 21: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

SOCIAL MEDIA ADS

21

Page 22: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

SOCIAL MEDIA ADS

Facebook/Instagram Ad – Optimization on Awareness (CPM)

22

INSTAGRAM Photo AdFACEBOOK Photo Ad

Get maximum gross reach with a photo or carousel ad optimised on CPM.

Page 23: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

SOCIAL MEDIA ADS

Facebook/Instagram Ad – Optimization on Video Views (CPVV)

23

Get maximum video views on your spot with a video ad optimised on CPVV.

INSTAGRAM Video Ad INSTAGRAM STORIES Video AdFACEBOOK Video Ad

Page 24: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

FACEBOOK Collection Ad

SOCIAL MEDIA ADS

Facebook/Instagram Ad – Optimization on Traffic (CPC)

24

Lead traffic to your website with photo, carousel or collection ad on Facebook or Instagram.

FACEBOOK Photo Ad

Collection Ad

with Canvas

only!(see next chart)

INSTAGRAM Photo Ad

Page 25: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

SOCIAL MEDIA ADS

Facebook/Instagram – Canvas (mobile landing page)

25

Create a prominent and user friendly landing page for mobile devices to increase engagement with your content.

FACEBOOK Collection Ad FACEBOOK Canvas View #1 FACEBOOK Canvas View #2 FACEBOOK Canvas View #3

Page 26: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

SOCIAL MEDIA

Instagram Story Read – Editorial Story Integration + Ad Campaign

26

Profit from the credibility of our editorial teams and let your brand be part of our editorial Instagram Stories!

EDITORIAL STORY Slide 1 Slide 2 Slide 3 Slide 4 Slide 5

+ additional

ad campaign(see next chart)

Page 27: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

SOCIAL MEDIA

Instagram Story Read – Editorial Story Integration + Ad Campaign

27

Extend your audience and get maximum reach with an additional Story Ad campaign!

STORY AD campaign Slide 1 Slide 2 Slide 3

Page 28: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CUSTOM SOLUTIONS

28

Page 29: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CUSTOM SOLUTIONS

Classic Advertorial (incl. Traffic Drivers Bundle)

29

Use the native power of a highly engaging advertorial supported by a bundle of different traffic drivers.

Classic Advertorial

TRAFFIC DRIVERS BUNDLE

Promoteaser Co-branded Adbundle

Social Media Ads Newsletter Integration

LINKING

TO

GUARANTEE: 500,000 AIs

LINKING

TO

Page 30: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

PromoteaserCo-branded Adbundle

Social Media Ads Newsletter Integration

CUSTOM SOLUTIONS

Editorial Special Sponsoring (incl. Traffic Drivers Bundle)

30

Become an exclusive sponsor of an editorial special about a specific topic supported by a bundle of traffic drivers.

Editorial Special with sponsored ad formats

Billboard Ad & Mobile Billboard Ad

TRAFFIC DRIVERS BUNDLE

LINKING

TO

GUARANTEE: 750,000 AIs

LINKING

TO

Page 31: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CUSTOM SOLUTIONS

Customized Newsletter

31

Share your topics directly with newsletter subscribers via a Customized Newsletter, designed especially for you.

80,000 RECIPIENTS

Page 32: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CUSTOM SOLUTIONS

Newsletter Sponsoring

32

Raise awareness of your brand claim among subscribers as a sponsor of the editorial newsletter.

Newsletter Sponsoring

80,000 RECIPIENTS

Page 33: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CREATIVE STUDIO PRODUCTIONS

33

Page 34: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CREATIVE STUDIO PRODUCTIONS

Photo S Bundle (Advertorial or Microsite incl. Still Shooting by Condé Nast)

34

Advertorial / Microsite with stills of your product

TRAFFIC DRIVERS BUNDLE

LINKING

TO

Get a full native integration of your products with a still shooting by CN shown in an advertorial or microsite.*

* Scope of production by CN: Still shooting at the photo studio of Condé Nast, inhouse photographer, basic props, travel expenses not included.

Promoteaser RoS

Co-branded Adbundle RoS

Social Media Ads

Newsletter Integration

GUARANTEE: 500,000 AIs WATCH BEST CASES HERE

Page 35: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CREATIVE STUDIO PRODUCTIONS

Photo M Bundle (Advertorial or Microsite incl. Model Shooting by Condé Nast)

35

Advertorial / Microsite with model shots

TRAFFIC DRIVERS BUNDLE

LINKING

TO

Show your product or collection represented by a professional model within an advertorial or microsite.*

* Scope of production by CN: Model shooting at an external photo studio, development model, travel expenses not included.

Co-branded Billboard & Mobile Billboard RoS

Promoteaser RoS

Co-branded Adbundle RoS

Social Media Ads

Newsletter Integration

GUARANTEE: 1,450,000 AIs WATCH BEST CASES HERE

Page 36: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CREATIVE STUDIO PRODUCTIONS

Photo L Bundle (Advertorial or Microsite incl. Shooting at Special Location by Condé Nast)

36

Advertorial / Microsite with model shots at a special location

TRAFFIC DRIVERS BUNDLE

LINKING

TO

Get a real high end production with a special location and a successful image model shot by CN.*

* Scope of production by CN: Model shooting at an external photo studio or location up to your choice, image model, travel expenses not included.

Co-branded Billboard & Mobile Billboard RoS

Promoteaser RoS

Co-branded Adbundle RoS

Social Media Ads

Newsletter Integration

GUARANTEE: 2,800,000 AIs WATCH BEST CASES HERE

Page 37: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CREATIVE STUDIO PRODUCTIONS

Video S Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)

37

Advertorial / Microsite with video content

TRAFFIC DRIVERS BUNDLE

LINKING

TO

Use the power of video with an own video production by CN as part of an advertorial or microsite.*

* Scope of production by CN: Basic video, 1 full version, 1 short version, single setting, one day of shooting, basic props, travel expenses not included.

Co-branded Billboard & Mobile Billboard RoS

Promoteaser RoS

Co-branded Adbundle RoS

Youtube Channel Co-branded Header

Social Media Ads

Social Video Ads & Youtube TrueViews

Newsletter Integration

GUARANTEE: 750,000 AIs/50,000 VideoViews WATCH BEST CASES HERE

Page 38: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CREATIVE STUDIO PRODUCTIONS

Video M Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)

38

Advertorial / Microsite with video content

TRAFFIC DRIVERS BUNDLE

LINKING

TO

Get multiple settings for your video production by CN to show the variety of your brand in an advertorial or microsite.*

* Scope of production by CN: Premium video, 1 full version, 1 short version, multiple settings, one day of shooting, location scouting or set styling, travel expenses not included.

Co-branded Billboard & Mobile Billboard RoS

Promoteaser RoS

Co-branded Adbundle RoS

Youtube Channel Co-branded Header

Social Media Ads

Social Video Ads & Youtube TrueViews

Newsletter Integration

GUARANTEE: 1,450,000 AIs/100,000 VideoViews WATCH BEST CASES HERE

Page 39: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

CREATIVE STUDIO PRODUCTIONS

Video Series Bundle (Advertorial or Microsite incl. Video Production & Shooting by CN)

39

Advertorial / Microsite with video content

TRAFFIC DRIVERS BUNDLE

LINKING

TO

Get a 360° communication with a video series for digital and an additional photo shooting for print.*

* Scope of production by CN: Premium video, 3 full versions, 3 short versions, special location, three days of shooting, location scouting & set styling, travel expenses not included.

WATCH BEST CASES HERE

Co-branded Billboard & Mobile Billboard RoS

Promoteaser RoS

Co-branded Adbundle RoS

Youtube Channel Co-branded Header

Social Media Ads

Social Video Ads & Youtube TrueViews

Newsletter Integration

GUARANTEE: 2,800,000 AIs/200,000 VideoViews

1/1

Page

Page 40: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

SPECS

40

Page 41: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Billboard Ad & Mobile Billboard Ad

41

BILLBOARD AD

Standard size 1000x250 px or 970x250 px or

800x250 px

File size Max. 200kb

Fallback Required

Physical delivery jpg/gif/HTML5*

Delivery 3rd party tag jpg/gif/HTML5*

3rd party tag streaming • Only 3rd party tag

• Polite loading max. 2MB

• Sound and repetitions must

be initiated by user

(OnClick)

*For HTML5 specifications see page 58

MOBILE BILLBOARD AD

Standard size 320x160 px*

File size Max. 200kb

Physical delivery jpg/gif

Delivery 3rd party tag jpg/gif/HTML5**

Tracking View pixel, ClickCommand

Landing page mobile enabled, no Flash

*Image files can be provided in a bigger size for retina

displays (640x320px). All forms of HTML5 Ads must adjust

itself responsively to the container or have a fixed size of

320x160px. Creatives provided with a thidr party tag need to

have standard size 320x160px in all cases.

**For HTML5 specifications see page 58

Page 42: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Premium Billboard Ad

42

PREMIUM BILLBOARD AD

Standard size 1000x400 px

File size Max. 200kb

Fallback Required

Physical delivery jpg/gif/HTML5*

Delivery 3rd party tag jpg/gif/HTML5*

3rd party tag streaming • Only 3rd party tag

• Polite loading max. 2MB

• Sound and repetitions must

be initiated by user

(OnClick)

*For HTML5 specifications see page 58

Page 43: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Responsive Billboard Ad

43

RESPONSIVE BILLBOARD AD

Standard size Dynamicx250 px

Production via Condé Nast

Required Material Images, video (high res.), logos,

CI, similar campaign layouts

Fallback Required

Alternative Delivery as 3rd Party Tag via

Celtra

3rd party tag streaming • Only 3rd party tag

• Polite loading max. 2MB

• Sound and repetitions must be

initiated by user (OnClick)

*For HTML5 specifications see page 58

Page 44: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Reskin incl. Billboard Ad

44

RESKIN INCL. BILLBOARD AD

Production via Condé Nast

Standard size • One image creative provided with a defined top banner /

margin height of either 90 px, 250 px, 400 px

Unsafe Areas:

1. Content width 1020 px

2. Vogue Header/Nav height is 230 px

Safe Areas:

160px for Left and Right creative text 'safe area' to

accomodate common screen resolution sizes

File size Max. 200kb

Fallback Required

Physical delivery jpg/gif/HTML5*

3rd party tag streaming • Not accepted

*For HTML5 specifications see page 58

Page 45: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Halfpage Ad

45

HALFPAGE AD

Standard size 300x600 px

File size Max. 200kb

Fallback Required

Physical delivery jpg/gif/HTML5*

Delivery 3rd party tag jpg/gif/HTML5*

3rd party tag streaming • Only 3rd party tag

• Polite loading max. 2MB

• Sound and repetitions must

be initiated by user

(OnClick)

*For HTML5 specifications see page 58

Page 46: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Multi Device Takeover

46

BILLBOARD AD, HALFPAGE AD, MRT

Standard size • 1000x250 px or 970x250 px

or 800x250 px

• 300x600 px

• 300x250 px

File size Max. 200kb per format

Fallback Required

Physical delivery jpg/gif/HTML5*

Delivery 3rd party tag jpg/gif/HTML5*

3rd party tag streaming • Only 3rd party tag

• Polite loading max. 2MB

• Sound and repetitions must be

initiated by user (OnClick)

*For HTML5 specifications see page 58

Page 47: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Multi Device Takeover incl. Bubble Reminder (sticky)

47

BILLBOARD AD, HALFPAGE AD, MRT incl. BUBBLE REMINDER

Production via Condé Nast

Standard size • 1000x250 px or 970x250 px or 800x250 px

• 300x600 px

• 300x250 px

• Bubble: 250x250 px (Desktop, Tablet),

100x100 px (Mobile) – Static / GIF / Video

File size Max. 200kb per format

Fallback Required

Physical delivery jpg/gif/HTML5*

Delivery 3rd party tag jpg/gif/HTML5*

3rd party tag streaming • Only 3rd party tag

• Polite loading max. 2MB

• Sound and repetitions must be initiated by

user (OnClick)

*For HTML5 specifications see page 58

Page 48: MEDIA KIT DIGITAL 2019 - condenast.de · UU* 2,2 MIO. SESSIONS** 8,4 MIO. PIs** *Source: AGOF digital facts (10/17) 6 YOUNG & DYNAMIC: 66% are between 20-49 years old WEALTHY: 41%

DISPLAY ADS

High Impact Formats – Mobile Gesture Ad

48

MOBILE GESTURE AD

Standard size 320x160 px

• Delivery of min. 3-5 pictures (size see above)

• Picture order has to be marked clearly

• Use a call to action that animates the users to swipe within the ad

File size Max. 200kb per creative

Physical delivery jpg/gif

Tracking View pixel, ClickCommand

Landing page mobile enabled, no Flash

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DISPLAY ADS

High Impact Formats – Video InRead & Vertical Video

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VIDEO INREAD

Standard size Max. 1920x1080 px, min. 640x360 px

(720 px recommended)

Aspect ratio 16:9 (4:3 not supported)

File size Desktop: Max. 20MB

Mobile: Max. 5MB

Length 10-30 sec.

Physical delivery All video formats (mov, fla, mpeg,

mp4, etc.)

Codec All video codecs except ProRes 4444,

HDV 720p60, Go2 Meeting 3&4, ER

AAC LD, REDCODE

Sound On

URL redirect (click command) + Trackers (optional) OR VAST redirect (max.

5MB, if hosted by agency server)

*For HTML5 specifications see page 58

VERTICAL VIDEO

Required Material pictures, videos (high

res.), logos, CI, p.r.n.

campaign layouts.

Video has to be shot

vertically.

Production via Condé Nast

Alternative Delivery as 3rd Party

Tag via Celtra

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DISPLAY ADS

High Impact Formats – Interscroller

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INTERSCROLLER

Production via Condé Nast

Required Material Images, videos (high res.),

logos, CI, campaign layouts

Alternative Delivery as 3rd Party Tag via

Celtra

Link to technical specifications https://www.celtra.com/insights/ad-

gallery/?format=355&industry=375

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DISPLAY ADS

Standard Formats – Adbundle

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SUPERBANNER, SKYSCRAPER, MRT

Standard size • 728x90 px or 1000x90 px

• 160x600 px or 120x600 px or

200x600 px

• 300x250 px

File size Max. 200kb per format

Fallback Required

Physical delivery jpg/gif/HTML5*

Delivery 3rd party tag jpg/gif/HTML5*

3rd party tag streaming • Only 3rd party tag

• Polite loading max. 2MB

• Sound and repetitions must be

initiated by user (OnClick)

*For HTML5 specifications see page 58

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SOCIAL MEDIA ADS

Facebook / Instagram Ads – Photo Ad, Carousel Ad, Video Ad, Canvas

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PHOTO AD

Platform Newsfeed or Stories

Sender GQ and client

Required

material

Input on topic, images, text

Delivery

deadline

before start

5 workdays

CAROUSEL AD

Platform Newsfeed or Stories

Sender GQ and client

Required

material

Input on topic, images

(max. 10 tiles), text

Delivery

deadline

before start

5 workdays

VIDEO AD

Platform Newsfeed or Stories

Sender GQ and client

Required

material

Input on topic, images,

video (Insta Feed: max. 60

sec. / Insta Stories: max. 15

sec.)

Delivery

deadline

before start

5 workdays

CANVAS

Platform Newsfeed or Stories

Sender GQ and client

Required

material

Input on topic, images,

text, videos, product details

Delivery

deadline

before start

5 workdays

INSTAGRAM STORY READ

Platform Stories

Sender GQ and client

Required

material

Input on topic, product for

shooting

Delivery

deadline

before start

4 weeks

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• Examples for ad formats and technical specifications: https://www.facebook.com/business/ads-guide

• Ad means that the posts will appear only on the public newsfeed, not on the fanpages. This ensures that the post can

be optimised to deliver the best results based on the campaign goal.

• The advantage of this is that the promoted brand stays in a contained environment that does not conflict with other

advertisers or editorial content.

• It is also required that Condé Nast brands (VOGUE, GQ, GLAMOUR, AD, WIRED) tag the client’s fanpage using

the Branded Content Tag (Handshake).

• Branded Content Tag:

− With sponsored posts (both on Facebook and Instagram) Condé Nast must always specify the cooperation partner

− The cooperation partner must have an official Facebook page

− Each Condé Nast title must be approved once by the cooperation partner as a Branded Content Partner

− The tagging approval must be given by the cooperation partner on its own fansite under “Branded Content”:

https://www.facebook.com/business/help/212566145960789?helpref=page_content

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SOCIAL MEDIA ADS

Additional Guidelines

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IMAGES:

• High-quality, contrasting images

• Visual language that fits the Condé Nast brand

• Consistency between image and text (message)

• No text on pictures: will be “punished” or not released at all by the Facebook algorithm

• Ideally, test at least two to three different image motifs

TEXT:

• Optimum text length – up to 60 characters. Text that is too long is distracting and can have a negative effect on the

reach

• No advertising texts – a “native” message that matches the brand tone contributes to better credibility and more

interaction

• Clear user targeting and focus on one message per ad

• Moderate emoji use

• Hashtags have no positive impact on performance on Facebook. On Instagram, a few meaningful hashtags ensure

better performance

• Call for interaction (e.g. asking questions, competitions/prize draws) leads to a better engagement rate and a

greater organic reach

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SOCIAL MEDIA ADS

Additional Guidelines

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CUSTOM SOLUTIONS

Classic Advertorial (incl. Traffic Drivers Bundle)

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CLASSIC ADVERTORIAL

Required material for advertorial Input on topic, text samples,

images, videos, target links,

ornaments and logos as video

graphics, image credits

Required material for traffic

drivers

Images, text

Format type jpg, TIFF, BMP, PNG

Delivery deadline before start 15 workdays

Creation of proposal 5 workdays

Tracking ClickCommand

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CUSTOM SOLUTIONS

Editorial Special Sponsoring (incl. Traffic Drivers Bundle)

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EDITORIAL SPECIAL SPONSORING

Required ads for special Billboard Ad: 1000x250 px or

970x250 px or 850x250 px or

800x250 px

& Mobile Billboard Ad: 320x160 px

(see specifications Billboard Ad &

Mobile Billboard Ad)

Required material for traffic drivers Images, text

Format type jpg, TIFF, BMP, PNG

Delivery deadline before start 25 workdays

Creation of proposal 5 workdays

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CUSTOM SOLUTIONS

Customized Newsletter & Newsletter Sponsoring

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CUSTOMIZED NEWSLETTER

Required material Input on topic, text samples,

subject line, target links, single

motifs in design of the specific

site/medium, ornaments and

logos as video graphics, image

credits

Format type jpg, TIFF, BMP, PNG

Delivery deadline before start 15 workdays

Creation of proposal 3 workdays

If providing a ready-for-

delivery

html newsletter

max. size 500kb, Width 680

px, Height (var.) optional:

1,500 px, Resolution 150 dpi

Tracking Clickcommand (no javascript)

NEWSLETTER SPONSORING

Required material Banner

Standard Size 600x200 px

File Size Max. 80kb

Delivery Physical

Tracking Clickcommand (no javascript)

Delivery deadline before start 5 workdays

Creation of proposal 1 workday

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Technical specs/HTML 5 Advertising material

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HTML File The executing HTML5 advertising material should be run within one single .html file.

None of the delivered .html files should be named index.html.

File hierarchy and folder

structure

The layer and folder structure should contain a maximum of one layer (scripts, images).

File number und code

compression

In order to minimise server requests, the number of individual elements should be kept as low as possible.

Animation Multiple simultaneous animations and overlapping transparent graphics are to be avoided. The use of CSS3 or JavaScript animations

should be selected with regards to the CPU and GPU utilisation.

Browser compatibility and

Fallback

Since not all desired features or Libraries are supported by all browsers, it is advised to play Fallback JPG or GIF in case of the lack of

support by browsers that lead to non-representable advertisements. The advertisement materials are to be tested on all browsers by the

agency. Condé Nast reserves the right to exclude specific browser versions from delivery of advertising material.

Frameworks, Libraries and

Namespaces

HTML5 advertising materials are played on the websites within a frame in order to avoid complications with functionalities of the

website. Within our frame, Frameworks and Libraries (e.g. Bootstrap) can be included. When global JavaScript variables are used, they

should run in their own namespace or alternatively be clearly named. Likewise, names for the assignment of HTML IDs as well as ID,

Class and Type selectors in CSS have to be clearly selected.

Guidelines Please find the IAB guidelines regarding HTML5 advertising material by accessing the following link: http://www.iab.net/html5

Delivery The HTML-5 advertising material will be delivered to the brand or agency as a compressed ZipArchive, which has to include all

elements of the advertising material, excluding external added Libraries or Fonts. The ZipArchive must be a .html document (not

index.html) and all included scripts and elements have to be linked relatively. In case of external hosting, absolute links must be used.

Alternatively, a redirect can be delivered. In this case, all above mentioned standards regarding document size and file number must be

adhered to.

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Technical Specs/Advertising formats with sound (Polite Banner)

• Promotional tools with initial sounds are not permitted.

• Exceptions are streaming promotional tools, which initially are adjusted to mute mode and activated in the case of

a click on the speaker pictogram. The maximum duration is 30 seconds. We recommend a highly visible audio bar

with the commands “Volume”, “Start” and “Stop”. Sound should not be initiated through MouseOver.

Custom Solutions

• In the case of advertisements that do not comply with our specifications, please submit a special request to our

account team. We would be happy to plan your campaign individually and discuss with you what can be realised.

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Contact and deadlines for material delivery

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The delivery and booking deadlines are as follows:

5 working days for:

• Display Ads

• Video Ads

• Social Media Ads

• Newsletter Sponsoring

15 working days for:

• Classic Advertorial

• Customized Newsletter

25 working days for:

• Editorial Special Sponsoring

The delivery and booking deadlines for Creative Studio

Productions bundles have to be coordinated individually

with the Condé Nast Creative Studio Team. Please find

contact details below.

Please submit display and video ad material via email to:

[email protected]

Please submit Custom Solution and Social material via

email to:

[email protected]

including the following information:

• Client name and point of contact

• Period

• Placement

• Promotional tools

• Target URL

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CLIENT REFERENCES

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• Acer

• Adidas

• Apple

• Armani

• Audi

• Bacardi

• Bose

• Boss

• Campari

• Daimler

• Diesel

• Fiat

• For

• Hilfiger

• Huawei

• yesguar Land Rover

• Joop

• Kia

• Lacoste

• Levi’s

• Massimo Dutti

• Microsoft

• Moet Hennessy

• Nespresso

• Opel

• Porsche

• Procter&Gamble

• Replay

• Rolex

• Sabo

• Timberland

• Volkswagen

• Zalando

CLIENT REFERENCES

Selection

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