MEDIA KIT2017
THE WORLD’S LARGEST AND MOST ACTIVE
DIGITAL FOOD BRAND
allrecipes is the
energizing our audience of home cooks to confidently accomplish their cooking goals. They come to us for a full circle experience: to be
inspired, source recipes and shop for ingredients.
Housing over 37,000 user generated recipes – our MGB audience are
not only passionate about creating food but also about trialing & reviewing recipes from their peers. This community engagement
means allrecipes is viewed as a trusted friend whose well reviewed recipes can be cooked with confidence.
As a part of the world’s largest food site, allrecipes is able to identify
global trends and act accordingly.
The world’s #1 food site
19 sites. 24 countries. 12 languages.
Source: comScore December 2016 (data does not include mobile device traffic)
BRAZIL
ITALYFRANCE
GERMANY
SE ASIA
KOREA
JAPAN
RUSSIA/UKRAINE
CHINA
INDIA
#1
CANADA
#3
QUEBEC
#1
USA
#3
NETHERLANDS
ARGENTINA
MEXICO
#2
AUSTRALIA/NZ
POLAND
UK/IRELAND
More than any other food site in the world.
Our Crème de la Crème
5
Discoverability Native Consultants
Actionable InsightsCreative, Branded
Solutions
SEO EXPERTISE =
INNOVATION =
“LOCAL” EDITORS =
SMART DATA =
And we leverage the power of Australia’s largest audience network,
Seven West Media.
Allrecipes.com.au
SamplingSampling opportunities through
Red Pawpaw
SocialMobile
Mind map
VideoVideo creation & hosting opportunities
Global Food Trends Survey
InsightsInsight to
worldwide food
trends
Hot Sheets Audience Insight
Monthly Measuring Cup(consumer food Trend report)
332,152TOTAL SOCIAL REACH
2.4 MILLION
AVERAGE MONTHLY IMPRESSIONS
Source: emma Dec 17, Nielsen DRM Dec 17, Market Intelligence Jan 18; Social media stats updated as at 160218
Brand reach
37,634 AVERAGE DAILY UBS
43,000DAILY UNIQUE
BROWSERS
1,076,000UNIQUE
AUDIENCE
Our audienceallrecipes visitors like healthy, fresh
ingredients to make meals from scratch. Despite having a full and busy life, they
prepare meals at home daily,
and find great joy in this.
DISCOVERY + COMMUNITY
As primary purchase decision
makers, they select which brands come
into their household. On allrecipes, they discover recipes, videos, & how-tos based
on the food they love and the friends they follow.
Whether on the search for a creative dish or a simple twist on a meal,
allrecipes is the destination that inspires
cooks to stir things up. Home cooks
discover & share food ideas and
experiences with allrecipes through our
authentic, relevant, trusted
community. With 18 sites representing
23 countries in 12 languages, allrecipesoffers authentic food experiences for
home cooks world wide.
Our audience continued…
They’re regularly
purchasing…
• Fresh produce• Dairy
• Meat, fish and poultry• Cleaning supplies
• Baking ingredients• Frozen foods
• Tinned goods• Breakfast cereals
They want recipes that
are…
• Healthy • Quick and easy
• use new ingredients and flavours
• Budget-friendly• fun to prepare
Considerations when
grocery shopping…
• Health factor• Fibre content
• Low calorie• Whole grains
• Low sodium• High protein
They are influenced by…
• Vouchers & special offers• Recipes that call for a specific
branded ingredient• Recommendations by food
writers or commentators
Content pillars
Global Cuisine
allrecipes draws on our global footprint to bring our users on a culinary
journey through the specialties of France,
China, India, the Middle East, America, the Caribbean and
more..
Method
A place to search by
technique. There are
recipes to suit every
cooking method
whether you are firing
up the barbecue,
baking in the oven,
simmering in the slow
cooker, braising,
poaching or more!
Occasion
Special recipes for
special occasions.
Whether you are
making a pavlova for
Christmas day or
baking some hot cross
buns for Easter.
Dish Type
No matter what you
feel like cooking,
allrecipes has you
covered. There are
great options like
curry, pizza, stew, pie, pasta and casseroles.
Meals
Whether you are searching for a
childhood favourite or trying something new, this section is home to recipes for any meal
from breakfast to midnight snacks.
Ingredients
An All great recipes begin with great ingredients! Whether you are back
from the grocer with fresh seasonal produce or the
butcher with a joint of lamb, allrecipes gives you
the tools to begin creating.
Special Diets
With a recipe to
cater to every
preference and
need. Recipes
include gluten free,
dairy free, diabetic,
vegetarian and
vegan just to
mention a few.
Calendar
JAN FEB MAR APR MAY JUNJUL AUG SEP OCT NOV DEC
Father’s Day
•BBQ
•Steak
•Beer
Winter
Warmers
•Slow Cooker
•Lamb
•Beef
•Potato
Spring has sprung
•Salads
•Footy Food
•Risotto
Spring Racing
•Alfresco dining
• Melbourne Cup
•Cocktails
•Finger food
Summer
Entertainers
•Cocktails
•Salad
•BBQ
Christmas Entertaining
•Seafood
• Sides & Salads
•Drinks
•Baking
•Mains
Back to school
•Lunchbox recipes
•Easy Family dinners
•smoothies
Easter
•Hot Cross Buns
•Chocolate
•Good Friday
•Seafood Recipes
Australia Day
•Lamingtons
•BBQ
•Prawns
Mid Year Comfort
•Soup
•Home Made Bread
•Pasta
•Pie
Mother’s Day
•Chocolate Cake
•Cupcakes
Anzac Day
•Biscuits
•Anzac Biscuits
•Baking
Autumn
•Autumn Salads
•Pears
Halloween
•Dessert
•Cupcakes
Commissioned Native Advertorial
ARTICLE
• Theme agreed to by client and editorial
• Tone, copy and style at editorial
discretion
• No brand / product mention
• Clear link in by-line and tail mention
• Written by editorial
• Theme agreed to by client and editorial
• Tone, copy and style at editorial discretion
• Brand / product mention organically woven
into content at editorials discretion
• Bought to you by
• All images, assets and copy supplied
by client
• Content is soling focused on clients
brand and/or product
VIDEO
• Tone, length, script at editorial discretion
• Theme agreed with client
• No brand or product included
• Branded environment (on our platforms)
• Video content that looks and feels editorial
but has inclusion of subtle product inclusion
• Scripted by editorial but theme agreed with
client
• Product / brand inc. but at editorial
discretion.
• Brand and product led video content
• Brand provides assets to by used
• Client approves script & attends shoot
• Works as a digital commercial
SOCIAL
• To be used in the social feed when
driving to client content on-site. Editorial
will craft the post to drive the best traffic
result for the content.
• Client is not tagged in this execution
• Bespoke social content created by our
editorial teams
• Concept and theme agreed with client
• Client product or messaging is delivered in
a native way to each brand and platform
in a format that will be most engaging
• Client is tagged appropriately within the feed
• In our experience, the best performing
content within the social feed is that
which is native to the brand and
platform. For this reason, we don’t offer
clients advertorial social executions.
Content Creation Opportunities For Clients
EDITORIAL CLIENT
8 Central Ave, Eveleigh NSW 2015
Contact us for
Commercial
Opportunities
www.allrecipes.com.au
Facebook.com/Allrecipes.com.au
Zoe LassigHead of Digital [email protected]