MEDIA KIT

2013

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COMUNICATION TRIPOD

Magazine + Internet + Events

The H&C® Magazine is the main business unit of Freedom Comunicações, a 22-year-old company, consolidating as a benchmark in strategic communication of supplying organization businesses and for the

personal hygiene, perfumery, cosmetics, and household industries development.

FREEDOM Comunicações! Network communicationMagazine + website + e-marketing + e-newsletter + courses + workshops + seminars

+ regional events + FCE Cosmetique + International Green Cosmetics Seminar and Forum + Household & Auto Care Seminar and Expo = the largest and best communication network with companies in the personal hygiene, perfumery and cosmetics, cleaning and sanitizers segments.

H&C MAGA ZINE - THE BEST MEDIA FOR YOUR BUSINESS

Analyze the possibilities of the FREEDOM Comunicações Media Kit 2013 and begin a network communication to expand your sales opportunities in two segments

that have been growing above 2 percentage digits for several years.

2013Media Kit

How to sell to a R$ 43,7 billion market?

The household & cosmetics market reached a total of R$ 43.7 billion in 2011 and is expected to end 2012

with over R$ 48 billion.

A DECISION-MAKING TARGET PUBLICThe H&C® Magazine is directed to manufacturers of personal hygiene products, perfumery and cosmetics, toiletry products, detergents and sanitizers, waxes and polishers, insecticides, aerosols and chemical specialties, packagings and oilchemicals for personal care, household, industrial and institutional products.The H&C® Magazine readers in�uence or hold decision-making power of raw materials and supplies, fragrances, packagings, instruments and services at large.

THE BEST TARGETED REFERENCE FILEWith the strategic promotion of events at the main development centers of the cosmetics and household segments and the weekly distribution of the Market Notes e-newsletter to over 30 thousand professionals, the H&C® Magazine reaches producers of all sizes and in all regions of the Country, expanding and strengthening its professionals reference �le throughout the national territory.

Household Sector Cosmetics SectorR$ 14.4 billion R$ 29.3 billionSource: ABIPLA Source: ABIHPEC

SECTOR’S TURNOVER - BRAZIL2011 - TOTAL R$ 43.7 BILLION

If your business is to supply products and services

to household and cosmetics manufacturers,

make your advertisement programming at the H&C Magazine

and talk directly to professionals

with decision-making power.

A SURE RETURN FOR YOUR INVESTMENT

It covers the main national and international events of the cosmetics and household segments It displays suggestions of innovative formulations It offers versatility for customized projects It also brings articles in Spanish It holds 30% of subscribers in Brazil and in Mercosur It is the official media of the most important events in the sector:

FCECosmetique

Household&AutoCare International Green Cosmetics Seminar & Forum

The H&C® Magazine, edited for 13 years by Oils & Fats Editora, an arm of Freedom Comunicações, is the main technical and marketing

advertising vehicle in the household and cosmetics segments in the Country and in Mercosur.

The best and largest companies supplying raw materials, fragrances, equipment and services choose the H&C® to publish their advertisements. Do you know why?

WHY TO ADVERTISE AT H&C?

GENERAL INFORMATION

Media Kit 2013

H&C MAGAZINE

Print: 5.000 copiesDeterminated page: plus10% Payment date: On the 15th day / circulation monthPeriodicity: every two monthsCirculation: Brazil and Mercosur Inserts and special color: under consultation

1 page 21,0 x 28,0 cm R$ 5.985,00

Double page 42,0 x 28,0 cm R$ 9.870,00

2/3 page 14,0 x 28,0 cm R$ 5.150,00

1/2 page 21,0 x 14,0 cm R$ 3.900,00

1/3 page 07,0 x 28,0 cm R$ 2.680,00

1/4 page 09,0 x 12,0 cm R$ 2.570,00

Second/third cover 21,0 x 28,0 cm R$ 11.000,00

Fourth cover 21,0 x 28,0 cm R$ 11.000,00

Cover insert 21,0 x 21,0 cm R$ 9.000,00

Inserts (from page 6 to page 8) 84,0 x 28,0 cm R$ 16.500,00

H&C - Household and Cosmetics Magazine

Personal products, cosmetics and detergents & household products

Language: Published in Portuguese and Spanish

H&C - FULL COLOR RATES - R$ (including agency discount)

ReadershipH&C Magazine readers´s profile is made of decision makers from key companies.• Directors / Owners / Managers = 32%• R&D / Marketing = 33%• Purchasing / Buyer = 30%• Research Institutes / consultants = 5%

Technical Specifications:

Format: 21.0 cm x 28.0 cm (closed);

Internal area: couché paper 90 g.

Print information• 4 colors - CMYK• Add Size 210mm x 280mm • Bleed: 5mm• File: TIFF (without LZW compression) or JPEG (without any kind of compression)

• Resolution: 300 dpi

Advertising Contact: Luiz Alberto Bozzoloe-mail: luizbozzolo@freedom.inf.br, phone (+55 11) 3846-1577

PAYMENT: Talk to us - Phone 55 11 3846.1577 - E-mail: luizbozzolo@freedom.inf.br

Special rates for media programming2 issues 3%3 issues 5%5 issues or + 7%

Premium cosmetics market Amenities potentialize cosmetics companies businesses Laundry care: The power of enzymes

A balance of the personal hygiene, perfumery, cosmetics, and household market: How it ended 2012 and perspectives for 2013 New shapes and dosages in household products

FCE Cosmetique – innovations in raw materials Cosmetics P&Ds focus on the Brazilian market The newest categories in cleaning products, and those to come

The tricks of those doing well in the pharma channel Pharmaceutical industries focus on the cosmetics market Online cleaning: Creative strategies in the social medias

Hair Care: The new after-shampoo categories Innovative makeup, dyeing, and cosmetics innovative pigments Is the professional cleaning market prepared for the World Cup?

The free concept in cosmetics Classes D and E go shopping – Cosmetics Cleaning products new claims

Editorial Summaary

Advertising08/0210/04

13/0613/08

18/10

10/12

Material

25/02

17/04

25/0627/0825/10

17/12

Edition monthMar / Apr

May / Jun

Jul / AugSep / Oct

Nov / Dec

Jan / Feb

Circulation

Mar

May

JulSepNov

Jan 2014

Distribuition

H&C Nanotechnology Course

FCE Cosmetique

H&C Goiânia Workshop

IFSCC Conference - RJ - Brazil

H&C Cleaning Products Course

Edition nº7879

8081

82

83H&

C - D

EAD

LIN

E

Edition 78

Edition 79

Edition 80

Edition 81

Edition 82

Edition 83

Alberto Kurebayashi, President of ABC – Associação Brasileira de Cosmetologia.

Christian de Oliveira Moura, engineer and Member of the Brazilian Diversity Sustainable Use committee – MEB.

Cristiane de Moraes is the representative of UEBT in Brazil, and since 2001 she has been performing works related to the supply chain sustainability.

Jefferson Santos is the executive director of Innovative Linkage Consutoria em Produtos Químicos

The H&C® Magazine counts on specialized journalists, besides business leaders, specialists and opinion makers, who approach different market aspects.

Check some of them:

Maria Eugênia Saldanha, Executive President of ABIPLA – Associação Brasileira da Indústria de Produtos de Limpeza e Afins.

Ricardo Pedro, specialist in cosmetics and saniti-zers research and development, teaches courses, spe-eches, and is the author of several technical articles.

Sonia Corazza, technical consultant, graduated in chemical engineering with specialization in cos-metology, she has over 30 years of experience in the cosmetic products and market development.

Vânia Leite is the vice president of ABC (Brazi-lian Cosmetology Association).

H&C Personalities

INTERNET - www.revistahec.com.br

75 thousand reasons to advertise on the H&C website

An average of 75 thousand visits per monthAn average of 75 thousand visits per month 104 visits per minute104 visits per minute A return of 22 thousand searches/month on �oogleA return of 22 thousand searches/month on �oogle A surprising audience for a website specialized in cosmeticsA surprising audience for a website specialized in cosmetics and cleaning products business and technology �ver 30 thousand subscribers to the Market �otes e-newsletter�ver 30 thousand subscribers to the Market �otes e-newsletter A 25% increase in the number of subscribers in 2012A 25% increase in the number of subscribers in 2012 A goal of 32 thousand subscribers in 2013A goal of 32 thousand subscribers in 2013 2000 professionals follow us through the social medias

Small BannerShape: 120 x 60 pixels

Plan A Small banner on the website + 04 insertions in the Market Notes

Plan B Small banner on the website + Market Notes Website highlight in the “H&C in the Web” section of H&C Magazine Article on the H&C WebsitePlan C Full banner on the website + Small banner in the Market Notes Website highlight in the “H&C in the Web” section of H&C Magazine Article on the H&C Website

Plan D Full banner on the website, and also in the Market Notes Website highlight in the “H&C in the Web” section of H&C Magazine Article on the H&C Website

Plan E Box banner on the H&C website Website highlight in the “H&C in the Web” section of H&C Magazine Article on the H&C Website

Value / Year (R$)Insertion on the Home Page

Insertion in the Market Notes

Full Banner

Small Banner

Box Banner

Highlight on the H&C Section on the Web

Article on the H&C website

Plan 3.675,00 7.500,00 10.400,00 12.600,00 14.400,00

Plan E Box banner on the H&C website – Monthly publications in the amount of R$ 1.200,00

A B C D E

Box Banner

Full Banner

320 x 200 pixels

Shape: 468 x 60 pixels

MARKET ��TESWEEKLY BULLETI�

Sent to over 30,000 profissionals

Full BannerH&C Website = Annual Price

Small

Small

Full Banner

Box BannerShape: 320 x 200 pixels

3.Full Banner

2.Full Banner

1.Box

4.Box

Periodicity: BimonthlyQuota/edition: 03Value/quota: R$ 600.00Box format: 310x200 pixels

Periodicity: MonthlyQuota/edition: 12Value/quota: R$ 600.00Format: Text with up to 700 characters and one 290x140 pixels image, both of them produced and/or sent by the client

Periodicity: WeeklyQuota/edition: 04Value/quota: R$ 2,200.00Format: HTML with texts and images pro-duced by the client, subject to approval

Come out ahead and advertise your brand or product in the H&C News, a bulletin with the main news and novelties of the H&C Magazine’s current bimonth edition.

Launch and promote your pro-ducts and novelties in the H&C Supply News.The best and most authoritative register of the sector.

Boost your company’s “direct marke-ting” through the H&C website regis-tered customers platform, promote your brand/product to over 30 thou-sand contacts in a single sending.

Direct maile-Marketing

Launches

Production not included in the price. Price: Agency commission not included.

We can produce your digital material. Request a quote.

Plans per insertion

BoxBox

Product Releases

H&C NewsEdition

75

New shapes and differentiated actions with excellent reach make it possible to dynamically impact your customers at different moments.

Advertising on the H&C Website means using all the online B2B publicity potential in the cosmetics and household segments in a creative and effective way.

Check some ways of interacting with your customers:

Insertion plans in report news

Plans - News

News - Site News - Market notes

Plan

Format

Dimensions

Price/Report

Exclusive contents with your technology!The H&C Magazine promotes two-day courses in the areas of personal hygiene and cosmetics, aromacology and fragrances, skin, hair, packagings, sun protection, cleaning products, besides courses in the institutional and industrial areas.

Your company can present specific “modules” in our courses or development and present the complete contents with your technology.Request additional information!

QUOTA A - Module

Technical module – One-hour speech. Logotype on the di-dactic material (brochure); Logotype in the website (above the program); Logotype on the advertisement published in H&C Magazine; Logotype on the event advertising weekly bulletin (Market Notes); Distribution of giveaways / samples (optional); 02 enrollments – Speaker + 01 (without lunch). Investment: R$ 2.900,00

QUOTA B - Support

Logotype on the didactic material (brochure); Logotype in the website (above the program); Logotype on the event adver-tising weekly bulletin (Market Notes); Distribution of givea-ways / samples (optional); 05 minutes of advertising between a speech and the next; 01 enrollment (without lunch). Investment: R$ 1.900,00

QUOTA B - Support

Agenda para 2013

Speech Presentation (45 minutes);Two enrollments (speaker + 1);Company logotype on the promotional

material and on the eventA space in the products and services

exhibition area (a table and chairs / +/- 4 m²);

05 invitations for producers from the region; Event mailing.

The sponsor will be entitled to:

Agenda 2013:

ENROLLMENTS = R$ 200,00/ event

Since this project beginning in 1999, 57 workshops have already been held all over Brazil.

• Porto Alegre/RS April 08 and 09 FIERGS

• Belo Horizonte/MG June 18 and 19 Royal Center Hotel

• Goiânia/GO August 14 and 15 Hotel to be confirmed

• Nordeste (Recife, Salvador ou Fortaleza) September 25 and 26 Hotel to be confirmed

Technical Speech

Logotype

Business Table

Enrollments

Invitations

TIPO MASTER A B

Quota value: R$ 6.850,00 R$ 3.800,00 R$ 2.870,00

4 2 2

10 5 5

Two speeches at the same event: Quota A = R$ 7,150.00 (03 enrollments)

Investimento

Technical-comercial Workshopon cosmetics, higiene & cleaning and sanitizers.

Topic

• Nanotechnology Course April

• Hair Care Course (coloring) July

• PET Cosmetics Course August

• Cleaning Products Course December

Sponsorships: Support R$ 1.900,00 Module R$ 2.900,00 Course R$ 5.250,00

H&C Courses

Partnership:

Take advantage of this opportunity and value you attendance at FCE Cosmetique even further

ADVERTISE IN THE

OFFICIAL CATALOG

10.000 copies

Information:

H&C Magazine - (11) 3846-1577

freedom@freedom.inf.br - www.freedom.inf.br

Official Media:

May 14 to 16, 2013

FINAL DEADLINE TO SEND THE AUTHORIZATION

AND THE MATERIAL TO BE PUBLISHED = April 05, 2013

Simple Page and 2nd, 3rd and 4th CoversWithout margins14 cm wide21 cm high

Double Page without margin28 cm wide21 cm high

1/2 Page without margin14 cm wide10.5 cm high

Footer14 cm wide2.5 cm high

Double Footer28 cm wide2.5 cm high

Logotype3 cm wide3 cm high

Shapes:

This catalog will be distributed to all

Exhibition visitors and will exclusively contain

exhibitor information.

PRINTED CATALOG TECHNICAL DATA

Press run: 10.000 Parte interna: Papel Couché 90gShape: 14,0cm X 21,0cm Cover: 150 g coated paper Printing: Offset Colors: 4x4

PRICE LISTSpace

2nd, 3rd and 4th Covers US$ 3,684.00Simple Page US$ 2,420.00Double Page US$ 3,578.00Half Page US$ 1,600.00 Footer US$ 895.00 Double Footer US$ 1,630.00 Logomark application on Indicators US$ 335.00

(The logomark application will be automatic and free of charge upon contracting of any space indicated above).

Date: September 2014 - Plan for it!

Venue: Frei Caneca Convention Center - São Paulo - SP - Brazil

September 2014

Centro de Convenções Frei Caneca - São Paulo - SP - Brazil

www.freedom.inf.br freedom@freedom.inf.br Phone: 55 11 38461577

Organization:Promotion:

Sponsors 2012:

Master sponsor

Support:

Parallel event:

“Novozymes Customer Conference for Sustainable Cleaning Solutions”

Exhibition: 9 m² modular standsExhibition plan: It will be available as from June 2013.

Seminar – sponsorships:Sponsor A = R$ 8,250.00 – entitled to a speech;Sponsor B = R$ 7,150.00 – without speech;Master Sponsor = R$ 16,500.00 – with 02 speeches.Note: Prices subject to alterations without notice.

The H&C Magazine will promote another event in fine-tuning with the formulation and consumption world trends: the 5th Green Cosmetics International Seminar & Forum.

Plan for it - October 2014 - São Paulo - SP - Brazil

Information: (11) 38461577 / freedom@freedom.inf.br / www.revistahec.com.br

Possibility of sponsorships entitled to:* Speech Presentation (45 minutes);

* Company’s logotype in the H&C website and in the Market Notes (schedule);

* Table Top – products and services exhibition area;

* Event’s mailing.

Technology and Sustainability in favor of Beauty

Sponsors 2012

Technology and Sustainability in favor of Beauty

Master sponsor

Events organization and production

Fan Pages creation and management

Eletronic Newsletters and bulletins

Press �dvisor�Press �dvisor�

Editorial and visual production

Business publications

Leaflets

Folders

Catalogs

Yearbooks

Brochures

Banners

Posters

Displa�s

Panels

Freedom Comunicações makes available several services to strengthen the communication and relationship of its clients with the main publics of interest and to foster businesses.

F R E E D O MSPECIALIZED COMMUNICATION IN YOUR BUSINESS

FREEDOM Comunicações Phone: 55 11 3846-1577 or luizbozzolo@freedom.inf.br

INFORMATION