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www.labmanager.com| www.labx.com | www.labwrench.com
2012Media Kit
a Powerful NetworK for Yourlab Products aNd services
2012
labX Media GrouP | Media Kit 20122
3 LeadingMediaBrands
3 strategicMarketingchanneLs
1 PowerfuLnetworktodeLiverYourMarketingMessage
a Powerful Network for Your Products aNd services
LabX Media Groupisyourpartnerforsuccess,withuniquemarketingandpromotionalprogramsthaten-
ableyoutoengagedirectlywiththelabprofessionalsanddecision-makerswhobuildandmanagesuccess-
fulresearchorganizationsand,mostimportantly,arebuyersoflabproducts.
PG17
PG12
PG 8
PG20
PG3
PG 6
oNliNe
labX Media GrouP iNcludes:
2012
www.labmanager.com| www.labx.com | www.labwrench.com 3
about labX Media GrouP
2011wasagreatyearforLabXMediagroup.ourproductscontinuetoevolve,
providingexcellenteditorialcontenttooursubscribersandqualityleadstoour
advertisers.inaddition,wecontinuetogrowouraudiencebasewithkeydeci-
sion-makersandhaveintroducedanumberofexcitingnewproducts,including
thefirstandonlylabproduct-focusedsocialnetworkingsite–Labwrench.
Like many of you, we are optimistically looking forward to 2012.
LabX Media Group powersbothlabproductmarketingandlabproduct
decision-makingthroughmarketingservicesandlabproductinformation.
Our ApprOAch
LabXMediagroupconnectslaboratoryprofessionalswiththeresourcesto
helpthemmakesmarterbuyingdecisionsthrough:
• Powerful, market-leading brands—inadditiontotheflagshipLabX,the
groupincludesLab Manager MagazineandLabwrench,whichtogether
representanunmatchededitorialenvironmentandinteractivecommunity
forthelaboratoryindustry.
• Content delivered via engaging user interfaces and innovative applications,
suchaslivestreaming,interactivedecision-makingtools,andsocialmedia.
• Trusted industry voices and experts connectLabXMediagroupprofes-
sionals,analysts,andsubjectmatterexpertswiththebestuserandlab
productprovidercontributors.
• Audience of lab professionals whobuildand
managesuccessfullabsofallsizes.
LabX Media Group provides vital news, data tools, analysis, and commentary for laboratory professionals responsible for running successful research organizations.
2012
labX Media GrouP | Media Kit 20124
iNteGrated MarketiNG SolutioNS
LabXMediagrouppridesitselfonitscommitmenttoinnovationandinvestment
—creatingproductsandsolutionsthatdelivervaluetocustomerswithnewdimen-
sionsofperformance.thislastingcommitmentisonereasonwhyourcustomers
continuetorelyonourresourcesandconductbusinesswithus,yearafteryear.
YOu need BIG IdeAsasamarketer,you’realwaysunderpressureto
comeupwithbreakthroughcampaignstocap-
tureandkeepyourcustomers’attention—and
toexecutethosecampaignsacrossanincreas-
inglycomplexrangeofmediaoptions,including
websites,print,video,andsocialnetworking.
quIck turnArOund And MeAsurABLe resuLtswhat’smore,you’vegottomovequicker
thanthemarketplaceanddelivermeasur-
ableresultsagainstmultiplesetsofshort-
andlong-termgoals.
kIck up YOur MArketInG wIth LABX MedIA GrOupwehavethereach,thepower,andtheexperi-
encetotakeyourmarketingeffortstothenext
level.we’llhelpyoucreatebigideas,andbring
themtothemarketplacequicklyandeffectively.
YOur custOMers Are Our AudIencewithanaudienceof200,000buyers,LabX
Mediagroupcreatesapowerfulsocial
networkthatenableslabprofessional
decision-makerstointeractwithpeers,
experts,andourrespectededitorsinreal
time.nomatterwhatlabequipmentor
serviceyou’reselling,yourcustomersand
prospectsengagewithoureditorialbrands
andplatformseveryday.
weknowwhatinformationdecision-
makersneed,andweknowhowtodeliver
ittothemefficiently.what’smore,we’ve
developedpowerful,provenpromotional
driverstoensureyourcampaignreaches
thepeopleyouneedtoreach.
cOntent Is keYProvidingengagingandrelevantcontenthas
alwaysbeenthecoreofeffectivemarketing
programs.Labproductbuyersmakecomplex
choiceswithfar-reachingconsequences.
inordertomakethosechoices,theyneed
usefulinformationateverydecision-making
stage,includingtop-levelthoughtleadership
andgranularproductdetails.withplatforms
andmediachoicesproliferating,labproduct
buyershavecometoexpectalevelof
engagementthatgoesfarbeyondchoosing
awhitepapertodownload.theyexpectto
beabletoengageefficientlywithcontentin
thewaythatsuitsthem,andtheyexpectthat
engagementtobetwo-way—tobeable
torespond,askquestions,andengagewith
vendorsandothercustomers.
BreAk thrOuGh the nOIseoureditorialteamproducesworld-class
contentthatengagesbuyersatevery
stageofthedecision-makingprocess.we
havetheabilitytodeliverthiscontentin
multiplewaysacrossmultipleplatforms.
we’llworkwithyoutocrafttherightcom-
binationofcontentandplatformstomatch
yourcustomers’needs,yourmessage,and
yourmarketinggoals.
LabXMediagroup’sleadingbrandsand
platformsbothframethetop-levelissues
andprovidethetoolsbuyersusetomake
goodbusinessandtechnology-buyingde-
cisions.reachingthosebuyerswithinthat
uniquecontextamplifiesyourmarketing
effortsandbreaksthroughthenoise.
Let’s Get tO wOrkourteamhasoveradecadeofexperience
creatingintegratedtechnologymarketing
campaigns.withexpertiseinmarket-
ing,contentdevelopment,andaudience
acquisition,ourteamcreatessophisticated
programswithsignificantimpact.
LeAd GenerAtIOnIt starts with the right lead.
LabXMediagroupdoesn’tjustdeliverrandomnamesfromourcirculationfile,butinsteadQuaLifiedleadsthatprovideadvertisersasales-readyopportunitytogeneraterevenue!
goodsalesleadscangostaleiftheyarenotproperlymanagedandactedonquickly.ourleadgenerationprogramsuseacombinationofleadgenerationvehiclesandtargetedemailcommunicationstoqualifyprospectsthatarereadytobuy.ourmarketingandsalesqualificationtechniquesensureasuc-cessfulandtimelyhand-offofqualifiedbuy-ers.asaresult,theleadisfullyqualifiedandbecomesasales-readyopportunity.whenyoursalesteammakesthecall,they’llhaverealknowledgeofaprospect’sinterests.
Product Surveys Lab Manager Magazine’sproductsurveyshave
beenpraisedbyadvertisers.afreeservicefor
youasanadvertiser,productsurveysofferan
in-depthreviewofaspecificproductandare
publishedas“surveysays”ineachissue.
advertiserscantakeadvantageofthe
knowledgegainedfromtheproduct
surveys,suchas:
• identifyend-user’scurrentandfuture
productneedsandrequirements
• anunderstandingofwhichfeatures/
factorsaremostimportanttoend-
usersintheirbuyingdecision.
• Qualifyleadsofend-usersrequesting
productinformation.Leadsarede-
liveredtotheadvertiserinadetailed,
easy-to-usespreadsheet.
Ad Awareness Programourproactiveandinnovativeemailad
awarenessProgramhelpsincreaselead
volumesforouradvertisers.thegreatest
valueadvertisersreceivefromtheleads
weprovideisthatweonlysendyouthose
leadsthatcomefromyouradvertisements.
wedonotsendyouthenamesofreaders
whohavenotaskedforyourinformation.
nocompetitorsorothercompaniesreap
thebenefitsofyouradvertising.
2012
www.labmanager.com| www.labx.com | www.labwrench.com 5
braNdiNG & iNforMatioN toolS create positive recognition for your company and your brand.
cO-BrAnded eMAILsLeveragethepowerofourbrandrec-
ognitionthroughaco-brandedemail.
unlikeastandardemailrental,your
messageissentoutunderthebrand
nameofthelistyouchoosetorent,
highlightingyourassociationwithour
publication.
custOM puBLIshInGcustomprintedpieceshavestaying
power.theyareshared,distributed
anddiscussed.ourexperiencedstaff
handlesallaspectsofprojectmanage-
mentandprovidesarangeofservices
tailoredtoyourmarketingobjectives.
cAse studIesthiscustomemailcampaignenablesyou
toreachanaudienceofindustrydecision-
makerstotellthemhowyourbusiness
solutionisyieldingtangibleresults.
whIte pApers / AppLIcAtIOn nOtesLetuspublishyourwhitepaperand/or
applicationnoteandincludeitinour
onlinelibrary.
LIst rentALsMarketingtodecision-makersiseasy
whenusingourrentallistofover150,000
labprofessionals.ourreadersarehighly
targetedprofessionalsworkinginworld-
classresearchorganizations.
prOduct resOurce GuIde / LAB prOduct BuYer’s GuIdesshowcaseyourproductsandservices
intheindustry’smostcomprehensive
laboratoryproductresourceguideand
buyer’sguides.weofferintegratedprint
andonlineadvertisingsolutionsthat
reachkeydecision-makersfromsmallto
largeresearchorganizationsallyearlong.
prOduct MIcrOsItesaproductmicrositeisaminiwebsite
withproductcontentfromarchives,
repositories,andcustomcontentfrom
ourvendorcommunity.
pOdcAstsengagepotentialcustomerswitha
monthlypodcastseriesusingour
editorialteamtorecordinterviewsand
discussionswithcontentexpertsand
clientcasestudies.
reprInt servIcescustomreprintscomplementexist-
ingmarketingprogramsandarea
valuablecommunicationtoolwith
customers,potentialclients,and
employees.theyarehigh-quality
reproductionsdesignedtomeet
customizedmarketingneeds.
spOnsOred suppLeMentscustomprintedpieceshavestaying
power.theyareshared,distributed,
anddiscussed.distinguishyourcom-
panyasanindustrythoughtleader
throughparticipationinacustom
supplementthataccompaniesour
publicationsandreachesthousandsof
subscribers.
weBInArswebinarscreateaforumforsponsors
tocommunicatewithanaudience
andreceivefeedbackinrealtime.
everysessionincludesanaudioslide
presentationandaQ&asession,with
real-timepollingcapability.
GreAt deALs / prOduct prOMOtIOnByofferingsavingsonpromotional
productswith“great deals,”letus
directyourpromotionalprogramsto
ourwebsites’visitors.
cLAssIfIed AdvertIsInGclassifiedadvertisingisacost-effec-
tivewaytoreachahighvolumeof
potentialcustomersandgeneratea
significantresponsefromonesmall
message.Youcangenerateleads,test
elementsoflargerdisplayadvertise-
ments,buildprospectdatabases,and
generatedirectcontactwithinter-
estedparties.
OnLIne AdvertIsInGourwebsitesprovideonlinerealestate
forpresentingyourbrandandaccom-
panyingmessageinastrongeditorial
environment.theseadvertisements
drivetraffictoyourwebsiteoronline
registrationform,offeringanimportant
onlineconversionopportunity.
it starts with the riGht lead!
2012
labX Media GrouP | Media Kit 20126
labX Media GrouP eveNtSestablishconnectionswithyourcustomersandclosebusinessdeals.
generatesalesleadsandraiseawarenesswithanaudiencethatregistersto
participateinaneducationalindustryevent.sponsoraneventorcreateyourown,
leveragingPowerPointand/orvideo.Productwebinarsarehighlyinteractivewith
globalreach,a12-montharchive,and24/7accesstoacompleteregistrantreport.
Seminars —wedeliverthehighestqualityinformation,speakers,presenters,
networkingopportunities,andvenuestohelpourreadersmakesoundbusiness
decisionsandachieveoutstandingresults.sponsorshipoftheseeventsguaran-
teesyourconnectionwiththeclientsandprospectsyouneedtoreach.
Webinars — Manylabprofessionalskeeptheirprofessionaldevelopmentuptodate
witheducationalwebinars.Bysponsoringawebinar,youcanbepartofthissolution.
asawebinarsponsor,youwillreceivefullcontactinformationforparticipantsinter-
estedinlearningmoreaboutyourcompanyanditsservices.thatmeanshundredsof
contactsyoucanmarketdirectlytoviamail,emailortelephone.
Lab Manager Academy Webinars — eachLab
Manageracademywebinarprovidesaforumanda
frameworktohelplabmanagershonetheirmanage-
mentskillsandgainamorebusiness-likeapproach
totheirresearch,whilekeepingthegoalsofgoodsci-
enceandscientificdiscoveryattheforefront.
Ask the Expert Webinars — thesewebinarsbringtogether
leadinglabprofessionalstodiscussindustrytopicsofyour
choice.wehelpcreateathought-provokinglistofquestionsto
ensureastimulatingconversation.excerptsfromthisdiscus-
sion,alongwithcolorphotographsoftheparticipants,are
publishedinmagazineformatandinsertedintoaselectedissue
of Lab Manager Magazine.
Product Showcase Webinars — thesewebinars
weredesignedtohelpattendeesunderstandemerg-
ingtechnologiesandhowthosetechnologiesmayhelp
themoperatetheirlabsmoreefficiently.eachwebinaris
moderatedby Lab Manager Magazine’sProducteditor.
Panelistswillhave10minutestoeducateattendees
abouttheirrespectivetechnologies.followingthepre-
sentations,therewillbealiveQ&asession.
New Technology Showcase Webinars — thisiswherebuyersoflaboratoryproductsturnfor
newproductintroductions.eachwebinarhighlightsthelatesttechnologyintroductionsandtrends
organizedbyproductcategory.thesewebinarscanaccommodatefourorfivevendorsaspanelists.
BenefIts Of LABX MedIA GrOup weBInArs:
• allwebinarshostedbyseniorLab
Manager Magazineeditorialstaff
• contentdevelopmentwithour
editor’sparticipation
• in-demandpresentersonimpor-
tantindustrytopics
• LabXMediagroup’sin-house
productionteamfacilitatesat-
tendeeregistration,monitoring
andreporting
• onlineregistrationformwithup
tothreecustomquestions
• eventarchivedandposted
onlinefor24/7access
• on-demandviewingforoneyear
• real-timeonlinepollingandQ&a
• excellentleadgeneration
resource
MArketInG cAMpAIGn IncLudes:
• Landingpagewithsponsor’sad
• 3xenewslettermention
• 3xe-blastpromotion
• PrintadpromotioninLab
Manager Magazine
If you have a webInar Idea, we would be happy to work wIth you. Custom webinars are available
upon request.notonlydowetake
careofthewebinarlogistics,wealso
dothepromotionallegworkforyou.
Please contact your sales representative for further information.
2012
www.labmanager.com 7
“i truly enjoy the articles presented in lab Manager Magazine. they are relevant and helpful to folks working in a lab.”
– violet M. Carvalho, Director, Quality Control, arena Pharmaceuticals
ruN Your lab like a buSiNeSSLAB MAnAGer MAGAzIne
withlabmanagersfacingever-greaterchallengesrunningtheirfacilitiesandmanaging
theirstaff,Lab Manager Magazinestaysonestepahead—deliveringtimelyandimpor-
tanteditorialthatprovidesreal-worldsolutionstotheissuesthatmattermost—including
navigatingtougherfdaandosharegulations,managingintergenerationalteams,the
useofmobiledevicesandapps,andoutsourcing.goingonfiveyears,ourtagline,“run
YourLablikeaBusiness,”remainsthedriverbehindoureditorialmission.withaneyeon
thebottomline,wekeeplabprofessionalsuptodateonbestbusinesspractices—such
asleasingvs.purchasingequipment,evaluatingservicecontracts,andin-depthproduct
reviews.ourcontributingwriters,includingtwoPh.d.chemistsandonePh.d.biologist,
knowthemarket,thelab,andthechallengesfacingtoday’sresearchprofessional.
whenitcomestomakingequipmentpurchases,Lab Manager Magazineexcelsat
providingthemostcurrenttechnologynews,applications,productcomparisons,and
analyses.ourtargetededitorialhelpsreadersstayaheadofthetechnologycurvein
ordertocreateamoreefficientandprofitableresearchorganization.
Lab Manager Magazine is also an industry innovator,withpowerfulprogramssuch
asProduct Showcase Webinars,settingthestandardforhigh-qualityfeaturesand
world-classeventsfocusedonstate-of-theartlaboratorytechnology.
Lab Manager Magazinesupplementsitsmonthlycoveragewithweeklyandmonthly
eNewsletters,aregularlyupdatedwebsite,comprehensiveproductBuyer’s Guides
andanannualProduct Resource Guide,whichensureawell-roundededitorialexpe-
rienceforbothreadersandadvertisers.
tOpIcs cOvered:
Leadership&staffing
BusinessManagement
technology&operations
Labhealth&safety
Laboratoryautomation
Labdesign&furnishings
asktheexpert
Perspectiveon
Productfocusreports
Purchasingsurveyreports
2012
labX Media GrouP | Media Kit 20128
editorial scoPedeliveringpracticalbusinessandtechnologyinsightstotoday’slabprofessionals,Lab Manager Magazine’seditorialpagesarefilled
withmorerelevantmanagement,financial,andpurchasinginformationthananyotherindustrypublication.ourwriters,including
chemistryandbiologyPh.d.swithlabmanagementexperience,knowthemarketandknowthechallengesfacingtoday’sresearch
professional.asaresult,wehaveakeenunderstandingofouraudience.anticipatingtheirconcerns,wedeliverthetimelyand
importantbusiness,buying,andindustryinformationtheyneedtosolvereal-worldproblems—fromgettingthegreatestvaluefrom
theirinstrumentpurchases,tonavigatingtougherfdaandosharegulations,totheuseofmobiledevicesandapps,tooutsourcing.
goingonfiveyears,ourtagline,“runYourLablikeaBusiness,”remainsthedriverbehindoureditorialmission.forevery
decisionLab Manager Magazinemakesaboutwhattopublishandhowtopublishit,weapplyonestandard:satisfyingthe
professionalneedsofreaderswhomaketheimportantbusinessdecisionsintheirlabs.ineverythingwedo,fromnewsand
featurearticlestolabproductfocuses,wemakeinformationmorethanavailable;wemakeitprofessionallyuseful.
everyonegeneratescontent.Lab Manager Magazineprovidesintelligence.that’swhyagrowingnumberoflabprofessionals
areturningtoLab Manager Magazinetostayabreastofthelatesttechnologydevelopments,applications,comparisons,and
analyses,aswellasbusinessandindustrytrends.
Lab Manager Magazine aims to: •educateandinfluencepurchasersandspecifiersintheresearchcommunity.
•Provideaforumforsupplierstotalkabouttheirtechnologiesandproducts.
•helpacceleratetheadoptionoflaboratorytechnologyintoresearchapplicationsacrossalldisciplines.
edItOrIAL depArtMents
Product Focus:acomprehensivelookataspecificnewproduct,technologyorservice,theProduct
focuseditorialprovidesanoverviewofthelatesttrendsanddevelopmentsinfeaturedtechnologies,en-
ablinglabprofessionalstocarryouttheirpurchasingprocesseswithgreaterconfidenceandcompetence.
Survey Says: Providesasnapshotofpurchasingpracticesforaparticularinstrumentbasedon
Lab Manager Magazine’sonlineproductsurveys.
Technology News:wheresubscribersturnfornewproductintroductionsandtrendsorga-
nizedbyproductcategory.ineachissue,theeditorsofLab Manager Magazineselectafew
newproductswithinspecificcategoriestofeatureas“Productspotlights.”
How it Works: targetededitorialdescribesaresearch/analyticalproblemandasolutionto
thatproblembasedonaspecifictechnology.
Ask the Expert: interviewswithexpertsandend-usersonbuying,using,maintaining,and
perhaps—later—discardingaparticularlabinstrument.
The Right Choice: asanadvertiser,youhighlightfeaturesofyourproductsthataremost
importanttoend-usersanddiscusswhatbestmeetsusers'researchrequirements.
Products in Action: Publishedthreetimesayear,inMarch(Pittconissue),Julyandaugust
Productresourceguide.Purchaseafullorhalfpagead,andreceiveanequivalentspacefor
your“Productsinaction”advertorial,whichdescribesyourproduct’stechniquesandapplica-
tionsthatareofimmediateinterestandimportancetolabprofessionals.
Application issue:Lab Manager Magazine’sMay,augustProductresourceguideandno-
vemberissuesoffersadvertiserswhopurchaseafullorhalfpageadtheopportunitytoreceive
anequivalentspaceforan“applicationnote”oftheirchoice..
Product Resource Guide: acomprehen-
sivesourceofinformationtoinfluence
thebuyingdecisionsoflabprofessional
leadersallyearlong.
samegreatcontent,newpublishingdate.
uponadvertisers’request,theLab Manager
MagazineProductresourceguidewas
movedfromnovembertoaugust.theProd-
uctresourceguide’suniqueeditorialpro-
videsyear-roundexposureofmanufacturers’
productsandservices.includedintheguide
isacomprehensivereviewofconsumables
andlabsuppliesusedwithinthelab.unlike
otherindustryBuyers’guides,theProduct
resourceguideisspecificallydesignedto
enhance,expedite,andcompletethebuying
processwhileprovidinguserswithindis-
pensibleusercomments,industrynewsand
analysis.designedwithlabprofessionalsin
mind,theguidecontainsvitalinformation
theyneedandcanuseinoneeasy-to-read
source.thatcontentdrivesbetterbuying
decisionswhenitcomestoselectingvendors
andtechnologytofitusers’needs.
2012
www.labmanager.com 9
aN iNflueNtial, eNGaGed audieNCe40,182 BpA qualified subscribers
withanimpressiveaudiencefrombothsmallandlarge
researchorganizations,Lab Manager Magazineiswrit-
tenforlaboratorysupervisors,managersanddirectors,
researchmanagersanddirectors,andotherleading
researchprofessionalswhoidentify,recommend,pur-
chase,andsupporttheirlabs’technologyneeds.
top reasons for reading Lab Manager Magazine:
• tolearnbestbusinessandmanagementpractices
forr&dprocesses
• tolearnhowtobetterretainandmotivatestaff
• tostaycurrentwithrapidlychanginglaboratory
technologies
reAder deMOGrAphIcs
IndustrialResearchLabs* 37%
ClinicalResearch/HospitalLabs 22%
University/College 18%
Government 9%
PrivateResearchInstitutions/ ContractResearchOrganizations 7%
Other 8%
OrGAnIzAtIOn
Pharmaceuticals 16%
OtherIndustrialResearchLabs 16%
Biotechnology 14%
Environmental 11%
Chemicals 10%
ClinicalResearchandTrials 9%
Food/Beverage 8%
Microbiology 7%
Energy/Petroleum 3%
Forensics 2%
InstrumentDesign/Development 2%
Plastics/Polymers 2%
*IndustrIAL reseArch LAB — AreA Of reseArch
5%0% 10% 15% 20%
JOB tItLe
54%
21%
12%
6%
4%
3%
LabandR&DSupervisorManager/Director
Chemist/ScientistandPrincipalInvestigator
Other
Professor/DepartmentHead
QA/QCManager/Director
Engineer
the streNGth of our SubSCriberScontinuous audience growth BpA AudIted dAtA
100% of our subscribers are qualified within 2 years.Source: bpa worldwide Statement for the six month period ended dec 2010
20%10%0% 30% 40% 50% 60%
Jan-June2009 Jan-June2010 Jan-June2011
26,988 34,525 40,182
2012
labX Media GrouP | Media Kit 201210
lab MaNaGer MaGaziNe editorial CaleNdar 2012
Issue date Cover Story / feature articleseditorial Sections lab product reports
bonus distribution product Showcase webinarlaboratory Management technology & operations lab automation lab health & Safety perspective on lab product focus Survey Says the right Choice
InSIghtSlab equipment reports
ask the expert
January / February 2012
Budgeting101:ManagingYourresearchdollars
vendorLeaseManagement consolidatingLaboratoryserviceandMaintenanceProviders
integratingsystemsforimprovedworkflow
PersonalcommunicationdevicesintheLab:dotheyPosedangersBeyonddistraction?
Perspectiveon:acontractLab
•analyticalBalances•automatedLiquidhandling•Microplatehandlers•refractometers•stirrers,includingoverhead
•eLn•fumehoods•rotaryevaporators
uhPLcsystems Liquidchromatography
theeconomicBenefitsofLabautomation
•SocietyforLaboratoryAutomationandScreening(SLAS)
•AmericanAcademyofForensicSciences
•Massspectrometry-drugdiscovery(Jan)
•eLn(Jan)•titrators(feb)•ultraLowfreezers(feb)
March 2012 Productsinaction
investmentconfidencereport howone'sPersonalManagementstylehelpsorhindersstaffPerformance
staffadoptionandtrainingfornewequipment
thecrucialroleofPowerProtectioninLabautomation
newgenerationsterilizers:ethyleneoxideandhydrogenPeroxide
Perspectiveon:aforensicLab
•filtration(especiallymembranes)•flowcytometers•gloveBoxes•Microscopy/cellimaging•shakers
•flowcytometers•hPLcsystems•Labovens
Microplatereaders technologiesthatBestimproveQa/Qc
•Pittcon2012•ACS2012Spring
Meeting
•hPLcsystems•hPLccolumns
Pittcon2012newtechnologyguide Pittcon2012newtechnologyguide
April 2012 Managingenergycosts:strategiesforMitigatingincreasedenergycosts
efficientcandidatesourcing
chemicalinventoryManagement
Barcodetechnology chemicalhygienePlan Perspectiveon:aBiofuelresearchLab
•gasgenerator• gelelectrophoresis/electrophoresis•LiMs• samplePrepforchromatographyanalysis•tocanalyzers
•automatedLiquidhandling
•centrifuges•Massspectrometry
(stand-alone/integrated)
co2incubators Massspectrometry whattoconsiderBeforeconsolidatingLaboratoryserviceswithoneProvider
•CancerResearch •Massspectrometry-foodsafety
•automatedLiquidhandling
May 2012 applicationissue
LatestappsfortheLab Labetiquette noLevelofcontaminationisacceptable
workingwithit ergonomics Perspectiveon:anenvironmentalresearchLab
•chromatographydatasystems•fumehoods•hPLcsystems•thermalcyclers
•hPLccolumns•waterPurification•Microplatereaders
Biologicalsafetycabinets Labautomation–Liquidhandling
acceleratingresearchresultswithhigh-PerformanceMassspectrometry
•AmericanSocietyforMicrobiology2012
•waterPurification•cleanroomequipment
June 2012 Labhealth&safety(includes3rdannualLabsafetyandhealthsurveyresults)
Project/workManagement
samplePrepforchromatographyanalysis
steppingintothecloud(cloudcomputing)
hazardouswaste Perspectiveon:afood&BeverageLab
•centrifuges•eLn•Massspectrometry(stand-alone/
integrated)•Pcrreagents
•gasgenerator•spectrophotometers
-uv-vis•titrators
centrifuges choosingtherighteLnfortherightapplication
•ASMSConferenceonMassSpectrometry2012
•HPLC2012
• spectrophotometers-uv-vis•samplePrepfor
chromatographyanalysis•Multi-vendorLaboratory
servicesforanalyticalinstruments
July 2012 Productsinaction
collaboratingandcommunicatingeffectivelyaroundtheworld
Labaccreditation fieldinstruments Processanalyticalcontrol
fireandelectricalsafety Perspectiveon:adrugdiscoveryLab
•Biologicalsafetycabinets•homogenizers•phMeters•titrators•waterPurificationsystems
•chromatographydatasystems
• cleanroomequipment•Microplatehandlers
thermalanalyzers whattoknowBeforeinvestinginanultrapurewaterPurificationsystem
•AmericanAssociationforClinicalChemistry2012
•chromatographydatasystems
August 2012- PRG Productsinaction/applicationnotes
Product Resource Guide: A Comprehensive Source of Information to Influence the Buying Decisions of Lab Professionals All Year Long
theProductresourceguide’suniqueeditorialprovidesyear-roundexposureofmanufacturers’productsandservices.includedintheguideisacomprehensivereviewofconsumablesandlabsuppliesusedwithinthelab.unlikeotherindustryBuyers’guides,theProductresourceguideisspecificallydesignedtoenhance,expedite,andcompletethebuyingprocess.designedwithlabprofessionalsinmind,theguidecontainsthevitalinformationtheyneedinoneeasy-to-readsourcetodrivebetterbuyingdecisionswhenitcomestoselectingvendorsandtechnology.
Analytical Instruments:hPLcsystems•gcsystems•Massspectroscopy•Microscopes•Particlesizeanalyzers•Lccolumns.General Lab Equipment:waterPurificationsystems•centrifuges•Biosafetycabinets•fumehoods•Mills/grinders•waterBaths•freezers&refrigerators•analyticalBalances•vacuumPumps•Liquidhandling•MetersandMonitors•Pipettes•incubators•gloveBoxes.Life Science and Clinical Lab Equipment:Biochemicals&reagents•assaykits•Pcr•rnatechnology•Microarraytechnology•MicroplateManagementsystems.Software:cds•LiMs•Mrs•eLn
• ACSFallMeeting-2012
September 2012 socialMedia:PuttingittoworkintheLab
Managinga24/7Labstaff
service/calibration LiMstoLiMsintegration Materialsafetydatasheets(Msdss)
Perspectiveon:aPolymerLab
•hPLccolumns•Labovens•Microplatereaders•refrigeration/freezers•thermalanalyzers
•analyticalBalances• immunoassays•phMeters•Pipettes
Massspec electronicLabnotebook(eLn)
Latestadvancesininstrumentationandreagentsfornext-generationsequencing
•AOAC •LiMs•thermalanalyzers• ionchromatography
October 2012 talentwars(includes6thannualsalary&Jobsatisfactionsurveyresults)
Professionalcareerdevelopment
highPuritywatersystems
datacollection,Manipulationandvisualization
BiosafetyexposurecontrolPlan
Perspectiveon:aMobile/field-researchLab
•cleanroomequipment•sequencing•spectrophotometers-uv-vis•vacuumPumps
•gcsystems•Labwashers•thermalanalyzers
analyticalBalances gaschromatography
LatesttechnologiesforimprovingresearchoutcomesinacellcultureLab
•GulfCoastConference
•Neuroscience2012
•gcsystems•Biologicalsafetycabinets
November 2012 applicationissue
Branding&Publicity:PuttingYourLabontheMap
scientificPartnerships researchdataManagement(retrieval,storageandanalysis)
integrationchallengesintheModerneraofautomation
Labsafetyinspections Perspectiveon:anacademicresearchLab
•gccolumns• immunoassays•Labwashers•Millsandgrinders•rotaryevaporators
•Biologicalsafetycabinets
•co2incubators/incubators
•LiMs
refrigeration/freezers
theimpactofuhPLcsystemsonresearchefficienciesandoutcomes
•EAS2012•MRS2012
•uhPLc•Microplatereaders
December 2012 communication101 goodLaboratoryPractices(gLP)
equipmentLayoutforMaximumefficiency
anopenPlatformforscientificapplicationsBasedontheaniMLstandard
trainingforsafety Perspectiveon:acellcultureLab
•chemicalanalyzers•co2incubators/incubators•gcsystems•Pipettes
•gelelectrophoresis/electrophoresis
•refrigeration/freezers•tocanalyzers
waterPurificationsystems
spectrophotometers theBenefitsofaresearchManagementsystemforYourLab
•CellBiology2012 •cellcultureLabequipment
•tocanalyzers
2012
www.labmanager.com 11
Issue date Cover Story / feature articleseditorial Sections lab product reports
bonus distribution product Showcase webinarlaboratory Management technology & operations lab automation lab health & Safety perspective on lab product focus Survey Says the right Choice
InSIghtSlab equipment reports
ask the expert
January / February 2012
Budgeting101:ManagingYourresearchdollars
vendorLeaseManagement consolidatingLaboratoryserviceandMaintenanceProviders
integratingsystemsforimprovedworkflow
PersonalcommunicationdevicesintheLab:dotheyPosedangersBeyonddistraction?
Perspectiveon:acontractLab
•analyticalBalances•automatedLiquidhandling•Microplatehandlers•refractometers•stirrers,includingoverhead
•eLn•fumehoods•rotaryevaporators
uhPLcsystems Liquidchromatography
theeconomicBenefitsofLabautomation
•SocietyforLaboratoryAutomationandScreening(SLAS)
•AmericanAcademyofForensicSciences
•Massspectrometry-drugdiscovery(Jan)
•eLn(Jan)•titrators(feb)•ultraLowfreezers(feb)
March 2012 Productsinaction
investmentconfidencereport howone'sPersonalManagementstylehelpsorhindersstaffPerformance
staffadoptionandtrainingfornewequipment
thecrucialroleofPowerProtectioninLabautomation
newgenerationsterilizers:ethyleneoxideandhydrogenPeroxide
Perspectiveon:aforensicLab
•filtration(especiallymembranes)•flowcytometers•gloveBoxes•Microscopy/cellimaging•shakers
•flowcytometers•hPLcsystems•Labovens
Microplatereaders technologiesthatBestimproveQa/Qc
•Pittcon2012•ACS2012Spring
Meeting
•hPLcsystems•hPLccolumns
Pittcon2012newtechnologyguide Pittcon2012newtechnologyguide
April 2012 Managingenergycosts:strategiesforMitigatingincreasedenergycosts
efficientcandidatesourcing
chemicalinventoryManagement
Barcodetechnology chemicalhygienePlan Perspectiveon:aBiofuelresearchLab
•gasgenerator• gelelectrophoresis/electrophoresis•LiMs• samplePrepforchromatographyanalysis•tocanalyzers
•automatedLiquidhandling
•centrifuges•Massspectrometry
(stand-alone/integrated)
co2incubators Massspectrometry whattoconsiderBeforeconsolidatingLaboratoryserviceswithoneProvider
•CancerResearch •Massspectrometry-foodsafety
•automatedLiquidhandling
May 2012 applicationissue
LatestappsfortheLab Labetiquette noLevelofcontaminationisacceptable
workingwithit ergonomics Perspectiveon:anenvironmentalresearchLab
•chromatographydatasystems•fumehoods•hPLcsystems•thermalcyclers
•hPLccolumns•waterPurification•Microplatereaders
Biologicalsafetycabinets Labautomation–Liquidhandling
acceleratingresearchresultswithhigh-PerformanceMassspectrometry
•AmericanSocietyforMicrobiology2012
•waterPurification•cleanroomequipment
June 2012 Labhealth&safety(includes3rdannualLabsafetyandhealthsurveyresults)
Project/workManagement
samplePrepforchromatographyanalysis
steppingintothecloud(cloudcomputing)
hazardouswaste Perspectiveon:afood&BeverageLab
•centrifuges•eLn•Massspectrometry(stand-alone/
integrated)•Pcrreagents
•gasgenerator•spectrophotometers
-uv-vis•titrators
centrifuges choosingtherighteLnfortherightapplication
•ASMSConferenceonMassSpectrometry2012
•HPLC2012
• spectrophotometers-uv-vis•samplePrepfor
chromatographyanalysis•Multi-vendorLaboratory
servicesforanalyticalinstruments
July 2012 Productsinaction
collaboratingandcommunicatingeffectivelyaroundtheworld
Labaccreditation fieldinstruments Processanalyticalcontrol
fireandelectricalsafety Perspectiveon:adrugdiscoveryLab
•Biologicalsafetycabinets•homogenizers•phMeters•titrators•waterPurificationsystems
•chromatographydatasystems
• cleanroomequipment•Microplatehandlers
thermalanalyzers whattoknowBeforeinvestinginanultrapurewaterPurificationsystem
•AmericanAssociationforClinicalChemistry2012
•chromatographydatasystems
August 2012- PRG Productsinaction/applicationnotes
Product Resource Guide: A Comprehensive Source of Information to Influence the Buying Decisions of Lab Professionals All Year Long
theProductresourceguide’suniqueeditorialprovidesyear-roundexposureofmanufacturers’productsandservices.includedintheguideisacomprehensivereviewofconsumablesandlabsuppliesusedwithinthelab.unlikeotherindustryBuyers’guides,theProductresourceguideisspecificallydesignedtoenhance,expedite,andcompletethebuyingprocess.designedwithlabprofessionalsinmind,theguidecontainsthevitalinformationtheyneedinoneeasy-to-readsourcetodrivebetterbuyingdecisionswhenitcomestoselectingvendorsandtechnology.
Analytical Instruments:hPLcsystems•gcsystems•Massspectroscopy•Microscopes•Particlesizeanalyzers•Lccolumns.General Lab Equipment:waterPurificationsystems•centrifuges•Biosafetycabinets•fumehoods•Mills/grinders•waterBaths•freezers&refrigerators•analyticalBalances•vacuumPumps•Liquidhandling•MetersandMonitors•Pipettes•incubators•gloveBoxes.Life Science and Clinical Lab Equipment:Biochemicals&reagents•assaykits•Pcr•rnatechnology•Microarraytechnology•MicroplateManagementsystems.Software:cds•LiMs•Mrs•eLn
• ACSFallMeeting-2012
September 2012 socialMedia:PuttingittoworkintheLab
Managinga24/7Labstaff
service/calibration LiMstoLiMsintegration Materialsafetydatasheets(Msdss)
Perspectiveon:aPolymerLab
•hPLccolumns•Labovens•Microplatereaders•refrigeration/freezers•thermalanalyzers
•analyticalBalances• immunoassays•phMeters•Pipettes
Massspec electronicLabnotebook(eLn)
Latestadvancesininstrumentationandreagentsfornext-generationsequencing
•AOAC •LiMs•thermalanalyzers• ionchromatography
October 2012 talentwars(includes6thannualsalary&Jobsatisfactionsurveyresults)
Professionalcareerdevelopment
highPuritywatersystems
datacollection,Manipulationandvisualization
BiosafetyexposurecontrolPlan
Perspectiveon:aMobile/field-researchLab
•cleanroomequipment•sequencing•spectrophotometers-uv-vis•vacuumPumps
•gcsystems•Labwashers•thermalanalyzers
analyticalBalances gaschromatography
LatesttechnologiesforimprovingresearchoutcomesinacellcultureLab
•GulfCoastConference
•Neuroscience2012
•gcsystems•Biologicalsafetycabinets
November 2012 applicationissue
Branding&Publicity:PuttingYourLabontheMap
scientificPartnerships researchdataManagement(retrieval,storageandanalysis)
integrationchallengesintheModerneraofautomation
Labsafetyinspections Perspectiveon:anacademicresearchLab
•gccolumns• immunoassays•Labwashers•Millsandgrinders•rotaryevaporators
•Biologicalsafetycabinets
•co2incubators/incubators
•LiMs
refrigeration/freezers
theimpactofuhPLcsystemsonresearchefficienciesandoutcomes
•EAS2012•MRS2012
•uhPLc•Microplatereaders
December 2012 communication101 goodLaboratoryPractices(gLP)
equipmentLayoutforMaximumefficiency
anopenPlatformforscientificapplicationsBasedontheaniMLstandard
trainingforsafety Perspectiveon:acellcultureLab
•chemicalanalyzers•co2incubators/incubators•gcsystems•Pipettes
•gelelectrophoresis/electrophoresis
•refrigeration/freezers•tocanalyzers
waterPurificationsystems
spectrophotometers theBenefitsofaresearchManagementsystemforYourLab
•CellBiology2012 •cellcultureLabequipment
•tocanalyzers
2012
labX Media GrouP | Media Kit 201212
lab MaNaGer MaGaziNe – oNliNe
LabManager.com extendsyourbrandtoouronlinereadersthroughinteractivemarketingopportunitiesthatincludeLabMan-
ager.comwebinars,customenewsletters,andmore.
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contentfrombackissuesaswellasnewly-updatedindustrynews,safety,andmanagementarticles,makeLabmanager.comafirst-
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Source: google analytics
sixMonthJune2011
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ho
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ePr
od
uct
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2012
www.labmanager.com 13
enewsletter AdvertisingadvertiseinLab Manager Magazineenewslettersandmaximize
yourexposure.ourenewslettersofferatargeted,high-impact
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tomorethan70,000labprofessionals.thislow-costinformation
sourceisaneffectivewaytoreachindustryprofessionalsseeking
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E-Product Categories:•egeneralLabequipment•eanalyti-
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single sponsorship enewslettersdistinguishyourcompanyasanindustrythoughtleaderandreach
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digitalMagazinecoverexclusive
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2012
labX Media GrouP | Media Kit 201214
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www.labmanager.com 15
cOver tIp-Onsannounceyourself,yourproduct,or
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intothehandsofourreadersbyhaving
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hiGh-iMPaCt advertisiNG oPPortuNities
hIt the BuLLseYe Of YOur tArGet MArkets thrOuGh MuLtIpLe MedIA chAnneLsLabManagerMagazineMediaADvantageoffersmultiplechannelsaimeddirectlyattheleadersintheresearchanddevelop-
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the LAB MAnAGer MAGAzIne MArketpLAceoffersacost-effectiveplatformforintroducingyournew,pre-ownedorrefurbishedlaboratoryequipment.Lab Manager MagazineMarketplaceadvertisementsallowyoutoreachthou-sandsoflaboratoryprofessionalswithoutstrainingyourcompany’sresources.
Specifications: Marketplace ads are printed in the magazine.Maxwidth:3.375in/85.7mmMaxheight:2in/50.8mm
Marketplace
2012
labX Media GrouP | Media Kit 201216
iNSiGhtS – lab techNoloGY buYer’s rePortPublishedasaspecialsupplementtoLabManagerMagazinesixtimesayear,
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labprofessionalsneedinoneeasy-to-readsource.Thereportincludesinfor-
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yourstaffandfacilityready,andmanagingfuturegrowth.
prOduct cAteGOrIes And scheduLe
prOduct cAteGOrY LAB MAnAGer MAGAzIne Issue
Liquidchromatography Jan/feb2012issue
Massspectrometry april2012issue
Labautomation–Liquidhandling May2012issue
electronicLabnotebooks(eLn september2012issue
gaschromatography october2012issue
spectrophotometers december2012issue
edItOrIAL OutLIne fOr the LAB technOLOGY BuYer’s repOrt:
1.Makingthebusinesscaseforpurchasingthefeatureproduct
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forimplementation,servicerequirements,necessarytraining,andoperatingexpenses
everY Issue Of InsIGhtsOffers vArIOus AdvertIsInG OppOrtunItIes, please talk with your sales rep for aDDitional information.
2012
www.labx.com 17
labX auctioNs, classifieds, New ProductsLabX.com is a powerful brand name for laboratory equipment purchases.
inthelabequipmentmarketplace,LabX.comhasdefinedonlinepurchasingandisthefirstplacetheindustrylookswhenbeginningits
searchforlaboratoryequipmentandsupplies.
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withover250,000uniquevisitorseachmonth,LabX.comprovidesmorereachandwieldsmoreinfluenceamongyourcurrentorprospec-
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LabX.comgeneratesthousandsofsalesleadsforouradvertiserseachmonth.areyougettingyourshare?everyoneoftheseleadsisa
sellingopportunityforsomeoneinourindustry.Moreover,LabXhasover13,500uniquevisitorseachdayanddeliversqualifiedbuyersto
ourvendors’websiteswhoarereadytomakepurchases.
IndustrialResearchLabs 41% (includingPharmaceutical,F&B,Biotechnology, Environmental,Energy,ChemicalAutomotive, Security/ForensicsandOtherIndustrialResearchLabs)
Univ/College 20%
ClinicalResearch/HospitalLabs 3%
Other 10%
Distributor/Dealer 8% (NewandUsedEquipment)
PrivateResearchInstitutions/ 18% ContractResearchOrganizations
OrGAnIzAtIOn Corp.Mgmt,R&DandLab36% Supervisor/Manager/Director
Other 14%
PlantManager 2% Engineer 3%
Technologist/Technician 6%
Professor/DepartmentHead 6%
Chemist/ScientistandPrincipal33% Investigator
JOB tItLe
Other 20% ClinicalResearch/Trials 9% Pharmaceuticals 18%
Environmental 12%
Chemicals 10%
Biotechnology 11%
Food/Beverage 7% Microbiology 5% InstrumentDesign/Development 4% Energy/Petroleum 4%
AreA Of reseArch
totalregisteredMembers:
200,000+;growingonaverage1,500 new members per month
weeklyenewslettersubscribers:
60,000+
2012
labX Media GrouP | Media Kit 201218
labX is dedicated to Your SuCCeSS!A Tradition of Excellence—onlinesince1995,theLabXteampossessesawealthofinternetexperiencethatsupportsscientific
productmarketingandwerepresentawell-establishedandloyalfollowingoflabprofessionalsthatisnotfoundelsewhere.
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Customer Service —Livehelpdeskandcustomersupport.wetopitalloffbysupportingandretainingourmembersthrough
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we deLIver the resuLts LabX.com traffic and Membership statistics
MonthlysitePageviews 1,260,000+
MonthlyhomePageviews 65,000+
MonthlyProductsearches 230,000+
Monthlyuniquevisitors 250,000+
averagedailyvisitors 13,500+
totalregisteredMembers 200,000+
weeklye-newslettersubscribers 60,000+
Monthlyinquires/Leads 9,000+
Email Newsletters throughouremailnewsletter,youradvertisementisdeliveredtotheinboxesoftensofthousandsofthe
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E-mail Newsletter
Recommends 36% (developsprojectguidelines/vendorselectioncriteria)
Noinvolvement 1% Buyer(approvesandallocatesbudget) 7%
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LabX’s highly-engaged audience is greatly involved in the purchase of lab equipment and instruments for their organizations:
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theseweeklynewsletterscomplimentyourbanneradvertisingcategorycampaigns.
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entiallabprofessionalseveryweek.eachsentoncepermonth,theyinclude:
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2012
www.labx.com 19
cateGorY baNNer advertiSiNG
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Multiplewebsiteadvertisingopportunities!withfivedifferentwebadstochoosefrom,wehaveanadsizeforeveryadvertisingbudget.
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2012
labX Media GrouP | Media Kit 201220
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Labwrench.comisaproduct-focusedsocial
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ers,dealers,andindustryexpertscanprovide
opinions,shareideas,andgatherrelevantinfor-
mationonlaboratorytechnologyandequip-
ment.Labwrench.comisbackedbythestrength
ofLabXandLab Manager Magazineandthe
160,000+labprofessionalstheyserve.
Labwrenchfostersguideddialoguewitha
targetedaudiencearoundcriticallabproduct
issuesandprovidesthequickestwaytofind
laboratorytechnologyandequipmentinfor-
mation—fromsolvingproblemstopurchas-
ing—allinoneplace.
LABwrench sOLves tOuGh LABOrAtOrY InstruMentAtIOn prOBLeMs And MOre
cOnsIder thIs:
•researchersusingLabwrenchfinddiscussionthreads—spe-
cifictotheirlabequipment—thatprovidereal-worldsolu-
tionstotheirproblems.
•researchersarechangingthewaytheyevaluateandengage
inthebuyingprocess.thebudgetcreation,solutioncriteria,
andrfPdistributionphasesarebeingsupplementedwith
amorepeer-orientedapproachthatnowoccurswithinthe
socialnetworkingmedium.
•inanattempttoconnectdirectlywithvendors,researchers
arepostingquestionsonLabwrenchtoacceleratethebuy-
ingprocess.
USA 64%
Canada 9%
UnitedKingdom 7%
Germany 5%
India 4% France 3% Australia 2% Japan 2% Italy 2% Brazil 2%
2012
www.labwrench.com 21
labwreNch deMoGraPhiCS
thenumberofvisitorstoLabwrenchisgrowingeverymonth.Letusdevelopacampaignthatwilltargetandengageyourcustomers.
”…i found the website very easy to navigate and post questions. there are many challenges to conducting research in remote field stations, particularly when troubleshooting equipment problems. having access to sites such as labwrench allows researchers to connect to one another from remote regions, which is extremely beneficial to overcome these problems…”
– Graduate research assistant, the ohio State university
LABwrench trAffIcAreAs Of reseArch
Biotechnology 29%
chemistry 17%
Pharmaceutical 9%
environmental 7%
foodandBeverage 4%
Petroleum 2%
aerospace 2%
other 30%
reseArch OrGAnIzAtIOn
industrialresearchLab 74%
hospital/clinicalLab 10%
university/collegeLab 8%
PrivateresearchLab 2%
governmentLab 1%
other 5%
USA 64%
Canada 9%
UnitedKingdom 7%
Germany 5%
India 4% France 3% Australia 2% Japan 2% Italy 2% Brazil 2%
GLOBAL AudIence
Apr2011Jan2011Oct2010July2010Apr2010
5000
0
10000
15000
20000
25000
2012
labX Media GrouP | Media Kit 201222
spOnsOrshIp nAMe IncLudes specs
Homepage:Locatedprominentlyonthe
Labwrenchhomepage,visiblebytheever-
growingnumberofvisitorstothesite.
• BanneronLabwrenchhomepage
• textlinkbelowbanner
• twonewsletterproducthighlights
• Minimumofsixsocialmediapromotions
• featuredhomepageProduct
• customemailblasttoLabwrenchsubscribers
250x250px
40kmax
Main Menu:Locatedbelowtheleftmain
menu,thisbannerwillfollowavisitoraround
thesite,reinforcingyourbrandsite-wide.
• Bannerlocatedunderleftmainmenu,sitewide
• textlinkbelowbanner
• twonewsletterproducthighlights
• Minimumofsixsocialmediapromotions
• featuredhomepageProduct
160x300px
40kmax
Category: highlyvisibleatthetopofthecate-
gorypage,thisbannerpositionsyourbrandas
apreferredbrandanddeliversqualifiedtraffic.
• Bannerlinkedtoapageofyourchoice
• Bannerlocatedonrelatedforumpages
• Bannerlocatedonrelatedproductpages
• textlinkbelowbanner
• 2newsletterproducthighlights
• Minimumof6socialmediapromotions
• featuredcategoryProducts
468x60px
40kmax
Forum:Locatedasaleaderboardatthetop
ofeveryrelatedcategoryforum,thisbanner
isdisplayedwhenvisitorsarehighlyengaged
andinteractingwitheachother.
• includedwithcategorysponsorship 728x90px
40kmax
Product Pages:Bannerlocatedbelowthe
productdescriptiontotherightofQ&a’s;pro-
moteyourbrandoneveryproductpagewithin
yoursponsoredcategory
• includedwithcategorysponsorship 234x60px
16kmax
LabWrench Weekly Newsletter: Leaderboard • Bannerlinkedtoapageofyourchoice 728x90px
40kmax
LabWrench Weekly Newsletter: skyscraper • Bannerlinkedtoapageofyourchoice 160x600px
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Custom email blasttoLabwrenchsubscribers •Pleasecontactyoursalesrepfordetails
sPoNsorshiP oPPortuNitieS
2012
www.labwrench.com 23
Benched prOducts per MOnth
200
0
400
800
AugJune July Sep Nov Jan MarchOct Dec Feb April May
600
1000
1200labwreNch ‘MY beNCh’eachproductlistingonLabwrenchfeaturesan‘addto
mybench’functionthatallowsmemberstobookmark
productstheyuseinthelaborhaveinterestin.asan
advertiser,youcanreachtheseclientswithtargetedmes-
sagespromoteddirectlytomemberswhoweknoware
interestedinyourproduct.MyBenchalsogivesmem-
bersquickaccesstodiscussions,usermanuals,videos,
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Start reaching your customers today!
Add YOur prOducts tO LABwrench freethereisnochargetopromoteyourproductsonLabwrench.eachproductlistingwillgetyoualinktoyourcompany
profilepageonLabwrenchandassistwithyouroverallseostrategy. Please email [email protected] or
call 1-888-781-0328 x230 for data entry information.
OnLY pAId AdvertIsers Are eLIGIBLe tO pArtIcIpAte In the LABwrench LeAd GenerAtIOn servIce
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Publishing DirectorMario di [email protected]
Editor-in-Chiefpamela [email protected]
Assistant Editorrachel [email protected]
Art Directorgregory a. [email protected]
Events ManagerCayley [email protected]
Presidentbob [email protected]
General Manager ken [email protected]
Account ManagersJune [email protected]
ashley [email protected]
ed neebNortheast&[email protected]
larry freyMidwest&[email protected]
Melanie [email protected]
darlene kerrMedicalAdvertisingRepresentativedarlenek@labx.com888.781.0328x222
P.o. box 216, 478 bay street, Midland, ontario, canada, l4r 1K9 | 888.781.0328 | 705.528.6888www.labmanager.com| www.labx.com | www.labwrench.com