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Media Kit / custom content 2020
Media Kit /
custom content 2020
/ A CUSTOM CONTENT CAMPAIGN
• To change brand perception, offer a new point of view and deliver a different vision of the areas in which you work.
• To position the company as a leader or expert in a given field in the eyes of its customers and Le Devoir media readers.
• To draw on the credibility of a respected and well-loved medium.
• To strengthen the reader’s commitment to the brand by sharing company positioning and values.
/ To capture readers’ attention for a longer period.
/ To foster brand loyalty.
/ To generate brand interest.
/ To increases sales.
AdvantagesWhy
WINNING FORMULA FOR A SUCCESSFUL CAMPAIGN Credible, compelling, well-targeted and inspiring content + Measurement and optimization = Excellent return on investment (ROI)
2020 MEDIA KIT / CUSTOM CONTENT
/ TYPES OF CUSTOM CONTENT
Advertisers can use custom content to position themselves as experts in the field, develop trust in their brand and positively influence the purchasing process of its target consumers.
Content can be presented as articles, quizzes, video clips or photo reports.
/ Special editions
/ Contextual content
/ Advertising content
/ Partner content
FORMATS
2020 MEDIA KIT / CUSTOM CONTENT
/ TYPES OF CUSTOM CONTENT
Developed by Le Devoir in collaboration with the advertiser, BIS content highlights the client’s values without overtly promoting their brand.
Developed by Le Devoir on behalf of the advertiser, ad content promotes or advertises the client’s brand.
Developed by Le Devoir, contextual content mirrors the advertiser’s values and is set in an environment where related advertising fits in well with the content.
3 types of content: Themes, Events and Promotions / Special editions
/ Contextual content
/ Advertising content
/ Partner content
2020 MEDIA KIT / CUSTOM CONTENT
PARAMETERS
/ PARTNER CONTENT
DEDICATED ADVERTISING ENVIRONMENT
(100% sov)
DIGITAL(mobile, tablet, desktop)
PAPER & PDF NEWSLETTERS
FACEBOOK(with handshake)
AMPLIFICATION AND PROMOTION
Facebook and content promotion
Le Devoir BisPartner content
/ Advertisers can present their brand, products and services in far more detail than with traditional advertising.
/ Presented in an editorial style, partner content can be produced in various formats: news, videos, computer graphics or event marketing
APP RETARGETTING
2020 MEDIA KIT / CUSTOM CONTENT
/ PARTNER CONTENT
SERIES OF ARTICLES - Le Devoir in print
QUIZ
INFOGRAPHICS
SIDEBAR
INTERVIEW
2020 MEDIA KIT / CUSTOM CONTENT
/ PARTNER CONTENT
PUBLICATIONS - Le Devoir social mediaARTICLES AND VIDEOS - Le Devoir digital
2020 MEDIA KIT / CUSTOM CONTENT
/ PARTNER CONTENT
Retargeting content readers on Le Devoir
platforms
RETARGETING
Average read time: 3 minutes, 26 seconds
Engagement rate: Approximately 25%
Content rights
Content amplification
DISTINGUISHING FEATURES
Performance indicators
Print runs
Pages viewed
Click rate
Click-through rate
Time spent on the content
Conversion rate
OPTIMIZATION
Content promotion via native ad formats
Amplification on Facebook with
the purchase of a targeted campaign
AMPLIFICATION AND PROMOTION
2020 MEDIA KIT / CUSTOM CONTENT
/ PARTNER CONTENT
2020 MEDIA KIT / CUSTOM CONTENT
VISIBILITY PLAN - Paper
• Minimum format required: ½ page broadsheet or one page tabloïd
VISIBILITY PLAN - Digital*
• Homepage tile: 35,000 impressions
• Banners (3 formats) on the content page (100% SOV); leaderboard, big box, double big box: 12,000 impressions
• Content page: 4,000 pages views
• Post Facebook on Le Devoir bis
• Facebook amplification (value of $600)
• Content published on the tablet app
• Promotion campaign to drive trafic on the content: banners 40,000 impressions, big box 60,000 impressions, slimcut 50,000 impressions
* Estimates impressions
/ AD CONTENT
Presented in an editorial format, advertising or promotional content (advertorials) can be written by Le Devoir’s special editions team or provided by the advertiser. The content is presented in an ad space labeled “Paid advertisement.”
2020 MEDIA KIT / CUSTOM CONTENT
/ AD CONTENT
2020 MEDIA KIT / CUSTOM CONTENT
VISIBILITY PLAN - Paper
• Minimum format required: ½ page broadsheet or one page tabloïd
VISIBILITY PLAN - Digital*
• Content page: 2,000 pages views
• Banners (3 formats) on the content page (100% SOV); leaderboard, big box, double big box: 12,000 impressions
• Homepage tile: 20,000 impressions
• Promotion campaign to drive trafic on the content: banners and big box 150,000 impressions
* Estimates impressions
/ DIGITAL AD CONTENT
EXAMPLE OF AMPLIFICATION (Native advertising)
Content promotion Thumbnail on the home page with logo
2020 MEDIA KIT / CUSTOM CONTENT
/ CONTEXTUAL CONTENT
/ Advertisers can have their ad placed next to existing or custom content that strengthens their brand position
/ We recommend creating an ad that has strong ties to the subject of the content.
/ Advertisers pay for the ad space and positioning, but not for the content development, on which they have no oversight.
2020 MEDIA KIT / CUSTOM CONTENT
La confite de Félix
100% vrais fruits
laconfite.com
/ SPECIAL EDITIONS
• L E S S A M E D I 2 6 E T D I M A N C H E 2 7 O C T O B R E 2 0 1 9 • C O L L A B O R A T I O N S P É C I A L E
LA CULTURE CULINAIRE QUÉBÉCOISE RAISONNÉE
Et maintenant, on mange quoi ?Peur des pesticides, du suremballage,
des répercussions du transport de nos
aliments sur la planète, des effets de la
consommation de viande… Comme on le voit,
l’environnement et notre alimentation sont
intimement liés. À une époque où nous
voulons mettre la main à la pâte pour réduire
notre empreinte écologique, il est difficile
de savoir quoi mettre dans notre assiette.
Entre le végétarisme, le locavorisme,
le zéro gaspillage ou le biologique,
que choisir pour être plus vert ?
Ce cahier spécial fait partie de la série
Manger le Québec, une collaboration
entre Le Devoir et le magazine Caribou,
créateur du contenu de ces pages.
Depuis 2014, l’équipe de ce magazine
semestriel imprimé et Web (cariboumag.com)
se consacre entièrement à la culture culinaire
québécoise, riche et en pleine affirmation
de son identité.
Fière de s’associer à la série « Manger le Québec » en collaboration avec Caribou.
Rich content presented in unique and engaging contextual environments
THEMESThe special editions team develop content
on a theme of their choice (contextual advertising, without content overview rights).
EVENTSDeveloped by the special editions team to promote an
event, these editions are wholly or partially paid for by the advertiser (contextual advertising, without content overview
rights, although suggestions are considered).
PROMOTIONSDeveloped by the special editions team and/or advertisers,
these sections are treated as advertising. They may be sponsored by one or more advertisers using advertorials (advertising integrated
in the content, with overview rights).
2020 MEDIA KIT / CUSTOM CONTENT
