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JOCELYN D. GIANNINI Vice President, Advertising [email protected] 212.420.5745 LYDIA CHODOSH Associate Art Director & Designer [email protected] 212.420.5757 HARPER’S MAGAZINE/DECEMBER 2019 $7.99 LAUREN ELKIN ON THE PUNK BALZAC A LIFE OF FRANK LLOYD WRIGHT FICTION BY DAVID MEANS LIONEL SHRIVER ON LEFTY LINGO DOWN AND OUT IN SILICON VALLEY DAVID BROMWICH: IS AMERICA UNGOVERNABLE? MARTIN AMIS TRIES AUTOFICTION LEBANON’S GREAT UNRAVELING GARTHGREENWELL ON ART AND “RELEVANCE” HARPER’S MAGAZINE/NOVEMBER 2020 $7.99 HARPER’S MAGAZINE/JULY 2018 $6.99 DEATH OF A GREAT AMERICAN CITY AS THE SOUTH GOES, SO GOES THE NATION New York and the Urban Crisis of Affluence JEFF SHARLET ON BLUE LIVES MATTER HARPER’S MAGAZINE/JULY 2017 $6.99 WHO OWNS BLACK PAIN? ON RACE AND RISK IN AMERICAN CULTURE BY ZADIE SMITH BILL OREILLYS HARASSMENT OF HISTORY THE BATTLE FOR THE SOUL OF THE DEMOCRATIC PARTY CAMERON FRENCH Advertising Operations Coordinator [email protected] 212.420.5773 170 YEARS IN PRINT 2021 MEDIA KIT JAPAN & EUROPE: ARE WE LOSING OUR ALLIES? RUSSELL BAKER/P-ETER DRUCKER/IRVING HOWE / ?,yO v January 1972 Simone de oir; I AGE AND SEXUALITY .< ~ -' .. , I'''' . , ~ .J< !.; , '''';~ . . ,v ·.LA NO,UNINN38 .' An~8n ·3'3"0' ND.L'NINN38 ,U'f 6£0 rUl1.NN8 WH "-;- Politics '68 Jules Feiffer/Larry L. King/James Dickey John Fischer/Irving Howe/Russell Lvnes 2020 2010 1994 1983 1981 1953 1968 1972 1975 1850 2017 2018 2019
Transcript
Page 1: MEDIA KIT - harpers.org · MEDIA KIT Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5 Average number of

JOCELYN D. GIANNINIVice President, Advertising

[email protected]

LYDIA CHODOSHAssociate Art Director

& [email protected]

212.420.5757

HARPER’S MAGAZINE/DECEMBER 2019 $7.99

LAUREN ELKIN ON THE PUNK BALZAC

A LIFE OF FRANK LLOYD WRIGHT

FICTION BY DAVID MEANS

LIONEL SHRIVER ON LEFTY LINGO

DOWN AND OUT IN

SILICON VALLEY

December 2019 Cover US SUBS 6.indd 1 10/22/19 4:18 PM

10222019155147

DAVID BROMWICH: IS AMERICA UNGOVERNABLE?

MARTIN AMIS TRIES AUTOFICTION

LEBANON’S GREAT UNRAVELING

GARTH GREENWELL

ON

ART AND “R

ELEVANCE”

HARPER’S MAGAZINE/NOVEMBER 2020 $7.99

November 2020 Cover (TS_COLOR_091520) US SUBS 3.indd 1November 2020 Cover (TS_COLOR_091520) US SUBS 3.indd 1 9/29/20 12:39 PM9/29/20 12:39 PM

HARPER’S MAGAZINE/JULY 2018 $6.99

DEATH OF A GREAT AMERICAN CITY

AS THE SOUTH GOES, SO GOES THE NATION

New York and the Urban Crisis of Affl uence

New York and the

JEFF SHARLET ON BLUE LIVES MATTER

July Cover US Subs.indd 1 5/15/18 4:38 PM

05152018161156

HARPER’S MAGAZINE/JULY 2017 $6.99

WHO OWNS BLACK PAIN?on race and risk in american culture

by zadie smith

bill o’reilly’s harassment of historythe battle for the soul of the democratic party

July Cover US Subs CX 1.indd 1 5/16/17 11:37 AM

05162017123157

CAMERON FRENCHAdvertising Operations Coordinator

[email protected]

170 YEARS IN PRINT

2021MEDIA KIT

JAPAN & EUROPE: ARE WE LOSING OUR ALLIES?RUSSELL BAKER/P-ETER DRUCKER/IRVING HOWE

/ ?,yOv

January 1972

Simone de oir;I

AGE AND SEXUALITY

.< ~-' ..,

I''''. , ~

.J<

!.; ,'''';~ .. ~.

,v·.LA NO,UNINN38

.' An~8n• ·3'3"0' ND.L'NINN38,U'f 6£0 rUl1.NN8 WH

"-;- .

Politics '68

Jules Feiffer/Larry L. King/James DickeyJohn Fischer/Irving Howe/Russell Lvnes

2020

2010 1994 1983 1981

1953 1968 1972 19751850

2017 2018 2019

Page 2: MEDIA KIT - harpers.org · MEDIA KIT Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5 Average number of

Harper’s Magazine is America’s longest-running general interest publication, consistently bringing bold and original ideas to our audience since the first issue in June 1850. This is the publication

that broke the scandals of the My Lai Massacre and Guantanamo Suicides coverup, where Moby Dick was first serialized and “Nickel and Dimed” first lived, and the only American magazine to excerpt The Satanic Verses. Throughout its history, Harper’s has published writers and artists ranging from Mark Twain, Thomas Nast, Langston Hughes, Sylvia Plath, Hunter S. Thompson, James Baldwin, Kurt Vonnegut, Tom Wolfe, Alice Walker, Naomi Klein, David Foster Wallace, Zadie Smith, Art Spiegelman, Rebecca Solnit, to Mychal Denzel Smith. Winner of 21 National Magazine Awards, the magazine includes features ranging from investigative reporting, essays and opinion, reviews, new fiction, to photography.

600,000

Monthly Print Magazine Harper's Online @ harpers.org

combinedmonthlyaudience

OUR NUMBERS

two weekly newsletters podcast

ABOUT US

2021MEDIA KIT

Page 3: MEDIA KIT - harpers.org · MEDIA KIT Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5 Average number of

2021MEDIA KIT

Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5

Average number of hours spent reading Harper’s Magazine : 3

Number of subscribers who are women : 1 in 3

Percentage who have graduated from college : 77Percentage who hold a postgraduate degree : 46

Percentage who will help finance their child or grandchild’s education within the next 4 years : 70

Average household income of a subscriber to Harper’s Magazine : $116,049Percentage whose household net worth exceeds $500,000 : 50

Percentage who own their own home : 68

Percentage of subscribers who make regular charitable donations : 87 Average yearly amount spent on charitable donations : $1,345

On books : $536On music : $233

On health & wellness products : $1,418On pet products : $1,307

Percentage who are willing to pay more for environmentally friendly products : 84Percentage who prefer to buy American-made : 58

Percentage who voted in elections for public office: 71 Number who took an active role in a civic, social, or political issue : 1 in 3

Who wrote an article or book for publication : 1 in 5

Percentage who attend the theater at least once per year: 68Classical music concerts: 48

A book reading or signing: 41A sports event: 51

Visited a museum: 88Visited an art gallery or auction house: 61

Source: Ipsos 2016 subscriber study and 2018 MRI Doublebase. “Harper’s Index” is a registered trademark.

HARPER’S INDEXOF HARPER’S MAGAZINE SUBSCRIBERS

Page 4: MEDIA KIT - harpers.org · MEDIA KIT Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5 Average number of

2021MEDIA KIT

NEWSLETTER AND PODCAST SPECIFICATIONS

cont

extu

aliz

ing

the

legi

slativ

e attacks on a woman's right to choose

FILE FORMATTINGPNG or GIFNO JPEGsResolution: 60 dpi (min)Please inquire if you wish to send video fi les

DESIGN SERVICESIf you are interested in Harper’s own design services, we are happy to offer these at a fl at rate of an additional $100 per ad. Please contact your sales repre-sentative for details.

Advertising exclusivity for $1000 net

per edition

TUESDAY’S WEEKLY REVIEW

600x160◆

NEWSLETTER AD SIZES

FRIDAY’SFROM THE ARCHIVE

600x160

HARPER’S WEEKLY REVIEW

HARPER’S PODCAST AD

HARPER’S PODCAST15 SECOND

PRE-ROLL LIVE-READ

FLAT RATE of$1,000 net per edition

FROM THE HARPER’S ARCHIVE

A PODCAST of weekly discussions going deeper inside every issue, available for download on iTunes, Stitcher, and GooglePlay

◆Please provide scripttext in .doc or docx

SUBMITTING DIGITAL CREATIVESMaterials should be sent via email to the contacts below

ADVERTISING [email protected]@harpers.org

Dou

gH

enw

ood'

s tak

eon

the

declin

e of the WASPs

THEUNCO

NVENTIONALLOVE

STORY A

T THEHEART OF A "MERCY KILLING"

Nell Zink

talksfiction

JEFF

SHARLET

ON HIS NETFLIX SERIES THEFAM

ILYChristoph

er

Ketcham among the Gilets Jaunesv

Page 5: MEDIA KIT - harpers.org · MEDIA KIT Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5 Average number of

2021MEDIA KIT

WEB ADVERTISING SPECIFICATIONS

BILLBOARD970 x 250 CPM $15

MEDIUM RECTANGLE300 x 250 CPM $10

HALF PAGE300 x 600 CPM $12

DESKTOP + MOBILE AD SIZES

LEADERBOARD728x90

CPM $12

BILLBOARD LEADERBOARD

MEDIUM RECTANGLEHALF PAGE

above + below the fold

file formattingPNG or GIFNO JPEGsResolution: 60 dpi (min)Please inquire if you wish to send video files

design servicesIf you are interested in Harper’s own design services, we are happy to offer these at a flat rate of an additional $100 per ad. Please contact your sales repre-sentative for details.

submitting digital creativesMaterials should be sent via email to the contacts below

advertising [email protected]@harpers.org

Page 6: MEDIA KIT - harpers.org · MEDIA KIT Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5 Average number of

2021MEDIA KIT

PLEASE NOTE: All live matter must remain within 0.25 in. from page trim. Page trim size: 8 x 10.875 inches

2/3 VERTICALNon-bleed:

4.625 x 10 in. 1/2 PAGE HORIZONTALNon-bleed: 7 x 4.875 in.

1/3 SQUARENon-bleed:

4.625 x 4.875 in.

Bleed: 16.25 x 11.125 in.Trim: 16 x 10.875 in.

Bleed: 16.25 x 11.125 in.Trim: 16 x 10.875 in.

TWO-PAGE SPREAD HALF-PAGE SPREAD

FRACTIONALS

1/3 VERTICALNon-bleed:2.25 x 10 in.

Non-bleed: 7 x 10 in.Bleed: 8.25 x 11.125 in.

Trim: 8 x 10.875 in.

FULL PAGE

PRINT ADVERTISING SPECIFICATIONS

FORMATING REQUIREMENTS

Please submit a high resolution PDF/X (300 dpi) with embedded images and fontsAll colors must be CMYK or BWNO SPOT COLORS

PRODUCTION CONTACTLydia [email protected]

SUBMITTING PRINT CREATIVESMaterials should be sent via email to [email protected]

MAGAZINE PRINTING INFO

Publication trim size: 8 x 10.875 in. Process: web offset R.O.P.Paper: 40 lb. gloss coated offsetBinding: saddle stitchInk density: Max 280 on 4C

Page 7: MEDIA KIT - harpers.org · MEDIA KIT Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5 Average number of

2021MEDIA KIT

Four Color Open 3x 6x 9x 12x

1 page 9,500 9,025 8,550 8,075 7,600

Center Spread 18,000 17,100 16,200 15,300 14,400

2/3 7,125 6,770 6,415 6,055 5,700

1/2 5,700 5,415 5,130 4,845 4,560

1/3 3,800 3,610 3,420 3,230 3,040

1/6 2,280 2,160 2,050 1,950 1,850

Covers Open 3x 6x 9x 12x

C2 11,000 10,450 9,900 9,350 8,800

C4 12,000 11,400 10,800 10,200 9,600

Black and White Open 3x 6x 9x 12x

1 page 6,080 5,775 5,470 5,170 4,865

2/3 4,375 4,155 3,940 3,720 3,500

1/2 3,650 3,470 3,285 3,105 2,920

1/3 2,400 2,280 2,160 2,040 1,920

1/6 1,440 1,360 1,300 1,250 1,170

Please ask your sales representative for our discounted nonprofit, cultural, publishing or small business rates.

GENERAL PRINT ADVERTISING RATES

Print [email protected]

[email protected]

Jocelyn D. GianniniVice President,

Advertising

Lydia ChodoshAssociate Art Director

& Designer

PLEASE NOTE: If you are interested in Harper’s own design services, we are happy to offer these at a flat rate of an additional $100 per ad. Please ask your sales representative for details.

Page 8: MEDIA KIT - harpers.org · MEDIA KIT Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5 Average number of

2021MEDIA KIT

Issue Space Reservation Materials Due Subscriber

In-homeOn-sale

Date

January 10/30/20 11/06/20 12/14/20 12/22/20

February 11/30/20 12/04/20 01/18/21 01/26/21

March 01/04/21 01/08/21 02/15/21 02/23/21

April 01/29/21 02/05/21 03/15/21 03/23/21

May 02/26/21 03/05/21 04/19/21 04/27/21

June 03/26/21 04/02/21 05/17/21 05/25/21

July 04/23/21 04/30/21 06/14/21 06/22/21

August 05/28/21 06/04/21 07/19/21 07/27/21

September 06/25/21 07/02/21 08/16/21 08/24/21

October 07/23/21 07/30/21 09/20/21 09/28/21

November 09/03/21 09/10/21 10/18/21 10/26/21

December 10/01/21 10/08/21 11/15/21 11/23/21

PUBLICATION DATES AND DEADLINES

Print [email protected]

[email protected]

Jocelyn D. GianniniVice President,

Advertising

Lydia ChodoshAssociate Art Director

& Designer


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