MEDIA KIT JULY 2016 - JUNE 2017For further information please contact: Janine Robinson Client Relations Manager Ph: 1800 025 776Email: [email protected]
Tony Shaw Business Manager Ph: 1800 025 776Email: [email protected]
www.aviationtrader.com.au
PO Box 266, Lismore, NSW 2480. Australia
AVIATION IN FOCUS
2 Helix Aviation Media Kit 2016-17
AVIATION IN FOCUS
Page
Our Fully Integrated Marketing Package............................................................................................................................3
Overview ..............................................................................................................................................................................4
Our Most Recent Audit Certificate ......................................................................................................................................5
Print Overview......................................................................................................................................................................6
Digital Overview ...................................................................................................................................................................7
Aviation Trader Publishing Schedule .................................................................................................................................8
Aviation Trader Rates & Sizes ...................................................................................................................................... 9-10
Aviation Trader 2015 - 2016 Rate Card .......................................................................................................................... 11
Airwaves Magazine Profile ............................................................................................................................................... 12
Airwaves Editorial & Publishing Schedule ...................................................................................................................... 13
Airwaves Advertising Rates - Editorial ..............................................................................................................................14
Airwaves Advertising Rates - Stand Alone (No Editorial) ............................................................................................... 15
Web Banner Ad Rates & Sizes .........................................................................................................................................16
Our Digital Publication ......................................................................................................................................................17
Print Artwork Guidelines .................................................................................................................................................. 18
TABLE OF CONTENTS
Helix Aviation Media Kit 2016-17 3
OUR FULLY INTEGRATED MARKETING PACKAGE
4 Helix Aviation Media Kit 2016-17
WHO RECEIVES THE AVIATION TRADER?
• All owners of aircraft on the Australian Register (CASA and CAA Register) equivalent to FAA,
• Approx 2,200 owners of aircraft on the New Zealand Register,
• All Air Operator Certificate Holders and Certificate of Approval Holders,
• All air operators and maintenance, training and design organisations on the NZ Register,
• The Newsagency Network Australia Wide,
• 800 third party subscribers,
• Selected Pilot Shops nationwide,
• Senior executives in a growing number of government and non-government enterprises.
• Plus the Australian Helicopter Industry Association’s (AHIA) database of 4,000+.
‘The Trader’ can also be found in most aviation business reception areas and staff rooms.
Total distribution is 15,900, CAB audited circulation (September 2015) is 11,992
A comprehensive readership survey conducted in 2013 indicates that each copy of our publication is read by up to 5 people - the overall projected readership therefore exceeds 55,000.
Mission StatementOur mission is to provide a fully integrated advertising platform for clients seeking to actively promote a product, vehicle or service to a targeted and responsive aviation audience.We also strive to develop strong and lasting business relationships by pursuing excellence in customer service and maximising product value.
About Us‘Aviation Trader’ is a highly respected monthly marketing publication carrying corporate and private advertising for aircraft and aviation equipment and services throughout Australasia. The publication was launched in 1988 to fill the need for an effective general aviation advertising medium.
Circulation is strategically targeted to attract maximum response and now exceeds 12,000. A key objective in our current strategic plan is to maintain the relevance, quality and value of our print publication whilst continuing to invest significantly in digital publication and information delivery resources consistent with the need to guarantee global reach for our advertisers in a cost effective and seamless service environment.
Highest readership numbers for an audited Australasian aviation publication for the second consecutive period.www.auditedmedia.org.au
“ Helibiz have been advertising with Av Trader for well over a decade now. We believe that it’s the Australasian aviation industry’s‘bible’. If you plan to offer your products or services to the Australasian aviation industry look no further. Av Trader is certain to reach your target market.”
Troy Holloway Sales and Marketing Manager Helibiz Pty Ltd.
OVERVIEW
Helix Aviation Media Kit 2016-17 5
Level 8, 15 Blue Street, North Sydney NSW 2060 Tel: +61 2 9954 9800 Fax: +61 2 9956 8220 Email: [email protected] www.auditedmedia.org.au ABN # 37 163 161 402
amaaabc cabLevel 4, 63 York Street, Sydney, NSW 2000Tel: + 61 2 9954 9800 Fax: +61 2 9956 8220 Email: [email protected] ABN # 37 163 161 402
Audit Certificate
Average Net Distribution
1. Geographical Analysis: NSW VIC SA QLD WA TAS ACT NT PNG NZ O’Seas
Verified Bulk Distribution %
2. Analysis of Average Net Distribution
A Average copies printed
B Average copies mailed to individualsless return copies
C Average copies sold through newsagents or other retail outlets, less return copies
D Average cash sales to individuals
E Average copies delivered by request for redistribution to individuals
F Average copies individually distributedto residential locations
G Average copies individually distributedto commercial/other locations
H Average verified bulk distribution
H Analysis of Verified Bulk Distribution
1 Bulk sales
2 Distributed in public by hand
3 Distribution for public pick-up by arrangement
4 Distribution for public pick-up-other
5 Distribution through airlines, airline premises and accommodation
6 Distribution through advertisers/clients
7 Distribution through education facilities
8 Distribution through exhibitions, seminars, conferences
9 Distribution at sporting or other events
10 Other distribution outlets
PNG:
NZ:
O’seas:
TAS:
VIC:
NSW:
ACT:
QLD:
WA:
NT:
SA:
Note: This audit will exclude issues identified in Item 3.
The information contained in this document is in respect of the average number of copies printed and delivered for distribution as
Total Number of Issues in Period
Number of Issues Audited
Is this part of a Multiple Area Title?
1 October 2014 to 30 September 2015 BUSINESS AND PROFESSIONAL PUBLICATIONS
1 October 2014 to 30 September 2015detailed, within the twelve-month period AVIATION TRADER
Helix Aviation Pty Ltd12
*11
No
11,992 0.12%
186
1,137
670
2,582
2,415
391
2,144
156 2,284
272,4152,144
6702,5821,137
156391186
2,28427
15,441
10,634
1,219
113
12
14
14
OUR MOST RECENT PUBLISHER’S STATEMENT
6 Helix Aviation Media Kit 2016-17
PRINT OVERVIEW 2016/17
2015-16 Publishing Proposal - Print Overview
Contact Information
Key Account Manager: Janine Robinson Display Advertising Manager: Lisa Johnstone
Phone: 612 6622 2133 Phone: 612 6622 2133 Fax: 612 6622 2123 Fax: 612 6622 2123 Email: [email protected] Email: [email protected]
General Information Readership Information
Years in Print: 27 Median / Ave Age: 55 (40 - 65) Publishing Frequency: Monthly Median / Ave Household Income: $125 - $155K Audit Body: CAB % Male / Female Skew: 95/5
Circulation 2015 Primary Readership Target Groups
2013 Circulation (audited): 12,331 Executive / Senior Management: 2.5% 2014 Circulation (audited): 12,066 Corporate (AOC's / C of A's): 15.4% 2015 Circulation (projected): 13,500 Students: 3.5%
Recreational Owners: 8.7%2014 Circulation Breakdown GA Owners / Pilots: 68.4%
Commercial Pilots: 1.5% Retail: 1,308 Aircraft Owners / Pilots: 8,191 C of A's: 931 Overall Readership AOC's: 1,152 Clubs / Flying Schools: 484
Projected Readers Per Copy: 4.9 Controlled Circulation: 10,758 Projected Audience: 53,000 Single Copy Sales: 1,308 Paid Subscription: 215 Unpaid Subscription: 11,851 Readership Duplication (Top 3 Competitors)
By Region Australia: 83.50% Australian Aviation: 75% Oceania: 16.40% Australian Flying: 55% Rest Of The World: 0.10% Aviator: 25%
By Premises Business: 14.50% Residential: 72.10% Trade Shows & Events: 1.60%
,
Clubs/Flying Schools
AOC's
CofA's
Aircraft Owners/Pilots
Retail
Commecial Pilots
GA Owners/Pilots
Recreational Owners
Students
Corporate (AOC's/CofA's)
Executive/Senior Management
2014 Circulation Breakdown 2015 Primary Readership Target Groups
Helix Aviation Media Kit 2016-17 7
DIGITAL OVERVIEW 2016/17
2015-16 Publishing Information - Digital Overview
Contact Information
Key Account Manager: Janine Robinson Web Services Manager: Lisa Johnstone
Phone: 612 6622 2133 Phone: 612 6622 2133 Fax: 612 6622 2123 Fax: 612 6622 2123 Email: [email protected] Email: [email protected]
General Information Visitor Information
URL: www.aviationtrader.com.au Median / Ave Age: 45 (25 - 65) Years On Line: 16 Median / Ave Household Income: $165,000 Audit Body: AMAA % Male / Female Skew: 90/10
Visitation (Last 30 days) Visitation Demograhics (last 30 days)
Visits Visitor Groups Average Unique Visitors: 16,750 Executive / Senior Management: 8.5% Average Visits: 30,850 Corporate (AOC's / C of A's): 12.5% Page Views: 292,000 Students: 35.5% Average Visit Duration: 6mins 10secs Recreational Pilots: 15.5%Traffic Sources (top three) GA Pilots: 17.5% Organic Search: 73.0% Commercial Pilots: 10.5% Direct: 24.8% Behaviour Referral: 1.8% New Visitor: 45.3%Origin of Visits (top five) Returning Visitor: 54.7% Australia: 88.5% Number of Visits: USA: 2.9% 1 45.3% New Zealand: 1.8% 2 9.9% United Kingdom: 0.5% 3 5.2% Canada: 0.1% 4+ 39.6%
Commercial Pilots
GA Pilots
Recreational Pilots
Students
Corporate (AOC's/CofA's)
Executive/Senior Management
Canada
United Kingdom
New Zealand
USA
Australia
Visitation - Origin of Visits Visitation Demographics - Visitor Groups
8 Helix Aviation Media Kit 2016-17
“We will not require extension of the ad as we have had a great response.”
HR Advisor, Minderoo
“Congratulations on the latest edition of Aviation Trader, it is the best ever. Your magazine has come of age and is a credit to all the people who put it together. It keeps me informed of what’s available and what’s new in the market. Keep up the good work.”
Warwick Johnson
PUBLISHING SCHEDULE 2016/17
“I would definitely recommend using Aviation Trader to anyone wanting to buy or sell aviation equipment and I appreciate the assistance you have always provided to me.”
Tina Lamattina
Issue Material Print Publication
July 2016 30 Jun 6 Jul 7 Jul
August 2016 28 Jul 3 Aug 4 Aug
September 2016 25 Aug 31 Aug 1 Sep
October 2016 29 Sep 5 Oct 6 Oct
November 2016 27 Oct 2 Nov 3 Nov
December 2016 24 Nov 30 Nov 1 Dec
January 2017 29 Dec 4 Jan 5 Jan
February 2017 26 Jan 1 Feb 2 Feb
March 2017 23 Feb 1 Mar 2 Mar
April 2017 30 Mar 5 Mar 6 Mar
May 2017 27 Apr 3 May 4 May
June 2017 25 May 31 May 1 Jun
Helix Aviation Media Kit 2016-17 9
“A quick note to say thank you very much for the advertising services provided. We placed the ad in late October, had the aircraft under contract by mid-November, and completed the sale mid-December. Your publication also has global reach because our buyer was in Canada but found us via Aviation Trader.”
Qwilton Biel
Prices for one insertion^/ full colour include:
A Full page 380mm x 263mm – $2879.90 + GST
B Half page 190mm x 263mm – $1626.00 + GST
C 1/4 page vertical 190mm x 111mm – $913.40 + GST
D 1/4 page square 158mm x 149mm – $934.00 + GST
E Strip advert 98mm x 263mm – $1014.40 + GST
^ Discounts apply to 3 or more months forward booked. Call for details.
A
B C
DE
ADVERTISING RATES & SIZES
Below you will see sizes often chosen by corporate advertisers. Aviation Trader is a free format publication so the choice of advert dimension is yours. Please refer to the Advertising Table on page 11 for a full rate matrix.
10 Helix Aviation Media Kit 2016-17
A TYPICAL COMPOSITE PAGE LAYOUT
C
F
H
E
D
G
I
JF F G
H H I
J K
L M
N
FULL COL MONOF 5 x 2col 48mm x 73mm – $193.80 + GST $116.30 + GSTG 6 x 3col 58mm x 111mm – $344.80 + GST $205.30 + GSTH 10 x 2col 98mm x 73mm – $380.00 + GST $225.00 + GST I 7 x 3col 68mm x 111mm – $402.30 + GST $239.50 + GSTJ 6 x 4col 58mm x 149mm – $461.60 + GST $275.60 + GSTK 8 x 3col 78mm x 111mm – $459.70 + GST $273.70 + GSTL 10 x 4col 98mm x 149mm – $694.20 + GST $444.20 + GSTM 10 x 3col 98mm x 111mm – $563.40 + GST $330.90 + GSTN 7 x 7col 68mm x 263mm – $811.80 + GST $530.00 + GST
^ Discounts available for multiple insertions
Popular sizes and prices for one insertion^/ full colour include:
LEFT FACING PAGE
Helix Aviation Media Kit 2016-17 11
RATE CARD 2016/17
Aviation Trader Display Advertising Rates 2016/17*
Exclusive of GST
Classified Advertising
Rates 2016/17*Inclusive of GST
Price per line: $12.60Minimum charge: $37.80
(minimum 3 lines)
Colour photo: $80 extra
No of Lines Total cost
3 4 5 6 7 8 9
10 11 12 13 14 15
$37.80$50.40$63.00$75.60$88.20
$100.80$113.40$126.00$138.60$151.20$163.80$176.40$189.00
For a confirmed quote please call:
(02) 6622 2133 or 1800 025 776
Important Notes:1. Aviation Trader is printed on a web press that includes an automated on line stapling and trimming process. This enhances the presentation
of the finished product. We have authorized our printers to reduce the image size of our pages post transmission by approximately 4% to meet their prescribed minimum trim tolerances and to preserve the integrity of the image space. This will result in advertisements appearing marginally smaller than quoted dimensions in the final print product.
2. The press we use is set up for full colour printing only. No discount is offered by our printer for pages or part pages that do not include colour. Our default advertising rate is therefore full colour. We do however offer a discount to advertisers whose budgets or marketing allocations will exclude the use of full colour in their advertising material. This discount is underwritten by Aviation Trader in good faith and in an effort to ensure that we accommodate needs of all our clients.
All prices are for one insertion only. For pricing involving spot colours please contact our production team.
*Quoted rates remain current to June 2017 issue. A new rate card will take effect from the July 2017 issue.
2 Columns (7.3 cm)
3 Columns (11.1 cm)
4 Columns (14.9 cm)
5 Columns (18.7cm)
7 Columns (26.3cm)
Colour Rate
Mono Rate
Colour Rate
Mono Rate
Colour Rate
Mono Rate
Colour Rate
Mono Rate
Colour Rate
Mono Rate
2 cm 79.0 48.0 119.5 73.0 156.8 94.8 196.7 119.2 270.6 162.13 cm 118.5 72.0 175.8 106.1 235.3 142.3 294.9 178.7 405.9 243.24 cm 155.1 93.1 234.4 141.4 307.7 183.7 385.7 230.7 530.6 313.65 cm 193.8 116.3 287.3 171.1 384.8 229.8 482.0 288.2 610.8 392.06 cm 232.4 139.4 344.8 205.3 461.6 275.6 567.0 334.5 716.8 454.37 cm 266.1 157.6 402.3 239.5 527.8 310.8 609.0 390.3 811.8 530.08 cm 304.4 180.4 459.7 273.7 555.3 355.3 695.8 445.8 906.2 584.29 cm 342.0 202.5 517.2 307.9 624.7 399.7 765.8 484.6 925.0 657.310 cm 380.0 225.0 563.4 330.9 694.2 444.2 825.9 538.4 1014.4 716.911 cm 418.0 247.5 570.1 363.9 746.8 471.8 887.4 571.2 1077.3 788.612 cm 456.1 270.1 621.9 396.9 790.7 514.7 968.2 623.2 1159.1 844.113 cm 494.0 292.5 673.9 430.2 856.5 557.5 951.3 675.1 1210.3 914.614 cm 521.7 304.7 709.9 447.4 901.3 579.3 1011.1 713.6 1284.7 966.215 cm 558.9 326.4 760.5 479.3 965.5 620.5 1083.4 764.6 1376.4 1035.216 cm 548.1 348.1 787.3 511.3 934.0 662.0 1115.5 815.5 1390.8 1082.817 cm 582.4 369.9 836.4 543.2 979.5 690.5 1169.1 850.3 1477.6 1150.318 cm 616.6 391.6 885.7 575.2 1037.1 731.1 1237.8 900.3 1540.5 1194.019 cm 651.0 413.5 913.4 585.7 1056.8 771.8 1241.0 932.3 1626.0 1260.320 cm 685.2 435.2 961.5 616.5 1112.3 812.3 1306.4 981.4 1649.8 1299.821 cm 703.8 441.3 914.9 647.2 1167.9 852.9 1371.6 1030.4 1704.2 1336.722 cm 737.3 462.3 958.6 678.1 1206.8 876.8 1361.0 1058.5 1785.3 1400.323 cm 747.8 483.3 989.2 695.9 1215.7 916.7 1422.9 1106.6 1835.6 1433.124 cm 780.4 504.4 1032.1 726.1 1250.3 938.3 1484.7 1154.7 1915.5 1495.525 cm 812.8 525.3 1075.3 756.5 1302.5 977.5 1522.9 1179.1 1995.1 1557.626 cm 845.3 546.3 1079.2 786.7 1354.5 1016.5 1583.7 1226.2 2075.0 1620.027 cm 877.9 567.4 1120.8 817.0 1352.6 1055.6 1618.9 1247.7 2118.6 1646.128 cm 891.9 569.9 1146.4 831.4 1381.6 1073.6 1643.9 1293.9 2197.1 1707.129 cm 922.1 588.6 1187.3 861.1 1430.8 1111.8 1674.9 1312.4 2275.6 1768.130 cm 953.2 608.2 1228.4 890.9 1480.1 1150.1 1732.8 1357.8 2354.4 1829.431 cm 891.9 628.4 1222.8 920.5 1506.0 1165.0 1790.5 1403.0 2391.0 1848.532 cm 920.7 648.7 1244.0 932.0 1554.5 1202.5 1848.2 1448.2 2468.1 1908.133 cm 949.4 668.9 1282.8 961.1 1603.0 1240.0 1874.5 1462.0 2545.2 1967.734 cm 978.2 689.2 1321.7 990.2 1591.8 1251.8 1931.2 1506.2 2622.3 2027.335 cm 1002.5 705.0 1360.6 1019.4 1638.7 1288.7 1988.0 1550.5 2652.5 2040.036 cm 1027.8 721.8 1345.6 1048.6 1685.4 1325.4 2044.9 1594.9 2728.4 2098.437 cm 1055.0 740.5 1362.0 1056.8 1704.1 1334.1 2101.7 1639.2 2804.2 2156.738 cm 1041.3 756.3 1398.8 1085.3 1750.3 1370.3 2122.3 1647.3 2879.9 2214.9
Please note: 15 lines is the maximum manageable size for classifieds. See display section for further advertising options.
Featured Aircraft Section 2016/17*
Inclusive of GSTSize Cost
A: 85x85mm B: 85x125mm
$305$440
12 Helix Aviation Media Kit 2016-17
AVIATION IN FOCUS
‘Airwaves’ is a unique industry resource tailored to deliver quality Aviation industry news, reviews and commentary. It also provides marketing opportunities for established and committed advertising clients and senior corporates seeking to leverage business opportunities in the Aviation Industry space.
The publication is backed by Australasia’s leading Aviation industry marketing brand and one of the most respected marketing channels in terms of delivery, relevance and marketing sophistication.
Style‘Airwaves’ is a high quality newspaper inserted magazine printed on 80 gsm gloss stock.
Purpose‘Airwaves’ has been developed to provide committed advertisers, flagship corporates and industry professionals with the opportunity to deliver tailored messages and report important industry developments including strategic investments, new products, innovations, partnerships and initiatives and also important developments in industry governance and representation.
Editorial Coverage‘Airwaves’ is committed to providing exposure to all key industry segments from Corporate Aviation through to Recreational Aviation (both fixed wing and rotary) and also provides key industry stakeholders engaged in Product Representation, Supply and Distribution, Tertiary Education, Flight and Ground Training, HR Management, Maintenance and Repair and Regional Development with an effective and focused communication device.
Frequency‘Airwaves’ is printed and distributed in conjunction with key events during the year .
Distribution‘Airwaves’ is distributed as a stand-alone supplement to Aviation Trader, Australasia’s leading marketing publication and utilizes Aviation Trader’s sophisticated industry database to circulate to all Australasian registered Aviation industry stakeholders and decision makers including Aircraft Owners and Operators, Owners and Senior Business Executives in Original Equipment Manufacturers, Supply Chain and Maintenance Repair and Overhaul Organisations and Flying Schools and Clubs. ‘Airwaves’ is also distributed to an influential database of registered international subscribers, including the Australian Helicopter Industry Association’s extensive global database.
MAGAZINE PROFILE
“Mendelssohn Pilot Supplies have advertised in every issue for over 10 years. We have always received a professional and reliable service with great results.”
Roy Mendelssohn
Helix Aviation Media Kit 2016-17 13
AVIATION IN FOCUS
EDITORIAL SCHEDULE 2016
PUBLISHING SCHEDULE 2016
*Booking cancellations cannot be accepted after material deadline.
Edition Theme
February 2016 Professional Services
May 2016 Rotortech Program (Please contact us for more information)
July 2016 Aviation Lifestyle
September 2016 AUSFLY Program (Please contact us for more information)
October 2016 Design, Innovation & Technology
Edition Booking* Material Publication
February 2016 8 Jan 14 Jan 4 Feb
July 2016 10 Jun 16 Jun 7 Jul
October 2016 7 Sep 13 Sep 3 Oct
14 Helix Aviation Media Kit 2016-17
AVIATION IN FOCUS
* Rates expressed above are in Australian dollars and exclude GST. International currency rates are available on application and are subject to negotiation.
2016/17 ADVERTISING RATES - EDITORIAL*Size 1x 2x 3x Approved
Editorial Length Images Ad Size (Optional)
Exclusive Feature (3 pages) $2,850 $2,275 $2,150 1500 words 4-5 ½ page
Corporate Exposé (2 pages) $2,025 $1,215 $1,150 850 words 3-4 ¼ page
Commercial Review (1 page) $1,125 $870 $820 750 words 1-2 ¼ page
Travel Article (1 page) $820 $740 $700 650 words 2 a page
Industry Update (half page) $660 $595 $560 450 words 1 a page
Industry Update
Exclusive Feature
Corporate Exposé
Travel Article
Commercial Review
Helix Aviation Media Kit 2016-17 15
AVIATION IN FOCUS
Size 1x 2x 3x
Full page $2,985 $2,835 $2,685
Half page $1,435 $1,365 $1,290
Quarter page $820 $780 $735
Eighth page $560 $530 $505
Full Page (H x W) Bleed: 350 x 285mmTrim: 340 x 275mmLive Area: 330 x 265mm
*Half Page (H x W)Live Area: 147 x 255mm
*Quarter Page Vertical (H x W)Live Area: 147mm x 125mm
*Quarter Page Horizontal (H x W)Live Area: 81 x 255mm
*Eighth Page (H x W) Live Area: 81mm x 125mm
*No bleed available on these
ad sizes.
* Rates expressed above are in Australian dollars and exclude GST. International currency rates are available on application and are subject to negotiation.
2016/17 ADVERTISING RATES - STAND ALONE (NO EDITORIAL)*
16 Helix Aviation Media Kit 2016-17
WEB BANNER AD RATES & SIZES www.aviationtrader.com.au
Large banner ad (HxW)228 x 310 pixelsHome page: $315Primary Category: Aircraft $1,200 All other categories $400Sub Category: Aircraft $200 All other categories $80
Notes: All prices exclude GST. Prices quoted are for 30 days cycles.
Small banner ad (HxW)114 x 310 pixelsHome page: $175Primary Category: Aircraft $750 All other categories $250Sub Category: Aircraft $125 All other categories $50
Headline Ad: $175(must be a current advertiser)
Our website has grown progressively since it’s launch in 1997 and is now a powerful additional marketing resource
Average website visits per month: 30,850
Average unique visits per month: 16,750
Average website page views per month: 292,000
Video space: $750
Source: AMAA; AMAA Web Audit for further information visit www.auditedmedia.org.au
Helix Aviation Media Kit 2016-17 17
OUR DIGITAL PUBLICATION
APPLE AND ANDROID APPS
PRINT REPLICA (Page Turning)
Visit www.aviationtrader.com.au
Published monthly by Helix Aviation Pty Ltd (ABN 68 258 744 856) T/A Aviation Trader. Printed by APN Print, 54 Pioneer Road, Yandina Qld 4561
Volume 28, Issue 8 August, 2014
SERVING THE AVIATION MARKETS OF AUSTRALIA, NEW ZEALAND AND THE SOUTH PACIFIC SINCE 1988
PO Box 266, Lismore, NSW, 2480, Australia. Ph: (02) 6622 2133 Fax: (02) 6622 2123 Display advertising email: [email protected] • Classified advertising email: [email protected]
Aust. $4-95incl. GST
Print post approved 216477/00003
growing your publishing business
Add power to your advertising with integrated editorial...
AVIATION IN FOCUS
Source: AMAA; AMAA Web Audit for further information visit www.auditedmedia.org.au
WANT TO ENGAGE? SO DO WE!
JOIN US ON FACEBOOK!
Pilatus Aircraft's PC-24 'Super Versatile Jet' was officially launched on August 1st at Buochs in Switzerland. Intelligent use of space, excellent short-field performance and a side opening cargo door are all positive design attributes. Photo courtesy Pilatus Aircraft Ltd.
Visit www.aviationtrader.com.au
Published monthly by Helix Aviation Pty Ltd (ABN 68 258 744 856) T/A Aviation Trader. Printed by APN Print, 54 Pioneer Road, Yandina Qld 4561
Volume 28, Issue 7 July, 2014
SERVING THE AVIATION MARKETS OF AUSTRALIA, NEW ZEALAND AND THE SOUTH PACIFIC SINCE 1988
PO Box 266, Lismore, NSW, 2480, Australia. Ph: (02) 6622 2133 Fax: (02) 6622 2123 Display advertising email: [email protected] • Classified advertising email: [email protected]
Aust. $4-95incl. GST
Print post approved 216477/00003
growing your publishing business
Add power to your advertising with integrated editorial...
AVIATION IN FOCUS
Source: AMAA; CAB Total Distribution Audit for further information visit www.auditedmedia.org.au
12,331
Joel Haski flying the Red Bull Extra 200 over Dee Why on Sydney's Northern Beaches. Photo by Mark Watson of Incite Images.
AVIATION IN FOCUS
AVAILABLE NOW on your favourite device!
AVIATION TRADER THE IN-APP
18 Helix Aviation Media Kit 2016-17
Acceptable media for art supplied• When supplying advertising material, please ensure that the
month for publication is entered. • Ensure that the order of consecutive advertisements and left/
right hand pages on double page spreads are noted in the material instructions.
• When sending a revised file, add an ‘R’ at the end of the file name.
File requirements• Files must comply with the APN PRINT Newsprint joboptions
which can be obtained from Aviation Trader.• Acrobat Distiller 6 or above is preferred.• All files to be supplied as composite CMYK and embedded
images at 100% scaling, 300dpi.• All fonts must be embedded into the PDF file.• All advertising material to have no bleed unless providing for
double page spreads a gutter must be included. Call us for details
• No crop, bleed or registration marks required.
File preparation guidelines• It is recommended that the total ink weight should be no
greater than 220%.• 100% Black is preferred over CMYK black where possible.• Type should not be smaller than 8 points.• Coloured type with a black drop shadow should be set to
knockout, otherwise the black drop shadow may overprint the coloured type.
• All coloured reverse type to be no less than 10 points bold or made up of more than two colours.
• Black type smaller than 24 points to be made up of 100% black only.
• For white reverse type we recommend 12 points bold as the minimum size.
• White type/elements to be set to knockout.• Extremely thin and fine type, particularly type with serifs,
should be avoided.• Thin lines and box rules should be reproduced in one colour, to
help with registration and clarity and with a minimum thickness of 0.25mm.
Supplying incomplete art (Material to be designed by Aviation Trader)Photos:Should be suffieciently clear and large enough. Rule of thumb is jpeg files should no smaller than 250k nor larger than 4mbText:• Text to be supplied in Microsoft Word or as
content in an email• Logos to be supplied ideally as eps, pdf
or illustrator files. Do not download logos from internet pages if you want them to be represented properly.
Send all material to [email protected] upload via our website. Include: • publication date • address & contact details.
PRINT ARTWORK GUIDELINES
