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MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be...

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MEDIA KIT Advertising Products that Make Connections
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Page 1: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

MEDIA KIT

Advertising Products that Make Connections

Page 2: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

Manta is one of the largest online small business directories in the

United States. Every month, millions of visitors search the Manta

Directory to find and connect with individual businesses, browse

industry segments and geographic-specific listings. Likewise, business

owners can claim and customize their Manta page to improve online

visibility and marketability, gain key knowledge vital for success, and

find products to help grow and manage their business.

Page 3: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

The Numbers

240M153M+20M

9M95%

3.42M41.3M

194K - 234K26,000

• Manta is one of the largest online Business Directories in the USA

• Manta is a top 10 Domestic Business Directory focused on highly attractive long-tail search

results with quality, high-intent traffic

Page 4: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

Traffic

Top Categories on Manta

1. General Contractors

2. Legal Services

3. Plumbing, Heating, and Air Conditioning

4. Real Estate/ Realtors

5. Restaurants

6. Medical

7. Electrical Work

8. Repair Shops

9. Retail Stores

10. Business Consulting Services

Top Categories Based on Ad Engagement

1. Home Service Providers 

2. Legal Services

3. Motor Vehicle Dealers 

4. Insurance

5. Trucking

6. Engineering Services 

7. Real Estate/ Realtors 

8. Repair Shops

9. Business Consulting 

10. Retail Stores

95% Consumer Traffic

Page 5: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

Demographics

GENDER

95% Consumer Traffic

AGE

Page 6: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

SMB Audience

SMBs ON MANTA

Manta’s SMB audiences are decision makers who have substantially higher online buying power than other prominent business based sites.

Decision Makers:

While we cater to sole proprietors and those with employees under 9, we can reach beyond this with audience extension.

BUYERS INDEX BUSINESS SIZE

Average # of Employees:

Manta’s SMB audience is comprised of businesses as small as a sole proprietor and as large as 500+ employees across all industry types.

46% Male 54% Female

Page 7: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

Ad Products

Page 8: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

 

Over 9 Million unique visitors are searching for businesses on Manta every month. Make sure your company and its representatives are listed on Manta’s business directory so customers can find you.

1. Manta’s Bulk Upload Tool provides companies with the ability to Add, Edit, and Delete their company profile listings in bulk. 

2. As the manager of these listings, you can also opt in for features including call tracking, custom call to action funnel drivers and advertising takeovers.

3. This tool makes managing multiple listings efficient, whether you have locations all over the world or in just one city. We have an API that you can utilize to dynamically manage your listings. 

Bulk Listing Management

Page 9: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

Sponsored Insights Email:

• Work together with the Manta team to generate a native content article to promote your products or services or provide your own article and ad

• Provide the ad of your choice along with a click-through link to a landing page you want users to see

• Emails include a 300-500 word article and a 600 x100 advertisement

Dedicated Offer Email:

• Completely customizable email to promote your business’ products or services

• Collaborate with the Manta team to deliver the best content for our small business user base

Reach Manta’s highly active and engaged email subscribers directly in their inboxes.

Sponsored Insights• Avg. Open Rate: 4.61%• Avg. CTOR: 3.45%• Frequency: 1x/week• List Size: 280K

Dedicated Offer• Avg. Open Rate: 4.62%• Avg. CTOR: 2.98%• Frequency: 1x/week• List Size: 280k

Sponsored Email

Page 10: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

Your online advertising campaign will be expertly managed by a dedicated Digital Operations Specialist at Manta who will be working hard to make your campaign a success with constant optimization and Manta’s unique audience.

On Manta we have the ability to target Small Business Owners within B2B/B2C markets and Consumers whilst they are in market and looking at companies like yours. We can target users within certain industries, company sizes, company annual revenue and years in business. We are able to mold the campaign around your core audience.

Sizes: 300x250, 300x600 and 160x600 (can be expandable)

Private Marketplace Deals also available – buy premium Manta inventory through AdX first before it becomes available on the open exchange.

You can find our Ad Specs here.

Display Ads - on manta.com

Page 11: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

Extend your campaign reach beyond Manta.com whilst still utilizing Manta’s first and second party data to target your core audience.

Manta uses multiple DSPs for their Audience Extension offering so we can choose which platform is the right fit for you with integrated AI to constantly optimize your campaign to your KPIs and insight reporting so you can learn more about the people who are clicking/converting.

Other targeting capabilities include geographic, contextual, organization, site and even weather.

Display Ads - on manta.com

Page 12: MEDIA KIT...mold the campaign around your core audience. Sizes: 300x250, 300x600 and 160x600 (can be expandable) Private Marketplace Deals also available – buy premium Manta inventory

Thank You!

Advertising Contact:

Mitch JohnsonAdvertising Account Manager [email protected]


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