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MEDIA KIT ricardocuisine.com 2013
MEDIA KIT ricardocuisine.com 2013
DID YOU KNOW
TELEVISION • On September 9th, 2013, Ricardo will begin his 12th season of 145 new shows on Radio-Canada French
Network. • September 16th, 2012, Ricardo was awarded the Gemini for Best Animation: magazine services, cultural. • Ricardo and Friends series continues on Food Network and on Global.
MAGAZINE • According to PMB (Spring 2013), 616,000 readers per issue, a raise up to 5,2% compare to Spring 2012. • According to W25-54, RICARDO is the most interesting magazine in Canada.
RADIO • Ricardo animated until recently LES MIDIS DE VÉRO, the most listened lunch show with Véronique Cloutier
on Rythme FM station in Quebec Province. We can now hear Ricardo on Thursday noon as a culinary collaborator.
INTERNET • Facebook confirms Ricardo’s popularity as THE MOST POPULAR CHEF IN CANADA with over 86,5600 fans. • RICARDO TV Show, is the 7 more important Twitter community in Canadian television.
OTHERS • His recent book La Mijoteuse is breaking records on the publishing market with more then 100,000 issues.
The English version will be available in Autumn 2013 by HarperCollins Publishers. • In 2012, Ricardo received the Queen Elizabeth II Diamond Jubilee Medal on October 21st from the
Governor General of Canada. Ricardo received this honour for his involvement with La Tablée des Chefs and his work with underprivileged kids.
• In 2009, the book «�Parce qu’on a tous de la visite�» was rewarded the GOLD AWARD in the Contest Canadian cookbook organized by Cuisine Canada and the University of Guelph and the BEST BOOK entertainment in French at the Gourmand World Cookbook Awards / Canadian.
• According to a Leger Marketing survey (April, 2010) with 1,500 Canadians (300 in Quebec), Ricardo is THE MOST POPULAR CANADIAN CHEF.
Source : PMB Spring 2013, French Quebec, Adults 18+ (Print Measurement Bureau)
72%
56%
71%
68%
36%
67%
54%
86%
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RICARDO’S CLIENTS TARGETING PROFILE
MARY
• She is between 45-55 years old; • As she worked all her life, she can now spend more time to enjoy life in good company. The culinary art and the art of receiving are for her a way to acquire self-assurance;
• Her interests are: discovering new things and pursuing her creative interests
JENNIFER
• She is between 25-45 years old • She is in the most productive period of her career • She has pleasure working to accomplish personal achievement
• She has self-confidence and autonomy • Like other modern women, she is enthusiastic about new technologies
• Her most driving need is to be efficient in the kitchen
are women (i: 141)
are aged 25 to 54 (i: 56%)
are homeowners (i:
live as a couple (i: 111)
have children at home (i: 116)
have a household income of $50,000 or more (i: 115)
attended university (i: 122)
are the principal grocery shopper (i: 116)
Source : PMB Fall 2012, French Quebec, Adults 18+ (Print Measurement Bureau)
………………………………………………………………………………… DID YOU KNOW ricardocuisine.com in French has:
• More than 4,000 RECIPES online • More than 12 millions page views monthly • More than 1,2 million unique-visitors monthly • 70% of our users are women • The visitors spend more then 3 minutes on our web site • They consult an average of 5 PAGES by visit • More than 130,000 members receive ricardocuisine.com weekly newsletter with an open rate of 43% • With more the 76,000 fans on FACEBOOK, Ricardo has the most popular Chef’s page in Canada • iPad targeting, the tablets users view more then 2,3 million pages monthly • Partners: MSN, Sympatico, Québec Amériques, Maman pour la vie
The mobile web site of ricardocuisine.com in French has:
• More than 921,000 pages views monthly • More than 200,000 unique-visitors monthly • The visitor spend more than 2 minutes on our mobile web site • They consult an average of 2 PAGES by visit
Source: Google Analytics, March 2013
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DID YOU KNOW ricardocuisine.com in English has:
• More than 3,000 RECIPES online • More than 350,000 page views monthly • More than 66,000 unique-visitors monthly • More than 11,600 members for the English newsletter • Ricardo has more then 10,600 fans on is English FACEBOOK page • Partners: Sympatico
Why advertise on ricardocuisine.com Exposure and profile online recipe market is constantly growing among affluent adults of all ages Tangible results statistics on visitor interactivity is provided Highly flexible campaigns variety of formats, high frequency, fast distribution Proximity and loyalty precision targeting
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Source: Google Analytics, March 2013
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WHAT IS IT?
• Like Ricardo himself, the web site is tasteful, dynamic and accessible. • ricardocuisine.com is different from many other recipe sites, since the user is taking a culinary journey through high quality and unique content. All Ricardo’s recipes are triple-tested.
CONTENT • Most of the culinary history of Ricardo • A complete set of dynamic interactive tools:
- User friendly full-feature search function that allows diferent type of search.
- A personalized cookbook that saves the user’s favorite dishes. - Custom menus for everyday use or special occasions. - Grocery lists that can be printed or e-mailed.
• A weekly menu online every Thursday. • Superb photos that differentiates the site from the others. • Videos where Ricardo shares his Chef secrets, demonstrates cooking techniques, provides useful tips in the buyer’s guide as well as seasonal ideas for celebrating with friends and family.
• Articles and tips on health, entertaining, shopping and food chemistry by high-profile nutritionists and journalists.
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LOGO
LOGO
HOME PAGE Web site, French & English
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BIG BOX Format: 300 X 250
SPONSORSHIP MENU OF THE WEEK
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LEADERBOARD AND BIG BOX Web site, French & English
ROS
LEADERBOARD Format: 728 X 90
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BIG BOX Format: 300 X 250
HALF PAGE Format: 300 X 600
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MOBILE mobile site, French & English
BANNER Format 300 X 50
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ADVERTORIAL PAGE – Partners list Web site, French & English
ADVERTORIAL PAGE BOX AND TEXT
ADVERTORIAL PAGE
TEXT LINK ON ALL THE PAGES REDIRECTING ON YOUR ADVERTORIAL PAGE
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Your own editorial content via an advertorial page to promote your product to users. Each microsite is dressed according to your colors, leaderboard and half page permanently.
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SPONSORSHIP Web site, French & English 5
HALF PAGE Format 300 X 600
LEADERBOARD Format : 728 X 90
PRESENTED BY: LOGO Official presenter of our thematic files: • Permanently on the
sponsorship page • Self-promotion in ROS with
logo of the presenter • Bank of ROS impression • Newsletter and/or targeting A turnkey integration for exclusivity.
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6 TARGETING– RECIPES Web site, French & English
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Format 500 X 60
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300 X 250
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Integrating advertising in a word, theme and/or class of research and results.
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The - 30 - recipes, articles or videos French web site
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HALF PAGE Format : 300X600
LEADERBOARD Format : 728 X 90 Your ad space
Your ad space
30 recipes, articles or videos of Ridarco as a unique theme, for example: health, salads, spring, lunch box, etc.;
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8 NEWSLETTER in French and in English
More than 130,000 of ricardocusine.com members receive the newsletter every Tuesday.
11-11-01 11:08Infolettre ricardocuisine.com - Septembre 2011
Page 1 sur 1http://ofsys.com/T/OFSYS/SM2/2/S/F/2049/3556017/G4f7t7QW.html
infolettre20 septembre 2011
Bonjour Anouk,
le magazine a 10 ans !Je rêvais de concevoir un magazine où le plaisir de manger et de cuisiner en famille occuperait toute la place.Dix années ont passé, on peut alors dire mission accomplie, grâce à mon équipe, aux partenaires etannonceurs, mais surtout grâce à vous. Pour l'occasion, nous vous offrons le plus gros et le plus beaumagazine qu’on ait jamais fait en 10 ans. Du fond du cœur, merci !Pour un avant-goût du magazine qui sera en kiosque vendredi, cliquez ici.
fruits du vergerIls sont beaux, frais, savoureux et juteuxà souhait, les fruits du verger. Ajoutezpommes, poires, prunes et pêches à vosrecettes ou savourez-les tel quel. Faitesle plein de fraîcheur en ce début desaison automnale.
Sucré ou salé ?• Prunes• Poires• Pommes• Pêches
BBQ d'automne
La fin septembre approche...et alors ? Lebarbecue ne demande qu’à griller, lui !Réalisez un menu sur le barbecue prêt entrois quarts d'heure. Un régal automnalvite fait, bien fait.
• Buschetta aux tomates et à l'avocat• Saucisses et mangues grillées• Salade de fruits d'automne
l'appel des tartes
L’automne, les tartes sont toujours aurendez-vous. Craquantes à l’extérieur etmoelleuses à l’intérieur, elles nousappellent, avec leur parfum sucré etenvoûtant. Répondez à l'appel !
• Tarte aux poires caramélisées• Tarte aux pommes classique• Tarte aux pommes et à la courge• Tartelettes rustiques aux pêches• Tartelettes fines aux pommes• Toutes nos recettes de tartes
partenaires
suivez Ricardo
magazine
Ricardocuisine.com | Devenir membre | Écrivez-nousPour se désabonner de l'infolettre
Copyright © 2011 Ricardo Media Inc. Tous droits réservés.Vous recevez ce courriel suite à une participation à un des concours de Ricardocuisine.com.
11-11-01 11:08Infolettre ricardocuisine.com - Septembre 2011
Page 1 sur 1http://ofsys.com/T/OFSYS/SM2/2/S/F/2049/3556017/G4f7t7QW.html
infolettre20 septembre 2011
Bonjour Anouk,
le magazine a 10 ans !Je rêvais de concevoir un magazine où le plaisir de manger et de cuisiner en famille occuperait toute la place.Dix années ont passé, on peut alors dire mission accomplie, grâce à mon équipe, aux partenaires etannonceurs, mais surtout grâce à vous. Pour l'occasion, nous vous offrons le plus gros et le plus beaumagazine qu’on ait jamais fait en 10 ans. Du fond du cœur, merci !Pour un avant-goût du magazine qui sera en kiosque vendredi, cliquez ici.
fruits du vergerIls sont beaux, frais, savoureux et juteuxà souhait, les fruits du verger. Ajoutezpommes, poires, prunes et pêches à vosrecettes ou savourez-les tel quel. Faitesle plein de fraîcheur en ce début desaison automnale.
Sucré ou salé ?• Prunes• Poires• Pommes• Pêches
BBQ d'automne
La fin septembre approche...et alors ? Lebarbecue ne demande qu’à griller, lui !Réalisez un menu sur le barbecue prêt entrois quarts d'heure. Un régal automnalvite fait, bien fait.
• Buschetta aux tomates et à l'avocat• Saucisses et mangues grillées• Salade de fruits d'automne
l'appel des tartes
L’automne, les tartes sont toujours aurendez-vous. Craquantes à l’extérieur etmoelleuses à l’intérieur, elles nousappellent, avec leur parfum sucré etenvoûtant. Répondez à l'appel !
• Tarte aux poires caramélisées• Tarte aux pommes classique• Tarte aux pommes et à la courge• Tartelettes rustiques aux pêches• Tartelettes fines aux pommes• Toutes nos recettes de tartes
partenaires
suivez Ricardo
magazine
Ricardocuisine.com | Devenir membre | Écrivez-nousPour se désabonner de l'infolettre
Copyright © 2011 Ricardo Media Inc. Tous droits réservés.Vous recevez ce courriel suite à une participation à un des concours de Ricardocuisine.com.
BIG BOX Format : 150 X 200
More than 11,600 of ricardocusine.com members receive the newsletter twice a month .
BIG BOX Format : 150 X 200
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OTHER FORMATS TO CONSIDER Web site, French & English
• CATFISH • WALLPAPER • TAKE OVER • EXPANDABLE BIG BOX • BIG BOX VIDEO • EXPANDABLE LEADERBOARD • INTERSTITIAL ON THE MOBILE WEB SITE • IPAD TARGETING • CONTEXT / MEDIA MIX (magazine + web)
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Web Adguideline ricardocuisine.com
*Flash banner: • A JPG copy of flash banner needs
to be provided. • Flash URL «�Click Tag�»: on(release) { getURL(_root.clickTag, "_blank"); }
For more information, please contact: [email protected]
Format Size File weight Type
Leaderboard 728 X 90 50K Rich media format*
Big Box 300 X 250 50K Rich media format*
Expandable leadeboard 728 X 90 + 728 X 360 50K Rich media
format*
Expandable big box 300 X 250 + 600 X 250 50K Rich media
format*
Half page 300 X 600 50k Rich media format*
Video big box 300 X 250 50k Rich media format*
Targeting leaderboard 300 X 250 50K Rich media format*
Targeting big box 728 X 90 50K Rich media format*
Targeting logo (end of recipes) 125 X 125 40K Rich media
format* Targeting banner (end of recipes or results) 500 X 60 40K Rich media
format* Wallpaper ON DEMAND ONLY Catfish ON DEMAND ONLY
iPad targeting 300 X 250 728 X 90 50K Standard media
Mobile / Banner 300 X 50 3K Standard media Newsletter 150 X 200 15K Standard media
CONTACT …………………………………………………………………………………
Do not hesitate to contact us for more information.
Montreal Head office MANON BEAUDRY Sales and Marketing Director [email protected] 450 465-4500 (206) ANOUK LEBRUN MALBEUF Account executive and sales and marketing coordinator [email protected] 450 465-4500 (246) NATHALIE RHO Account executive [email protected] 450 465-4500 (207) ISRAËL BRAIS Account executive [email protected] 450 465-4500 (219)
Toronto office ANNE WARING Sales Manager [email protected] 416 652-9038 (21)
