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Desert Mailer NEW 43625 Sierra Highway, Ste E, Lancaster, CA 93534 * 661-522-0041 Media Kit - Winter 2016/2017 Subject to Change without notice Media Kit Media Kit
Desert MailerNEW
43625 Sierra Highway, Ste E, Lancaster, CA 93534 * 661-522-0041
Media Kit - Winter 2016/2017Subject to Change without notice
Media KitMedia Kit
1/2 pg (Vert) $62010% Disc on 3 issues
1/6th Banner ad $19210% Disc on 6 & 12 issues
1/2 pg (Hor) $62010% Disc on 3 issues
Half Dbl Pg Spread = 62 ci + 1” gutter = 7.575” x 20.75”$ 1,265 * 10% Disc on 3 issues
1/8th pg (Hor Mini Bnr & Vert) $14410% Disc on 6 issues
1/12th pg Hor. or Vert $9610% Disc on 12 issues
1/24th pg $4810% Disc on 12 issues
1/3th pg (Vert) $46210% Disc on 3 issues
Third Dbl Pg Spread = 42 ci + 1” gutter = 4.125” x 20.75”$ 840 * 10% Disc on 3 issues
1/3rd pg (Hor)$46210% Disc on 3 issues
Our distribution through the U. S. Post Ofce of 18,500 in 93534 and 93551 has provided the tools
for expansion. In the November issue, we added specic carrier routes in 93535, 93536 and 93550. While not yet saturating these zip
codes, the fact that we have stretched our reach to include a wider cross section of the Antelope Valley will prove to be a plus for our advertisers. We are also increasing the size of the New Desert Mailer from 11”
x 14” to a full tabloid size of 11” x 16.5” to give advertisers the added value of pre-printed inserts. We now offer 5 1/2” x 8 1/2”and 8 1/2” x 11” inserts to accompany our direct mail community shopper.
2 New Desert Mailer - Media Kit Winter 2016/2017
Ask your Account Rep about our new insert program.
Deadlines for reservation of adspace are 20th day of the month
or the 3rd Friday (which ever is last) Proof must be signed by 4th Friday or
27th (whichever is last).
1/4th pg (Hor & Vert) $34110% Disc on 3, 6 & 12 issues
1/6th pg (Square & Vert) $19210% Disc on 6 &12 issues
Full pg $1,24010% Disc on 3 issues
Full Dbl Page Spread = 124 ci + 1” gutter = 15.5” x 20.75”$ 2,108 * 15% Disc on 3 issues
2/3rd pg $84010% Disc on 3 issues
Ad Dimensions Column widths are :
* 1 col = 2.36” * 2 col = 4.845” ** 3 col = 7’37” * 4 columns = 9.875” *
(ci = column inch)1/24th = 2ci or 2” x 2.36”1/12th = 4ci or h 2 ” x 4.845” = v 2.36” x 4.125”1/8th = 6ci or mini bnr 2” x 7.37” = v 2.36” x 6.25”1/6th = 8ci or bnr 2” x 9.875” = v 2.36” x 8.375” = sqr 4.125” x 4.845”1/4th = 12ci or h 7.37” x 4.125” = v 4.845” x 6.125”1/3rd = 16ci or h 9.875” x 4.125” = v 4.845’ x 8.375”1/2 = 24ci or h 6.25” x 9.875” = v 4.845” x 13.5”2/3rd =32ci or 8.375” x 9.875”Full page = 62 ci or 15.5” x 9.875”Dbl Page =124ci or 20.75” x 9.875”1/3 dbl pg = 32 ci or 20.75” x 4.125”1/2 dbl pg = 62 ci or 20.75” x 6.75” Full page and Full Double page spread ad sizes are based on 15.5” height. All other pages are 13.5” for 2” masthead and self promotion. Ad rates are subject to change without notice. Dimensions and ad sizes are based on printers criteria and available paper size.
Advertising rates are for camera ready ads only. Additional charges of $100 per hour with a min charge of $50 will be added for more than one
(1) correction or modication or changes requested by the advertiser. N O E X C E P T I O N S ! No charge for minor corrections or our errors.
Art Department Charges
Deadlines for reservation of adspace are 20th day of the month
or the 3rd Friday (which ever is last) Proof must be signed by 4th Friday or
27th (whichever is last).
Winter 2016/2017 New Desert Mailer - Media Kit 3
4 New Desert Mailer - Media Kit Winter 2016/2017
NEW
43625 Sierra Highway, Ste E, Lancaster, CA 93534 * 661-522-0041Desert Mailer
MarketPlace Guides . . . are designed to d e v e l o p c o n s i s t e n t e x p o s u r e t o w a r d specic shopping needs in the Antelope Valley. Each issue will remind our local shoppers that the best choices are the l o c a l c h o i c e s . E a c h MarketPlace Guide will also share bits and pieces of wisdom provided in the form of comments by l o c a l f o l k s s h a r i n g opinions and thoughts to help local businesses grow.
“The difference betweenFine Art and Commercial Art is that Fine Art appeals to 1 or 2 people - the artist and buyer.
With Commercial Art - we must motivate a group of consumers to move in a specific direction for a
specific purpose”John Henderson 1989
New Desert Mailer’s
MarketPlaceAutoWe Believe . . .
The LocalChoice is theBest Choice!Local Source Auto Guide
Real EstateMarketPlace
New Desert Mailer’s We Believe . . .
A Local RE Agent is theBest Choice!
Local Source Home & Property Guide
New Desert Mailer’s We Believe . . .The Local Dining &Entertainment Choice is theBest Choice!Local Source D & E Guide
Dining & EntertainmentMarketPlace
We Believe . . .That fixingsomething issometimes the bestChoice!
Home ImprovementMarketPlace
New Desert Mailer’s
Local Source for help xing, building and sprucing-up your home.
We Believe . . .That healthat home issometimes the bestChoice!
Health & WellnessMarketPlace
New Desert Mailer’s
Local Source for health and wellness to energize your home.
Ask your Rep for SpecificMarketPlace Guide Media Kits
EmploymentOpportunities . . .Experienced Sales
Reps can write your own paychecks! Reps Needed
in Palmdale, Lancaster, S. Antelope Valley &
S. Kern County and surrounding areas.
Come - Grow With Us!
General Ad Specifications Ads must be created at 100% final booked size * Ad material not sent in at final size may be floated within the ad space or scaled to fit * The given ad size is the final trim size, there is no bleed allowance * No trapping, chokes or spreads should be used * DPS ads must be set up as a single unit * All color ads should be accompanied by a color proof that simulates the intended color reproduction – without a color proof The New Desert Mailer cannot ensure that the color reproduces as the client intended or that it was prepared properly for magazine repro-duction – a fax, electronic PDF, or printout can only be used forcontent, not color accuracy. Al l ads must be sent to: [email protected] Requirements * Ad material should be created in a page layout program, i.e., CorelDRAW, Adobe Illustrator, etc. but saved as .jpg, .gif or PDF. * All high-resolution files in CMYK (minimum 266 dpi) * All images and fonts must be imbedded in your document. If you use Adobe Illustrator, all files, images and elements used to create the ad * Ads must General Ad Specificationsbe created at 100% final booked size * Ad material not sent in at final size may be floated within the ad space or scaled to fit * The given ad size is the final trim size, there is no bleed allowance * No trapping, chokes or spreads should be used * DPS ads must be set up as a single unit * All color ads should be accompanied by a color proof that simulates the intended color reproduction – without a color proof The New Desert Mailer cannot ensure that the color reproduces as the client intended or that it was prepared properly for magazine repro-duction – a fax, electronic PDF, or printout can only be used for must be included in a folder as .jpg or .gif with fonts and PDF of ad * All screen and printer fonts used in the document must be TrueType and embedded. Include the font for installation (do not use artificial type styles) All colors must be defined as CMYK with separation turned on in the edit colors dialog box * Midtone dot gain: 26% * Min border
Call your Account Rep TODAY! Ask about our new Insert Program!Ruby, Bill or Gary 661.522.0041
thickness for photos & ads is 1.0 ptGeneral Requirements for PDF Files * Optimized PDF_x1a with thumbnail preview * Output resolution set to 1200 dpi * No compression or resampling * Embed all fonts * All embedded art or images should be high resolution in CMYK (minimum 266 dpi) No color conversion and all colors should be defined as CMYKMechanical Specifications Web offset printing * 133 Line Screen * Full trim size = 11” x 16.5 w/1/2” borders * No full bleed * Live size = 9.875” x 15.5” for full page ad only * All ads less than full are based on max height of 13.5” and Quarter folded *Double page spreads: Any headline text crossing the gutter must stay clear of the fold by ¼" (total ½" between words or characters)Priority Positioning 15% on rates Covers are non-cancelableFor More Information If you require any further information please contact your New Desert Mailer advertising representative. If you have questions about specs please call your Sales Rep or send email to Art Dept. [email protected]
