A DIVISION OF SCMPPEAK HONG KONG PUBLISHING LIMITED

M E D I A K I T 2 0 1 8

THE PEAK was first established in Hong Kong in 1984, later being acquired by Singapore Press Holdings. Since then, it has become a regional presence, with editions published in

Singapore, Malaysia and Indonesia. In Hong Kong, THE PEAK has been published by the SCMP

Group from April 2014 onwards. The SCMP Group, publishers of the English language newspaper of record in Hong Kong and numerous magazine titles, began operations in 1903.

PEAK SINGAPORECIRCULATION: 18,000FREQUENCY: MONTHLYLAUNCH: 1984

PEAK MALAYSIACIRCULATION: 16,000FREQUENCY: MONTHLYLAUNCH: 1989

PEAK INDONESIACIRCULATION: 15,000FREQUENCY: MONTHLYLAUNCH: 1987

PEAK MALAYSIA PEAK INDONESIA

Singapore

THE PEAK is an essential guide for the Singapore’s elite, covering the latest developments in corporate, professional, social and cultural spheres.

• Lifestyle publication for the corporate leaders• Readership of more than 40,000 per month • Award-winning publication • THE PEAK is the preferred partner magazine of

important associations such as the Singapore Diplomatic & Consular Corps, Young Entrepreneurs Organisation and Ernst & Young Entrepreneur of the Year Award.

BACKGROUND

Hong Kong

Hong Kong’s UHNW population has

US$595 Billion

in total wealth

HONG KONG IS HOME TO

3,335

ULTRA HIGH NET WORTH INDIVIDUALS

Source: Credit Suisse Global Wealth Report 2014 Source: Wealth-X Billionaire Census, 2014

CREDIT SUISSE projects that the number of HONG KONG MILLIONAIRES will rise,

a rise of 62%

in 2019

from

to

102,000in 2014

165,000 The TOTAL WEALTH of the UHNW population has grown

12.3%from 2013 to 2014

the growth of the UHNW population in Hong Kong

from 2013 to 2014

4.9% HONG KONGONE OF THE WEALTHIEST PLACES ON EARTH

Hong Kong

THE PEAK aims at thoughtful, sophisticated and mature readers – Hong Kong’s wealthiest citizens and businesspeople – who want to learn more about their city and the world from a publication that identifies and addresses their particular interests.

In terms of the editorial and design, THE PEAK is about exclusivity, sophistication and global ambition. It focuses on the passions and intellectual interests of Hong Kong’s Ultra High Net Worth individuals. From trends and personalities in local business and finance to arts and culture events, from luxury watches and lifestyle coverage to men’s fashion feature, social events and high society, THE PEAK combines business and lifestyle in a way that’s designed to appeal to successful Hong Kong people.

MISSION

Hong Kong

IS DIFFERENT

THE PEAK is the only Hong Kong publication that combines all these topics into a single magazine. We use top-level writers based in Hong Kong and abroad to provide international-standard stories combined with a broad overview of all that’s new and exclusive in the world of the very wealthy.

MEN’S FASHION

SOCIAL EVENTS/ HIGH SOCIETY ARTS AND CULTURE

EVENTS IN HONG KONG

INVESTMENT IDEAS AND OPPORTUNITIES

5%

5% 10%

10%

EDITORIAL BREAKDOWN

TRENDS AND PERSONALITIES IN HONG KONG

BUSINESSLUXURY WATCHES

AND LIFESTYLE COVERAGE 35% 35%

HOW

BASIC FACTS

Hong Kong

VIP DATABASES

15,000

5,000

TOTAL: 20,000 copies

CIRCULATION BREAKDOWNTHE PEAK readers are business owners, entrepreneurs, heirs of influential family businesses, C-suites, bankers and professionals.

Gender: Male 80%, Female 20%Age: Majority of them are 40 to 60Personal Income: Annual salary in excess of US$1,000,000Personal Net Worth: Over US$10,000,000

Total Circulation: 20,000 copies (VIP Databases - 15,000 copies; Airlines and Airport Lounges – First Class, Private

Jets, VIP Clubs, 5 Star Hotels and Book Stores – 5,000 copies)No. of issue: 10 issue per yearDimensions: 300mm(H) x 215mm(W) Paper: Cover - 230gsm artcard with matt lamination; Text - 105gsm matt artpaperDistribution: Hong Kong and MacauCover Price: HKD80

AIRLINES AND AIRPORT LOUNGES – FIRST CLASS, PRIVATE JETS, VIP CLUBS, 5 STAR HOTELS AND BOOK STORES

TARGETED READERS

Hong Kong

9%

31%

10%

Tsimshatsui & Jordan

Admiralty, Central, Sheung Wan,

Sai Wan, Sai Ying Pun & Kennedy Town

Southern District (Repluse Bay, Stanley, Shouson Hill,

Aberdeen & etc.)

Causeway Bay, Happy Valley, Tin Hau & Wanchai

The Peak, Mid-Levels & Jardine’s Lookout

14%

10%

SUBSCRIPTION (IN CORE DISTRICTS)

Hong Kong

CONTENT

MAIN FEATURESTHE PEAK showcases leading business personalities in Hong Kong and around the world. In-depth profiles of prominent and successful people are complemented with substantial feature stories that highlight key business trends and society in Hong Kong. These stories cover topics of known interest to high net worth individuals that touch on topics ranging from investment to business decision-making. In addition, THE PEAK invites experts in their fields to provide commentary connected to our features and profiles.

Hong Kong

CONTENT

PORTFOLIOEach issue of THE PEAK reveals the latest trends and ideas in investable assets that are popular among the world’s wealthiest people. Be it a private island in the Caribbean, a penthouse suite in New York, a rare painting or ancient antique, or the latest ideas in asset management, Portfolio offers opinions, trends and commentary from leading professionals by top writers.

Hong Kong

CONTENTLIFESTYLE – FASHION AND WATCHESAt THE PEAK, a new and improved fashion and luxury watches section highlights the best and latest in trends befitting the businessperson of stature. In addition to tasteful and sophisticated fashion and product photography, THE PEAK adds commentary by style gurus suitable for businessmen who want to look their best – in the boardroom, on safari or at the races. Special features bring out the best in tailoring, be it for shoes or signet rings.

Each issue also features luxury watch stories that bring to life the trends and personalities that make the world of luxury timepieces tick, prepared by leading industry experts.

Hong Kong

LIFESTYLE – THE ARTS, DESIGN AND FINE LIVING Art, fine design, the best in wine and the finest in culinary experiences. These are the things that successful people wish to surround themselves with in life. Readers can explore the works of leading artists, both established and on the rise, while also finding out about the thoughts and ideas of leading architects and designers. Performing artists at the

CONTENT

top of their game are also in profile. And of course, fine living is nothing without travel and dining. Every issue, readers will find out about exotic and luxurious destinations, as well as the best of the best in culinary appreciation, be it old fashioned and charming, or at the very leading edge of the curve.

Hong Kong

LIFESTYLE – YACHTS, CARS AND AVIATIONLegendary American author Joan Didion once said that the point of money wasn’t the things it could buy, but the freedom, mobility and privacy it afforded you. The editorial team at THE PEAK knows this, and gives its wealthy readers regular features on the latest trends, products and personalities in luxury yachts, super cars, and private and business aviation. As a dense city set amid rocky islands on the South China Sea, Hong Kong’s leading citizens are known for their love of boating, flying and driving in style. Whether it’s the latest technology in supersonic business transport, four-door total luxury, or cruising uncharted waters, THE PEAK has it all.

CONTENT

Hong Kong

January-February Cities of the Future

March Alternative Investments

April The Luxury Business in Asia

May Property in Hong Kong

June Sustainability and the Progressive Business

July-August The State of Globalization

September Women at Work

October Luxury Travel and the Tourism Industry

November Technology Businesses in South China

December Philanthropy in Hong Kong

Jan / Feb 10/1/2018

Mar 6/3/2018

Apr 6/4/2018

May 4/5/2018

Jun 1/6/2018

Jul / Aug 6/7/2018

Sep 7/9/2018

Oct 5/10/2018

Nov 2/11/2018

Dec 7/12/2018

2018

SCH

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UL

E O

F T

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PE

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201

7

EDITORIAL THEMES

Hong Kong

SUPPLEMENTSTHE PEAK provides a targeted method to reach ultra high net worth individuals with specialised supplements that focus on the interests of THE PEAK’s readers. These supplements, which cover luxury properties, private banking and wealth management, and top-end timepieces, give brands one of the best platforms to showcase new products and services in a though-provoking and engaging way.

SUPPLEMENTS

Hong Kong

Advertising Rate

Publishing Date 1st week of the month Booking Deadline 25 days before publishing date Material Deadline 18 working days before publishing date

Inside Front Cover SpreadFacing Table of Content Facing Editor’s Note Inside Back Cover Back Cover Double Page Spread (ROB)Full Page (ROB)Specified Position

4 COLOUR

Remarks: Size of booklet and card insert must be smaller than the magazine.

Bookings for fixed position advertisements are non-cancellable. In the event of the Advertiser or the Advertising Agency cancelling any advertisement, the Advertiser and the Advertising Agency shall be fully liable to pay the Publisher for all rates and charges in respect of the uncompleted portion of the advertising services under the contract.

ROP advertisements may be cancelled or postponed in writing before the booking deadline. The Publisher reserves the right to bill for any difference in frequency discounts arising from such cancellations or postponements.

All advertising bookings shall be subject to the terms and conditions contained in the Advertising Contract.

2018 RATE CARD (HK DOLLARS)

HKD 219,000 HKD 100,000 HKD 105,000 HKD 95,000 HKD 124,000 HKD 162,000HKD 81,000 +10%

HKD 208,000HKD 95,000HKD 100,000HKD 91,000 HKD 118,000HKD 154,000 HKD 77,000 +10%

HKD 198,000HKD 91,000 HKD 95,000HKD 86,000 HKD 112,000HKD 146,000 HKD 73,000 +10%

300 x 416 mm 300 x 215 mm 300 x 215 mm300 x 208 mm 300 x 215 mm 300 x 430 mm 300 x 215 mm

TRIM SIZE (H x W)

300 x 426 mm 300 x 225 mm 300 x 225 mm300 x 218 mm 300 x 225 mm 300 x 440 mm 300 x 225 mm

BLEED SIZE (H x W)

HKD 230,000 HKD 105,000 HKD 110,000 HKD 100,000 HKD 130,000 HKD 170,000HKD 85,000 +10%

BASIC RATE

PEAK HK PUBLISHING LIMITED AD ENQUIRIES: + 852 25655 2435 FAX: +852 2565 5380 EMAIL: ADVERTISING@SCMP.COM