MEDIA KIT 2015

S i n c e 1 9 9 8

After 15 years, SOUL bought his friendly rival FIGURE last year to give birth to a

fresh new version of SOUL, now heavy, square and distributed all over France (10

000 copies) for free. Lead by a new team of editors and talented photographers,

the new magazine is already a success and is more than ever showcasing the best

of the french bmx scene.

In 2015 we will print the first ever BMX GUIDE for the new generation of bmxers

to understand and enjoy better our sport. We are also opening the new version of

our website with a new design and a new editorial line managed by a new editor in

chief and new bloggers. Soul continues his adaptation to the new world of media

and will use his long experience in bmx in the larger project of RAVI collective for

the good of bmx and his developpment to a larger audience.

É D I T O R I A L

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R E A D E R S

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D I S T R I B U T I O N

-In order to touch as much people as possible, Soul is prin-ting 7000 copies and is distributing where the riders meet : skateparks, contests, associations et of course in bike shops the main relay of the mag. Soul is also available through subscription and will be online 3 months after beeing out. So in a world of suffering, we avoid a maximum of waste.We estimate that between 2 and 3 people grab the maga-zine while visiting a friend or their physiotherapist. This is even more true with a free magazine wich make us think a humble total of 15 000 people will touch the magazine and see your ads.

Bmx magic is to be able to ride in cities or in the forest, on public structures (skateparks) or wild grounds (trails). It is this way of expressing the free will of a community of young riders who have their own style but share the same values. Bmxers have a good taste, the taste of li-ving full speed.

60%

15%10%

10%

10%

Shops

SkateparksContests

Associations

5% Subcribers

50%

21%

17%

12%

15 - 20 ans

<15 ans

20-25 ans> 25 ans

2 0 1 5 C A L E N D A R

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DEADLINE

MARCH 10TH

10 JUIN

AUGUST 15TH

SEPTEMBER 10TH

NOVEMBER 10TH

OUT ON

APRIL 1 ST

1 ER JUILLET

SEPTEMBER 1 ST

OCTOBER 1 ST

DECEMBER 1 ST

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86

87

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SPECIAL ISSUE

« BMX GUIDE »

Willing to communicate the values and basis to the new bmx riders, we will produce the ultimate bmx guide a very useful tool for all the new generation. This special issue will be made by our crew under the lead of Vincent Pietri a specialist of pedagogy.

C O N T E N T S- Spots maps- Associations list- How to maintain your bike- How to do tricks- How to build spots (trail, concrete, wood)- Introduction to the most iconic french riders- Large presentation of bmx products

F O R M A TWe will leave our square format for this special issue choosing a lighter format in order to reach every corner of France.

S P E C I A L I S S U E «   B M X G U I D E   »

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D I S T R I B U T I O NThis guide will be sent to our actual network but also in the youth centers all around France in order to touch the maxi-mum of potential bmxer. This guide will be re-printed if nee-ded but we will start with 7000 copies.

A D V E R T I S I N GFinanced only by advertising, the same rates as the regular issues of the magazine will be applied.

D E A D L I N E A U G U S T 1 5 T HO U T O N S E P T E M B E R 1 S T

MaximeBonfil -Cancan seatgrab © Simon Cassol

SIZE & PRICE*-

DOUBLE PAGE : 380x180mm without bleed 1 page : 1950€ 1 page every issue (X4) : 7000€Preferential integration(editorial, content, back cover ) : + 15%Agency discount : - 15%

A D V E R T I S I N G

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GRAPHIC REQUESTS-

- High definition PDF file, CMYK, 300DPI- No bleeds, no crop marks or any marks of any kind. Send the file to contact@soulbmxmag.com and julien@soulbmxmag.com via email or wetransfer.com if file over limit

SPECIAL OPERATIONS

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If you wish to make something slightly different than a regular advertising page, we can propose you a lot of dif-ferent solutions such as dvd, stickers, social network acti-vation, sponsoring of articles, video production…don’t he-sitate because we are always motivated for new projectscontact@soulbmxmag.com

SIMPLE PAGE: 180x180mm without bleed1 page : 1250€ 1 page every issue (X4) : 4000€Preferential integration(editorial, content, back cover ) : + 15%Agency discount : - 15%

3 8 0 x 1 8 0 m m

4 0 0 m m

1 8 0 x 1 8 0 m m

2 0 0 m m

20

0m

m

20

0m

m

*Prices are without taxes and technical helps.

M A G A Z I N E S I Z E M A G A Z I N E S I Z E

A D V E R T I S I N G S I Z E A D V E R T I S I N G S I Z E

All adverts will be framed into a nice and soft white band in order to harmonize the advertising content.

1950€ 1250€

Antoine Neuville-turndown-©guillaume ducreux

*Prices are without taxes and technical helps.

NEW VERSIONContinuing his mutation, SOUL is also changing the design and editorial line of the website. With this new version we will put forward our specific content that we will developp this year with Xavier Magnan and his fresh new crew of blogger. With its new edi-torial ligne, SOUL continues being among the most active website in Europe.

An attractive home pageTwo columns for a better hierarchy among the in-formationsA larger main feature to present our self produced contentNew advertising spaces for more impact

A better presentation of our own contentNew design of the soul contentNew archives system

S O U L B M X M A G . C O M

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New home page

New home page

Exclusive type of content

S T A T S

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Google analytics from November 15th 2013 to November 15th 2014

Wich results to these Monthly stats :

Session (= Visitors) : 84 472

Pages (= pages viewed) : 180 801

Viewers (unique visitor) : 28 554

SOUL ON SMARTPHONES

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Soulbmxmag.com is easily reached on smartphone through a specific and simpler version of the web site. You can create a shortcut by using your internet navigator wich will give you a direct access to this mini site, a bit like an application.

SOUL SOCIAL NETWORKS

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As an evidence of his reputation and large community, Soul is followed by more than 34 684 fans on a very animated face-book page and 4733 on Instagram where Hadrien Picard ad beautiful pics and videos. After 16 years of existence, Soul is definitely a brand which counts in the world of action sports, and is more legit than never now that we are only few printed bmx mag left in the world.

SIDE BANNERS : 75€ / day ou 500€ / weekFormat : 2 times 200x1000 pixels2 vertical side banners, unique spaces, not to be shared, seen on the whole site but not on mobile version. Each banner is independant from each other : 1 banner = 1 visual

VIDEO SCREEN : 100€ / day ou 500€ weekFormat : 300 x 1OO pxlsSpecial space created for live stream and video ads. Easy to set, only 1 link needed.

TAKE OVER POP UP : 200€ / day ou 1000€ week

Format : 950 x 650 pxlsLarge Pop up shows up when viewer arriving on the web site. The window can host a video or a single image

SPONSORED ARTICLE : 300€ Production of an article on your brand with competition and activation on our social networks.

A D V E R T I S I N G / O N L I N E

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*Prices are without taxes and technical helps.

SIZE & PRICE*-

COMBO : 75€ / day or 500€ / week

3 spaces : leaderboard (1080x150pxl) + square banner (300x300pxl) + smartphone version (320x120pxl). Lea-derboard and square banner are linked (same visual for a better impact is recommended). Advertisers alternates at every change of page.

NEWS BANNER : 100€ / week or 300€ / monthFormat : 300x150 pixelsUnique space (not shared) but the location in the right column change at every change of page.

NEW

NEW

*Prices are without taxes and technical helps.

Combo (leaderboard+square banner)

500€/week or 75€/day

Combo (leaderboard+square banner) 500€/week ou 75€/day

News banner 300€/month or

100€/week

Side banners (left and right)

500€/week or 75€/day

Video screen 500€/week or 75€/day

Side banners (left and right)

500€/week or 75€/day

SPECIAL OPERATIONS-For 16 years we are deeply living BMX, and we had the chance to print magazines, produce videos or create original events. Now part of a larger view in « RAVI collectiv », SOUL move his ambition to the next level. Don’t hesitate to share your desires and be curious to our project ready to be activated with your support.

EDITORIAL SUPPORT-All our advertisers benefits from a special treatment, some love and a full relay of their main news, link to your brands and products ; we will also produce content and activate our community.

MINI SITES / COLLABORATIONS-

Started with the « LECONS » by Vans and followed by BUNNY’S and ANTIPODES, the COLLAB pages are mini sites created within soulbmxmag.com and dedicated to one specific project. More projects will surely come this year…stay tuned for some creative proposition from us.

Soulardouzant by Nike 6.0.Street Jam in paris finishing in famoux Molitor abandonned pool

Soulartisans by Nike 6.0 Building a DIY backyard for 1 special top pros invitiationnal week end

Bunny’s by Steez et MonsterSeries of 4 DIY concrete jam in Nantes, Toulouse, Montluçon,

Montpellier

Antipodes by SoshRoad movie filmed in Australia + premiere on a glorious parisian cinema

T H E Y T R U S T E D U S

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T H E Y T R U S T E D U S

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& THE WHOLE FRENCH BMX INDUSTRY

C O N T A C T-

Adver tising :BEN BELLO06 61 42 83 14contact@soulbmxmag.com

Editorial :EDOUARD LASSUSedouard@soulbmxmag.com06 01 51 56 02

PIERRE MERCIERPierre@soulbmxmag.com06 50 19 90 70

SOUL BMX MAG is published by

BEN BELLO06 61 42 83 14

contact@soulbmxmag.com