The WOW effect of printingTextile – Interior – Decorative – Out of Home – Industrial & 3D
MEDIA KIT 2017
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MEDIA KIT 2017
SPECIALISTS FOR OVER HALF A CENTURY
WIDE was born in the 50sas “Serigrafia” and then became “Serigrafia & Comunicazione Esterna”. Today it is a bimonthly publication on the specialized printing market, its applications (Textile, Interior Decoration, Product Decoration, Out-of-Home & Digital Out-of-Home, Industrial Printing and 3D) and its technologies(digital, screen printing, pad printing)
URBANDECOR
GADGETS
KEYBOARDS
CONTAINERS
MERCHANDISING
CURVEDGLASS
BADGES& PLATES
CASES
BILLBOARDS
BUILDINGCOVERING
POSTER
CARWRAPPING
SOFTSIGNAGE
FASHION
FASHIONACCESSORIZES
FURNITURE
ELECTRONICS
CERAMICS
AUTOMOTIVE
LIGHTS &FURNITURE
HOME
CORPORATE HOSPITALITY
POINTOF SALES
GLASS
3D
PRODUCTDECORATION
OOH & DOOHOut & DigitalOut Of Home
INDUSTRIALPRINTING
& 3D
INTERIORDECORATION
TEXTILE
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WIDE THE CORE OF SPECIAL PRInTIng
THE REAdERSWIDE speaks to the community of specialist, screen and digital printing producers and users. It proposes technological and strategic contents on applications and in-depth analyses on each of its five areas of interest: Textile, Out of Home, Interior Decoration, Product Decoration, Industrial Printing & 3D
THE AdVERTISERSWIDE brings to readers the voice of printing technology, machinery, media and material producers and of printers who wish to illustrate their production opportunities
THE TARgETEd SECTORS• Printing companies in the fields of Textile, Out of Home, Interior
Decoration, Product Decoration, Industrial Printing that use digital, serigraphic and pad printing
• Advertising and communication agencies• Architecture, planning and design studios
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MEDIA KIT 2017
WIdE EDITORIAL pLAN 2017
WIDE’s editorial plan includes the publication of 5 printed issues. The contents will develop the informative and educational programme that the publication outlined in mid 2016, when its restyling was announced, thanks to new resources and synergisms born within Stratego Group. Every issue will feature:
• Technological and business news and reports of events and exhibitions.
• 5 in-depth analyses dedicated to one of the areas WIDE uses to describe the market: Textile, Out of Home, Interior Decoration, Product Decoration, Industrial & 3D. Every section will analyse the market, present successful case histories, and interview opinion leaders.
• A special feature, 16 pages on average, dedicated to the analysis of one particular area.
• Tech In-Depth, a feature where national and international industry experts turn inside out a technological topic in an educational way.
#32 February-March 2017 Textile
#33 April-May 2017 Product Decoration
#34 June-July 2017 Interior Decoration
#35 September-October 2017 Out of Home
#36 November-December 2017 Industrial Printing & 3D
IssuEs anD sPEcIal fEaTurEs
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RATES & FORMATs
special position Back cover + 50% i Front and inside cover, inside back cover, first right hand page, page facing index +25%
All advertising appears both online and on paper
full page
2.000 e240x320 mm
aDvErTIsIng
aDvErTOrIal
1/2 page
1.250 eart box170x110 mmbleed240x130 mm
1/2 page
1.250 eart box110x245 mmbleed105x320 mm
1/4 page
600 ebleed45x320 mm
1/4 page
600 ebleed240x50 mm
1/3 page
850 eart box170x80 mmbleed240x110 mm
Box
450 eart box90x90 mm
The prestige of WIDE’s contents goes alongside companies’ communications to present a success story, enhance an achievement, tell a strategic change. WIDE staff’s professionalism guarantees the best result in editing texts, choosing images and layout.news
1.250 emax 250 words + 1 photo
Half Page
1.600 emax 350 words + 2 photos
full Page
3.000 emax 500 words + 2/3 photos
Double Page
5.500 emax 1000 words + 4/5 photos
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MEDIA KIT 2017
POWER spONsOR
Power Sponsors associate their brand for a whole year to one of the 5 areas of interest: Textile, Out of Home, Interior Decoration, Product Decoration or Industrial Printing, and they benefit of the following exclusive opportunities:
• Their logo on the front cover
• Their logo on the image of the sponsored area of interest
• Inside page with all the Power Sponsors’ logos
• Advertising or advertorial (1 page in each issue)
• One interview a year
• Highlighted featured news with the “News from Power Sponsors”
• Discounts to publish Case Histories
• Presence on Stampamedia portal
POWEr sPOnsOr 9500 €
Magazine size– 240x320 mm
Print – offset, four colour printing. On demand hexachrome, varnishing and other enrichment
ADV file – PDF in high resolution (min 300 dpi), CMYK (no RGB – no ICC profiles)
Image bleed – 5 mm for each side
Paper – matte gr. 115/mq
Distribution – 4.000 copies
TEcHnIcal DaTa
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WIDE A mIx OF mEdIA FOR yOuR COmmunICATIOn
MagaZInE
Advertising
Inserts
Advertorials
Personalised mailing
Targeted distributionat exhibition and events
OnlInE
Newsletter
DEM
MarkETIng acTIvITIEs
Use of database
Events organisation
Video shooting
WIDE and Stratego Group’s network
Synergies that give added value to your communication
EVENTS
PUBLISHING
a network company by
CONTACTS & INFORMATION
Claudio SanfilippoRancati Advertising
[email protected]. +39 02 70300088
Deborah FerrariStratego Group
[email protected]. +39 389 9004599
Mauro TironiStratego Group
[email protected] Ph. +39 02 49534500