17
Media Kit
Media Kit
ICON portfolio
20192 issues
There is much to discover in the international lifestyle cosmos
and many stories to tell: big and small, timeless and current.
As journalists and story-tellers, we remain true to our credo of
informing and entertaining readers with passion, knowledge
and humor.
This is the heart of the ICON brand.
Editor´s quote
The magazine
ICON
is a unique, internationally successful style magazine
characterized by the personal signature of Editor-in-
Chief Inga Griese and its bold image.
ICONsees itself as a source of inspiration especially for
consumption-oriented and brand-conscious readers
who are interested in fashion and jewelry, beauty and
enjoyment, as well as travelling and society.
The magazineoffers individual point of views and is particularly
appreciated among female readers.
Positioning
Supplements
Women‘s magazines
... cooperations with highly respected designers and famous photographers
... extraordinary staging of the latest fashion trends in high fashion and haute couture shootings(European Award: Haute couture shooting in ICON X 2017)
... a great love for detail and traditional craftsmanship
... designer portraits and brand stories exclusively behind the scenes - quality journalism meets opulent aesthetics
USPs
Identity
Unique positioning as a high-
class–women’s magazine in
the market of supplements
International reputated style
skills from the editor in chief
Inga Griese.
Opulence through a large
magazine format in a classic
newspaper format „Perfect
Bound“.
Publication 10x a year within
Germanys leading quality
sunday newspaper.*
Summary
ICON achieves top attention values among the readership of WELT AM SONNTAG: 91% of
women readers use the magazine.
More than half of the female readers have produced further multipliers in that they have
already spoken with one person from her circle of friends/acquaintances about ICON. Almost
two-thirds have already passed on the magazine to another person.
Outstanding overall rating of the magazine: 90% of female readers rate ICON as good or
very good.
The users especially appreciate the exclusivity and elegance of the magazine (96% and 95%
agreement, respectively). Furthermore, the artistic flair of the photographs in ICON (93%)
and their distinctiveness (92%) are particularly emphasized by the respondents.
ICON 2019
Fashion International
Fashion / Watches / Jewellery
Fashion / Design
Through his Eyes
Summer Issue
„The September Issue“
Fashion International
Fashion / Design
Fashion / Watches / Jewellery
Christmas Issue
2019
2019
The first technical station is charged at a 10% premium.
Additional ad specials available upon request. Feel free to contact us!
2019Caption banderole
Customers who are booking the banderole, will be prioritized for the booking of OBC.
Format:
2x 120x260 mm
Gross price:
130€ pro Tsd. Ex.** + possibly OBC
Covergatefold + Page 3
Formats:
1/1 Pages Envelope: 256 mm x 365 mm
Page 3: 260 mm x 365 mm
Gross price:
123.670€ ** plus 20.000 € technical costs***
When booking a Covergatefold the reservation of the Opening Spread has to be
cancelled.
2019
AdMedia-Pool
Herstellung & Logistik WELT-Gruppe
Axel Springer SE
Axel-Springer-Straße 65
D-10888 Berlin
Germany
Format
Printing process
Paper
Resolution
Trim
Processing
ICC-Profile
Colours
Data delivery
Print material address
Adress proofs
260 mm wide (incl. double bleed in the fold) x 365 mm high
Cover: sheet offset / Content: gravure printing
Cover: 150 g/m² / Inside pages: 65g/m² My Volume
300 dpi
5 mm on all sides
Perfect bound (adhesive binding)
Cover: ISO coated V2 / Inside pages: PSR_LWC_PLUS_V2_PT
Euro colours 4/4
High PDF
IMPORTANT:
Please bear in mind that
the trimmed format of
514mm x 365mm applies
for double-page artworks
and make it available as
double page.
Exception: Opening
Spreads (2 different print
profiles).
ICON talks
several times a year
in changing cities
collaborations on request
Young ICONs Award
Online: Reader voting & reports of Young ICONs:
Timing: Starts 11/18 – until 2/19
Award: 30th of April 2019 (tbc)
Sponsoring: Press wall, Co-branded invitation, Live stages,
tickets, Media Package
For the third time, the ICONIST selects the icons of tomorrow with the Young ICONs Award. Starting in November
2018, hundreds of talents including models, bloggers, entrepreneurs, designers and actors in ten different categories
such as Social Talent, Food, Lifestyle Business, Models and Innovators will run for the award.
ICON Online platform
ICONIST
stands for current online
journalism related to all of the
luxury and lifestyle topics.
ICONIST
offers the user a mix of news,
columns, exclusive interviews and
extensively researched reading
passages with viral relevance.
