Media-kit 2020

Key Features

National Automotive Magazine

Periodicity: monthly

Average Issue Print Run 320 000

Print run is certified by National Circulation Service

Issue Volume, pp: 116-132Average Issue Readership*, pers.: 3 759 500

including: - Moscow:

- Saint Petersburg:682 100 228 400

Semiannual Readership, pers.: 9 040 300

** Here and hereinafter information on readership of all editions is presented on the basis of researches

by Mediascope Russia - National Readership Survey (Russia, Moscow, St Petersburg) Sep 2019

- Feb 2020.

2

Leader of Automotive and Gentleman’s Press

3

Issue Male Readership, thou pers

Za RulemVokrug Sveta

National Geografic RussiaMaxim

RBK (magazine)Sovetskiy Sport (Football)

Pyatoye KolesoPopulyarnaya Mekhanika

PlayboyMK-Region

Bol'shoy SportTayny XX veka

Moskovskiy Komsomolets (MK)National Geographic Traveler

Ogonel

0 500 1000 1500 2000 2500 3000 3500 4000

319,0

377,4

390,3

417,7

430,9

450,7

657,2

694,3

764,8

796,2

889,2

908,8

1 091,7

1 348,3

2 711,6

15 editions with maximum male audience and Index T/U (affinity to male audience) exceeding 100 are presented

Male readership of

"Za Rulem" doubles tha

t of

the closest competitor

Распространение тиража и распределение аудитории

4

Distribution in the whole territory of the country.

Subscription - 10% , retail - 90% of print run.

75% of retail sales during the first week of distribution.

Retail return level below 15%

Readership Distribution in
Russian Federal Districts

Крупнейшие регионы распространения Доля тиража

1 Moscow + Moscow Region 27,1 %

2 Saint Petersburg + Leningrad region 8,2 %

3 Ekaterinburg + Sverdlovsk region 4,0 %

4 Krasnodar Territory 3,9 %

5 Chelyabinsk 3,6 %

6 Novosibirsk 3,4 %

7 Bashkortostan 3,3 %

8 Khanty-Mansi Autonomous Area 3,1 %

9 Tatarstan 2,7 %

10 Rostov-On-Don 2,2 %

11 Perm 2,1 %

12 Samara 1,8 %

13 Krasnoyarsk Territory 1,7 %

14 Nizhny Novgorod 1,6 %

15 Tyumen 1,5 %

Content’s Composition

5

Readership Composition

6

SEX

Men - 72,1%

Women - 27,6%

Affinity Index0 50 100 150 200

50

163

AGE

16-24 - 8,3%

25-34 - 22,3%

35-44 - 23,3%

45-54 - 18,0%

55-64 - 16,6%

65+ - 11,6%

Affinity Index0 50 100 150 200

64

103

118

120

118

81

SOCIAL STATUS

managers - 22,7%specialists - 20,2%employees - 10,0%workers - 22,1%studens - 2,8%

pensioners - 14,5%unemployed - 7,7%

Affinity Index0 50 100 150 200

666059

124104118

156

EDUCATION

incomplete secondary - 2,4%

secondary - 55,5%

higher - 42,1%

Affinity Index0 50 100 150 200

108

97

66

Readership Composition

7

"Za Rulem" readers have more disposable funds than in average in Russia.

SHARE OF SPENDINGS ON FOOD AND PIBLIC SERVICES IN TOTAL INCOME OF

THE HOUSEHOLD

75% and more- 4,9%

50-75% - 19,8%

25-50% - 47,0%

25% and less - 25,5%

N/A - 2,8%

Affinity Index0 50 100 150 200

40

124

117

87

51

Our Reader

8

MAN, 35-54 Y.O.

HIGH EDUCATION LEVEL AND SOCIAL STATUS

HIGH INCOME AND CONSUMER ACTIVITY

DECISION MAKER AT HIS ENTERPRISE

Digital Projects

9

WWW.ZR.RU - the most popular site among print automotive editions in Russia.

Since 1998 in Runet.

7,0 million users, 22,1 million page views

(Google Analytics, monthly average in 2019)

VERSIONS FOR TABLETS

iOS: - 160.000 active users of the booth; - above 7.000 downloads of each issue.

Android: - 13.200 active users of the booth; - 1.200 downloads of each issue.

http://WWW.ZR.RUhttp://WWW.ZR.RU

Advertising

10

Production Schedule

Format

Формат, mm Position in the issue (Sections)

Trim BleedPremieres,

Active, Tests

Expert, Resource

Original, Transport, Interactive

Double page 1 565 000,- 1 300 000,- 1 130 000,-

1/1 207х270 217х280 1 040 000,- 875 000,- 752 000,-

1/2 without other advertising on the same page

207х130 102х270

217х140 112x280 690 000,- 520 000,-

1/2 with other advertising on the same page

207х130 102х270

217х140 112х280 525 000,- 410 000,- 400 000,-

1/3 vertical 71х270 81х280 630 000,- 400 000,-

1/4 horizontal 183x55 300 000,- 255 000,-

Format Positioning Rate

1/1 page

First Page in Contens 1 235 000,-

Second Page in Contents 1 166 000,-

First Page in «Moment» Section 1 143 000,-

Second Page in «Moment» Section 1 108 000,-

Third Page in «Moment» Section 1 096 000,-

In «Moment» Section 1 073 000,-

Last page in the main test of the issue(reference to the article on the cover

page)1 073 000,-

2nd Cover 1 668 000,-

3rd Cover 1 017 000,-

4th Cover 2 250 000,-

Double page

External gate-folder (not including technical cost) 2 250 000,-

Before Contents, First 1 830 000,-

Before Contents, Second 1 785 000,-

Before Contents, Third 1 668 000,-

After Contents, First 1 635 000,-

Issue 1/2020 2/2020 3/2020 4/2020 5/2020 6/2020 7/2020 8/2020 9/2020 10/2020 11/2020 12/2020 1/2021

Expected Date of Issue 25.12.19 28.01.20 27.02.20 26.03.20 28.04.20 28.05.20 29.06.20 28.07.20 27.08.20 28.09.20 27.10.20 26.11.20 24.12.20

Booking Deadline 02.12.19 30.12.19 03.02.20 02.03.20 01.04.20 06.05.20 01.06.20 29.06.20 31.07.20 31.08.20 02.10.20 02.11.20 30.11.20

Copy Deadline 06.12.19 08.01.20 07.02.20 06.03.20 06.04.20 07.05.20 05.06.20 06.07.20 07.08.20 07.09.20 05.10.20 09.11.20 07.12.20

Advertising rates in 2020, RUR (VAT 20% not included)

Advertising rates of special positions in 2020, RUR (VAT 20% not included)