Media Kits for BloggersPhiladelphia Social Media Moms

April 23, 2012

Presented byStephanie Schwab

@socialologist@digifam

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Why Do You Need a Media Kit? More Opportunities

• Makes it easier for marketers to tell if your blog is a right fit for their campaign

Looks Professional• Marketers will know they are working with someone who takes

their brand and blog seriously Time Saver

• The more comprehensive your media kit is, the less time you’ll spend repeating the same information

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Creating Your Media Kit

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Essentials Blog Name Bio Audience Social Footprint Media Appearances Previous Partnerships Available Opportunities Detailed Contact Information

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Media Kit Formats Powerpoint

• Download as PDF• Can also put on Slideshare if you’re willing to be more public

Word• One-pager• Multiple pages• Download as PDF

On your blog• Ideally, also make downloadable in some way

Appearance counts: put your best foot forward, in terms of writing and design, for your blogger media kit

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Blog Name Also include:

• Logo• Quick Contact• Tag Line

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Bio & Description Keep it short & to the point Be sure to include:

• Your experience & story• Site content & purpose

Marketers can’t work well with bloggers if you don’t tell them who you really are

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Audience Traffic Stats

• Include screen shots from Google Analytics– Monthly Uniques

• Quantcast data is also good– More accurate than Compete.com– You have to be willing to make your information public

Demographics• You may need to collect this yourself

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Demographics Quantcast will give you demographic information from their database

• Gender• Age• Children per household (very important for marketers)• Education status• Income levels

Warning: Quantcast data can be off Best way to get demographics: Survey your readers

• Get most critical data (above)• People will drop off if you ask too many questions• Use Survey Monkey or Google Forms• Offer an incentive for the survey – enter into a drawing?

Bloggers should occasionally survey their readers to know who to tailor content (and marketing) to

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Your Social Footprint Site stats aren’t the only thing marketers

takes into consideration! Add all things that make up your reach &

influence:• Twitter Followers• Facebook Fans• Klout Score• Awards & Inclusions

– Top blogger lists– Top tweeters lists

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Media Appearances/Press This quantifies your reach No need to be lengthy, a bulleted list

will do• Organize lists by appearance type

– Speakers/Panels– Television– Print– Other online mentions

You are more than just your blog: be sure to highlight other online and offline points of influence

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Previous Partnerships List brands you’ve worked with in the past

• Use a bulleted list• Include the year• Brand logos are good imagery

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Case Studies Optional, but very helpful

• If you don’t have one yet, don’t worry about it! Showcase your most effective campaign

• Highlight the reach & outcomes

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Available Opportunities How can you work with the

brand?• 4 – 5 bullets for suggested

partnerships– Advertising– Review/Giveaway– Sponsored Posts– Twitter Parties– Blogger Outreach

• Include estimated pricing, when possible

Listing specific opportunities in your media kit make it easy for marketers to approach you

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Wrap It Up: Detailed Contact Information The final piece of your kit:

• Blog name, site URL• Your name, email & phone number • Social profile URLs

If you don’t include a phone # in your media kit, be sure to include it in any emails you send to marketers

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Other Tips Follow common best practices:

• Low word count• Keep it “scannable”

– Use sub-headers & bulleted lists• Consistent branding & imagery

– It should match your blog• Proofread! Proofread! Proofread!

The bottom line Marketers and PR people don’t want to have to think, they just

want great opportunities to create themselves in front of them

Do the work for them and put it into a nice tidy package Give them everything they might ask for and then some – but

without compromising yourself or oversharing with competitors

Resources

➔ http://www.scribd.com/doc/8957145/Media-Kit-Template-for-Mom-Bloggers-

➔ http://www.blogher.com/writing-your-blogs-media-kit➔ http://bloggingwithamy.com/media-kit/➔ http://heartifb.com/2011/09/26/business-of-blogging-building

-a-media-kit/➔ http://www.bloggingbasics101.com/2009/02/your-blogs-medi

a-kit/

Bloggers!

Send me your (awesome) media kit so I have you in my blogger files for brand campaigns

Stephanie Schwabstephanie@crackerjackmarketing.com

Subject line: [your blog name] media kit

And follow me on Twitter: @socialologist & @digifam