Date post: | 30-Dec-2015 |
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All advertisements have the following:
what the ad makes you think or feel
about the product
the primary things you see when you look at the ad(pics, colors, font, etc)
10 persuasive techniques
• We will be analyzing ads (both print and commercials) to identify the following techniques and how they are used to get us to buy products.
Appeal to be like everyone else.
You can be part of the “in” crowd by using the product or you can be left behind if you
do not use the product
“Everybody’s doing it”
A slogan is a phrase or sentence that is identified with
a certain product. Slogans often contain catchy words to grab the consumer’s
attention.
McDonalds- “I’m Lovin’ It”
The advertised product is compared to a similar product
“proving” that the advertised product is
better.
Words, images, or ideas are repeated over and over for
emphasis.
Sometimes this is within one ad or sometimes
different ads for the same product repeat certain
elements.
A•Author–Who created this message?–Include the product being
sold as well as the company in charge (sometimes these are different)
D•Directed Toward–Who is the audience for the
ad? –How do you know this? OR
What makes you think this?
I• Ideas–What ideas and emotions does
this ad connect to the product? –How do you feel when you look
at it? Why do you feel that?
T• Techniques–What techniques are used to attract your
attention and/or “sell” this product? • Think about the persuasive techniques we just
discussed (bandwagon, negative appeal, gimmicks, etc)
–Be sure to explain how this technique is demonstrated in the ad– Include whether or not you think it is
effective in selling this product
U• Unsaid–What is NOT said in this ad?•Why might this info be important?
–What might the company in charge be implying?•How do you know this?
P• Production–Is this ad successful? Do you think
people would buy it? Why or why not? (Keep target audience in mind)
–Changes•What might you change to improve the
ad and why? OR •Why would you keep it the same?