Technology and You

Media and You

MEDIA Is defined as the

combination of physical objects used to

communicate or mass communication through physical objects such as

radio, television, computer, films, etc.

LITERACY Is traditionally understood as the ability to read, write, and use arithmetic. The modern term’s meaning has been

expanded to include the ability to use language, numbers,

images, computers, and other basic means to understand, communicate, gain useful

knowledge and use the dominant symbol systems of a

culture.

MEDIA LITERACY Is the technical production skills linked with producing

media resources and the processes of critically

examining or exploring meanings behind media.

MEDIA LITERACY

FUNDAMENTALS KEY

CONCEPTS

* Created by individuals to convey message.

* Contains their personal biases, opinions and assumptions.

* What we view is not real, even in documentaries.

1. MEDIA ARE CONTRUCTIONS

* Different audiences can take away different meaning from the same media.

* Factors such as age, gender, race, ethnicity, social status change interpretation.

2. AUDIENCES NEGOTIATIONS

MEANING

* It is a business and it must make money.

* Businesses and corporations and distribution, all in the name of making money.

3. MEDIA HAVE COMMERCIAL IMPLICATIONS

* Different techniques are used to get your attention

4. MEDIA HAS ITS OWN UNIQUE AESTHETIC

FORM

* Convey values, power and authority.

* Can be non inclusive and affect social norms regarding acceptance.

*Can create political change.

5. MEDIA IS SOCIAL AND POLITICAL