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IABM Copyright 2019 @THEIABM www.theiabm.org Media Microservices Brick Eksten CTO Imagine Communicaons
IABM Copyright 2019@THEIABM www.theiabm.org
Media MicroservicesBrick Eksten
CTO
Imagine Communications
IABM Copyright 2019@THEIABM www.theiabm.org
Imagine Communications is a leader in IP and software based solutions for the media and entertainment industry. The Imagine Communications portfolio of products, software, and services spans everything from Advertising management platforms to cover media processing solutions.
Brick Eksten is the CTO of Imagine Communications. Brick’s career spans 25 years of building and managing teams that create innovative products and technologies for the gaming, geospatial and media and entertainment verticals across both consumer and professional markets. A serial innovator, Brick holds more than 16 patents for software, cloud, and distributed computing.
IABM Copyright 2019@THEIABM www.theiabm.org
Topics for thought
• The evolution from proprietary industry to one that is open
• The roadmap from yesterday to tomorrow
• Where we are in the transition
• Why there are more steps
• The standards effort
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What we know
• The opportunity• Network capacity (internet/LAN/WAN) is growing• Compute capacity continues to follow Moores Law• Technology Advances (ML/AI/Analytics) create new business models
• In Response• Embrace technical advancements in cloud• Continue to adapt IT practices to our needs
• Become more nimble, more open, and more willing to move fast
IABM Copyright 2019@THEIABM www.theiabm.org
Roadmap status – New Standards
• We can now interoperate across the network• 2022-x and 2110• This allowed us to move from SDI to IP Networks• It was fundamental in aligning the technology requirements of Television to the economies of scale
that drive datacenters and the cloud
• We are working on discovery, registration, and Connection management• IS-04 Device Discovery and Registration• IS-05 Connection Management• This will allow us to better control, manage, and operate the devices on the network
• We have revolutionized our networks
• But… We haven’t changed how we operate them
IABM Copyright 2019@THEIABM www.theiabm.org
Thinking beyond the physical network
• Native Interoperability of Services in the Network• Playout, Ingest, Graphics, Encoding, Decoding, Archive, Processing, Test
Equipment
• Multi-vendor support for lightweight sharing of data, metadata, and control for media essence
• Don’t we already have this with 2022/2110• Yes but… 2110 and 2022 are unsuitable for cloud and third party datacenters• Network protocols of any kind impact performance and increase latency• Protocols are designed to carry data, not define it
IABM Copyright 2019@THEIABM www.theiabm.org
Why do we need more technology?
• Portability – the ability to run when and where services are required
• Efficiency - We need fine grained control over scale to manage costs
• Consistency - We need to simplify how we manage our networks
• Opportunity - Interoperability with third party systems (e.g. ML/AI)
IABM Copyright 2019@THEIABM www.theiabm.org
Media Microservices – What and How
Traditional Microservices
The smallest unit of functionality that can be put into the network that creates business value.
Media Microservices
The smallest unit of performant functionality that can be put into the network that creates media specific business value.
IABM Copyright 2019@THEIABM www.theiabm.org
Example Single Source – 4 Graphics Looks
Media Source
Graphics 1
Graphics 2
Graphics 3
Graphics 4
Compute Resource
Multiple Compute Resources
2022/2110
Network OverheadSwitch CostsCompute CostsPower/Cooling/Operational Costs
Traditional Design
IABM Copyright 2019@THEIABM www.theiabm.org
Media Source
Graphics 1
Graphics 2
Graphics 3
Graphics 4
Compute Resource
Single Compute Resource
2022/2110
LESS Network OverheadLower Switch CostsAligned Compute CostsLower Power/Cooling/etc
Media Microservices Solution
2110
Example Single Source – 4 Graphics Looks
Single Receiver
In Memory Data Transfers
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Media Source
Vendor 1
Vendor 2
Vendor 3
Vendor 4
Compute Resource
Single Compute Resource
2022/2110
More ChoiceMaximized EfficiencyGreater FlexibilityConsistent Control
Media Microservices Solution
2110
Example Single Source – 4 Graphics Looks
Single Receiver
In Memory Data Transfers
IABM Copyright 2019@THEIABM www.theiabm.org
Media Microservices Benefits
Real World Outcomes
• Greater Test Coverage
• More Choice
• Better Technology Roadmaps
• Easier to Deploy
• Faster to create new services
• Easier to Manage/Operate
• More Portable
IABM Copyright 2019@THEIABM www.theiabm.org
Where are we
Early stages of standards discussion
SMPTE Microservices Working Group
Targeting;
Dictionary/Metadata
Taxonomy/Ontology
Standards and Practices for interoperability
Build on the collective wisdom of existing solutions (Vendor collective)
Encouraging others to join
IABM Copyright 2019@THEIABM www.theiabm.org
How to find out more
• Brick Eksten• [email protected]
• Discuss experience in deploying microservices
• Chris Lennon• [email protected]• Current standards based effort and how to join the team
