December 2014 to January 2015Overview on media news and innovations

DAILIES

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2014

Since the relaunch of the brand in October 2014,

the website welcomes around 250.000 unique

visitors on a daily basis.

It represents almost 21% more visits than before

the relaunch.

Better results for the website Nieuwsblad.be

thansk to their brand new look. Visitors can access

the latest news quickly.

Innovations D

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2014

Newsworks launches NP News Result Calculator to

compute results for each target group.

It is possible to download this tool for free. Predefined

targets are given but it is possible to use your own

targets.

Rossel signed a collaboration with Proxistore to promote

online geolocalized advertising. This will be used for

Lesoir.be and Sudinfo.be. Rossel daily french titles will

also be integrated.

MAGAZINES

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2014

Vlan Group titles were printed on an improved paper

version in order to enhance the bargains and great

possibilites available in each region.

These special editions were supported with a radio and

press campaign.

Publicarto extends its portfolio with the monthly Royals

and the weekly Point de vue.

Innovations

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DIGITAL

Innovations D

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2014

Pebble Media acquires Beweb’s portfolio. It is

composed of more than 86 websites, which makes

Pebble the leader in digital advertising in Belgium.

Beweb is now recognised as ‘Beweb Data’ and

proposes new services around the management and

creation of data.

Concerning Hi Media’s portfolio, there are now 3 new

editors: Disney.be, Tagmag.be and Demotivateur.fr.

Innovations D

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2014

According to the Global Web Index report, Tumblr

and Pinterest are the fastest growing platforms in

2014.

Branded content is increasing on social media. Stella

Artois now uses Instagram to connect with its

consumers. It is the first beer producer to engage in

such type of communication.

Innovations Jan

uary

2015

Twitter allows its users to publish videos on their own

platform now. Users can upload and tweet clips directly.

Youtube has to deal with another competitor. As well as

Vine offering 6 seconds videos and Instagram with 15

seconds. Twitter videos last 30 seconds instead.

Twitter also wishes to propose their platform to advertisers

with the new video feature so as to share the revenues.

Viewers could decide whether or not to watch the whole

video after a 6 seconds preview of the campaign.

Innovations

Stalker viewed your profile on Linkedin!

This campaign promoted the launch of the

new TV serie « Stalker ».

An actual stalker profile was created and

looked at more than 12.000 profiles.

People received a notification about the

view and could access more information

on the coming launch on Vier.

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Innovations H

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IAHavas Media Group entered a partnership with Facebook

Atlas.

This will help improving users tracking process and serving

targeted ads accordingly.

Atlas was launched in September 2014 by Facebook in

order to deliver marketing based information. The aim is to

enable clients to reach their consumers.

OUT OF HOME

Innovations D

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2014

The pre-test service I-Check HD is also available on the

Insert Belgium network. The pre-test campaigns are

now accessible on smaller outdoor formats.

It is a solution based on video for pre-test creations

before production in order to optimise the actual

campaign.

Innovations D

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2014

Pop Media takes advantage of unused advertising spaces which are

likely to welcome pop-up stores, art galeries and other events for

short-term periods.

A variety of services are available for advertisers depending on their

needs and communication formats.

vPop It Up is a book written by Els Demey and Jody Duyck.

The pop-up store concept is detailed from A to Z in order to help

marketers, advertisers and real-estate consultants to deal with this

innovative communication trend.

Innovations Jan

uary

2015

The premium offer is reinforced with the first 36m²

More O’Ferrall board equiped with backlight

tecnhology.

7 billboard benefit from the integrated lighting which

increases visibility in the traffic.

Moreover, an online planning tool is now available

for planners, advertisers and outdoor experts.

They can define easily the parameters of the

campaign and identify the adequate solutions.

WH

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December at Place Louise was the hotspot in

Belgium!

Samsung innovated with an interesting

campaign combining both outdoor and social

media. Commuters were encouraged to tweet

heartwarming messages using the hashtag

#tweetforheat.

Those tweets would then turn on the heaters

placed at the bus stop.

Innovations

RADIO

Innovations D

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2014

IP Radio platform was revamped entirely to improve

your experience when browsing radio spot advertising.

From the research filters to the analysis tab. Everything

is clear and user friendly.

Innovations Jan

uary

2015

Hi Media Belgium is getting into digital audio advertising

in partnership with Targetspot.

Audio campaigns will be spread over the Radionomy

network composed of more than 10.000 radios. Content

is available online via the website and the app.

The audience can be targeted according to

demographic and geographic criterias.

The group NRJ/Nostalgie is about the relaunch Chérie

FM in Belgium for the french speakers. The radio targets

mostly women.

Innovations H

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IAThe Global Music Data Alliance was created with

Havas Media and Universal Music.

The collaboration will aim at mining the data and

extract useful information from consumer behaviors.

This is will provide some innovative and interesting

insights around the music industry.

The aim is to find marketing opportunities around

brands and artists associated with Universal.

TELEVISION

Innovations D

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2014

Binge watching is the new TV trend to follow.

In the U.S, Amazon Instant, Netflix and Roku are part of

people daily routine. Consumption of content has shifted

online and buying ads changed as well.

To do so, IP launched its own programatic buying platform via

IPadex. Campaigns are targeted in real time for specific

audiences.

Rmb is also investing in programatic buying with the LiveRail

platform to offer these new type of transactions.

Innovations W

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A possible Tweeter reminder might be

included to keep track of the next issues on

Netflix.

Users get notified when the next episodes are

available which is interesting when you know

that content comes and goes out of the

platform regularly.

From now on, it is not acknowledged if Netflix

is going to use this possible feature for every

program.

CINEMA

Innovations D

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2014 The creative playground event from Brightfish aimed at

encouraging advertisers to use Cinema as an innovative

communication tool.

Emotions lead to higher ROI! That was the main idea explained

during the day. Cinema is the place where audiences are more

receptive to creative communication campaigns.

Sources

found here !

THANK YOUQuestions? 2mvdc.belgium@havasmedia.com