1 Contact details tel +44 (0)117 930 1026; e-mail [email protected]media pack 2010 media pack 2010 physicsworld.com Volume 22 No 3 March 2009 Astronomy 2009 Challenges, vision and exploration The Institute of Physics is a scientific charity devoted to increasing the practice, understanding and application of physics. page Physics World Audience profile 2 Show and editorial calendar 3 Recruitment/classified 4 physicsworld.com Audience profile 5 Online marketing solutions 6 Multimedia options 7 brightrecruits 8 Rates 9 Mechanical data 10 Contact us 12 Contents brightrecruits is a recruitment website designed to help physicists connect with top employers and help top employers connect with physicists. physicsworld.com provides breaking news, in-depth analysis and multimedia to allow users to engage with others in the international physics community. Physics World is the membership magazine of the Institute of Physics, one of the largest physical societies in the world. Internationally recognized as a leading physics publication, it provides incisive, global coverage of all topics of interest to physicists.
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1Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010
media pack 2010
physicsworld.com Volume 22 No 3 March 2009
Astronomy 2009Challenges, vision and exploration
PWMar09cover 20/2/09 10:02 Page 1
The Institute of Physics is a scientific charity devoted to increasing the practice, understanding and application of physics.
page
Physics WorldAudience profile 2Show and editorial calendar 3Recruitment/classified 4
brightrecruits is a recruitment website designed to help physicists connect with top employers and help top employers connect with physicists.
physicsworld.com provides breaking news, in-depth analysis and multimedia to allow users to engage with others in the international physics community.
Physics World is the membership magazine of the Institute of Physics, one of the largest physical societies in the world. Internationally recognized as a leading physics publication, it provides incisive, global coverage of all topics of interest to physicists.
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 2
Physics World is the flagship publication of the Institute of Physics (UK), and is trusted by over 36 000 readers to provide authoritative, accessible coverage of physics developments worldwide.
Physics World audience profile
condensed-matter and materials physics
optics and photonics
applied physics and technology
nuclear and particle physics
atomic, molecular, optical and plasma physics
0% 5% 10% 15% 20% 25% 30% 35%
82%
8%
5%
Americas
rest of world
5%
Europe
UK
Reader areas of interest Distribution
Your marketing message in Physics World will reach members of the Institute of Physics who work in a diverse range of areas – from specialized subjects and techniques to wider sectors that relate to physics and society.
Physics World reaches all of the top physicists in the UK and is expanding its circulation in other areas, with active campaigns to reach the world’s key physics institutions.
Source: Publisher’s own data Source: Publisher’s own data
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 3
Physics World show and editorial calendar
Subject to change
Extend the reach of your marketing message through the bonus distribution of Physics World at key industry events.
Issue Editorial highlights Bonus distributionJuly Semicon West, USA
Microscopy & Microanalysis, USAOptics & Photonics, USAApplied Superconductivity Conference, USA
August vacuum supplement IVC-18 & ICSS-14, ChinaPhoton, UK
September regional focus on Asia CPS Fall Meeting, ChinaECOC, Italy
October nuclear power Semicon Europa, GermanyPhotonex, UKFrankfurt Book Fair, GermanyThe Science, Engineering & Technology Fair, UKThe Postgraduate Study Fair, UKNational Graduate Recruitment Fair, UKAVS 57th International Symposium, USA
November Young Physicists Conference, UKNanoEurope, SwitzerlandVTE, ItalyNational Engineering & Construction Recruitment, UKMRS Fall Meeting, USA
December books To be confirmed
Issue Editorial highlights Bonus distributionJanuary Photonics West, USAFebruary complexity APS April Meeting, USA
Nanotech, JapanBiophysical Society, USAPittcon, USA
March astrophysics National Graduate Recruitment Fair, UKDPG Atomic Physics Meeting, GermanyAPS March Meeting, USADPG Spring Meeting, GermanyJSAP Annual Conference, JapanJPS Annual Meeting, JapanDPG Condensed Matter & EPS Meeting, Germany
April MRS Spring Meeting, USAPhotonics Europe, BelgiumPractical Vacuum, UK
May lasers SVC 53rd Annual Meeting, USACLEO, USAIPAC, JapanSemiconductor, UK
June nanotechnology E-MRS, FranceNSTI Nanotech, USAGraduate Recruitment Fair, UKUK SPM, UK37th EPS Conference on Plasma Physics, IrelandMicroscience, UK
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 4
Physics World recruitment/classified
Our 36 000 Physics World readers work or study in a surprisingly wide range of disciplines – and a recruitment or classified advertisement is a tried-and-trusted method of reaching them.
A recruitment package guarantees the advertiser:reach to a circulation of more than 36 000;●●
access to the 10 000 student members of the Institute of Physics;●●
bonus distribution at specialist technology and recruitment ●●
conferences;online presence on ●● brightrecruits and cerncourier.com’s jobs pages for 60 days.
Graduate special issuesThe March and October issues focus on recruitment opportunities for graduates and postgraduates, and allow recruiters and advertisers to target this readership segment during their key job-hunting periods of the year. In addition, you can include marketing options with brightrecruits to extend your campaign online.
2010 booking deadlinesTo be confirmed
IT, Electronics and Communications Materials and Characterization Structural Condensed Matter Physics Low Temperature Optical Vacuum Carbon Magnetism Tribology Semiconductor Physics Mathematical and Theoretical Physics Medical Physics Liquids & Complex Fluids Physical Acoustics ThinFilms and Surfaces Ion and Plasma Surface Interactions Polymer Physics Instrument Science and Technology Printing and Graphics Science Group High
Energy Particle Physics Engineering Physics Molecular Physics Atomic and Molecular Interactions Physics and Law Nanoscale Physics & Technology Higher Education Astroparticle Physics Applied Mechanics Superconductivity Electrostatic
Computational Physics Quantum Electronics
and Photonics Combustion Physics Consultancy Theory of Condensed Matter Gravitational Physics BRSG: The
Magnetic Resonance Group Dielectrics Quantum Optics, Quantum
Information and Quantum Control Nonlinear and Complex Physics Particle Accelerators and Beams Electron Microscopy and Analysis Education Plasma Physics Neutron Scattering Nuclear Physics Environmental Physics Physics in Finance Energy Group
Biological Physics Physics Communicators *Institute of Physics’ subject groups
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 5
physicsworld.com audience profile
After extensive market research examining how people use the site, physicsworld.com was redesigned in 2009 to best fit the needs of its users. The objectives of the new site are: to increase repeat visits from 225 000 unique monthly users, encourage longer browsing time on the site, attract new users and – most importantly – provide better opportunities for you to reach your target market.
The new-look site has the following innovative features to appeal to both users and advertisers:
no registration required for any news content; ●●
new, shorter registration for in-depth articles;●●
advertising in context;●●
brand new multimedia channel.●●
Over 225 000 unique visitors per month
More than 500 000 page views per month
68% of monthly visitors are new to the site
Americas
UK
Europe
Asia
rest of world
0% 5% 10% 15% 20% 25% 30% 35% 40%
Geographic breakdown of users
Source: Google Analytics from 18 October – 17 November 2009
Source: Google Analytics for month of October 2009
Source: Google Analytics for month of October 2009
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 6
physicsworld.com marketing solutions
Product category bannerSponsor a category in our Buyer’s guide to target relevant users.
Newswire sponsorship (weekly)Combine brand awareness with timeliness by sending your message to over 29 000 weekly newswire subscribers.
Star product sponsorship (annual)Benefit from a priority listing in our Buyer’s guide, with a product image and a minimum of one week’s product promotion on the homepage. You will also receive:
a “Request info” button providing direct leads;●●
monthly statistics on views and click-throughs;●●
extra exposure in the newswire for the ●●
first week.Star products increase visibility and create leads.
“Since MEGA Industries became a key supplier on physicsworld.com we have seen a continuous increase in quoting activity and are often hard-pressed to keep up with the requests. This method has been very successful in keeping us at the forefront of Google searches, and what is even more exciting is that many requests are coming from areas of the industry we did not expect to reach this soon. I can only say that the key supplier status has been a complete success.”Henry Downs, MEGA Industries
Page views
Unique page views
Click-throughs
Free product listing 7 7 0Star product 103 98 20
Comparison of listing types*
* Comparison of one month’s average listing
Top-level banner (monthly)Site-wide exposure, offering extremely high visibility on every page.
Key supplier status (annual)Create a six-page, high-impact microsite with the physicsworld.com team and benefit from:
a premium position on the homepage and ●●
throughout the site;enhanced site search – your microsite in a tint ●●
box at the top of each results page;improved impact with animated images;●●
lead capture with up to 20 downloadable ●●
pages and “Request info” button;a newswire link for the first week of the ●●
programme;monthly statistics on views and click-throughs;●●
updates accommodated by your dedicated ●●
microsite manager.
Corporate partner (annual)An enhanced listing alongside relevant editorial and searches in our Buyer’s guide.
Skyscraper banner (monthly)A high-impact location on the homepage and alongside high-quality editorial throughout the site.
Sponsored search terms (annual)With targeted sponsorship of keywords, your company will be given top priority on relevant searches.
White Papers *new for 2010*Take advantage of physicsworld.com’s impressive traffic to promote your research and technical papers, and benefit from:
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 7
Multimedia options new for 2010
With dynamic multimedia content in video and webinar format, physicsworld.com is the ideal platform to promote your organization.
WebinarsSponsorship of a webinar can generate targeted and active leads for your product or service. Your company will benefit from a bespoke, real-time, interactive presentation direct to potential customers. This high-visibility package includes:
Before the webinar:bespoke marketing activities, including ●●
multiple e-shot promotions to our global database;a dedicated technical and marketing team ●●
available for consultation;hyperlinked banners on ●● physicsworld.com;a bespoke registration form to capture ●●
qualifying information for your sales team.
During and after the webinar:a 6-month hosting period to continuously ●●
generate leads;customized reporting on audience ●●
demographics, traffic, questions asked and more.
Previous webinar campaigns have resulted in impressive registration figures, delivering high-quality leads to sponsors.
Webinar RegistrantsHeat Transfer and Multiphysics Modelling (Comsol) 953Multiphysics Simulation: the New Pacemaker of EM Design (Comsol) 810Understanding Your Complex Data: Data Visualization and Analysis with IDL (ITT) 448
Successful webinars hosted on physicsworld.com
“The Comsol webinar series on physicsworld.com has significantly increased our corporate profile and it has also been excellent for lead generation.”Jukka Tarvo, vice-president of business development, COMSOL AB
Video sponsor (annual)By sponsoring our high-quality video series, your company will receive:
your corporate logo/banner displayed ●●
alongside the video;promotion of your sponsorship to our extensive ●●
global audience of industry professionals;a link to the video page for your own marketing ●●
promotions.
Corporate video (annual)Our industry-leading team offers a full-service video package to communicate your message to the global market. Let us take care of the content, while you connect with your customers. You will benefit from:
a high-quality 5–10 min video hosted on ●●
physicsworld.com;marketing to our extensive global audience of ●●
science and industry professionals;a copy of the video for your own marketing ●●
promotions.
Video hosting (annual)During the hosting period, your corporate video will be exposed to physicsworld.com’s 225 000 unique users per month.
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 8
brightrecruits
When you think about lawyers, management consultants, accountants and economists, physicists are not the first people who come to mind. However, 8 out of 10 graduate physicists are working in fields not directly related to their academic discipline.
For this reason, in 2009 PhysicsJobs – which was previously a section of physicsworld.com – was redesigned as a stand-alone website and relaunched as brightrecruits (www.brightrecruits.com). This new website aims to connect employers with graduates and industry professionals who have qualifications and experience in physics. These analytical, numerate and adaptable candidates have the skills to work in a variety of sectors, from academia and research to finance.
brightrecruits maintains all of the excellence that PhysicsJobs provided for the academic market and adds new quality candidates for a whole range of other sectors.
Bespoke recruiter packages are available – contact the sales team to discuss options including video, multiple jobs and campaigns in conjunction with Physics World.
“Physicists are excellent strategic thinkers because they can successfully interpret complex information into actionable results that can positively affect organizations. Data collection, extraction and outcomes are core functions for business and such skills are inherent in physics.” Alex Seeley, tax adviser at Ernst & Young
“Our first experiences with brightrecruits have been exceptionally good. I’m looking forward to our further cooperation.” Wolf-Ulrich Sauermann, head of HR, European XFEL
12 500 visits per month and growing
More than 55 000 page views per month
Source: Google Analytics for month of October 2009
Source: Google Analytics for month of October 2009
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 9
Rates
13 63 123
Full pageFull colour 3740 3510 3330
Mono 2990 2820 2670
Half islandFull colour 3100 2910 2770
Mono 2600 2550 2320
Half verticalFull colour 2520 2370 2240
Mono 2020 1900 1800
Half horizontalFull colour 2520 2370 2240
Mono 2020 1900 1800
Third verticalFull colour 2150 2010 1910
Mono 1820 1710 1620
QuarterFull colour 1380 1320 1250
Mono 1110 1050 1000
Eighth Full colour 960 870 850
Mono 780 710 700
Physics World display (£)
All rates are subject to change. Call to discuss discount rates for long-term package options. All job adverts are included in the weekly jobswire and for a surcharge can be included in the Physics World weekly newswire.
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 10
Mechanical data – display
third vertical
63 × 262 mm2 1⁄2 ×
10 5⁄16 inch
full-page bleed 219 × 288 mm8 5⁄8 × 1 15⁄16 inch
trim size213 × 282 mm8 3⁄8 × 1 11⁄16 inch
no bleed193 × 262 mm7 5⁄8 × 10 5⁄16 inch
half island 120 × 193 mm4 11⁄16 × 7 5⁄8 inch
quarter 91 × 125 mm3 9⁄16 × 4 7⁄8 inch
third square 125 × 125 mm4 7⁄8 × 4 7⁄8 inch
half horizontal 193 × 125 mm7 5⁄8 × 4 7⁄8 inch
eighth 193 × 30 mm, 7 5⁄8 × 1 3⁄16 inch
Print adverts should be supplied as high-resolution PDFs, although we can usually accept TIFF, JPEG and EPS files. All files must be 300 dpi and CMYK with fonts embedded.
physicsworld.com display adverts General specificationsAll banners and logos must be supplied as GIF, JPG or Flash adverts with “alt” text and a URL to which to link the banner or logo.
Animation specificationsMaximum length of animation for animated GIF and Flash files is 15 seconds with a maximum of three loops through the animated sequence.
Contact details tel +44 (0)117 930 1026; e-mail [email protected] media pack 2010 11
Mechanical data – recruitment/classified
Full page 26 cm × 4 col
10 1⁄4 inch × 4 col
half vertical 26 cm × 2 col
10 1⁄4 inch × 2 col
quarter 13 cm × 2 col
5 1⁄8 inch × 2 col
credit card 5 cm × 2 col
1 15⁄16 inch × 2 col
The column length is 26 cm (10 1/4 inch) and a full page is four columns wide. Adverts can span one, two, three or four columns (above are some of the most popular options). The sales team is happy to advise on advert sizes geared to the amount of text and the budget available.
