MEDIA PACK2019

www.portalkomunalny.pl/zielenmiejska miesiecznikZM

12 yearson the market

The monthly that changes your city

EDITOR’S NOTE

Dear Ladies and Gentlemen,

Zieleń Miejska is doubtless a unique magazine on the Polish press market. It is the only one in the country that comprehensi-vely covers the field of landscape architecture, designing green areas in urban spaces, as well as state-of-the-art solutions for blue-green infrastructure. Moreover, as trends emerge and new technologies develop, so does the range of topics covered by the magazine.

We are happy to be rooted in rock-solid foundations which we have been perfecting for over 12 years. Thanks to our vibrant community of professional authors which includes scientists, experienced specialists, people of business and culture, architects, designers and green area developers, lawyers, officials and managers, we can boast a steady update of monthly information and inspiration. In the green infrastructure industry, we are considered to be an invaluable source of knowledge, hard to obtain even with aid of the seemingly all-knowing internet.

We have also been collaborating with a number of excellent companies from the industry, and these are relationships which we value highly. Nursery-gardens, landscaping colleges, producers and distributors of modern machines and devices for garden maintenance, suppliers of small architecture, local governance institutions or NGOs are just a few to mention.

It is my honour to invite you to collaboration. For many years, Zieleń Miejska has been and will be a perfect way to gain recognition in the industry.

Managing EditorDominik Szymański

1

WHY THE MONTHLY URBAN GREENERY IS WORTH TO BE CHOSEN?

KNOWN AND ACTIVE TITLE We have been present on the market for 12 years – the first issue has been published in 2007. Currently the magazine is the only one that is specialized only in the subjects of urban green places and it’s dedicated to the professionals. The Urban Greenery is present at the most important national events in the sector, both congresses, conferences and trade fairs. The Editors have been organizing one of the biggest seminars on urban green areas during the trade fair GARDENIA in Poznań. HIGHLY RESPECTED AUTHORS The authors of many articles are well known and highly respected in the sector experts and landscape design enthusiasts, both scientists and practitioners.

INTERESTING AND COMPREHENSIVE TOPICS The magazine presents the most important for the urban green areas professionals’ current topics. The Readers might find the rich in essence articles, excellent projects, current trends and great advices in the magazine.

PRECISE, SELECTED TARGET GROUP Long-term editorial activities helped us to build the base of regular customers – subscribers, including representatives of the green areas maintaining companies, landscape designers, developers as well as nurserymen and the managers of the companies that offer the solutions for the sector.

WIDE DISTRIBUTION AND PROMOTIONWe use all possibilities to get in touch with the market – including the traditional and internet channels, events in the sector, conferences, e-mailings.

DIVERSE ADVERTISEMENT OFFER We offer our customers many opportunities to present their companies and products including the printed magazine as well as the digital e-issue.

SYNERGY WITH THE PORTALKOMUNALNY.PLThanks to the constant cooperation of the Editors with the portalkomunalny.pl, which is created by ABRYS, we are able to deliver the most recent information on green areas in the cities.

2

KEY INFORMATION ABOUT THE MAGAZINE

PRECISE TARGET GROUP

CIRCULATION: 5 000 copies

PERIODICITY: monthly

VOLUME: 50-60 pages

AVAILABILITY: Printed version,Digital (e-issue),e-archive

PRICE FOR 1 COPY:€4,50

33%DECISION-MAKERS

IN THE LOCAL GOVERNMENTS OFFICES

16%HOUSING ASSOCIATIONS, SOCIAL CONSTRUCTION

ASSOCIATIONS (TBS)

16%LANDSCAPE DESIGNERS

3%MANAGERS OF COMPANIES WORKING IN THE ORGANIZATION AND MAINTAINING

OF THE GREEN AREAS SECTORCONTRACTORS IMPLEMENTING THE

GREEN AREAS PROJECTS

5%MANAGERS AND PRESIDENTS

OF THE MUNICIPAL MANAGEMENT COMPANIES

11%PARTICIPANTS

OF THE TRAININGSAND CONFERENCES

IN THE SECTOR

9%MANAGERS AND PRESIDENTS

OF THE GREEN AREAS MAINTAINING COMPANIES,

THE HOUSING MANAGEMENT COMPANIES

7%MANAGERS

AND PRESIDENTS OF THE MUNICIPAL MANAGEMENT

COMPANIES

100%

33%

16%

16%11%

9%

7%

5%

3%

3

WIDE DISTRIBUTION

DIFFERENT FORM OF PROMOTION

PERSONALIZED POSTING to the names from the base of the active subscribers

FREE DISTRIBUTION during the most important trade fairs and exhibitions (GARDENIA fair in Poznań, exhibition “GREEN IS LIFE” in Warsaw, POL-ECO SYSTEM fair in Poznań)

FREE DISTRIBUTION during congresses, conferences and seminars

TRADITIONAL POST (sending out the printed issues)

E-MAILINGS to the e-mail addresses from the base of few thousand entities from the sector

PROMOTION IN THE OTHER MAGAZINES PUBLISHED BY ABRYS

PROMOTION during trade fairs, conferences, seminars

WEB PAGES www.abrys.pl • www.portalkomunalny.pl

SOCIAL MEDIA: miesiecznikZM • portalkomunalny

25EVENTS

The monthly is distributed

during 25 events

4

WIDE RANGE OF THE TOPICS

EDITORIAL AND ABRYS’ EVENTS

WE WRITE ABOUT:City landscape, especially parks and gardens Interesting projects in the cities and their implementationsNews from the world of plants and their maintainingLocal and global trends in the landscape designInterpretation of the legal regulations on urban greenerySolutions and technological innovations

IN THE FORM OF: Articles, interviews, columns, opinions, presentations and reports.

THE URBAN GREENERY MAGAZINE IS AN ORGANIZER OF:

• Forum City Gardening Art which for 12 years has been organized during the GARDENIA trade fair in Poznań. Participants of the conference are experts and specialists who work in the sector. Every year, this free of charge seminar gathers hundreds of participants*.

• Inspiration in the Space Competition which aim is to find the projects of the urban gardens or green areas that makes the public space more attractive. Every year, the competition is organized with different motto. As an award, ABRYS – the publisher of the Urban Greenery – is implementing the best projects.

* The magazine is distributed during these events.

5

ADVERTISEMENT PRICE LIST SPONSORED ARTICLES

CENTERFOLD

ADVERTISEMENTS ON THE COVER PAGES

INSERTS

Advertisements technical conditions are available in different fileFor foreign countries net price is equivalent to gross price

PRICE: €750

Z- gate: €1800

2ND COVER PAGE: €1200

3ND COVER PAGE: €1140

4ND COVER PAGE: €1320

AC1

S2

O2O3O4

Z-gate

INSERT

6

JUNIORPAGE

1 PAGE

€1035

K1

1/2 PAGE

€540

1/2 PAGE

€540

K2

K2a

1/4 PAGE

€330

1/4 PAGE

€330

K4

K4a

1/3 PAGE

€390

1/3 PAGE

€390

K3

K3a

JUNIOR PAGE

€900

1 PAGE

€1150

2 PAGE– left and right

€1860

DO YOU KNOW THAT THE SPECIALIST PRESS…?

DO YOU KNOW THAT ADVERTISEMENT IN THE SPECIALIST PRESS…?

GETS EXACTLYto the chosen target group

HAS A LOYAL READERS because is usually distributed through the subscription, not incidental purchase

MAKES THE ADVERTISEMENTS MORE RELIABLE through the fact that the specialist, trustworthy title creates close relationship with the Readers

MAKES THE ADVERTISEMENT LESS ANNOYING han advertisements in other media like radio or TV (according to 80% of the researched by the Domoskop people)

ALLOWS TO BUILD IMAGE OF THE COMPANY as important entity on the market and expert in its area

GETS EXACTLY to the chosen target group

HAS A LOYAL READERS because is usually distributed through the subscription, not incidental purchase

MAKES THE ADVERTISEMENTS MORE RELIABLE through the fact that the specialist, trustworthy title creates close relationship with the Readers

MAKES THE ADVERTISEMENT LESS ANNOYING than advertisements in other media like radio or TV (according to 80% of the researched by the Domoskop people)

ALLOWS TO BUILD IMAGE OF THE COMPANY as important entity on the market and expert in its area

7

Economical PackageStandard PackagePremium Package

The packages includes:Printed magazines, e-issues, access to the sources of e-archive.

ATTRACTIVEPACKAGES

Use when you wantand how you want

You might find the DISCOUNTSAND PROMOTIONS in an offer For example: for long term (few years) subscription and for chosen target groups.

SUBSCRIPTIONOF THE MAGAZINE

e-archivepaper digital

8

WE ARE LOOKING FORWARD TO WORKING WITH YOU

ADVERTISEMENT DEPARTMENT Dorota Szypulska T +48 784 001 819d.szypulska@abrys.pl

Katarzyna Kaniewska T +48 539 549 447k.kaniewska@abrys.pl

URBAN GREENERY, ABRYS Sp. z o.o., Daleka street, 33, 60-124 Poznań, Poland, kontakt@abrys.pl

EDITORS OF THE MAGAZINE URBAN GREENERY Dominik Szymański T +48 728 971 345d.szymanski@abrys.pl

SUBSCRIPTION DEPARTMENTKarolina Jankowiak T +48 728 973 098prenumerata@abrys.pl

9

ABRYS sp. z o.o.

Our natural environment needs protection and rational resources management. The mission of the company ABRYS is to support the entities from the public and private sectors in implementation of that aim. We realize that by using our own media and publishing activities, organizing the congresses and conferences, environ-mental projects and competitions.

For 28 years we have been published one of the most recognizable in the municipal and environmental protection sectors title – monthly Communal Review. We deliver to our Readers day-to-day package of information on our internet portal PortalKomunalny.pl. In our portfolio might be found another, strong specialist titles like: Water-Sewage, Energy and Recycling.

Moreover, the company ABRYS is an organizer of the prestigious congresses and many other conferences related to the topics like waste management, water and wastewater, energetics, transport and many other. For many years of its activity the company has been organized about 500 of these events for thousands of participants. The biggest of that type event is Inter-national Environmental Protection Congress ENVICON Environmental that has been organized every year, for more than 20 years. ABRYS is also an organizer of International Congress for the Water and Sewage sector – ENVICON Water.

ABRYS dynamically develops also the area of educational projects, dedicated to both adults and children, ordered by self-governments and companies. Created by ABRYS campaign “Mission Emission” had won the competition organized by the Ministry of Environment “Active for clean air”. ABRYS is also an organizer of many competitions which aim is to popularize the attitudes, activities and values that help to implement its mission. The most known are: Recycling Cup, Ecoresponsibles in business or Green Energy Promoter.

MANY BRANDS, ONE IDEA

10

Specialist media

EDUCATIONAL CAMPAIGNS

• WORKSHOPS

•FESTIVALS

•PICNICS

•CITY GAMES

Educational campaigns Environmental education Competitions

CYCLE OF THE CONFERENCES ON WASTE MANAGEMENT

CYCLE OF THE CONFERENCE ON WASTEWATER

MANAGEMENT

MANY BRANDS, ONE IDEA

11