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200 MEDIA PACKSCOTTISH WEDDING DIRECTORY

MEDIA PACKSCOTTISHWEDDINGDIRECTORY.CO.UK


WELCOME TO

Scottish Wedding Directory launched as Scotland’s very first dedicated bridal magazine over two decades ago, and we’ve been the country’s leading wedding title ever since. Our focus is simple: to create an immersive, high-quality brand

in print, online and elsewhere that delights, inspires and informs our readers, while connecting them with Scotland’s very best wedding suppliers. Engaging articles, gorgeous design and impeccable editorial standards ensure we’re consistently at the top of our game issue after issue.

We publish quarterly, and each glossy issue comes with a free copy of Scottish Wedding Venues magazine,

alongside a biannual Real Life Weddings supplement. We’re stocked in all major supermarkets and newsagents in Scotland, distributed at the very best wedding exhibitions, and we have an exceptional social and online presence.

Our website – featuring an online directory, blog and popular forum – and thriving social media channels offer a digital extension of our brand, with an authoritative yet friendly editorial voice that encourages our readers to trust and communicate with us. We’re proud to be considered the authority on Scottish weddings by readers and advertisers alike; it’s what sets us apart and cements our position as the only Scottish wedding title you need to advertise in.

B R A N D V I S I B I L I T Y

H E A D O F S C O T T I S H W E D D I N G D I R E C T O R Y

At Scottish Wedding Directory, we go the extra mile to ensure prominent visibility for the brand in key situations beyond newsstand and digital presences. We do this by:

1 Attending and distributing magazines year-round

at wedding fairs throughout Scotland, including the sponsorship and complete logistical organisation of bridal catwalk shows.

2 Acting as media sponsor for high-profile events, including

the London Bridal Show, White Gallery, the Bridal Buyer Awards, the MPA Scottish regional awards, as well as our sister customer service awards, the VOWS.

3 Placing adverts for SWD in publications such as

The Courier, Press & Journal and Sunday Post, as well as working with sister DC Thomson titles to get the brand in front of tens of thousands.


S C OT T I S H W E D D I N G D I R E C TO R Y H A S A C O M B I N E D S O C I A L R E AC H

O F M O R E T H A N

Online FeaturesOur website is packed full of interesting, useful features

to help Scottish couples find the suppliers and inspiration they need to plan their perfect big day with ease!

WEB + SOCIAL MEDIA

S O C I A L M E D I A S TAT S

S C OT T I S H W E D D I N G D I R E C TO R Y. C O.U K

F O L LO W U S

D I R E C T O R YWith over 1,000 online listings, our directory is the most

comprehensive, informative and accurate source ofScottish wedding suppliers. Make sure you’re part of it!

R E V I E W SWith over 1,200 independent, verified reviews from

brides and grooms, we’re fast becoming the go-to site to find established, quality suppliers. Make sure your

business is there!

B L O GOur topical blog shines a spotlight on awesome

wedding suppliers and features opinion-led content to keep our readers coming back for more.

A N D M O R E !There’s much more to our presence online as well,

including our forum – where brides and grooms congregate and chat from before they get engaged to

after they get married – competitions, events diary, and our market-dominating social media channels.

swdmagazine

1,249followers

35,949likes

5,990followers

7,101followers

12,733forum members

(Not even included in the big number above!)

H I G H LY E N G AG E D FA N S

Figures correct as of 16 Feb 2017 – but will be bigger by the time you read this!


PRINT MAGAZINE

Scottish Wedding Directory is the authority on planning a wedding in Scotland, and when readers come to tell us at wedding fairs that

they couldn’t have planned their big day without us, I’m thrilled we’re doing our job – providing inspiration and advice, and connecting couples with the very best suppliers in Scotland.

What makes our magazine so successful? Focused 100% on Scotland, we cover every conceivable aspect of wedding planning, from dress shopping to finding the perfect photographer, all put together in a relatable, personable way.

We provide visual inspiration and practical advice, written with verve and wit for our smart, switched-on readers. It’s important to me that we cover the topics our readers care about, so we communicate with them regularly – on our forum, at wedding fairs and via social media – to ensure their needs are being met.

Equally, it’s important to me that our readers are kept in the know about the very best the Scottish wedding industry has to offer, which is why every issue we reach out to our advertisers to find out about their latest news, trends and products, and involve them in the magazine.At SWD, we love what we do – and it shows!

natasha radmehrE D I T O R

AT A G L A N C E

1 Scottish Wedding Directory and Scottish

Wedding Venues publish quarterly in January, April, July and October, following seasonal trends

2 Real Life Weddings

magazine comes out with every April and October edition

3 Stocked by leading newsagents

and supermarkets including WHSmith, Tesco, Asda and Morrisons in Scotland

4 We’re distributed at

key national and regional wedding fairs throughout the year

5 Our reach on social media is huge, with

more than 50,000 fans across Facebook, Twitter, Instagram, and Pinterest

Scottish Wedding DirectoryGoogleFriends and family

123

WHO IS THE MOST USEFUL OVERALL WHEN PLANNING?

Friends and familyScottish Wedding Directoryscottishweddingdirectory.co.uk

123

WHO DO PEOPLE TRUST WHEN PLANNING THEIR WEDDING?

AU D I E N C E

S O U R C E : S C OT T I S H W E D D I N G C E N S U S 2 0 1 6

of people find the advertisements in print useful

%

of people pay attention to advertisements in the print edition of Scottish Wedding Directory

%


Fed up of seeing wedding statistics that refer to the UK as a whole instead of focusing on Scotland? We’re proud to conduct the only robust survey of the Scottish wedding market, working with DC

Thomson’s Insight and Commercial Development department, so we can understand Scottish couples better than anyone. Here are some of the key findings from the Scottish Wedding Census 2016.

29,904£- A

V E R A G E -

AGGREGATE SPEND

M O N T H S

Nobody knows this industry as well as we do

How long does wedding planning take?

How many shops are visited for The Dress?

Average household income

£49,104

£42,865

£55,735

£50,030

0%

3%

6%

9%

12%

15%

18%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

What month is the wedding?

It takes the average couple about two years

to plan a wedding, and that hasn’t

changed much in the three years

we’ve been surveying.

Driven by the venues offering competitively-priced winter wedding packages, there has been a sharp spike in weddings taking place towards the end of the year. Now, the challenge is to do the same thing for early-year and spring weddings!

This figure is steadily rising year after year, suggesting that brides

are getting more and more choosy about finding the perfect dress

– or perhaps they’re just window shopping a little more.

Aberdeen may be struggling, but it’s still the richest region in

Scotland. Knowing this information will help calibrate your prices and models against

competitors.

We asked couples how much they’d spend on each element of a wedding, and if everyone bought

every element, the average Scottish wedding would be nearly £30k.

Ceremony venueReception venuePhotography/videographyMusic and entertainmentBride’s dress

12345

What gets planned first?

It’s no surprise that the venue is still the

first thing most couples sort out first, but the ordering changes

when you look at older brides; for them, the

dress is #3.

2013/14

2014/15

2015/16


We offer a range of packages to suit your marketing budget and needs across print and online, whether you’re a new business looking to get your name out there or an established company seeking to maintain your reputation. Regardless of what you opt for, rest assured that our experienced Account Managers will look after you and do all they can to help your business grow.

JOIN US!Couples and their friends and families across the country and beyond

know and trust us; can you afford not to be a part of it?

Payment terms: All prices quoted are subject to VAT at 20%. A credit check is required with placement of first order, balance on invoice within 30 days following the date of publication. Any account can be settled within 30 days of invoice by Visa, Mastercard, Switch or Delta. As an alternative, Scottish Wedding Directory is pleased to offer clients the opportunity to pay by Standing Order. Right to refuse policy: Scottish Wedding Directory reserves the right to refuse inclusion of adverts or editorial matter for any reason.

A D V E R T S I Z E O N E I S S U E T W O I S S U E S T H R E E I S S U E S F O U R I S S U E S M E D I A P A C K A G E

D I R E C T O R Y L I S T I N G £145 £205 £245 £275 -1 / 8 P A G E L A N D S C A P E £225 £350 £460 £560 £695

1 / 4 P A G E P O R T R A I T

O R L A N D S C A P E£395 £645 £820 £945 £1 ,095

1 / 2 P A G E P O R T R A I T

O R L A N D S C A P E£590 £895 £1 ,190 £1 , 345 £1 ,495

F U L L P A G E £950 £1 ,450 £1 ,845 £2 , 200 £2 , 350

D O U B L E P A G E S P R E A D £1 ,450 £2 , 300 £2 ,950 £3,400 £3,550

O B C , I F C , I B C £1 ,500 £2 , 300 £2 ,900 £3, 200 £3, 350

A L L M A G A Z I N E A D V E R T I S E R S R E C E I V E A F R E E O N L I N E L I S T I N G F O R T H E D U R A T I O N

O F T H E I R B O O K I N GG L A SGOW + SOUTH WE ST

L E S L E Y T R A Y N O R Senior Account Manager 0141 567 2721 • 07807 587331

[email protected]

E DI N BU RG H , LOTH IAN + BORDE RS

D A W N S T A F F O R D Account Manager0131 258 9871 • 07717 485290

[email protected]

CE NTR AL SCOTL AN D, F I FE , ANGUS + PE RTH SH I RE

S I O B H A N P R E T I O U S Account Manager01382 575758 • 07824 562749

[email protected]

G R AM PIAN , H IG H L AN DS + ISL AN DS

J A M E S K E L L Y Account Manager 01343 554241 • 07843 295784

[email protected]

E N Q U I R I E S B R A N D V I S I B I L I T Y

C O P YD A T E S

S U M M E R ’ 1 7 I S S U E

Sales deadline 28th AprilAdvert deadline 5th MayOn sale 1st July

A U T U M N ’ 1 7 I S S U E

Sales deadline 21st JulyAdvert deadline 28th JulyOn sale 1st October

W I N T E R ’ 1 8 I S S U E

Sales deadline 20th OctoberAdvert deadline 27th OctoberOn sale 1st January

S P R I N G ’ 1 8 I S S U ESales deadline 26th JanuaryAdvert deadline 2nd FebruaryOn sale 1st April


Getting your artwork to usPlease send your artwork to

[email protected]

If your artwork is larger than 15MB please ask for a link to our Dropbox.

A D V E R T D E A D L I N E S

Advert dimensions DISPLAY AREA WIDTH HEIGHT

Double page spread with bleed 426 mm 303 mm

Full page with bleed 216 mm 303 mm

Half page (landscape) 188 mm 130 mm

Half page (portrait) 92 mm 265 mm

Quarter page (landscape) 188 mm 63 mm

Quarter page (portrait) 92 mm 130 mm

Eighth of a page (landscape) 92 mm 63 mm

Please note that all original designs created on behalf of our advertisers remain the copyright of the Scottish Wedding Directory. Adverts cannot be reproduced for any other purpose without the prior consent of the Scottish Wedding Directory. Permission

may be granted but may carry a discretionary charge.

SUMMER ’17

5th May

AUTUMN ’17

28th Jul

WINTER ’18

27th Oct

SPRING ’18

2nd Feb

S U M M E R I S S U E O N S A L E 1 S T J U L Y

Please use this checklist when supplying files. We may have difficulty reproducing your advert if any of these requirements

are not met.

F I L E F O R M A T : Files should be saved as high quality JPEG, high resolution

PDF, PSD (Photoshop document), EPS (Encapsulated PostScript) or TIFF. Files created and saved in Microsoft Word

cannot be accepted.

C O L O U R S : Files must be saved as CMYK not RGB process colours. Files

supplied in RGB can be converted but this may cause colours to appear differently.

R E S O L U T I O N A N D D I M E N S I O N S : The required resolution for all files is

300 dpi. Files must match the specified dimensions for your booked space, which

can be found below.

F O N T S : All fonts must be embedded, rasterized or outlined, or supplied with the

advert.

IN-HOUSE ADVERT DESIGN SERVICE

P L E A S E N OT E :

The complimentary advert design and amendment service is limited to a maximum of three proofs. Any subsequent amendments requested after the third proof may incur a charge of £40 per proof.

We are proud to offer a complimentary advert design and amendment service as part of your package. Please consider these points when supplying components for us to use.

Please provide a brief outline of what you require the advert to include, such as layout style, text and colours. If you require a specific colour to be used please provide a sample, Pantone reference or CMYK colour breakdown.

All components must be supplied at the print resolution (300dpi). Do not use any images/logos from any internet or social media page, as these are likely to be low resolution.

S U P P L I E D A D V E R T S


PROMOTIONAL FACEBOOK POST

With 35,000+ likes – growing by the day! – and a highly engaged and passionate audience on

Facebook, you can take advantage of our massive reach to promote your event, offer or blog post

to our buzzing Facebook audience. We have the option of reaching out beyond our audience too if there are particular people you want to speak to.

from £250/post

COMPANY PROFILE

Get an online profile dedicated to your company which includes an overview, offers and events

section plus a Send Enquiry feature, so you can track where your enquiries are coming from.

You’ll love our unique review feature too. The above price is for annual billing, but we can

accommodate month-to-month billing too if you need that flexibility.

from £25/monthor £200/year

ONLINE ADVERT

Make sure you’re the first to be seen on our website, forum or homepage with an online advert. Our amazing in-house designers can

work with you to make sure that you’re putting the best ad possible out there.

from £50/month

SPONSORED CONTENT

Our editorial team are the acknowledged wedding experts, so why not get involved with an online feature to help boost your company profile? You’ll work closely with the editorial team to come up with an article that’s right for your target audience. We can go further,

crafting bespoke editorial solely focussed on you and your company; get in touch for details.

from £250/feature

LET’S GET DIGITALThere are so many ways to get online with us, and we’re here to advise you on

making a decision that’s right for your business and your budget. Check out some of the ways we can help you reach our audience of soon-to-be-married couples!

SCOTTISHWEDDINGDIRECTORY.CO.UK

swdmagazine


G L A SGOW + SOUTH WE ST


[email protected]



[email protected]



[email protected]



[email protected]

P A C K A G E 1

IN A NUTSHELL:Complement your online profile with an advert and a sponsored blog post; you’ll work with our

editorial team to craft the perfect post for you, highlighting the key things you know to be important – and all using Scottish Wedding

Directory’s trusted voice.

PERFECT FOR: Getting your name out there to

couples in Scotland, and making sure you’re at the forefront of their minds when they’re planning that

special day.

BILLING: Invoiced per campaign for full control.

COMPANY PROFILE+ ONLINE ADVERT

+ SPONSORED CONTENT

from£245month

(three months’ coverage)

P A C K A G E 2

IN A NUTSHELL: Our digital content manager will come up with ideas throughout

the year and help you to create up to three pieces of

online editorial, which will be promoted to our highly

engaged audience of more than 35,000 fans on Facebook.

PERFECT FOR: Promoting events, deals,

discounts and giveaways and for reaching our social audience

of over 50,200 people.

BILLING: Invoiced annually for a full year’s coverage.

COMPANY PROFILE+ SPONSORED CONTENT

+ FACEBOOK POST

from£125month


E N Q U I R I E S

PACKAGESAll digital packages are put together with your business in mind.

What will drive the most traffic to your listing? What will pull our users in and encourage them to engage with that special offer? How can we get ticket sales for your event through the roof?

Check out these examples – and ask about our bespoke packages!

SCOTTISHWEDDINGDIRECTORY.CO.UK


We’re always thinking about how we can help your business stand out, and so we’re delighted to introduce some innovative and effective opportunities

from us at the Scottish Wedding Directory!

EXCITING NEW WAYS

to reach your customers!

LIVE FACE-BOOK

VIDEO CHATSBroadcast from our Dundee or Glasgow offices – or your shop! – here you’ll have the opportunity to talk about your business, offer advice, and engage with our huge audience of brides-to-be. As you chat with one of the SWD team, our nearly 36,000 Facebook fans – predominantly women aged 25 to 34 – can ask questions and show their appreciation. We’ll promote it ahead of time, and it’s a brilliant way not only of reaching your potential customers but also raising your profile above your competitors.

How to… videosBeautifully produced, high-value tutorial videos on topics such as “how to tie kilt shoes” and “how to choose a wedding ring”. We choose these topics by analysing search traffic, so we know there’s an audience for them, and you have the opportunity to sponsor them to position yourself as an authority – and a helpful one at that! – in the minds of your potential customers. We’ll host on all major platforms and our own website, and heavily promote them to our social media audiences, totaling more than 50,200 fans.

£500

‘SPOTLIGHT ON’ POST ON SCOTTISHWEDDINGDIRECTORY.CO.UK

Your chance to tell our audience of brides, grooms, friends and family all about your business! An article on our website, which we’ll write using our distinctive, trusted voice, talking about whatever you want to highlight about your unique services. And not just that, but there will be a schedule of promotion out to our more than 50,200 engaged fans across our social media channels so that we’re bringing people to your story.

£375

£250


TWO DAYS OF MOBILE ADVERTISING

No, not on phones – on roads! Perfect for promoting events, but great to publicise anything to a local audience, our A-shaped trailer allows you to put a 3.5 x 2.4 metre billboard on each side. We can analyse your local community and plot a route for you based on demographic data, or you can tell us where to drive. The cost includes printing, fitting and a fully insured car and driver. (The cars are tracked too, so we can show you where it went!) We have trailers in Dundee and Aberdeen, but of course they can move elsewhere; there’s lots of flexibility.

£500


If you want your ad in Scottish Wedding Directory to have real stand-out, our printers and finishers can do all sorts of spectacular things. Costs vary depending on what you want to do, but pretty much if you can imagine it, we can do it! Here are just a few examples.

GOLD AND SILVER FOIL BLOCKINGPrinting with shiny gold and silver per-haps to give your logo a hugely luxury feel. Plus, this page would be printed on card too, so readers would naturally stop at your ad as they flicked through the pages of the magazine.

SPECIAL EFFECT INKSA much cheaper option is to use a special fifth ink in addition to the usual cyan, magenta, yellow and black. This could be a bright neon, for example, or a metallic gold, silver or bronze which has a subtle sparkle to add some lustre to your ad.

CARD INSERTPrint your ad on bound-in card rather than paper so that a reader flicking through naturally stops at that page. Alternatively, we can insert loose flyers.

FOLD-OUT COVERCalled a gatefold, these super-wide pages which fold back in on themselves not only give you more impact, but a bigger canvas on which to tell your story.

SCENTED PAGESDelivered either as a full page or a small scratch-and-sniff panel, get readers touching and smelling your ad as well as just looking at it! The scent of flowers for a florists, a gentle waft of candy for a cake company, petrol for a transport comp… actually, scratch that last one.

GLUED-ON REMOVABLE CARDMaybe you want to promote a voucher to bring customers into your shop, or make sure every bride has your business card in their purse – we can use a low-tack glue to stick it to your ad page for readers to pull of and keep.

17 th-19 th

January

Wedding FayreBook now!

G L A SGOW + SOUTH WE ST


[email protected]



[email protected]



[email protected]



[email protected]

E N Q U I R I E S

Special print finishes

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