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MEDIA PACK
MEDIA PACK
ABOUT USPerformance Publishing Ltd was established in 2007, and launched Absolute Lotus magazine in 2018. Being the only magazine dedicated to Lotus on newsagent shelves, it very quickly gained a following of engaged Lotus
enthusiasts.In every issue, Abolsute Lotus magazine strikes a balance
between modern and historic Lotus models, while also including motorsport, interviews with key Lotus people and covering technical
topics and buyers’ guides.Our experienced team
of writers covers topics in an entertaining and authoritative manner.
ABSOLUTE LOTUS AT A GLANCE...n Published 6 times per annum n Paper and digital formatsn Active website with advertising opportunitiesn A growing social media followingn Free ad make-up servicen Cost effective advertising ratesn Targetted at Lotus owners and enthusiastn Wealthy audience
copies of Absolute Lotus are printed on average
per issue
12K
Worldwide availability in
paper, web and app formats
engaged audience of Lotus enthusiasts. Many of our readers own one or more Lotus cars and have a high disposable income.
THE MAGAZINEAbsolute Lotus has widespread availaibility in the UK, and is also available in European and worldwide markets.
Every issue of Absolute Lotus is crafted with varied content, engaging and informative writing and attractive photography. But that would be wasted if it wasn’t easy for readers to find...
WE’RE ON THE HIGH STREET!Absolute Lotus is stocked in selected High Street WHSmith branches as well as on garage forecourts, thousands of independent newsagents and some Welcome Break and Moto motorway service areas. We’re also stocked in 50 WHSmith Travel branches (airports and busy railway stations).
WE PUMP OUT LOTS OF COPIES!n 12,000 copies of Absolute Lotus are
printed on average per issue.n 4700+ UK copies sold per issue.n 950 EU sales sold per issue.n 750 worldwide sales sold per issue.
WE TAKE THE MAGAZINE TO CAR ENTHUSIASTSAbsolute Lotus magazine takes a stand at several premium shows throughout the year. We had a presence at the NEC Classic Motor Show in November (which attracts over 70,000 visitors) and we also have a stands at Autosport International, Race
BE SEEN!Absolute Lotus is the only
magazine dedicated to Lotus on newsagent shelves.
It also has a strong subscriber base in the
UK and throughout the world.
Retro and the NEC Classic Motor Show. More events will be added to our calendar.
WE HAVE A LOYAL FOLLOWING OF SUBSCRIBERSSince launch, Absolute Lotus has grown a large subscriber base, with lots of positive feedback from readers. Advertisers now find themselves in front of 1700 subscribers who are already investing in their hobby.
IT HAS A UNIQUE AUDIENCEAs the only high street magazine dedicated to Lotus, the magazine has a highly
CONTACT US TODAYAdvertising manager Karen O’Riordan T: 0330 1234 885 E: [email protected]
Absolute Lotus also connects with its audience via an app edition, active social media and on its own website. And so can you!
MORE THAN PRINTGET MORE FROM YOUR MAGAZINE ADVERTISING – AT NO EXTRA COST!The app edition of Absolute Lotus is not just a replica of the paper product. Readers benefi t from additional embedded video clips and galleries. And advertisers benefi t even more, with web and email addresses live linked – at no extra cost!
DO MORE WITH YOUR AD IN OUR APP EDITIONYou can enhance your adverts further with a little additional invesment. Add the following to your ads to retain readers’ attention for longer:n Make your logo or images into live links
to your website.n Make specifi c products or images into
live links, taking the reader directly to the product, not just your home page.
n Make Facebook, Twitter and YouTube logos into live links, increasing the ‘likes’ and ‘follows’ within your social media channels.
n Add your own movie clips.Discuss these additional opportunities with our advertising manager, Karen O’Riordan.
SPONSOR THE APPDid you know you can sponsor the Absolute Lotus app? There are two ways of doing so: with the ‘splash screen’ – a full-screen advert that appears each time the app is open or with a banner ad which appears on the homepage where all issues of CKC appear. Both are aff ordable ways to ensure your company can’t be missed by app users.
JOIN OUR LARGE SOCIAL MEDIA PRESENCEAbsolute Lotus has the largest social media following of its kind, and is active on Facebook, and Twitter. At no extra cost, we support our advertisers’ social media platforms with our own, as well as curating bespoke posts to help promote our advertisers (see example on the right).
ADVERTISE ON THE ABSOLUTE LOTUS WEBSITEThe Absolute Lotus website attracts thousands of visitors per month – it’s the shop front for all our products sales (subscriptions, back issues, books, and more), so we know that most visitors are active spenders in the industry. And the website also provides an aff ordable place to advertise. With 19,000 montly page views and 6000 unique users per month, you’ll have great exposure.
SEE THE APP FOR YOURSELF
FREE TRIAL ISSUESimply search the app store for ‘Absolute Lotus’. Download the free app, and then search for
the free trial issue (issue three)
Advert Size 1 month Dimensions (HxW)
Large Box £75 300x 150px
Standard Box £40 150x 150px
SIZES AND PRICES TO ADVERTISE ON OUR WEBSITE CONTACT US TODAY
Advertising manager Karen O’RiordanT: 0330 1234 885E: [email protected]
To find out how we can help spread your message. Contact us today.
TO FIND OUT MORE Speak to Karen O’Riordan today... T: 0330 1234 885 E: [email protected]
GRAPHIC DESIGN/ARTWORKPlease contact Sarah Scrimshaw for any artwork information. T: 01476 978843 E: [email protected]
PDF PREPARATION AND DELIVERY (THIS WILL ENSURE YOUR ADVERT LOOKS GREAT!)n Check your ad size is correct. n Check all colours are CMYK –
no Pantone or RGB. n Check all images/logos are CMYK – and
are at 300dpi at 100 percent of print size. n Files must be supplied as PDF. n No registration or colour or bleed marks. n Bleed on all edges of 3mm on full page
adverts only with just crop marks. n Type safe are is 6mm inside a full
page advert.n Fonts must be embedded.
TALK TO US
Advert Size 1 issue 3 Issues 6 Issues Dimensions (HxW)Full page £590 £450 £400 297mm x 230mmHalf page £310 £250 £220 131mm x 200mmQuarter page £175 £140 £125 131mm x 97.5mmEighth page £100 £80 £70 63mm x 97.5mmSixteenth page £65 £50 £45 63mm x 46.2mmInside Front/Back Cover £750 subject to availability Special Positions: add 20%
SIZES AND PRICES TO ADVERTISE IN THE MAGAZINE
