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HAPPI.COM MEDIA PLANNER 2015
happ i .com
Media Planner 2015
Packaging & Others
Sales/MarketingManagement
CorporateManagement
R&D/Formulation25.5%
14.7%
30.6%
CirCulation information
www.happi.com
Happi is the leading media company covering the global personal care, household and industrial and institutional cleaning markets. For more than 50 years, Happi has provided in-depth analysis of this $630 billion (retail) market for our 16,261 subscribers around the world.
In recent years, we’ve added features on a variety of subjects, expanded coverage in fast-growing markets in Asia and Latin America and even created new events such as our Anti-Aging Conference & Tabletop Exhibition. Now, we’ve added a new column, FORMULATOR’S FORUM, to deliver formulating tips from leading industry suppliers to our loyal readers. That’s why after more than half a century, Happi remains the No.1 news source in the global household and personal products industry.
By Job Functions*
*June 2014 BPA Circulation Statement **March 2014 Ad-Q Study
***Publisher’s Own Data
AmwayAlberto-CulverAmore PacificAscendia BrandsAvonBare EscentualsBeiersdorfBlistexBonne BellChanelChattemChurch & DwightClarinsCloroxColgate-PalmoliveColomerCombe
ConairCotyCPACDel LaboratoriesDialEcolabElizabeth ArdenEnergizerEstée LauderGapGilletteGlaxoSmithKlineGojoHain CelestialHenkelHerbalifeHuish Detergents
Inter ParfumsJafra CosmeticsJohn Paul Mitchell SystemsJohnson DiverseyJohnson & JohnsonKaneboKaoKoséLGLimited BrandsLionLiz ClaiborneL’OréalLVMHMarkwinsMary KayMethod
Merle NormanMuradNaturaNexxusNoevirNoiroNu SkinO BoticárioOPIOriflameParluxPerricone MD Pierre FabreP&GPolaPuigPZ Cussons
Reckitt BenckiserRedoxRevlonSara LeeSchering-PloughS.C. JohnsonShiseidoSpartan ChemicalState IndustrialSunstarTurtle WaxUnileverYankee CandleYSL BeautéYves Rocher
Global Circulation by Region*
Asia/Asia Pacific
Europe
Latin America
Middle East/Africa
North America
Total Circulation
1,303
911
458
318
13,262
16,261
Percentage of readers with buying influence in the following categories**
Raw Materials/ Ingredients
70%
Packaging & Components
48%
TestingServices
37%
Fragrance Materials
43%
Private Label/ Contract Filling
28%
Happi CirCulation
SubSCriber profile
top SubSCriber CompanieS***
29.3%
2015 Editorial CalEndar
*Article will include a new ingredient or directory listing
JanuaryAd Close Date
december 12
• Up & Coming Skin Care Companies • Household Fragrances • Detergent Market Update • Anti-Aging & Cosmeceutical Corner • News From Latin America • Formulator’s Forum
• Sun Care* • Color Cosmetics • OTC Skin Care• Anti-Aging & Cosmeceutical Corner • News From Latin America • Formulator’s Forum
• Ethnic Hair & Skin Care • Fine Fragrance• Packaging Profiles • Contract Manufacturing Trends• Sunscreen Filter • Notes From Asia
• Skin Care* • Nutritional Products • Hair Color• Anti-Aging & Cosmeceutical Corner • News From Latin America • Formulator’s Forum
• Packaging Trends* • Professional Hair Care• Ethical & Green Ingredients Sourcing • Sunscreen Filter • Notes From Asia
• THE TOP 50 • Preservatives • Wipes• Anti-Aging & Cosmeceutical Corner • News From Latin America • Formulator’s Forum
• THE INTERNATIONAL TOP 30 • Distributor Spotlight• Color Cosmetics* • Fragrance Packaging • Sunscreen Filter • Notes From Asia
• Hot Ingredients In Beauty • Surfactants* • Environmental Fragrances • Anti-Aging & Cosmeceutical Corner• News From Altin America • Formulator’s Forum
• Contract Manufacturing/Private Label Directory• Testing Services* • Sunscreen Filter • Notes from Asia
• Personal Cleansers • Fine Fragrance • Household Cleaners*• Oral Care • Anti-Aging & Cosmeceutical Corner• News From Latin America • Formulator’s Forum
• Hair Care: Shampoos & Conditioners* • Active Ingredients in Skin Care • I&I Report: Cleaners & Disinfectants • Sunscreen Filter • Notes From Asia
ACI Annual Meeting
Luxe Pack New YorkCSPA Mid-Year MeetingFree Packaging Profile
NYSCC Supplier’s DayCESIO World Surfactant Congress
Happi Anti-Aging Conference & Tabletop Exhibition
Sunscreen SymposiumMakeUp New York
CSPA Annual Meeting
SCC Annual Meeting
HBA Global ExpoCosmoprof North America
Recommended Issue
MarchAd Close Datefebruary 12
AprilAd Close Date
march 12
MayAd Close Date
april 10
JuneAd Close Date
may 12
JulyAd Close Date
June 10
AugustAd Close Date
July 10
SeptemberAd Close Date
august 12
OctoberAd Close Date
September 10
NovemberAd Close Dateoctober 12
DecemberAd Close Date
november 12
• ANNUAL BUYER’S GUIDE • Hair Styling• Skin Care Devices and Other Technologies• Sunscreen Filter • Notes From Asia
Personal Care Product Council Meeting
In-Cosmetics Barcelona
Free AD-Q Study
FebruaryAd Close DateJanuary 12
www.happi.com
California SCC Supplier’s DaySODEOPEC 2015
HouSeHold and perSonal Care WipeSAd Close Date: August 6, 2015 • Bonus Distribution: September Happi & Nonwovens Industry 27,000+
beauty i&o - beauty from tHe inSide & outAd Close Date: August 6, 2015 • Bonus Distribution: September Happi & Nutraceuticals World 30,000+
annual Corporate profileS iSSueAd Close Date: December 23, 2014 • Bonus Distribution: All listed trade shows in 2015
iSSue editorial featureS bonuS diStribution/ad opportunitieS
SpeCiAl iSSue
HouSeHold and perSonal Care WipeSAd Close Date: March 4 , 2015 • Bonus Distribution: April Happi & Nonwovens Industry 27,000+
SpeCiAl iSSue
SpeCiAl iSSue
SpeCiAl iSSue
Free Distributor Profile
Visitors to Happi.com read current features, search our articles in the archive, get breaking news, search the buyer’s guide, and find useful links to other content throughout the industry. They are a highly targeted audience that come back time and again to gain insight into this marketplace, and into your productsand services.
A cost-effective, four-color advertising opportunity, Happi publishes two New Product Showcases each year — Spring and Fall, and one Web Showcase in December. Happi’s New Product and Web Showcases guarantee excellent exposure for new brochures, ingredients, data sheets, etc. Cost: $500 Cost is per showcase unit (3.5 x 2.5”) and includes typesetting and 4-color separations.
Spring New Product Showcase Deadline: March 9, 2015Fall New Product Showcase Deadline: September 9, 2015Web Showcase Deadline: November 9, 2015
Happi Now is a weekly e-newsletter distributed on average to over 22,0812
opt-in e-subscribers! It informs industry professionals of timely industry related news they need to know before it comes out in print.
Ask your sAles representAtive for our Online Media K it .
Happi.Com
Happi noW e-neWSletter
neW produCt & Web SHoWCaSeS
Over the Past 12 MOnths555,7751
User sessions have occured on Happi.com
and
1,324,4551 Page impressions!
1Source BPA December 2013 and June 2014 Brand Audit Statement
www.happi.com
Happi.Com onlinE advErtiSing SErviCES
Banner sPOnsOrshiP with hyPerlinKFor details on rates, contact your ad sales representative
2Source June 2014 BPA Brand Audit Statement
to viEw tHE full ConfErEnCE SCHEdulE and to rEgiStEr onlinE, viSit conference.happi.com
Anti-Aging ConferenCe & tabletop exhibition 2015happiseptember 2015
www.happi.com
HAPPI CHINA is published in simplified Chinese. In 2015, we will once again publish 10 issues.HAPPI CHINA boasts a qualified circulation of 11,900 decision makers who purchase a wide range of ingredients, packaging components and machinery. Each subscriber is qualified by name, job title and industry. This process guarantees that our advertisers are reaching the market leaders in this fast-growing country.
CORPORATE PROFILES 2015 is a year-round reference featuring an in-depth look at the major suppliers to the industry. Here’s how it works: Full page advertisers receive a full-page advertorial featuring their company, products and services, global capabilities, etc. in an attractive, easy-to-read, four-color format. The advertorial is placed opposite your advertisement.
CORPORATE PROFILES 2015 is a separate issue mailed in February to more than 16,261 Happi subscribers around the world.
Bonus Distribution: An additional 6,000 copies will be distributed at industry conferences and exhibitions throughout the year.
Ad Close: December 23, 2014
HOUSEHOLD & PERSONAL CARE WIPES: After having success as a new niche supplement in 2005-2014, Rodman Media Corporation will again present Household & Personal Care Wipes in 2015. Combining the strengths of two of Rodman’s largest magazines, Happi and Nonwovens Industry, Household & Personal Care Wipes represents the wipes market’s most important resource.
Circulation: Over 27,000+Supplements To: Happi & Nonwovens Industry April and September issuesBonus Distribution: Domestic and global industry events.
Ad Space Deadline: March 4 (Spring) Ad Space Deadline: August 6 (Fall)
annual Corporate profileS
Happi CHina
beauty inSide & out
SpECial iSSuES
HouSeHold & perSonal Care WipeS
BEAUTY INSIDE & OUT: In response to the growing demand for natural cosmetics, organic food, nutritional supplements and related products, Rodman Media Corporation has created a supplement for this multibillion dollar wellness market. Co-published by Happi and Nutraceuticals World, the Beauty I&O supplement will be mailed out with the September issue of both magazines. In addition, it will have bonus distribution at nutritional and personal care events around the world.
Circulation: Over 30,000+Supplements To: Happi & Nutraceuticals World September issuesBonus Distribution: Domestic and global industry events.
Ad Space Deadline: August 6
2013.11
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P20
P42
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替代硅油的可行之道
智能包装 超越传统
美容食品专题
2015 advErtiSing ratES & SpECifiCationS
Ad Sizes
PresidentRodman J. Zilenziger, Jr. ([email protected])
Executive Vice President Matthew Montgomery([email protected])
PublisherArt Largar ([email protected])
Associate PublisherBeth Russo([email protected])
European Sales RepresentativeRia Van den Bogaert([email protected])
V.P./Editorial DirectorTom Branna ([email protected]) Associate EditorChristine Esposito([email protected])
Associate EditorMelissa Meisel([email protected])
Production DirectorSharon Messner ([email protected])
Circulation ManagerRich DeVoto([email protected])
Audience Development ManagerJoe DiMaulo([email protected])
Rodman Media Corporation70 Hilltop Rd. • 3rd FloorRamsey, NJ 07446 U.S.A.Tel: (201) 825-2552 Fax: (201) 825-0553
ST
AF
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Covers and Special Positions: No cancellations. Special position premium 10%.Bleed: No charge.Insert Rates: Inserts are billed at the black & white page rate. Single sheet inserts are billed as two pages if both sides are used or if reverse side must remain unprinted. Back-up/binding/handling charge is $600. Non-commissionable.Closing Dates: See editorial calendar.Cancellation: Cancellations must be made in writing by the 8th of the month prior to ad placement. Payment Terms and Methods: Payment is accepted by wire transfer and by check or draft via U.S. bank payable in $U.S. Payment option instructions will be included with all billing.
Publisher’s Policy1. Invoices are rendered at date of publication and are due upon receipt. Agency commission will be disallowed on all overdue invoices.2. Rodman Media Corporation holds both the advertiser and its dedicated advertising agency jointly and severally liable for all monies due and payable to Rodman Media Corporation.3. In the event an account is placed for collection, customer agrees to pay Rodman Media Corporation for all reasonable collection and/ or legal fees incurred.
FTP InformationOur FTP site can only be accessed
with FTP software. (FETCH, TRANSMIT, CUTEftp, etc.) Web browser access is
NOT permitted.
ftp.rodmanmedia.com username: rodman
password: guestRefer to our website for more information:
rodmanmedia.com/prepress
Digital File Specifications
• All material submitted must be in PDF format that meets the PDF/X1-a requirements. See the prepress section of our website for more information: rodmanmedia.com/prepress
•Filessmallerthan10MBsinsizecanbesent via e-mail. Larger files should be submitted via FTP or file sharing website.
•Changes or corrections to submitted files will result in additional charges to the advertiser.
•Trim size: 8”x10.75”(203mmx273mm). Keeplivematteratleast.5”(12.7mm)fromtrim edges.
•Bleed page and insert page size: 8.25”x11”(209mmx279mm) Maxweightofinsertstock:100lb.cover.
Pre-printed inserts, call for instructions: 201-880-2224
Submit all print materials to: Sharon Messner, Production DirectorE-mail: [email protected]
Happi70HilltopRoad,3rdfloorRamsey,NJ07446USA
www.happi.com
Color RatesColor Page Spread
standardv* $725 $1,150
matched* $900 $1,420
metallic* $1,200 $1,900
4 color* $1,475 $2,400
v standard yellow, green, blue or red
* Per page or fractionEffective January 1, 2015
Classified Advertising Rates*Per Column inch $185
Per Column inch 6X $170
Per Column inch 12X $155
Help Wanted $1.75/word $100 minimum
Situation Wanted $1.75/word $100 minimum
Blind Box $40
* classified rates are non-commissionable
Black & White Ad RatesSize 1x 3x 6x 12x 18x
Full Page $4,140 $3,675 $3,325 $3,055 $2,940
Two Thirds $3,645 $3,230 $2,965 $2,735 $2,600
Half Island $3,010 $2,685 $2,475 $2,285 $2,180
Half Page $2,660 $2,320 $2,110 $1,940 $1,850
One Third $2,220 $2,040 $1,870 $1,715 $1,610
One Quarter $1,580 $1,415 $1,320 $1,215 $1,160
Full page (bleed)Trim: 8” x 10.75” (203mm x 273mm)Bleed: 8.25” x 11” (209mm x 279mm)Live Area: 7” x 10” (178mm x 254mm)
Full page (non bleed)7” x 10” (178mm x 254mm)
Full page Spread (bleed)Trim: 16” x 10.75” (406mm x 273mm)Bleed: 16.25” x 11” (412mm x 279mm)Live Area: 14” x 10” (356mm x 254mm)
Half pageHorizontal7” x 4.875”(178mm x 124mm)
‑
Half island4.5” x 7.5”(114mm x 190mm)
Half pageVertical3.375” x 9.5”(85mm x 241mm)
One QuarterHorizontal7” x 2.375”(178mm x 60mm)
One QuarterVertical3.375” x 4.875”(85mm x 124mm)
One ThirdSquare4.5” x 5”(114mm x 127mm)
One ThirdVertical2.125” x 9.5”(54mm x 241mm)
Two Thirds4.5” x 9.5”(114mm x 241mm)
One ThirdHorizontal7” x 3.25”(178mm x 84mm)
