A key voice for the global rail industry for more than 20 years Rory Niblock-Stuart Sales Manager T: +44 (0)1959 563311 E: [email protected]Richard Dolan Commercial Director - Transport Division T: +44 (0)1959 563311 M: +44 (0)7917 325053 E: [email protected]Ben Holliday Sales Director T: +44 (0)1959 563311 E: [email protected]INCREASED CIRCULATION FOR 2017 The largest print circulation of all international rail industry magazines. (In excess of 11,500). MEDIA PLANNER europeanrailwayreview.com
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A key voice for the global rail industry for more than 20 years
INCREASED CIRCULATION FOR 2017 The largest print circulation of all international rail industry magazines. (In excess of 11,500).
MEDIA PLANNER
europeanrailwayreview.com
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Note From the Editor
M EDIA P L A NN ER
Advisory Board
Railway transportation continues to gain popularity worldwide as a safe, sustainable and comfortable mode of public transport. With additional high-speed lines and extra infrastructure capacity under construction, plus large orders being placed for the next generation of rolling stock, rail freight operators and passengers will receive greater efficiency and improved services.
The railway industry also continues to evolve with emerging themes such as digitalisation and smart mobility dominating the marketplace. European Railway Review itself is evolving and reacting to the developments within the industry.
European Railway Review is not just a bi-monthly magazine. In 2017 our focus is on producing rich and valuable editorial for our advertisers so that you can align your marketing with some of the best content in the industry across multiple channels.
Our digital community is served by the latest news, online-only articles, expert-blogs, technical analyses and a platform to showcase whitepapers, videos and infographics at europeanrailwayreview.com.
Furthermore, European Railway Review’s successful series of events, conferences and webinars bring the industry together to discuss trends and key topics in detail.
By listening to our audience, utilising the knowledge and experience of our newly-established Advisory Board of distinguished industry experts, European Railway Review will continue to provide the industry with quality and timely content around core topics that enable our communities to learn from each other and encourage the growth of the global railway industry.
Partnering with European Railway Review will help you reach the right people at the right level and at the right time. We look forward to working with you over the next year.
A global network of highly respected leaders in their specialist fields who continuously compile and advise our teams on curating the highest quality content for our international audience.
MONIKA HEIMINGExecutive Director EIM - European Rail Infrastructure Managers
LIBOR LOCHMAN Executive Director
CER - Community of European Railway & Infrastructure Companies
MICHEL VAN LIEFFERINGEGeneral Manager UNISIG
BEN MÖBIUSManaging Director
VDB - German Railway Industry Association
MARTIN PLATZERSenior Vice-President, Strategic Marketing & Business Development VOESTALPINE SCHIENEN GMBH
KEN COWLEYBusiness Development
NOMAD DIGITAL
SIMON FLETCHERCoordinator, Europe UIC - International Union of Railways
PHILIPPE CITROËNDirector General
UNIFE - the Association of the European Rail Industry
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The largest print circulation of
all rail industry magazines
(11,500)
Our AudienceThanks to the entire team at European Railway Review – the magazine has been essential to our marketing strategy and we look forward to working with you for many years to come!
Year on year we have worked hard to increase our membership by 48% made up of the most senior level execs from the international rail sector. (11,500 print circulation (7,499 print ABC audited**) and 2,837 unique digital subscribers, giving us a total circulation of 14,337.)
We’ve seen a 53% growth in our social media audiences since 2015
8,232TWITTER AUDIENCE
4,010LINKEDIN AUDIENCE
34,552
***MagazineReadership
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Advertising with European Railway Review enables brands to:
Strengthen market positioning by association with one of the leading brands in the rail sector
2 Leverage global reach with our international circulation
3 Generate high quality leads by targeting key decision makers
Our Members
73%of members have an influence in purchasing decisions within their organisations*
32%Infrastructure
22%Rolling Stock
26%Passenger/
Freight Operator
17%Signalling &
Telecommunications
3%Manufacturer/
Technology Supplier
128Number of
countries reached
29,571Average Monthly
Page Views
ONLINE AUDIENCE
10,940Average Monthly
Unique Vistors
UK & EUROPE
NORTH AMERICA & CANADA
ASIA
SOUTH AMERICA
AFRICA & MENA
AUSTRALASIA
61%10%12%
6% 4%7%
*Sou
rce:
201
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Sur
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2015
ABC
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Content marketing is the no.1 tool to create a clear differentiator between you and your competitors. European Railway Review works with some of the most respected authors to create powerful content pieces to generate leads and create long-term visibility and respect for your brand.
Whether you choose our end-to-end Content Marketing Programme, or ask us to create a tailored multi-channel Demand Generation Package, we’ll help you achieve your marketing goals, by delivering outstanding cut-through, engagement and ROI.
Programmes tailored to your business, goals and budget
Content Marketing Programme
Demand Generation
Market Surveys
‘Content is the present – and future – of marketing’
LEARN MORE ABOUT OUR CONTENT MARKETING PROGRAMME HERE
LEARN MORE ABOUT OUR DEMAND GENERATION PACKAGES
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Content Marketing
An end-to-end content marketing solution, from bespoke content research to creation and distribution
Lead generation, thought leadership and brand building, through targeted, multi-channel engagement
Whether you are looking to enter a new market, build your position, create a new brand, find out how satisfied customers or employees are, target markets more efficiently, develop a new product, or test the effectiveness of an advertising campaign, European Railway Review can help.
The purpose of market research is to reduce risk and European Railway Review has access to the most senior decision makers in the rail industry that can help you make those important business decisions.
Our media tools put your brand and content right where your audience is, through:
A tailored package for your audience, business, goals and budget
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RESEARCH CREATION DISTRIBUTION
@SOCIAL MEDIA
OUTREACHEMAIL
ENGAGEMENTLARGE SCALE AND NICHE,
FACE-TO-FACE EVENTSWEBCASTS
Choosing any of the options from our suite of marketing solutions will bring you:
80%of B2B marketers have a content
marketing strategy*
*Sou
rce:
201
6 Cl
ient
Sur
vey
and
the
Cont
ent M
arke
ting
Inst
itute
£€ $
£
£
£
£
£
£
£
£
£
£
£
£
£
£
£
£
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GREATER LEAD ENGAGEMENT
GREATER LEAD PREQUALIFICATION
HIGHER CONVERSION RATES
OUTSTANDING ROI
For further details about how we can meet your research requirements call:
+44 (0)1959 563311
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Sponsorship of our weekly e-Newsletters places your content amongst the lead stories, hitting more than 15,500 desktops of decision makers worldwide.
e-Newsletters
Email marketing is one of our most effective channels available, allowing you to reach a targeted audience of 15,500 and offering proven results; building engagement, driving traffic, and directing customers to key content.
It is a powerful way to tap into new customer segments by aligning your brand to relevant topics or propositions.
Our rich and diverse content at europeanrailwayreview.com keeps the rail community up-to-date with the latest news, technology and project developments plus a comprehensive company directory.
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Digital Advertising
**So
urce
: 201
6 re
ader
ship
surv
ey
Our monthly content newsletters give you the perfect opportunity to align your product or service with some of the industry’s most respected editorial.
Email Marketing
Content Newsletters
Display Advertising
£4,500 125,649Annual Unique Web-Users
75%of marketers are
increasing investment in content marketing**
for total database
£1,250
£3,000*
A comprehensive range a digital solutions to reach rail industry professionals at all levels
Digital Content Opportunities
europeanrailwayreview.com is a leading resource
for news and information on the rail industry; with
blogs, videos, white papers and case studies.
With more visitors than last year and the average
time spent on europeanrailwayreview.com growing
by the month, there is no better time to team up
with us to advertise your company and products.
MONTHLY DISPLAY ADVERTISING
LEADER BOARD £1,250
POP UP £1,500*
MEDIUM RECTANGLE £1,000
3:1 RECTANGLE £700
WALLPAPER £4,000
* PRICED AT A WEEKLY RATE
Sponsorship and advertising opportunities
Sponsorship and advertising opportunities
Additional banner positions:
Additional banner positions:
Lead Sponsor:
Lead Sponsor:
• Content story with image• Link to further content on your
company website• 1st banner position (728 x 90px)
• Company logo in newsletter header• Content story with image and link
to further content• 1st banner position (728 x 90px)
• 2nd banner position (300 x 250px)
• 3rd banner position (728 x 90px) • 2nd banner
position (300 x 250px)
• 3rd banner position (728 x 90px)
£500
£1,800 £2,000
£600
* One month of four consecutive sponsored newsletters
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2 x full page advertisements (pre, post or bonus distribution issues)
1 x full page advertisement (pre, post or bonus distribution issues)
Half Page in bonus distribution issue
250 words of editorial in print and online
Online Company Profile
£7,500GOLD
£5,500SILVER
£3,500BRONZE
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Multimedia ProductsAt European Railway Review we pride ourselves on our editorial integrity, which means our articles are unbiased, non-marketing led and are written by senior figures from the world’s most respected operators, infrastructure owners, rolling stock manufacturers, government and industry associations and regulators.
Every issue of European Railway Review includes bound-in supplements which offer a more in-depth and detailed analysis of topics at the forefront of the rail industry.
Each topic is covered by leading experts from their particular fields allowing you to achieve maximum stand-out by becoming one of a limited number of sponsors; aligning your product and/or service with the selected topics.
The Front Cover exclusive package is a great opportunity for maximum exposure.
• Work with our artist to create a hand-drawn image with your logo on the front cover
• Inside Back Cover - Double Page Spread (Advertisement, Editor Interview or combination of both)
• Framed cover plus PDF sent to you for your own marketing purposes
• Sponsor of our ‘latest issue’ e-mail promotion• Promoted within an online Company Profile
In-Depth Focus
Front Cover Sponsorship
Show Packages (limited availability)Supplement package includes:
Sponsorship includes:
ISSUE 1 ISSUE 2 ISSUE 3 ISSUE 5ISSUE 4 ISSUE 6JAN MAR MAY SEPJUL NOV
High-Speed Rolling Stock Track Systems & Infrastructure Winter Operations Signalling Digitalisation (Heavy
• Full or half page advertisement • Participation in our full page Expert
Column or Peer Panel Roundtable• Logo on front cover• Your company logo included in
the dedicated email promotion• Promoted within an online
Company Profile• A PDF document sent to you for your
own marketing purposes • Marketing Qualified Leads generated
from all supplement downloads• Promotion across our specialist social
media groups
£5,500FULL PAGE PACKAGE
£4,000HALF PAGE PACKAGE
www.europeanrailwayreview.com Issue 1 · 2015
JOIN US AT:Scandinavian RailDevelopment 2015
30 April 2015, Oslo, Norwaywww.scandinavianraildevelopment.com
SignallingSupporting the industry and
preparing for the future within the signalling and
telecommunications sector
Increasingcapacity
The OV SAAL project in the Netherlands
CrimemanagementMartyn Guiver, Head of CrimeManagement at Northern Rail looks at the operator’s approach to increasingdemand for CCTV
Celebrating over 20 years of working together in rail
SPONSORED BY:
err115 cover_Layout 1 06/02/2015 14:27 Page 1
excludes inside back cover
£7,000
OR
£5,500
ISSUE 1 ISSUE 2 ISSUE 3 ISSUE 5 ISSUE 6JAN MAR MAY SEP NOV
SIFER Railtech IAF Münster Nordic Rail AusRail
Middle East Rail Railtex Africa Rail Trako RTPI & Smart Ticketing
EurasiaRail Scandinavian Rail Development
ILCAD
ExpoFerroviaria
EVENT BONUS DISTRIBUTION
Generating business from industry events is a key component in most companies’ marketing mix. It is critical to underpin this investment with a wider event strategy to drive footfall to your booth and showcase your products or services.
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Written by the industry for the industry
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Print Advertising
European Railway Review’s exclusive Editor Interview, offers the opportunity for a key industry figure from your company to speak exclusively about pressing topics within the industry.
Achieve maximum exposure by becoming one of only six interviews offered in the exclusive inside front cover position each year.
• IBC DPS advertisement (one page ad and one page exclusive interview with the Editor)
• Posted online to our 125,649 unique users
• A PDF document sent to you for your own marketing purposes
• Promotion across our specialist social media groups
• Promoted within an online Company Profile
• DPS advertisement (one page ad and one page advertorial)
• Exclusive placement – inside back-cover
• Posted online to our 125,649 unique users
• A PDF document sent to you for your own marketing purposes
• Promotion across our specialist social media groups
• Promoted within an online Company Profile
Interview Spotlight
Perfectly positioned for product launches, updates or to simply introduce your technology to a wide and targeted audience, European Railway Review’s Product Showcase allows you to discuss your company’s product/service or technology in detail.
* IBC, Opposite Content, RHP 1st, RHP 2nd
Product Showcase
Interview package includes:
Product Showcase package includes:
£5,500£5,500
ADVERTORIAL
INTERVIEW SPOTLIGHT
What can MATISA offer theEuropean rail-sector over and above its competitors?MATISA was created in 1945 by entrepreneurs
which had a vision of necessity to mechanise
track maintenance activities in order to exploit
not only the increase in production potential
but to enable safe and sustainable working
conditions for people working on the railways.
By doing so, MATISA clearly put itself in a
pioneering position and its high-spirited
work ethic has inspired personnel ever
since, helping to maintain our technology to
the latest evolution status.
With ever increasing traffic speeds and
schedules, the industry demands highly
accurate track geometry in order to enable safe
and smooth travelling speeds as well as short,
fast and efficient track maintenance activities so
that track worksites can be handed back in
expected time frames and to quality standards;
and MATISA has designed a range of specific
track construction and maintenance machines
which respond to the important criteria of fast,
efficient, accurate and high quality.
What has been MATISA’s most recent and importantcontract/project?Recent years have been interesting in many
ways. The European economic situation has
accelerated a repositioning process we
implemented a couple of years ago. The
market potentials have shifted slightly
which has enabled us to work on different
markets and projects. We are currently
working on interesting contracts as well as
prospective projects.
As you can imagine, many players in the
railway field favour discreet progression until
either the project reaches maturity or the
goods have been delivered. MATISA has
always respected its clients’ policies. However,
I can mention some tamper projects for the
European underground network, mining
maintenance machines, multi-purpose
track maintenance equipment and of course
the rehabilitation of some aging B 66 and
B 50 tampers for the Swedish market.
A manufacturer’s responsibility is not only to
deliver its production in time and to high
quality, but also to accompany its clients
throughout the lifespan of the product.
In this case, after over 20 years’ service,
these machines have been brought back
to our manufacturing facilities in Crissier,
Switzerland, near Lake Geneva, for a major
overhaul and upgrade to the latest tech -
nology. Handed back in scheduled time,
these machines are now working again for
another 15-20 years at their owner’s great
satisfaction. Similar activities have also been
undertaken on complex machines such as
track renewal trains.
Are there other rail-sector countries or regions that MATISA arelooking to break into in the future? MATISA is, and has been, active in most
worldwide regions since its creation.
Designed subsidiary representation and
selected agency presence enables us to follow
the evolution of various markets and other
opportunities very closely. Our products are
quite specialised and as you can imagine,
whilst the world is our playground, the
opportunities for the right product at
the right moment on the right market have to
be continuously assessed. So to answer your
question, MATISA is always looking to break
into other countries or regions and this will be
driven by projects which fit our products.
What are the core long-term rail-sector aims and goals for MATISA? As already mentioned, MATISA is the pioneer
in track maintenance mechanisation. This
position and our high spirit will always drive
our company and there is still huge potential
to increase, perfect and innovate in this
industry. Our work is not done yet; it has
barely started. Of course there will be the
technology improvements in what we are and
already have been working at, namely
productivity, automation etc. But there are
many other areas where there are huge
improvement or development possibilities.
I am talking about safety, of course, where
providing easy accessible and comfortable
working environment is vital, but also the
environmental aspect of this industry. A lot has
already been done in this sector but there is
still huge potential to be exploited. Pollution
and noise emission reduction, vibration,
sustainability and recycling are all areas of
improvements. What makes us passionate
about that? Simply the many ways these
challenges can be addressed. Think out of the
box, look at it and you will see it!
2015 marks the 70th anniversary of MATISA as it continues to be a pioneering supplier of innovative track maintenance activities.In an exclusive interview for European Railway Review, Marketingand Sales Director Roger Grossniklaus explains what the companycan offer the industry and how it is looking to expand in the futureto meet long-term goals.
European Railway Review is published bi-monthly and has a worldwide circulation of 11,500 PLUS our online magazine adds an additional 2,837 readers. Making our global circulation 14,337.
£7,000
£4,500
£3,100
£2,000
ADVERTS
1/4 PAGE £1,750
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Search europeanrailwayreview.com/webinars
LIVE WEBINAR: September 2016
CLIENT: Siemens
WEBINAR TITLE: Internet of Trains - How digitalisation creates new value opportunities
GUEST SPEAKER: • Director Data Services,
Siemens AG
LIVE ATTENDEES: 180
TOTAL LEADS GENERATED: 604 (Accurate as of 4 October 2016)
KEY ATTENDEES: • DB Netz AG,
Head of Telecommunications
• High Speed 2 Ltd, Head of Infrastructure Maintenance
• SBB Infrastructure, Head of Installations & Technology
• London Underground, Asset Monitoring Manager
• CP, Operations Director
• VR Track Oy, Head of Sales
WEBINAR CASE STUDY
Preparing and executing the webinar was fantastic. The team was very professional, the process and guidelines clear and I was
walked perfectly through the whole process. And finally the follow-up information was more than helpful. Overall a great experience!
Director Data Services, Siemens AG
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£10,000FULL PACKAGE:
European Railway Review webinars are the perfect platform to engage with numerous prospective customers, enabling you to target your key audience whilst aligning your company with a topic of your choice. They are an extremely effective method of generating highly qualified leads, demonstrating your expertise and raising your profile through a comprehensive marketing campaign customised specifically for your needs.
+ VAT
• Six-week marketing campaign:
• Four promotional e-Shots (three before and one after the live webinar)
• Promotion across social media channels
• Full Page Preview in European Railway Review
• Full Page Review in European Railway Review
• Guidance provided throughout the project
• Webinar hosted live and on-demand
• Monthly reporting provided for three months following the live webinar
• Full details of everyone who registers to watch the webinar (live and on-demand)
• Use the webinar as a platform to launch new products and services
• Ensure that your company is front of mind when buying decisions are taken
• Connect and engage with your target audience
• Differentiate yourself from competitors with strong brand presence
• Demonstrate thought leadership in front of heads of industry
Increase your brand profile and share your capabilities and experience with a captive audience of leading industry professionals
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GREAT REASONS TO PARTNER WITH US10
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Content Calendar
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC EVENTS
REGIONAL PROFILES (PRINT)
• Iberia, France & Turkey & MENA
• Benelux, UK & North America & Canada
• Germany, Sweden & South Africa • Alpine & Asia
• Scandinavia, Italy, Poland & South America
• UK, Eastern Europe & Australasia
PRINT
ROLLING STOCK
• In-Depth Focus: High-Speed Rail
• Feature: Rolling Stock Developments
• Feature: Rolling Stock Developments
• Feature: High-Speed Rail
• In-Depth Focus: Winter Operations
• In-Depth Focus: Bogies & Wheelsets
• Feature: Rolling Stock Developments
• In-Depth Focus: Signalling & Telecommunications
• Feature: Rolling Stock Developments
• Feature: High-Speed Rail
• In-Depth Focus: Rolling Stock Developments
• In-Depth Focus: Digitalisation (Heavy Rail)
• In-Depth Focus: Noise & Vibrations
• Feature: Bogies & Wheelsets
MAY:Scandinavian Rail Development
NOVEMBER:RTPI & Smart Ticketing Event
DIGITAL • Content Newsletter:
Rolling Stock Developments
• Content Newsletter: High-Speed Rail
• Content Newsletter: Digitalisation: Heavy Rail
• Content Newsletter: Bogies & Wheelsets
• Feature: Rolling Stock Developments
• Webinar: High-Speed Rail
• Feature: Rolling Stock Developments • Content Newsletter:
• Feature: Leadership Series - Most Influential CEOs of 2016
MAY:Leadership Series: IAF Münster Roundatable
• In-Depth Focus: Rolling Stock Developments
• In-Depth Focus: Signalling & Telecommunications
• Feature: Bogies & Wheelsets
Written by the industry for the industryAt European Railway Review we pride ourselves on our editorial integrity, which means our articles are unbiased, non-marketing led and are written by senior figures from the world’s most respected operators, infrastructure owners, rolling stock manufacturers, government and industry associations and regulators.
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Content CalendarJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC EVENTS
