INTRODUCTION• The main aim for this media plan is to gain potential

customers through effective delivery of messages. We will try to catch up with competition. Create links to return on marketing investment. Deliver right message at the right time to the right customers. We will try to throw such a media strategy which is going to bring brand loyalty, brand awareness, brand identity and market share to the brand.

About snack cityThe Snack City division of Ismail industries which was established in June 2006 when the company set up its purpose-to- built manufacturing facility at Hub and began production of its potato chips Kurleez . Having achieved great success in a short span of time a second production facility was laid down in Lahore in March 2010, which today is operational and caters to demand for our kurleez, fillz and Nimco at North and Central regions of Pakistan. Since its inception, Snack City’s Kurleez has grown to become the market leader in the crinkle chips category. The company has also successfully ventured into other categories. Chillz, our brand of potato sticks has also grown to become the market leader in its category, while the newly launched Snack City’s Peanut and Nimko are also showing promising signs of success. The future seems bright for Snack City as we plan to move forward through continuous development and consumer involvement to enter newer avenues within the packaged snacks industry

ObjectiveOur objective is to increase overall sales and generate profits in on and off seasons. We aim to engage our target market with our product and help in driving sales and making the customers brand loyal. We also aim to increase our market share in the coming years through implementing a good media and marketing strategy.Value for money on top of your mind

Media strategy of snack city

• Objective• Media mix• Target market • Market segmentation• * Demographic • * Geographic• * Psychographic

MARKET SEGMENTATION

DemographicIn demographic, We have segmented the market according to the age of the consumers. The customers of Snack City are from the age of 6 to 45 years where 6-12(Kids), 13-19(Teenagers),20 to 45(Adults).

GeographicAnother way of segmenting the market is by cites. SnackCity has divided it into 5 zones that are Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad and other cities. These zones also cover the surrounding areas of the cities as well.

PsychographicPeople belonging from different lifestyles can consume SnackCity product because chips is a product which no one can resist. It has different range of chips with different flavours and catergories.

TARGET MARKET

The target market of Snack City is mostly kids, teenagers and adults. Because kids want tasty snacks and adults are always busy and on the go and they want some snacks which can satisfy theirhunger. However, chips isa kind of product which cannot be resisted and is loved by people of all age.

Media mix strategy• Our media strategy will be to use different media platforms like TV,

Radio, Print, Digital and OHH while targeting our market and finally motivating consumption of Snack City

Televison• on news channels

ENTERTAINMENT CHANNELS

• Sports channels

Kids channels

• Movie Channels

Music channel

Radio

Print media

Magazines• Sports link• Zoq shooq • Young world• Anokhi kahaniyan• Cooking khazana• Hello pakistan• Herald pakistan

OOH ACTIVITIES

• bus stopBillboards

Jung news paper • Night view of

billboard

Digital media

• Website branding• Facebook • Instragram

Our Competitors

Competitors

Major budget• Major budget will be shown and explain into excel

sheet

conclusion• We have created a strong strategy which stays true

to our actual aims. We have choose the correct choices which will drive effective and efficient delivery of message to consumer.