Music Video Evaluation

Representation of the Artist

• The representation of the artists in my music video shows them to be part of the pop-punk genre. By using my performers I hoped the audience would relate to the genre, as my performers are two teenagers; who are typical for the pop-punk genre.

Setting and Location• The setting for the band performance

in my music video is a garage. I used a garage as after studying many early punk-pop videos I found that this setting was a generic convention. As I wanted to make my music video as authentic as possible I used a setting that the audience would be familiar with. The location for my narrative was varied but was shot entirely in Bedford. I chose to shoot my narrative in the locations as they fit the lyrics of the song and were easily accessible to me. I shot the break-up

scene of my music video in the park as I felt that although it’s not very realistic, it is public and the slap would add humour to the video.

Costumes and Props• The costumes worn by my band performers

make them look as if they are part of the rock genre. I didn’t instruct them to wear specific clothes as I felt this would make the video too structured. I allowed my performers to choose their own clothing and to make the characters their own. I didn’t want the video to be too structured as I thought it would be too obvious to the audience whilst watching it. I did the same thing while filming the narrative. There was no costume allocated to anyone of my actors or performers. I did this as I wanted the audience to understand that the performers were normal people and to make them look more natural on screen. I felt that had I made my actors look like they were part of the rock scene they would have struggled to fit the part. However, due to the fact they are acting as normal people they found it easier and their performance was therefore better.

Camerawork and Editing

For both the narrative and the band performance I used many close up and medium shots. I did this because I wanted to show the emotion in the faces of my actors and to show my performers playing their instruments. I also used close ups for my singer whilst he was singing, to make the audience aware who the main person is during my band performance. The editing is fast and I placed the camera in different places while shooting the band performance to give a different perspective of the band. I did not want to use just one camera angle whilst filming the band performance as I did not want my audience to get bored whilst watching the video. Editing my singer and performers was the hardest part. It was extremely tasking to get them in time with the song playing in the background.

Performance• The performance for my music video takes

up about 50% of the video. I filmed the performance in my garage to give the video a more authentic film. The performance was crucial to making the audience aware of the genre of my music video. Getting my performers to play and sing in time with the song was challenging yet manageable. To get the timing perfect, I played the song through loud speakers each time I got my band to perform. The band were playing along on their instruments but they weren’t on in order for them to hear the song actually playing. Both of my performers actually played the whole song. I showed them playing throughout the song by using close ups of their faces and of the instruments they were playing.

Narrative• The narrative of my music video follows

the lyrics of the song. I wanted to have the narrative of the video have meaning to the song in able for my target audience to be able to relate to what they were watching and listening to. The narrative follows the story of a girlfriend breaking up with her boyfriend. The boyfriend then struggles to move on from his broken relationship whereas the girlfriend moves on instantly. The ex-boyfriend is left feeling bitter for a while, however after seeing his ex-girlfriend with her new partner is able to move on.

Genre and how the music video suggests it

• The genre of my music video is punk-pop. I represented this in my music video by setting the band performance of the video in my friends’ garage. I did this because this is a conventional aspect to the punk-pop genre. The instruments played by my performers suggests the genre due to the fact they played the guitar and bass. These a generic conventions of the punk-pop genre.

How characters are introduced

• My characters are introduced through the narrative of the song. The first two performers, myself and Jessica, are introduced by means of the lyrical content of the song. As the song depicts them having an argument, the audience are shown the two actors having an argument. I did not introduce each character individually as the pace of the song is up beat and I felt that this would slow the narrative down.