www.tinbu.comwww.tinbu.com

Media Presentation – US PublishersMarch 2010

www.tinbu.comwww.tinbu.comAbout TinBuFounded in 2006, Pensacola Florida based TinBu is focused on creating and delivering multilingual, interactive content  modules using our patent‐pending technology.  Ti B ' t h l i d bTinBu's technology is used by leading online and wireless media companies in the U.S., Canada, Europe and Latin AmericaEurope, and Latin America. TinBu’s dynamic, interactive content channels were developed to create increased site metricsto create increased site metrics, user retention and revenue generation. 

www.tinbu.comwww.tinbu.comTinBu Content ModulesTinBu currently offers nearly 30 unique content channels in dozens of verticals to publishing partners and adds moreto publishing partners and adds more regularly, meaning there is something for just about everyone. This content is dynamically updated, content rich, and fully customizable, integrating easily and seamlessly into your website, which means you can deliver added value to your customers without sacrificing theyour customers without sacrificing the branded look and feel of your website.

www.tinbu.comwww.tinbu.comIntegrated Advertisingg gIntegrated advertising is an integral part of TinBu’s content and it’s business model This advertising is packagedmodel.  This advertising is packaged with each content channel and enables publishers to use this content for free, plus they receive a generous revenue 

Typical Ad PlacementOpportunities

share of the proceeds that are generated by the use of TinBu content in their environment.

pp

Advertisers are offered a unique advantage by securing placement within the TinBu content modules.TinBu’s content, along with integrated ads, is already in place on thousands of websites.  These sites include major media groups in multiple markets thusmedia groups in multiple markets, thus saving advertisers time and money to achieve well placed, turnkey campaigns.

www.tinbu.comwww.tinbu.comTinBu PublishersTinBu’s publishers include some of the world’s largest media networksmedia networks, newspaper groups and portals.Notable publishers include:•Gannett•Tribune• Yahoo!• MSN•Lee•USA Today•NY Post•Philly.com•Washington Post•Media News•Media General•Fox•CBS•ABCAnd Many More

www.tinbu.comwww.tinbu.comGlobal Metrics

25,000,000

30,000,000May 09 4,136,561 11,196,444

June 09 3,871,797 10,602,081

10,000,000

15,000,000

20,000,000

Total Uniques

T l P Vi

July 09 4,805,715 14,173,827

August 09 5,497,365 15,640,116

0

5,000,000Total Page ViewsSeptember 09 5,308,274 16,117,773

October 09 5,581,133 17,182,895

November 09 5,874,435 15,820,062

December 09 10,151,799 27,338,430

www.tinbu.comwww.tinbu.comOverview For Publishers

www.tinbu.comwww.tinbu.comDynamic Lead-insy

www.tinbu.comwww.tinbu.comContent - LotteryyLottery Demographics

Male 47

Female 53 Features:

3‐12 2

13‐17 7

18‐34 17

35‐49 33

50+ 42

•Live lottery results for all 200+ lottery games in North America, UK, Germany, Mexico, and Ireland.

•Data available in English, Spanish, French and German50+ 42

White 73

Black 13

Asian 3

Hispanic 9

French, and German.

•Live countdown timers showing next draw times for every game.

•Jackpot trackers for every lottery h i t j k t d hHispanic 9

Other 1

No kids 72

Kids 28

showing current jackpot, and how much it has gone up or down.

•Previous number look up capability.

•Odds calculators for every game.

$0‐30k 24

$30‐60k 30

$60‐100k 27

$100k+ 19

•Jackpot analysis showing lump sum and annuity payment amounts if someone wins.

•Quick Pick number generation for all 

No College 47

College 41

Grad School 12

games.

•Hot and Cold number analysis with frequency charts for every game. 

www.tinbu.comwww.tinbu.comContent - HoroscopepHoroscope Demographics

Male 37

Female 63

Features:•Daily horoscope for each zodiac sign.

•Available in English and Spanish3‐12 1

13‐17 2

18‐34 21

35‐49 34

50+ 42

•Available in English and Spanish.

•Daily Star Charts.

•Sun Sign Personality Trait index.50+ 42

White 77

Black 7

Asian 4

Hispanic 11

•Daily Love Meter by sign.

•Relationship Compatibility Analysis by sign.

Hispanic 11

Other 1

No kids 72

Kids 28

•Peak Time of Day for each sign.

•Lucky color analysis by sign each day.Yearly outlook by sign.

$0‐30k 29

$30‐60k 31

$60‐100k 21

$100k+ 20

•Daily Astro Picks.

•Customizable icons sets for each site visitor.

No College 49

College 39

Grad School 11

•NEW SETS: Bronze, Greco, Gothic, Traditional

•Flash Wheel: Bronze, Greco, Gothic, Traditional

www.tinbu.comwww.tinbu.comContent - CrosswordCrossword Demographics

Male 45

Female 55Features:

•Daily traditional crossword puzzles3‐12 0

13‐17 4

18‐34 20

35‐49 30

50+ 46

•Daily vertical crossword puzzles

•Weekly Sunday crossword puzzles

•Daily Diamond crossword puzzles that are easier to solve50+ 46

White 87

Black 7

Asian 2

Hispanic 3

that are easier to solve

•Theme Puzzle Archive

•Weekly jumbo Sunday crossword puzzle link in all puzzles

Hispanic 3

Other 1

No kids 77

Kids 23

•Ability to save the puzzle and come back to complete it at a later time

•Mouse over hints in all puzzles

•Built in timer records time to solve

$0‐30k 22

$30‐60k 27

$60‐100k 27

$100k+ 24

Built in timer records time to solve each puzzle

•Ability to pause the timer to take a break from solving the puzzle

•Solve button to automatically solveNo College 43

College 43

Grad School 14

Solve button to automatically solve any puzzle

•Help button provides instructions for all games

www.tinbu.comwww.tinbu.comContent - StocksStocks Demographics

Male 45

Female 55Features:

3‐12 0

13‐17 2

18‐34 20

35‐49 33

50+ 44

eatu es

•NASDAQ Composite Index

•Dow Jones Industrial Average

•NYSE Composite Index50+ 44

White 87

Black 5

Asian 2

Hispanic 5

•Available in English and Spanish

•Currency Exchange Rates

•Russell 2000 Growth Index

i dHispanic 5

Other 1

No kids 78

Kids 22

•TSX Composite Index

•1 Day, 5 Day, 1 Month, 3 Month, 1 Year, 5 Year, 10 year Averages

•Stock Symbol Look Up

$0‐30k 30

$30‐60k 26

$60‐100k 20

$100k+ 25

•Market Summary

•Recent Quotes Look Up

•Personal Stock Portfolio Tracker

No College 47

College 39

Grad School 14

•Financial Terms Glossary

•Tell A Friend

www.tinbu.comwww.tinbu.comContent - SoccerSoccer Demographics

Male 49

Female 51Features: 

3‐12 4

13‐17 9

18‐34 43

35‐49 32

50+ 12

eatu es

•400+ leagues covered from around the world

•50+ International Cups covered from around the world50+ 12

White 26

Black 7

Asian 7

Hispanic 59

around the world

•Live in game scoring reports

•Game schedules / fixtures for all leagues

Hispanic 59

Other 1

No kids 49

Kids 51

•Fully customizable by each site visitor

•League tables, player bookings, team statistics, team information, t hi d l

$0‐30k 47

$30‐60k 33

$60‐100k 12

$100k+ 8

top scorers, archived league information

•Compare two teams

•Team rosters

No College 65

College 28

Grad School 7

•Yellow Card, Red Card, and scoring reports for each game

www.tinbu.comwww.tinbu.comContent - SudokuSudoku Demographics

Male 32

Female 68

F t3‐12 0

13‐17 11

18‐34 26

35‐49 26

50+ 38

Features:

•Easy to play ‐ just drag and drop

•3 difficulty levels: Easy, Normal, and Hard

50+ 38

White 93

Black 3

Asian 1

Hispanic 2

•A countdown timer provides more challenge to players

•Get frustrated? Click the Solve button to solve the puzzle for you.

Hispanic 2

Other 3

No kids 72

Kids 28

•Click on the Reset button to restart the game from scratch.

$0‐30k 34

$30‐60k 29

$60‐100k 20

$100k+ 16

No College 51

College 38

Grad School 11

www.tinbu.comwww.tinbu.comContent – Fitness VideosFitness Demographics

Male 26

Female 74 Features:

3‐12 1

13‐17 14

18‐34 32

35‐49 26

50+ 28

•Over 120 video clips of home and gym based exercises

•Available in English, Spanish, and French

50+ 28

White 91

Black 4

Asian 2

Hispanic 2

•Searchable by all body parts; abdominals, back, biceps, calves, chest, forearms, gluteus, hamstrings, hips, pectorals, quads, shoulders, trapezius, shoulders, triceps, upperHispanic 2

Other 1

No kids 67

Kids 33

trapezius, shoulders, triceps, upper chest

•Expert instruction supplied for each 30‐second video clip

•Performed by male and female$0‐30k 45

$30‐60k 29

$60‐100k 20

$100k+ 16

Performed by male and female professional fitness models

•Video library for each body part is searchable by mouse over scrolling

•Allows people to learn exercisesNo College 51

College 38

Grad School 11

•Allows people to learn exercises they can perform at home or at a gym for desired body part

www.tinbu.comwww.tinbu.comContent – RecipespRecipe Demographics

Male 29

Female 71 Features: 

3‐12 1

13‐17 9

18‐34 27

35‐49 26

50+ 37

•New recipe featured every day

•Recipes provided by Better Homes and Gardens with color photographs

•Ability to store up to 20 favorites50+ 37

White 92

Black 4

Asian 1

Hispanic 2

•Custom color options for users

•Print Recipe Cards

•"Tell A Friend" featureHispanic 2

Other 1

No kids 70

Kids 30

•Detailed prep directions

•Nutritional information for each recipe

•Ability to sort through over 1500 $0‐30k 34

$30‐60k 31

$60‐100k 19

$100k+ 16

y grecipes by course or meal type

•Ability to sort through over 1500 recipes by main ingredients

No College 51

College 38

Grad School 11

www.tinbu.comwww.tinbu.comContent – Swimsuit ModelsModels Demographics

Male 58

Female 42

F t3‐12 1

13‐17 5

18‐34 28

35‐49 37

50+ 30

Features: 

•New Model portfolio every day

•New swimsuit model videos added each week

50+ 30

White 80

Black 10

Asian 3

Hispanic 6

•Rate the model feature

•Save your favorites

•Previous 5‐day review of former modelsHispanic 6

Other 1

No kids 75

Kids 25

models

•Preview tomorrow's girl

•Send a picture to a friend

•Slide show and manually review

$0‐30k 21

$30‐60k 29

$60‐100k 34

$100k+ 16

•Bio information sheet for each girl

•Enlarge photo feature

•Customizable color scheme

No College 44

College 43

Grad School 13

www.tinbu.comwww.tinbu.comContent – WeatherWeather Demographics

Male 37

Female 63 Features: 

3‐12 1

13‐17 7

18‐34 26

35‐49 30

50+ 37

•Global coverage searchable by city name or postal code•Available in Celsius or Fahrenheit•True 48‐hour forecasts broken down by h50+ 37

White 87

Black 4

Asian 3

Hispanic 5

hour•Daily commute forecasts•EPA air quality index reports for 200 major cities in North America•Moving maps, including Doppler radar, 

Hispanic 5

Other 1

No kids 71

Kids 29

satellite images, temperature, wind, and precipitation•Built in local time clock for any searched location globally•Global highs and lows for temperature

$0‐30k 30

$30‐60k 29

$60‐100k 24

$100k+ 17

Global highs and lows for temperature, wind, and precipitation updated hourly•Historical climate reports for any location in the world•Customizable weather locations stored f h it i it ( t 20 l ti )

No College 49

College 39

Grad School 12

for each site visitor ( up to 20 locations).

www.tinbu.comwww.tinbu.comContent – EntertainmentEntertainment Demographics

Male 38

Female 62

F t3‐12 1

13‐17 6

18‐34 23

35‐49 29

50+ 41

Features: 

•300‐1000 new celebrity spotting photo's with captions every day

•40‐80 daily articles with photos50+ 41

White 87

Black 7

Asian 1

Hispanic 4

•Searchable archives

•Users can set custom alerts

•User customizable layoutHispanic 4

Other 1

No kids 70

Kids 30

•Tell a friend feature

•Yesterday's news feature allows people to recap previous days celebrity news

$0‐30k 29

$30‐60k 34

$60‐100k 24

$100k+ 13

•Photo enlarge allows visitors to view full‐size images of their favorite celebrities

No College 49

College 40

Grad School 11

www.tinbu.comwww.tinbu.comContent – Quote of the DayyQuotes Demographics

Male 38

Female 62

F t3‐12 0

13‐17 3

18‐34 25

35‐49 36

50+ 36

Features:

•New quotes every day, with audio, animated text, and photographs

•Ability to select additional quotes to 50+ 36

White 84

Black 9

Asian 2

Hispanic 3

view from 16 categories

•100's of quotes in the channel, with new quotes added every month

•Ability to review previous 5‐days Hispanic 3

Other 1

No kids 72

Kids 28

quotes

•“Guess Who Said This?” interactive game

•Players can select the level of $0‐30k 31

$30‐60k 34

$60‐100k 20

$100k+ 15

ydifficulty for Guess Who Said This game to suit their preferences

No College 53

College 37

Grad School 10

www.tinbu.comwww.tinbu.comContent – Gas PricesGas Demographics

Male 38

Female 62 Features:

3‐12 0

13‐17 6

18‐34 20

35‐49 29

50+ 44

•Daily gas station price monitoring on over 140,000 stations in U.S.

•Searchable by zip code or city name

•Shows top 10 highest and lowest prices 50+ 44

White 91

Black 4

Asian 2

Hispanic 3

in every location.

•Built in mapping feature showing location of every station listed.

•Interactive map of U.S. showing current Hispanic 3

Other 1

No kids 75

Kids 25

p ghigh and low for each state

•Customizable price change alerts

•Current crude oil price with percentage change

$0‐30k 28

$30‐60k 29

$60‐100k 25

$100k+ 18

change

•U.S. high/low/average gas price

•Gas saving tips for consumers.

•MPG analysis for 20,000+ vehicles from 

No College 48

College 40

Grad School 12

1985 to today.

•Personal annual fuel cost estimates

•Tell a friend feature. 

www.tinbu.comwww.tinbu.comContent – Box Office InformationMovies Demographics

Male 41

Female 59

Features:

•Covers North American box office

3‐12 1

13‐17 7

18‐34 28

35‐49 30

50+ 34

•Searchable by local DMA's; by actor  or actress; by writer, director or producer and by movie genre

•Lists box office revenues and screen t b fil50+ 34

White 85

Black 6

Asian 2

Hispanic 5

counts by film

•Historical box office information

•Compare top films by year and genre 

Hispanic 5

Other 1

No kids 67

Kids 33

•Top films by weekend or year, nationally and locally

•Credit search Local and nationwide box office statistics

$0‐30k 26

$30‐60k 30

$60‐100k 25

$100k+ 20

•Year over year comparisons

•Market share analysis

•Search film profiles and filmographies

No College 47

College 40

Grad School 13

filmographies

•Upcoming films listings 

www.tinbu.comwww.tinbu.comContent – MPG RatingsgMPG Demographics

Male 25

Female 75

F t3‐12 2

13‐17 19

18‐34 33

35‐49 21

50+ 26

Features: 

•20,000+ vehicle database from 1985 to present with photographs.

•Available in English and Spanish.50+ 26

White 93

Black 3

Asian 1

Hispanic 2

•Search by make, model, class, MPG range.

•Compare selected vehicles (up to 20) to determine fuel efficiency and 

Hispanic 2

Other 1

No kids 67

Kids 33

estimated annual fuel costs.

•Calculate personal annual fuel cost estimates based on any vehicle and your personal driving habits.

$0‐30k 52

$30‐60k 26

$60‐100k 13

$100k+ 9

•Search best and worst MPG across all vehicle makes, models, and size.

No College 63

College 31

Grad School 6

www.tinbu.comwww.tinbu.comContent – Flight Trackingg gFlight Demographics

Male 28

Female 72

Features:

•Real‐Time tracking of all flights/airlines in U S Canada Mexico

3‐12 1

13‐17 15

18‐34 31

35‐49 24

50+ 29

in U.S., Canada, Mexico.

•Tracks intra‐Canada, and intra‐Mexico flights.

•Real‐time in air radar maps of each fli ht h i d ltit d ti t50+ 29

White 92

Black 3

Asian 2

Hispanic 2

flight, showing speed, altitude, time to and from destination.

•Searchable by airport or airline.

•Shows incoming air traffic to all Hispanic 2

Other 1

No kids 69

Kids 31

airports selected.

•Listing of delays, gate changes, or schedule modifications.

•Integrated travel tips and baggage 

$0‐30k 45

$30‐60k 27

$60‐100k 15

$100k+ 12

information.

•Lists current departure and arrival on time % for all airports.

•Allows each user to store and save 

No College 57

College 34

Grad School 9

their favorite airline flights or airports.

•Tell‐a‐friend feature.

www.tinbu.comwww.tinbu.comContent – Mortgagesg gMortgage Demographics

Male 25

Female 75Features:

•Ability to search for lenders across3‐12 2

13‐17 17

18‐34 32

35‐49 23

50+ 26

Ability to search for lenders across the entire country searchable locally by zip code.

•Real‐time daily interest rate and loan cost adjustments for 100's of national 50+ 26

White 93

Black 3

Asian 1

Hispanic 2

jlenders.

•Ability to review many different mortgage options and to specifically compare the details of those loans.

Hispanic 2

Other 1

No kids 67

Kids 33

•Ability to see all costs associated with a particular lender, including points and closing costs, and actual monthly payment amounts.

$0‐30k 48

$30‐60k 27

$60‐100k 14

$100k+ 11

•Intuitive instructional guides built‐in.

•Ability to change lending parameters including length of term, purchase price, down payment, points, and type f l d i d

No College 59

College 33

Grad School 8

of loan desired. 

•Visitors can apply for a mortgage online if they choose from a lender of their choice.

www.tinbu.comwww.tinbu.comContent – Flash GamesGames Demographics

Male N/A

Female N/A

F t3‐12 N/A

13‐17 N/A

18‐34 N/A

35‐49 N/A

50+ N/A

Features: 

•Over 100 different games 

•5 different categories to choose from; action, arcade, classic, puzzles, 

50+ N/A

White N/A

Black N/A

Asian N/A

Hispanic N/A

and sports

•Listing of the Top 10 games each day

•Listing of new games featured each month

Hispanic N/A

Other N/A

No kids N/A

Kids N/A

•Players can save their favorite games to their library

•High scores are saved for each game

•Instructions provided for every game$0‐30k N/A

$30‐60k N/A

$60‐100k N/A

$100k+ N/A

•Instructions provided for every game

•Private label games network available for publishers 

No College N/A

College N/A

Grad School N/A

www.tinbu.comwww.tinbu.comContent – SportspSports Demographics

Male 35

Female 65

Features:

•Covers NBA, MLB, NFL, NHL, NASCAR PGA MLS PGA

3‐12 0

13‐17 12

18‐34 29

35‐49 26

50+ 33

NASCAR, PGA, MLS, PGA

•Covers NCAA Men's and Women's Basketball, NCAA Men's Football

•Additional Soccer Coverage50+ 33

White 86

Black 6

Asian 1

Hispanic 5

•Additional Golf Coverage 

•Live Odds Reports

• Post Game Box Scores/Summaries

Hi t i l I f ti F P iHispanic 5

Other 1

No kids 65

Kids 35

•Historical Information From Previous Season

•Searchable Calendar Feature Can be customized to specific settings by each individual site visitor

$0‐30k 34

$30‐60k 38

$60‐100k 15

$100k+ 13

each individual site visitor

•Injury reports

•Updates Box Scores during games in progress every 3‐5 minutes

No College 54

College 36

Grad School 10

•Live score updates of games in progress every 3‐5 minutes 

www.tinbu.comwww.tinbu.comContent – MusicMusic Demographics

Male N/A

Female N/A Features:

3‐12 N/A

13‐17 N/A

18‐34 N/A

35‐49 N/A

50+ N/A

•Personalized music recommendations selected from millions of YouTube videos and tens of thousands of free, downloadable 

50+ N/A

White N/A

Black N/A

Asian N/A

Hispanic N/A

songs.

•Create and save your own playlists that include music videos and free downloadable songs. 

Hispanic N/A

Other N/A

No kids N/A

Kids N/A

•Newly released songs provided daily that are free and downloadable.

•Additional songs based on a user’s$0‐30k N/A

$30‐60k N/A

$60‐100k N/A

$100k+ N/A

Additional songs based on a user s playlist that are free and downloadable.

•Available in English, Spanish, and P t (BR)

No College N/A

College N/A

Grad School N/A

Portuguese (BR)

www.tinbu.comwww.tinbu.comContent – JobsJobs Demographics

Male 33

Female 67

F t3‐12 1

13‐17 7

18‐34 33

35‐49 29

50+ 31

Features:

•US National Unemployment RateState Unemployment Rate by Month

•State Unemployment Rate by Year50+ 31

White 85

Black 8

Asian 2

Hispanic 3

•County Unemployment Rates 50Largest Cities Unemployment Rates

•US Mass Layoff Report US

•Hiring Quit Layoff Rates US JobHispanic 3

Other 2

No kids 66

Kids 34

•Hiring,Quit,Layoff Rates US Job

•Opening Report Interactive US MapFor Quick Access To State Specific

•Info Charting And GraphingFunctions

$0‐30k 38

$30‐60k 36

$60‐100k 13

$100k+ 12

Functions

•Ability To Compare AnnualEmployment Statistics Back To 1999

•Ability To Search For Jobs ByL ti C t A d A l

No College 57

College 35

Grad School 8

Location, Category, And ApplyOnline 

www.tinbu.comwww.tinbu.comContent –NewsNews Demographics

Male 32

Female 68

Features:

•100's of new news stories uploaded every day. 

3‐12 1

13‐17 9

18‐34 33

35‐49 26

50+ 31

y y

•Over 20 news categories, including World News, Sports, Entertainment, People, Business, Travel, Kids, and more. 

50+ 31

White 86

Black 8

Asian 2

Hispanic 3

•Images in selected stories that can be expanded. 

•Search feature for looking up previous stories. 

Hispanic 3

Other 2

No kids 68

Kids 32

•Top headlines dynamically animate and rotate throughout the day. 

•Includes daily press releases from 

$0‐30k 42

$30‐60k 35

$60‐100k 13

$100k+ 10

y pnational wires. 

•Ability to look at previous weeks stories by date and category. 

•News Alert System allows site

No College 58

College 34

Grad School 8

News Alert System allows site visitors to sign up for daily headlines of their choice, linking back to publisher Web site.

www.tinbu.comwww.tinbu.comContent – Powerball LivePowerball Demographics

Male 47

Female 53

Features:

•Live Streaming of twice weekly Powerball Drawing

3‐12 2

13‐17 9

18‐34 25

35‐49 32

50+ 32

•Videos of past drawings on demand

•Robust, complimentary dataincluding:Odds

50+ 32

White 77

Black 11

Asian 3

Hispanic 7

Number FrequenciesPrize List

Hispanic 7

Other 2

No kids 67

Kids 33

$0‐30k 29

$30‐60k 34

$60‐100k 21

$100k+ 16

No College 52

College 38

Grad School 10

www.tinbu.comwww.tinbu.comUpcoming Channelsp g

• Safety Mom http://www.tinbuflight.com/safety_mom/test/module.html

• AOL Autos http://www.tinbugas.com/autos/test/module.html

• School Information http://65.18.170.112/schoolsearch/html/schoolsearch.html

www.tinbu.comwww.tinbu.comLive Client Examplesp• Revenue Share (Free) Clients:

• http://www.wral.com/entertainment/horoscopes/• http://www.nypost.com/lottery/lottery.htm• http://hellolocal.com/• http://www.americanpress.comhttp://www.americanpress.com• http://www.805shopper.com/• www.republicanherald.com• http://naples.floridaweekly.com/

• Licensing Fee (Paid) Clients:

• USA Today ‐ http://www.usatoday.com/news/lottery/lotto.htm• NY Daily News ‐ http://www.nydailynews.com/ny_local/lottery/index.html• Tribune – http://www.chicagotribune.com/features/lottery/chi‐lottery,0,5523635.htmlstory

// / /• Rogers ‐ http://www.chez106.com/babes/• CBS ‐ http://www.kfty.com/entertainment/horoscopes/default.aspx