The magazine

Country & Town House (C&TH) launched in March 2007 and has quickly established itself as the only magazine to target an affl uent audience, who can afford and wish to live the best of both town and country living.

Distribution

The magazine is a monthly title, hand delivered to carefully selected AB central London homes in Barnes, Battersea, Bayswater, Belgravia, Brook Green, Chelsea, Chiswick, Clapham, Fulham, Heaver Estate, Holland Park, Kensington, Knightsbridge, Marylebone, Mayfair, Notting Hill, Pimlico, Putney, South Kensington, Wandsworth and Wimbledon. It is also distributed to targeted hotels (e.g. The Goring, The Berkeley, The Dorchester, Blakes, Cowley Manor, Lime Wood) as well as being available in the offi ces of the country’s leading estate agents.

Country & Town House is on sale nationwide in Waitrose, Marks & Spencer, Sainsbury’s, WHSmith and selected independent shops and newsagents.

Fulham

Hyde Park

Chelsea

Pimilco

Battersea

Clapham

Wandsworth

Chiswick

BrookGreen

HollandPark

NottingHill

SouthKensington

Mayfair

Marylebone

Bayswater

Belgravia

Kensington

Battersea Park

WandsworthCommon

Kensington Gardens

ClaphamCommon

Wimbledon Common Wimbledon

Putney

Barnes

BarnesCommon

PutneyHeath

Wimbledon Park

Readership

Estimated readership of Country & Town House is 240,000.

Touchstone Partners independent reader survey conducted in February 2008 showed the following;

• 90% AB, 99% ABC1 readers

• 61% female

• 77% British

• 33% have children under 16 years

• 54% have a household income of £100,000 or more (London average £30,000)

• 77% own a primary residence worth £500,000 or more

• 65% spend £3,000 or more on interiors improvements each year

• The magazine gives 44% ideas for things to buy

• 42% are considering buying a second property (41% of these within the next two years)

• 50% always look at property advertising

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1 Monochrome is never forgotten on the spring/summer runways; this classic DIANE VON FURSTENBERG wrap dress is soft, elegant and modern, £366; matchesfashion.com. 2 This Prussian blue dress nips in at the waist to create a softly structured silhouette. Think military meets safari. JAEGER double breasted silk dress, £250; jaeger.co.uk. 3 REISS doing what it does best; an absolute trans-seasonal essential. Reiss Sitara jacket, £159; reiss.co.uk. 4 Cute,

quirky and an instant way to add a nautical touch to a capsule collection. TALLULAH TU nautical multi loop bow necklace, £24; tallulahtu.co.uk. 5 Burberry gave the classic trench a twist this season with strong shoulders, feminine ruching and a delicate pastel colour. BURBERRY PRORSUM Lilac Trench £1,695; uk.burberry.com. 6 Made from the softest calf leather, these are the ultimate after-dark heels to give a pretty dress the edge. RUPERT SANDERSON Estelle

heels, £445; rupertsanderson.co.uk. 7 Chanel the romantic femininity of the shows in this soft peach blouse. SEE BY CHLOÉ silk bib detail blouse, £248, from mywardrobe.com. 8 The buttery colour of this MULBERRY Mitzy, £495, is just the bag for everything but the kitchen sink; mulberry.co.uk. G

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UP FRONT shopping

LUXE LIST

Military or monochrome? SheerLuxe.com’s Georgie Coleridge Cole bags this

season’s best trends

26 | COUNTRYANDTOWNHOUSE.CO.UK | April 2010

P00_Luxe_List_v1.indd 26 24/2/10 15:27:29

JEWELCOLOURS

Brighten up a monochrome interior with a big splash of turquoise, amethyst or ruby

THE INSIDER hot trend

Lacquer-fi nished Chinese wedding

cabinet, £1,695, from Orchid Furniture. 020 7384 2443;

orchidfurniture.co.uk

LEFT: Ariano chair and Brianza

screen, fabrics from £125.80 per sq/m, from JAB. 020 7349

3785; jab.de.en

BELOW: St Eval Candle Company’s English Eccentrics candles, £14.95 each. steval-

candle company.

co.uk

Designers Guild Pure Wool Rugs,

£115, from La Redoute.

0844 842 2222; laredoute.co.uk

ANDA LOWBACK ARMCHAIR, £1,045, FROM LIGNE ROSET. (08707 777 202; LIGNE-ROSET.CO.UK)

Aurelia Azure wallpaper by

Sophie Conran, £29 per roll.

wallpaperdirect.co.uk

PARADISE CHICK, 140X160MM,

DESIGNED BY ANU PENTTINEN, £349. IN STORE FROM APRIL. (SKANDIUM.COM)

74 | COUNTRYANDTOWNHOUSE.CO.UK | April 2010

ABOVE: Ports Of Call buttoned cushion in

Palmsprings plum, £15, by Jeff Banks.jeffbanks.co.uk

LEFT: The Drop cooker hood by Faber for Air Uno, £1,759 incl VAT.

0113 201 2240; airuno.co.uk

P00_Jewel_v1.indd 74 24/2/10 17:57:01

Petrol lamb skin shearling collage cardigan coat, £3,885, Donna Karan.

Leopard print dress (just seen), £1,468, Giambattista Valli

at Matches. ‘Stanley’ boot, £199, Jaeger

P00_Fashion_NOV_v2.indd 55 30/9/10 13:40:45

Into the wIld wood

Styling by mary-anna kearneyPhotography by rhys frampton

P00_Fashion_NOV_v2.indd 54 30/9/10 13:40:07

P00_Zara_Feature.indd 65 30/9/10 14:08:45

Editorial

C&TH’s editorial focus is its passion for the best of British. It champions individuality and originality and celebrates the unique, the quirky and the spirited. Unashamedly aspirational and luxurious, it has no space for ‘bling’.

Contributors include Alice B-B, Adam Edwards, Caroline Phillips, Daisy Finer, Ticky Hedley-Dent, Juliet Kinsman, Marcus Scriven and Jessie Hewitson.

Zara Phillips is one of our hottest hopefuls for the 2012 Olympics. She has also recently launched a new clothing range in collaboration

with sporting brand, Musto. ALICE ROSE gets a rare 20 minutes on the phone with the Queen’s granddaughter. Portraits by Steve Read

Zara Phillips is on duty at a trade show at the NEC in Birmingham, plugging her new clothing range with her sponsor Musto – of which much (much) more later. I’m at my desk in London, and have 20 precious minutes on the phone with her. It’s a bit like Supermarket Sweep, that Nineties gameshow in which

contestants had 60 seconds to cram their trolleys with loot. The clock is ticking – where to start with all the questions?

There is so much I would like to know about Zara. As a nation, we are fascinated by her: ‘Is Zara Becoming a Royal WAG?’ demands the Daily Mail; ‘How To Get a Plunging Cleavage like Zara’s,’ advises The Sun. We are alternately captivated and dismayed by her clothing choices. We love that she’s attached to another sporting hero (in case you’ve been down a rabbit hole for the last seven years, she’s living with Mike Tindall, one of England’s 2003 rugby world cup-winning heroes). We love that she curtsies every time she meets her grandmother. We loved the tongue-stud, the ill-fated romance with the jockey whose name we forget, the run-ins with the paparazzi, the fact that she is, at times, so royally unroyal. And we love that she is very, very good at her dangerous sport, and that she brings us glory on the world stage. We voted her Sports Personality of the Year in 2006, for goodness sake, and winced at her off-the-cuff acceptance speech, in which the word ‘amizing’ featured countless times. And as the London Olympics approach, we are pinning more than her fair share of our hopes on her shoulders.

So we know she’s tough, she’s rebellious, she’s a hard-working professional. But what’s going on with her and Mike? Does she call the Queen ‘Granny’? Does she understand the off-side rule? And does she secretly hanker after the royal title that her parents turned down on her behalf at birth? (I know I would.)

Let’s start with an easy one, I think, and ask her to tell me about her work with Musto. In case you’re not a sailing, riding, shooting, outdoorsy type, Musto is a great Great British brand, founded by Olympic medal-winning sailor Keith Musto in 1965, and a stalwart supporter of our Olympic sailing and three day eventing teams. Zara has teamed up with them to design a seven-piece ‘capsule collection’ of jackets, fleeces and sweatshirts, all featuring her eventing number, 176. Before talking to her, I google ‘Zara Phillips Musto’ and find a behind-the-scenes video of her promotional shoot for the range, filmed on a beach in Devon: Zara clambering up a sand-dune with a ginormous stallion, then slithering down again with said horse perilously close to her heels; Zara and horse cantering through the waves; Zara sitting in a cave having her hair faffed with; Zara and horse peering into the camera lens through their respective fringes (‘Who’s in charge of making the horse look at me?’ bleats the photographer). Easy to mock, but she looks like a model with a capital M, with a floppy, eye-sweeping fringe that really suits her, and cheekbones you could crack walnuts on. Good for her, and good for Musto, who must be thrilled to have recruited not only a big name but a consummate professional to their cause.

ARIght ROyALSpORt

64 | COUNTRYANDTOWNHOUSE.CO.UK | November 2010

P00_Zara_Feature.indd 64 30/9/10 14:08:19

Manufacture Jaeger-LeCoultre, Vallée de Joux, Switzerland, since 1833.For information 0800 587 3420 - www.jaeger-lecoultre.com

HAVE YOU EVER WORN A REAL WATCH ?

R E V E R SO S Q U A D R A L AD Y D U E T TO.For women who seek authenticity, the Reverso Squadra Lady Duetto from Jaeger-LeCoultre offers the confi dence of wearing a real watch: two back-to-back dials driven by a single mechanical movement, the legendary swivel case set with 72 diamonds, as well as a quick and clever wristband-change system. The perfect combination of style and watchmaking genius.

Luxury Advertising

Leading luxury advertisers Annoushka, Boodles, Bulgari, Cartier, Hackett, Jaeger-LeCoultre, LK Bennett, Marco Bicego, Patek Philippe, Porsche, Rolex, William & Son and Zenith.

Boodles Wonderland | T: +44 (0)20 7437 5050 | www.boodles.com

BOO168-142 Country & T_Layout 1 22/06/2011 14:32 Page 1

C H A R L E S E D WA R D S

582 & 575 KING’S ROAD, LONDON SW6 2DYTEL: + 44 207 736 8490 www.charlesedwards.com FAX: + 44 207 371 5436

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Charles Edwards.indd 1 23/3/10 18:22:06Masrston Langinger.indd 1 26/3/10 15:33:04

Slip into something more comfortable. At Josephine Home we do not rest until we’ve found the world’s fi nest fabrics

and the most skilled craftsmen to create our bed-linen and homewares. But when we do rest, we rest very comfortably indeed.

Visit josephinehome.co.uk or call us directly on 020 7751 0100.

Josphine Home.indd 1 27/5/10 15:39:36

Interior Advertising

Leading interiors advertisers include Charles Edwards, ABC Carpets, Chesney, Hastens, Nina Campbell, Joanna Wood, OKA, Marston & Langinger and Poliform.

And So To Bed.indd 1 14/8/09 17:30:31

Architecture ~ Interior Design Build ~ Project Management

Janine Stone.indd 2 27/5/10 10:43:38

London +44(0)20 7349 8888 Moscow +7(495) 663 8085 Cheshire +44(0)161 929 5565 info@janinestone.com www.janinestone.com

Janine Stone.indd 1 27/5/10 10:43:23

Property Advertising

Leading property advertisers include Aylesford, Hamptons International, Knight Frank, Marsh & Parsons, Russell Simpson, Savills and Strutt & Parker.

The property section of the magazine appeals to those who are looking to upgrade their London home, move to the country full-time or fi nd a second home either in the country or abroad.

Royal AvenueL O N D O N S W 3

Entrance Hall First Floor Drawing Room Kitchen Dining RoomGalleried Triple Height Glass Atrium Media Room/Family RoomLibrary/Study Offi ce Master Bedroom with Ensuite BathroomThree Further Double Bedrooms Bathroom Two Bedroom Five with Ensuite Shower Room Shower Room Two Cloakroom Utility Room Plant Room West Facing Garden

Freehold£6,500,000 stc

A superbly refurbished and immaculately modernised house

JSA: Strutt & Parker 020 7225 3866

Russell Simpson.indd 2 25/5/10 15:16:53

Knight Frank

Oxfordshire Fast London commute Faringdon 3 miles, Burford 13 miles, Oxford 21 miles

A stunning Grade II listed former rectory. Entrance hall, 4 reception rooms, kitchen/breakfast room. Master bedroom with dressing room and en suite bathroom, 2 guest bedrooms with en suite bathrooms, 3 further bedrooms, family bathroom. Indoor swimming pool, annexe comprising of: office, bedroom, shower room, kitchen/sitting room. Garden studio, hard tennis court, gardens and grounds, paddock, river mooring. In all about 2.44 acres

(OXF080160)

KnightFrank.co.uk/Londonbruce.tolmie-thomson@knightfrank.com 020 7629 8171

KnightFrank.co.uk/Oxforddamian.gray@knightfrank.com 01865 790077

KF_AUG_v1.indd 119 24/6/10 17:37:48

Savills.indd 8 26/5/10 14:48:10

A rare chance to acquire this attractive four bedroom period freehold house ideally located on the corner of Margaretta Terrace and Oakley Street, SW3. Arranged over 5 floors this property offers extensive accommodation with 3 receptions rooms and staff bedroom.

4 bedrooms, 2 en suite bathrooms, 2 en suite shower rooms, designer kitchen, 2 studies. Guide Price £5,650,000

Hamptons Chelsea020 7835 1444

chelsea@hamptons-int.com

Beyond your expectationswww.hamptons.co.uk

CTH_Hamptons_AUG.indd 163 25/6/10 16:35:39

London officehenry.holland-hibbert@struttandparker.com

020 7629 7282Harpenden officetim.pearse@struttandparker.com

01582 764 343

Bedfordshire | ToddingtonMilton Bryan 4 miles, Woburn 6 miles, Luton Airport 13 miles, Milton Keynes 16 miles, London 42 miles

Rural life and an easy commute to London

Substantial Grade II listed country house | Wonderful gardens including walled garden, herb and wildflower gardens and croquet lawn | Swimming pool | Squash court | Ponds stocked for fishing | Woods with lake | Lodge | 2 Flats | Grade II listed stable block | Large offices 6 Garages | Former Rare Breeds Farm with agricultural buildings | Paddocks | Pasture Woodland and arable land | Partridge and pheasant shoot | Private cricket pitch

About 176 acres (71 hectares)

S&P_Country_AUG_v1.indd 3 22/6/10 15:25:36

Substantial Grade II listed country house and wildflower gardens and croquet lawn for fishing 6 Garages Woodland and arable land

About 176 acres (71 hectares)

www.struttandparker.com

S&P_Country_AUG_v1.indd 2 22/6/10 15:24:51

School House

School House (SH) is a bi-annual supplement, distributed with C&TH, targeted at the same affl uent readership. Within eight issues SH has become the UK’s leading independent schools magazine in terms of pagination, circulation and number of participating schools.

Spring/Summer 2009 | COUNTRYANDTOWNHOUSE.CO.UK | 29

I visit the Headmaster in his elegant study: book-lined walls, roaring fire in the grate, comfortable armchairs. So far, so traditional. But Dr. Ralph Townsend, 56, is not your traditional English public school head. For one thing, he’s Australian.

His career has included stints as headmaster of the prestigious Sydney Grammar School and the co-ed Oundle School in Peterborough, as well as teaching posts at Eton and Abingdon. Since becoming headmaster of Winchester in 2005, he’s ushered in major systemic changes.

For example, the school has now largely abandoned A-levels in favour of Cambridge Pre-University exams, because, as he explains: “We felt that the academic content of A-levels has been eroded over the years.” (Or as we would say, they’ve been dumbed down.) “Our pupils weren’t being sufficiently challenged.” The Cambridge Pre-U system was deemed more appropriate as a third of Winchester’s pupils go on to Oxbridge.

Dr. Townsend is also reforming the school’s scholarship and bursary structure, so as to allow a greater intake of boys from less privileged backgrounds. By 2010 all scholarship awards will be needs-tested. “The scholars are the powerhouse,” he says. “They set the pace for the whole school. Over the next 10 years we’d like 60 per cent of them to come from socio-economic backgrounds which prevent them being here without financial help.” Currently 30 per cent benefit from some level of financial aid with the school’s fees, which now stand at £27,870 per year for boarders and £26,475 for day pupils.

I suggest that perhaps Dr. Townsend’s Australian mentality accounts for his bold sweeping aside of timeworn methods. He doesn’t disagree. “While it’s a great privilege to contribute to a school as ancient and distinctive as Winchester,” he remarks, “I’m more prepared to be critical of it. Australians are not easily intimidated by ‘institutions’. That’s why some of the Queen’s private secretaries have been Australian – they respect tradition but tend to say what they think, which has made them useful when serving the Establishment.”

Winchester shares a close historical bond with Eton, but each school stands on its own merits. “With 680 boys, we’re half the size of Eton,” he says. “Ours is a more intimate school, with a very careful admissions

policy. We assess boys not just on their academic ability but for their suitability to the intellectual atmosphere of the school.”

And that’s the nub of it. What sets Winchester apart from every other great Public school is its commitment to creating a genuinely intellectual community in which pupils embrace learning for its own sake, not just to pass exams. “We are not as Establishment as some other schools,” adds Dr. Townsend. “We breed more free-thinkers.”

They do this primarily through the school’s unique tradition of “Division” classes. Extending throughout the five years of study at Winchester, these are daily classes in a wide range of subjects – including philosophy, ethics, religion, history and literature – designed to encourage discussion, analytical thinking and love of learning. The classes involve written tasks and presentations, but do not lead to exams.

Div, as they call it, requires Winchester schoolmasters (or “dons”) to be knowledgeable in many areas and continue to educate themselves throughout their careers. This all dates back to the late 19th century when the concept of the polymath schoolmaster – one who is broadly educated across the disciplines – was introduced to the school by

its then Headmaster, Dr Burge, as a defence against the narrow classical curriculum then followed.

I attend a Div class for a group of third year boys studying for their GCSEs. It is held at Flint Court, a Victorian wing of the school, and the “Div Don” taking the lesson is history teacher Philip Nash.

“We jump around in this class,” he explains at the start (meaning in terms of the topics discussed). “The other day we did the Napoleonic Wars and things got very heated indeed. Today we’re talking about the Second World War and whether Britain should have made peace with Germany in 1941. The aim is to make them think, develop debating skills and apply sound logical arguments.”

Mr. Nash is eager and good-natured. He draws the boys out, probing their enquiring minds, and together they thrash out the pros and cons of the “case for peace”. I’d quite like to chip in on this rousing subject, but instead I study the 16 attentive boys sitting along three sides of the big room filled with winter sunshine. Winchester pupils don’t wear formal uniforms, but neat suits or else sports jackets, grey trousers and ties.

There’s no denying iT – an educaTion

aT winchesTer college implies a

cerTain inTellecTual superioriTy

TRADITION

keen and eagerwykehamists

enjoy intellectual flexibility, debate and discussion during class

P00_Winchester_v1.indd 29 10/2/09 11:57:00

28 | COUNTRYANDTOWNHOUSE.CO.UK | Spring/Summer 2009

As the old saying goes: you can always tell a Wykehamist, but you can’t tell him much. And there’s no denying it – an education at Winchester College implies a certain intellectual superiority. It’s understandable. For a start, Winchester was the very first of our great public schools, the original model

and inspiration for all the rest. Compared to Winchester, even the venerable Eton is an upstart, for

the latter wasn’t established until 1440 – nearly 60 years after William of Wykeham, the Bishop of Winchester, founded his ambitious educational institution in 1382. That’s over six centuries of uninterrupted history in the highest echelons of English schooling. It could easily go to one’s head.

But of course the true source of the Wykehamists’ reputation for intellectual confidence is the cerebral nature of the school’s atmosphere

and teaching methods. Having recently spent a day in the company of some pupils, however, I can happily report that they wear their intellect lightly.

The school was conceived as a place of education for 70 “poor and needy” scholars who would afterwards go on to New College Oxford – also founded by William of Wykeham – and mainly enter the priesthood. Many 14th-century priests had died from the plague and the bishop was anxious to replace them with highly qualified new recruits.

Winchester, the one-time ancient capital of England, is today one of the country’s most beautifully preserved medieval cities, steeped in royal history and magnificent architecture. It’s no wonder that living and working in these surroundings is regarded as an integral part of a Wykehamist’s education.

The school’s many buildings, old and new, are spread out over an extensive area but at the heart of the campus is the original set of medieval buildings, still used for their original purposes. Known as “College”, this ancient core remains home to Winchester’s current 70

scholars, distinguished by their black gowns. They live in the 14th century Chambers, which enclose a picturesque courtyard, and eat in lofty College Hall, the original scholars’ dining room. The rest of the 600-odd pupils, the “Commoners”, are based in 10 boarding houses in adjacent streets.

The Donnish ChoiCe

HEADS UPCurrent Headmaster Dr Townsend (above)

is sweeping aside timeworn methods

Winchester has always been known for the quality of its academics. Monica Porter visits

and is mightily impressed. Photography by Arno

P00_Winchester_v1.indd 28 10/2/09 11:56:24

Advertising Rates

LIFESTYLE 1 insert 3 inserts 6 inserts 12 inserts

DPS £3,000 £2,700 £2,550 £2,400

Full Page £1,875 £1,690 £1,595 £1,500

Half Page £1,125 £1,015 £960 £900

Quarter Page £565 £510 £475 £360

SPECIAL POSITIONS

Outside Back Cover £3,750

Contents Full Page £2,250

First Right Hand Page £2,125

First Left Hand Page £2,125

PROPERTY ADVERTISING

For property rates, please contact Fiona Kirkness on 07809 736 219

INSERTS

Loose inserts per 1,000 (minimum 5,000) £50

Production Schedule 2013

ISSUE TITLE LIFESTYLE THEME LONDON DISTRIBUTION ON SALE

January Country & Town House Antiques Fri 6 Dec Wed 12 Dec

February Country & Town HouseThe List*

Romance Fri 4 JanFri 4 Jan

Wed 9 JanWed 9 Jan

March Country & Town HouseSchool House*

Travel Fri 8 FebFri 8 Feb

Wed 13 FebWed 13 Feb

April Country & Town House Interiors Fri 8 Mar Wed 13 Mar

May Country & Town HouseThe Independent Hotel Guide*

Cotswolds & Weddings Fri 5 AprilFri 5 April

Wed 10 AprilWed 10 April

June Country & Town House Art Fri 3 May Wed 8 May

July Country & Town House Watches Fri 7 June Wed 12 June

August Country & Town House Spa Guide Fri 5 July Wed 10 July

September Country & Town HouseCountry Sports*

Fashion Fri 2 AugFri 2 Aug

Wed 7 AugWed 7 Aug

October Country & Town HouseSchool House*

Interiors Fri 6 SeptFri 6 Sept

Wed 11 SeptWed 11 Sept

November Country & Town HouseWatches & Jewellery*

Country Sports Fri 4 OctFri 4 Oct

Wed 9 OctWed 9 Oct

December Country & Town House Luxury Fri 8 Nov Wed 13 Nov

* Supplements published with Country & Town House

Testimonials

LIFESTYLE

“We have seen a signifi cant response in our London stores as a direct result of advertising in Country & Town House.” ANNOUSHKA

“We love Country & Town House magazine. Thanks to its top notch editing and spectacular features, it attracts the type of reader who encapsulates our target market, which is why we advertise with C&TH month after month.” JOSEPHINE HOME

“I must confess to taking the photo in from the January 2009 issue in and purchasing an almost identical fi replace from Chesney’s.” C&TH READER

“Just to say what fun the mag C&TH is – my husband and I were fi ghting over it. Glossy contributors, really good contentand nicer to look at than House & Garden.” RACHEL JOHNSON

“Country & Town House is certainly one of my top magazines and has a great balance of everything I want to read about. As someone who is fortunate to have a home in both the country and town it is essential reading.” TAYLOR HOWES DESIGN

“We are big fans and will defi nitely suggest that Country & Town House is included in all our clients’ advertising schedules for next year.” PARKER HOBART

“Just wanted to say that the latest edition is outstanding and if any of my clients are lucky enough to feature I will be foreever in your debt. Superb and think that Tatler needs take a leaf out of your book.” THE MASSEY PARTNERSHIP

“Just to say what fun the mag C&TH is – my husband and I

Testimonials

PROPERTY

“Last month we sold two of our loveliest houses as a direct result of buyers seeing them in Country & Town House. One at £1.85m and another at £10m. We love the magazine.” STRUTT & PARKER

“As a direct result of the magazine two London parties arranged a viewing and both made an offer. A sale wasagreed to one of the parties and contracts exchanged and completed soon after.” CHEFFINS

Country & Town HouseThe Studio, 1 Linver Road

London SW6 3RA

T 020 7731 9470F 020 7731 9488