2. Digipak The front of digipaks are usually filled with the
artist. This is to promote the star to sell the record and for the
audience to feel connected with the song and the star. Katy Perry's
digipak conforms to this common convention. A lot of the time the
artists on the front of digipaks are presented provocatively and
revealing to grab the audience's eye. In Katy Perry's front cover
this conforms to this with the minimal to none clothing surrounded
by a pink cloud. Her facial expression also grabs the audience,
this is known as the male gaze and is targeting a wider audience.
The use of primary colours such as pink and baby blue in this
digipak give us the feel that this is definitely a pop genre style
of music. This mainly targets young teens and also children with
the use of a candy theme. Younger children would see the artist
floating on candy floss which gives a young appeal. The overall
pictures and theme of the digipak are photographs with a bit of
design in the clouds. I would expect to see a very pink a girls
cover in a pop digipak which is what Katy's digipak conforms
to.
3. Digipak Back of the digipak. Usually in most digipaks they
consist of the album tracks and bar code which has the digipak
theme running through. Katy's digipak conforms to this. She uses
the candy theme running through the back cover with candy like font
writing which is pink and candy floss backdrop. The lettering of
the tracks fits in with the pop genre as its very cute, girly and,
pink.the use of a candy theme. Younger children would see the
artist floating on candy floss which gives a young appeal. The
overall pictures and theme of the digipak are photographs with a
bit of design in the clouds. I would expect to see a very pink a
girls cover in a pop digipak which is what Katy's digipak conforms
to. Side of the digipak The side picture of the digipak just
presents a closeup picture of Katy on candy floss again
representing the male gaze. This is to draw the attention of the
eyes to her face and we are more like;y to buy the album as we feel
connected to her. The side cover also conforms to the candy floss
theme which is targeting the target audience. Cd compartment The CD
compartment also continues the candy theme with the use of Katy
making a cake. The black back drop is really effective here as it
brings out the bright and girly colours of the cakes. The use of
Katy making a cake here make her seem very sweet, Innocent and
young which is representing her target audience. This cover will
behind the CD holder, the CD holder is common in digipaks as it
keeps the Cd secure, and yet is still lightweight. The CD's
themselves also carry the candy theme with bright colours
representing doughnuts. This again portrays the young sweet target
audience.
4. Website When you first enter the page there is an advert to
promote one of Adele's concert. The font used is the same as on her
'21' album which shows consistency. The colour scheme is white,
black and green. This is also on the album. There is also an image
of Adele's album which is also promoting that. There is also links
to social networking websites such as Facebook and Twitter. This is
aiming for a larger audience.
5. Website The second image is the actual homepage. The colour
scheme is the same as the enter page. This is to show it is still
Adele's page. A image of Adele's album is in the top right corner
which is promoting her album. The header is large and the same font
as her album. This is so the audience recognises that it is about
Adele. The menu consists of home, bio, blog, news, store, forum,
videos, live, music, photos and links. The font is still the same.
The background is black but it also has a faded picture of Adele.
The picture is the same as the ablum cover which is promoting it.
The colours are dark which connote sadness, this could be
reflecting her album as it is all about a break up. Blog and News
posts are the main parts on the website which is showing Adele is
actually part of the site, this will attract more audiences.
6. Magazine advert Ellie Goulding Lights This advert follows
more than one convention of an advert for an up and coming music
artist. First, the artist is featured close up in the advert, this
makes the audience aware of the artist and gives them a clear image
of the way she is. She's portrayed as very attractive in the way
she's positioned, her long blonde hair is laced with lights tying
into the title of the album and making her appear magical. Her skin
and make up appears flawless, making her enviable for female
members of her fanbase/audience and attractive for male members.
Her body language makes her appear open and easy to connect with
for her audience and the way her eyes are gazing into the distance
gives the impression that she is deep and soulful, encouraging the
audience to expect meaning from her lyrics. Her natural style gives
the impression of quite an innocent kind of pop music, thus giving
her audience a glimpse into the kind of person she is. The theme of
lights ties obviously with the title of the album and of the title
of one of her most famous and successful songs, and it makes the
artist appear ethereal and potentially gives her a god(dess)-like
complex. The theme follows through with the font, title etc. and is
successful as it draws the eye of any potential fans. Once the
attention is caught, the mini-reviews from magazines and newspapers
such as "The Fly" on this advert who have given the album four
stars increases the likelihood of people being willing to buy the
album. Overall this is a successful advert as it; shows the artist,
is eye-catching, links closely to the title of the album and gives
a pleasant first impression of the artist's image and
presence.
7. Magazine advert Beyonce 4 The magazine fits well with the
sassy and fierce image she has created for herself through the
songs in the album. The music videos that accompany her music tend
to be very sexual and make her appear a very attractive and more
importantly individual woman. The colour scheme of the advert is
very stylish, making her appear very chic and attractive. The
advert is very aesthetically pleasing. The outfit gives the
impression that Beyonce is very aware of fashion and this is the
case, she is a well known pioneer and icon of the fashion industry.
The font is very classy and sophisticated which fits the image
Beyonce has created for herself and her stance oozes power and
female dominance. The tiny image of the album on the magazine ties
in further with the colour scheme and does the informative job of
advertising the album. In all the album advert follows a stylish
colour scheme that is fashionable and gives a good impression of
the artist and advertises the