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WORKING WITH THE MEDIA Media Relations for Non-Profits Gert Ackermann
| Date post: | 19-May-2015 |
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WORKING WITH THE MEDIAMedia Relations for Non-Profits
Gert Ackermann
What is Publicity?
Public Relations (PR) = media relations/publicity, promotion, public affairs, opinion making.
Publicity = earning free coverage in print & broadcast media.
The 3 Keys to Publicity
1.UNDERSTAND how the media works
2.THINK like a journalist
3.WRITE like a journalist
The Journalist: Its Habitat & Habits
The Irish Media Sector
PRINT MEDIANewspapers & Magazines
BROADCAST MEDIARadio & TV
ONLINE MEDIABlogs, News Websites
Readership & Listenership
Newspapers & Magazines: Audit Bureau of Circulation (ABC) & Joint National Reader Surveys (JNLR)
Radio: Joint National Reader Surveys (JNLR)
TV: Nielsen Television Audience Measurement
Habitat: The Newsroom
Newspaper Pecking OrderEDITOR
DEPUTY EDITOR
ASSISTANT EDITOR/S
NEWS EDITOR/S CHIEF-SUB-EDITOR
SUB-EDITORS NEW REPORTERS & CORRESPONDENTS
SPECIALISTS
Sport Editor
Photo Editor
Business Editor
A Day In The Newsroom
News SourcesNews Diary
Leads & Tip-offsPress Releases
Newswires
News Conference
Stories Commissioned
Journalists Research Stories& Produce Copy
News Editor Review Copy
Sub EditorsEdit & Design
Print & Distribution
Think Like a Journalist
DEADLINES COMPETITION
INFORMATION OVERLOAD INTEGRITY
What is News?
“When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news.”
-John Bogart (1918)
What is News?
“News is an account of event that disrupts the status quo or have potential to disrupt.” - Julian Harriss, The Complete Reporter
“Information that binds people together” - Lynnette Sheridan Burns, Understanding Journalism
“News is what you talk about over a pint” - Allan Powell, Editor of the Sheffield Telegraph
What is Newsworthy?Scale: something that affects a lot of people, like politics, new laws, natural disasters
Bad News: conflict & tragedy
Disgrace, Sex & Scandal
Surprise & Amazement: novelty & unexpected events
Topics in Vogue: recession, hospital waiting lists etc.
Breakthroughs & Progress: scientific discovery
Celebrity & Power Elites
Seasonal themes
Campaigns (local media)
Make You Own News
Reaction/Statement
Survey
Event/Launch
Call to Action
Write Like a Journalist
I keep six honest serving men(They taught me all I know)
Their names are What, Why and WhenAnd How and Where and Who. (How is as taken W)
-Rudyard Kipling
The Inverted PyramidMost important
who, what, when, where (why)critical information
Less importantwhy, how
helpful information & quotes new paragraph for each point
Least important
background & technical
info.
The Publicist’s Armoury
1. Media Contact List
2. Boilerplate/Media Kit
3. Press Releases
4. Advisories & Diary Notices
5. Telephone & Email Pitches
6. Photocalls
Your Media Contact ListContact Directories
•Irish Media Contacts Directory (www.mediacontacts.ie)
•PRII Media Sourcebook (www.prii.ie)
Online Lists/Distribution (www.mediacontact.ie/mediahq)
Segment Your ListNational Dailies National Radio Sunday Newspapers Dubin Radio
National Radio
National Dailies
Dublin Radio
Sunday Papers
Make Your Boilerplate SizzleBoilerplate = text describing your organisation that can be re-used for different applications.
Who are you? What do you do? How do you do it? Links to further information.
About The Wheel
The Wheel is a national representative and support body for community, voluntary and charity organisations. We are a representative organisation promoting both our members’ and the wider sector’s interests. We also provide a wide range of information and support services, advice and training to individuals and organisations involved in community and voluntary activity.
Visit www.wheel.ie.
The Media KitBackgrounder with historical information on your organisation
Fact sheet listing specific features, statistics, or benefits
Biographies of key executives, individuals, etc.
Past press coverage
Photos or other images (high resolution) of key executives, logos, products, etc.
Media contact information
Online Press Rooms
The Press Release
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
RELEASE INFO.Immediate release or embargo info.
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
HEADLINEuppercase, 60-80 characters
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
SUB-HEADLINEsentence case & italics
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
DATE LINEdate of release
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
PLACE LINEplace where release is coming from
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
LEAD PARAGRAPHwho? what? where? when?
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
BODY TEXTWhy? How? Quotes & Background Info
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
END MARKENDS, -ENDS-, ###
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
NOTE TO EDITOR
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
NOTE TO EDITORinclude mobile or after-hours number,
interview options & technical info.
Immediate release
BARNARDOS CALLS FOR FULL IMPLEMENTATION OF NEW CATHOLIC CHURCH CHILD PROTECTION GUIDELINES
Uniformity of Guidelines has Potential to Set Consistent and Up-To-Date Standards Of Best Practice
Tuesday 24th February, Dublin - Barnardos, Ireland's leading children's charity, welcomed today's release of the National Board for Safeguarding Children guidelines "Safeguarding Children: Standards and Guidance Document for the Catholic Church in Ireland".
Barnardos' CEO, Fergus Finlay said: "We welcome these guidelines, which will hopefully bring a new standard to child protection in the Catholic Church in Ireland. The uniformity of the guidelines and the incorporation of the national policy guidelines Children First has the potential to set consistent and up-to-date standards of best practice for the Catholic Church across the whole island of Ireland, North and South."
While welcoming the clarity of the standards set down and the auditing measures included in the guidelines, Barnardos stressed the importance of implementation in any report establishing best practice of child protection.
Mr. Finlay elaborated: "The clear and transparent approach of these new standards and the monitoring and auditing included within the guidelines will hopefully improve the implementation of the highest level of child protection within the Catholic Church. While guidelines are always useful, it is the on-the-ground implementation of any such measures that really matters. We have long campaigned for Children First to be put on statutory footing, making it mandatory to report allegations of abuse and implement full child protection measures. While guidelines can be useful, if they are not rolled out comprehensively they make little difference to the lives of children potentially at risk of abuse."
Mr. Finlay concluded: "We look forward to seeing the full implementation of these guidelines across the Catholic Church but our primary concern remains the same. Guidelines can have moral authority, but without the full force of law behind any national system we cannot say that we have done everything in our power to protect our children."
ENDS
NOTE TO EDITOR
For further information please contact:Yolanda Kennedy 7080443/ 086 3860638www.barnardos.ie
About Barnardos
Barnardos supports children whose well-being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Ireland's leading independent children's charity.
BOILERPLATE
The Five Deadly Sins
1. Exaggeration
2. Jargon & Acronyms
3. Cliches and Stock Phrases (e.g.‘groundbreaking’, ‘state-of-the-art’, ‘revolutionary’
4. Adjectives (outside quotes)
5.Generic & Boring Quotes
How to Use Quotes
“This new service will foster a synergistic environment where clients can leverage
technology to utilize their skills.”
“We are very pleased to be involved in this great initiative.”
Killer Quotes1.Be authentic:
conversational quotes are more believable
2.Don’t be boring: never use generic & boring quotes
3.Cut the hype: don’t stuff your quotes with ballyhoo
4.Avoid those lazy verbs: ‘synergize’, ‘utilize’, ‘leverage’, ‘facilitate’ etc.
EXERCISEWrite a caption, sub-caption and lead paragraph for a press release based on the following information:
•The Dublin Book Festival starts tomorrow•Over 80 leading authors, poets and journalists will participate•It is Ireland’s largest literary event•It will go on for five days•Events will take place in Dublin City Hall and other city centre venues•The programme includes 40 readings, debates, launches, workshops and performances
DUBLIN PREPARES FOR FIVE-DAYLITERARY SPECTACLE
Over 80 Writers To Participate In Ireland’s Largest Literary Event
Dublin, 16 November – Over 80 of the country's leading authors, poets and journalists will be descending on the capital from tomorrow to participate in the fourth Dublin Book Festival. The five-day festival is Ireland’s largest literary gathering, featuring over 40 readings, debates, launches, workshops and performances in Dublin City Hall and other venues.
Distributing Your Press Release
Shotgun of rifle?
Shotgun: CRM, online email marketing solution (Mailchimp, Constant Contact, Vertical Response, MediaHQ)
Rifle: individual pitches & emails
Monitoring Your Coverage
Professional Clipping/Monitoring services:www.kantarmedia.ie, www.newsaccess.ie
Google Alerts
Yahoo Pipes/RSS
The Press Release 2.0
Social Media Press Releases
Infographics
SEO (www.irishpressreleases.ie, www.indymedia.ie)
Diary Notices/Media Advisories
Diary Notices/Media Advisories
NEWS DIARY NOTICE: What: Innovating For Good, the National Conference for Ireland's Not-for-Profit Sector When: Thursday, 26 May, 9.30am-4pm Where: Croke Park Conference Centre, Hogan Mezzanine II Who: Phil Hogan TD, Minister for Environment, Community and Local Government to deliver his first address to the community and voluntary sector. Also present:
• 180 representatives from Ireland's leading charities and voluntary groups,• Sir Stuart Etherington, Chief Executive of the National Council of Voluntary Organisations (England)• See full list of speakers and the agenda
Announcements:• Role of the charity sector in public service reform• The results of the latest survey of Ireland’s not-for-profit sector
Contact: Gert Ackermann, on (01) 454 8727, 086 1769287, [email protected]
The conference is being organised by The Wheel, the national umbrella body representing 916 community, voluntary and charitable organisations. www.wheel.ie.
- ends -
Immediate release
GAY BYRNE CONFIRMED AS FACE OF CAMPAIGN
Minister for Communications, Energy & Natural Resources, Pat Rabbitte T.D. today announced Wednesday 24th October, 2012 as the official date of completion of the digital TV switchover, when the analogue TV network in Ireland will be switched off.
SAORVIEW – Ireland’s new national digital TV network, launched nationally by RTẾ in May this year – will replace the analogue TV network when it is switched off just over one year from now. Both networks will operate in parallel until then. The analogue TV network will also be turned off in Northern Ireland on 24th October 2012, Digital UK announced today, in order to make the transition to digital as straightforward as possible for TV viewers and broadcasters. Minister Rabbitte said, “The availability of digital television and the switching off of the analogue TV network in a year’s time is a very positive thing for Ireland and will offer TV viewers a number of additional benefits, such as clearer picture and sound quality, more TV channels, radio channels, information services and high definition TV. Importantly, digital TV also uses less space in the broadcast spectrum band which means that Ireland will join many other countries throughout Europe and the rest of the world in freeing up space for other purposes, such as the provision of mobile or broadband services.“Anyone who currently relies on an aerial to watch TV - approximately 250,000 households across Ireland - will need to take action before 24th October 2012 to retain access to TV services. TV viewers have a number of options available to them. They can connect to the SAORVIEW service which is a one-off cost and, like the old TV network, has no subscription fee or recurring charges. In most cases the purchase of a set-top box will enable connection to SAORVIEW. Details on SAORVIEW are available at www.saorview.ie or LoCall 1890 222 012.
Alternatively, TV viewers can choose to move to a pay-TV service, such as Sky, UPC or a cable or broadband service provider. Those subscribing to a pay TV service will not be affected by the switching off of the analogue TV network. Information on pay TV service providers is available on the Department’s website, www.goingdigital.ie.
The Department of Communications, Energy & Natural Resources is providing guidance to the public though a new website, www.goingdigital.ie, a LoCall helpline 1890 940 980 and the distribution of 100,000 free information booklets which will be available in post offices and Citizen Information Centres throughout the country from next week.
Minister Rabbitte said, “It is Important that we help people, particularly the 23% of people still unaware of the Digital TV Switchover, to understand what it is, its many benefits, when it is happening and where they can go for guidance. Our campaign will focus, in particular, on ensuring that the 250,000 households across the country who are reliant on the analogue TV service get the message. We are confident that our communications campaign will help us do this. We will also be engaging with community groups, voluntary organisations and charities throughout the country.”The Minister was joined at the launch by iconic broadcaster, Gay Byrne who will feature in the Department’s innovative advertising campaign for the Digital Switchover which will debut on Irish TV screens this evening. Gay will play a key role in helping The Department of Communications, Energy & Natural Resources to communicate the message that the analogue TV signal will be switched off on 24th October 2012 and that people have many places to go for guidance and inform themselves on what they need to do.
Minister Rabbitte said, “We are delighted to have Gay Byrne involved in our communications campaign and we could not have chosen a more appropriate personality to support our campaign. Gay is synonymous with the development of Irish TV over the years and is arguably the most recognisable face and voice in the country. It is important that people feel reassured that the transition to digital TV is not a complicated one and represents the next advancement in the evolution of TV in Ireland and throughout the world and Gay’s involvement will help bring people along with us”.Guidance on the Digital Switchover is available at www.goingdigital.ie, through LoCall 1890 940 980 (English language) and 1890 940 970 (Irish language) and through information booklets which will
be available in post offices and Citizen Information Centres throughout the country from next week. The campaign also has its own Facebook page, www.facebook.com/tvswitchireland, and
Twitter account, http://twitter.com/tvswitchireland.
Ends/
Notes to Editor:
• The latest research from Millward Brown Lansdowne (Millward Brown Lansdowne Digital Switchover Benchmark Study, September 2011) shows that some 77% of Irish people are aware of the Digital
Switchover, 23% (mostly over-55 years of age) are still not aware that the analogue TV network will be switched off in late 2012.
For further information:
Press office DCENR,Enda Gallagher/John TwomeyT: (01) 6782418 E: [email protected] O’Gorman/Deirdre Hynds T: (01) 6651950E: [email protected] / [email protected]
For Immediate Release
NCCER Green HVAC Module Approved to Maintain LEED Credentials
Four additional NCCER modules have been approved by the USGBC for continuing education hours. With these new course approvals, NCCER can now help LEED Professionals meet all of the required continuing education hours established by the GBCI.
"NCCER's attainment of continuing education hours for these courses offers credence to the role the HVAC curriculum plays in training technicians as well as the sustainable operations and maintenance community," said Matthew Todd, HVAC subject matter expert and LEED AP for Vancuver, Wash. based Entek Corporation.
All four modules come from NCCER's current HVAC curriculum and include: Energy Conservation Equipment, Air Quality Equipment, Indoor Air Quality, and Alternative Heating and Cooling Equipment.These modules are readily available individually or as a spiral-bound unit titled Green Topics for HVAC.For more information on all green updates, visit the online catalog at www.nccer.org. For more information on the LEED credentials, visit www.usgbc.org.
About NCCER -- NCCER is a not-for-profit 501 (c)(3) education foundation created by the construction industry to develop standardized curriculum with portable credentials and to help address the skilled construction workforce shortage. NCCER is recognized by the industry as the training, assessment, certification, and career development standard for the construction and maintenance craft professional. For more information visit www.nccer.org or contact NCCER customer service at 888.622.3720.
Success for South Dublin County CouncilCo. Dublin, Ireland — 10 Nov. 2011 — South Dublin County Council has won four awards at the prestigious Chambers Ireland 8th Annual Excellence in Local Government Awards which were held in Dublin last night.
South Dublin County Council was selected for its ongoing efforts to promote its area as a location of choice for people to live, work, invest and visit. The judges noted the quality of this County’s efforts across a broad range of categories, including best library service, sustaining the arts, innovation in technology, smarter travel, sports development and outstanding customer service.
There were seven projects from South Dublin County Council short-listed for the Chambers Ireland Awards in the following categories:Smarter Travel-Smarter Travel AdamstownBest Library Service South Dublin LibrariesJoint Local Authority Initiative-Dublin Mountains WayOutstanding Customer Service- Camac Valley Caravan ParkSustaining the Arts- Tallaght Young FilmmakersInnovation in Technology-SEA Monitoring SystemSports Development- South Dublin GladiatorsSouth Dublin County Council won four top awards for Tallaght Young Filmmakers, the Dublin Mountains Way, Smarter Travel Adamstown and Camac Valley Caravan and Camping Park.
The Mayor Caitriona Jones said “I am thrilled to accept these awards on behalf of the elected members and staff of South Dublin County Council. It is fantastic that South Dublin County Council has been recognised by the business community for its innovative efforts to enhance the quality of life for all of South Dublin’s residents and businesses”
For further information please contact Communications Office atE-Mail: [email protected]
November 14, 2011New Irish Online Skate Shop Launched
We are pleased to announce the launch of our new online Skate Shop at www.skateshop.ie
Stocking all types of Skating equipment, we are the one stop shop for all your skateboarding needs this Christmas.Development by Ireland Web Design
Life’s a Pitch
Pitching by PhoneKnow exactly who to speak to
Time your call, but assume they are busy
Ask first if they are free to talk
Don’t call to ask if they received press release or email!
Practice your pitch but don’t read
Give them a story not an advertisement
Everything is on the record
Be prepared for questions/rejections
Pitching by EmailSubject line is most important (50 characters or less)
Personalise
Don’t begin with stock phrases (“Hope you are well?” etc)
Questions are a good way to start
Remember inverted pyramid
Use bullet points
Avoid attachments (link if you must)
End with call to action
Photocalls: Get The Picture What is a photocall?
How to set up a photocall
How to run a photocall
What works
What is a photocall?
Why do it?
How to Set-up a PhotocallConcept
Subjects
Photographers
Props
Timing
Target
How to Run a PhotocallWhat to do on the day
Shot list
Getting the right pics
Getting your pics onto the pages...
And what if they are not there?
What Works...
Cause
Novelty
Celebrity
Relationships
A brilliant photo
Branding
TextTextTextTextTextText
! Bernadette Simpson, Keleigh Rocket, Kiaya McGrath, Aoife Tobin and Amy Brady from Presentation Primary school in Carrig On Suir, Co Tipperary, with a Burmese python from Dave's Jungle, Carlow, at the Waterford Institute of Technology Science Week.Photograph: Patrick Browne
Summary • What is a photocall
• How to set up a photocall
• How to run a photocall
• What works
The Publicist’s Five Commandments
1. Thou shall consume media rapaciously
2. Thou shall be a reliable, accurate and punctual source
3. Thou shall always seek out the news angle
4. Thou shall not spam or stalk journalists
5. Thou shall be realistic, but persistent
WORKING WITH THE MEDIAMedia Relations for Charities
