Keep updated lists of all media people with whom you deal with

Get to know the media people

who are important toyour program

and “be-friend" them

Send all material to the mediain time to meet their deadlines

GREAT

photosBe sure all

information you useis accurate

Always tell the truth to the media. If you can't tell the truth, don't talk and don't get caught "not talking" or saying "no comment."

Admit you don't knowthe answer to a question, andArrange to get the required information, or Refer them to someone who can answer the question

Be "low key" not "hard sell"in your media relations

Realize that you have no control over

the content, format, timing,

or size/time of PR messages

Always return reporters' calls promptly

Keep your word whenyou promise to giveyour story exclusivelyto a reporter

Keep your sound bites under 30 seconds.

When a feature is turned down,try pitching elsewhere

When a feature is used, rework it with a new angle and

try to place it with another media/press.

Use photography or visuals to enhancethe possibility of a story being run.

Be sure a "cut line" or caption with every photo or graphic you release

If you are misquoted, don't hesitate to let the media know and

suggest they run a retraction

Do not say anything to the media "off-the-record"

Do not be a pest by repeatedly calling the media to see if

your story has been accepted

Let’s Get to Know Everyone

“If you are featured on front page of the biggest newspaper in your country, how do you want the headlines to be like?”

“If you have a photograph printed in the front page, what caption would you like to see?”

MEDIA RELATIONSHow to work with the media & the press to bring your business to 2.0?

DIY Public Relations for smart SMEs

Founder, Ideamart (S) Pte Ltd

Founder, Ardor LLP

Managing Agent of Romancing Singapore (2005-2007)

Spirit of Enterprise Award 2008 – Honouree

Email – andrew@ideamart.com.sg