MAGAZINE AND DIGITAL MEDIA KIT
www.traveltalkmag.com.au
MEDIAWWW.TRAVELTALKMAG.COM.AU - ISSUE NOVEMBER 2016 TT623
STAR WARSRETURNS TO
IRELAND
PLUS: HOW YOU CAN GO ON FAMIL TRIPS TO CANADA & SRI LANKA
6 LUXURY STAYS IN
INDIA
34-PAGE SPECIALWHAT’S HOTFOR 2017?
incredibleindia.org
2017/18
The marketplace is inundated with millions of marketing messages all vying for attention. It’s imperative that your marketing spend provides the best ROI.
Traveltalk Media couples the strength of its industry leading, tangible magazine with well considered online mediums to cross promote products and reach the industry from all angles.
This not only builds the Traveltalk brand, but also the brands of its advertisers.
ABOUT TRAVELTALK MEDIATraveltalk Media comprises of Traveltalk magazine, Traveltalk newsletter, www.traveltalkmag.com.au. @traveltalkmag Facebook and Twitter.
Our mission is to produce relevant, interesting, entertaining news and destination reports that travel agents and the travel industry look forward to reading.
PROOF OF SUCCESSTraveltalk is now in its 35th year and is a well known and trusted brand in the travel industry.
Traveltalk Media’s ability to provide valuable mediums and return for our clients is evident in the 90% repeat advertising rate with both National and State-based brands.
CONTENTTraveltalk’s compact A4 size and fresh magazine-style format, written by an extensive network of experienced nationally and internationally-based journalists, cuts straight to the issues and delivers relevant news coverage to every travel agency in Australia each month.
Despite the boom of digital media, research tells us that 75% of travel agents still value tactile magazines.
Magazines offer many unique strengths – style, glamour, tactile appeal and prestige are associated with the medium and contribute strongly to advertisers’ brand success.
DISTRIBUTION• Retail and mobile travel agents 82%• Accommodation, business and leisure 7%• Wholesalers, tour operators and destination marketers 6%• Carriers: land, sea and air 4%• Support services: IT, travel health and insurance etc 1%
READERSHIPTraveltalk Media publishes Traveltalk magazine (trade only) in February, May, July, October and November.The “Bumper” March, June, September and December (quarterly) issues are published in a ‘consumer friendly’ format
and are available in news agencies plus extra copies are distributed to the Domestic and international Qantas/ Virgin/Singapore airline lounges around Australia.
Traveltalk is the FIRST travel industry news magazine to hitthe travel agents desks on those months with an average monthly readership of 30,000.
MEDIA KIT 2017/18
CONTACT DETAILSAdvertising Christine GouldM: 0407 900 143E: [email protected]
Jenny Rowland M: 0414 746 146E: [email protected]
Advertising PerthDebbie Sproule M: 0403 833 295 E: [email protected]
Magazine editorial Jon Underwood E: [email protected]
Online editorialGaya Avery E: [email protected]
Mark HaradaE: [email protected]
MAGAZINE PROFILE
mag.com.au
6,612CAB audited circulation average OCT 2016 - SEPT 2017
Includes print magazine circ and emag downloads per month
WWW.TRAVELTALKMAG.COM.AU - ISSUE APRIL 2017 TT627
PLUS: FANCY A FREE TRIP TO CANADA? FIND OUT HOW TO WIN INSIDE!
SPECIAL REPORTAre women in travel paid enough?
ENGLANDHidden treasuresof the east9great OUTBACKadventures
138 747 VIKINGCRUISES.COM.AU
NO KIDS | NO CASINOS | VOTED WORLD’S BEST
Viking brings its award-winning river cruise philosophy to the oceans, with state-of-the-art
small ships designed for destination cruising. Offering more time in port, culturally enriching
shore excursions and fewer sea days so you can immerse yourself in each destination.
And we believe everything should be included.
YOUR OWN
PRIVATE VERANDAAll staterooms and suites have
king-size beds, and feature a
private veranda on which to sit
and take it all in.
PREMIUM BEVERAGES
Enjoy premium wine, beer and
soft drinks with your onboard
meals, in the dining venue of
your choice.
NORDIC SPA FACILITIES
Chill out in the Snow Grotto.
Step into the steam room. Relax
on a heated bed or the
hydrotherapy pool, all included.
SPECIALTY RESTAURANTS
We welcome you to dine in
a choice of 10 delightful venues.
No hidden surcharges – it is
all complimentary.
ENRICHING CULTURE
Enjoy an exciting choice of
performances, live talks and
hands-on demos that add
further insight to your journey.
24-HOUR ROOM SERVICE
For those days when you feel
like breakfast in bed or dinner
under the stars. It’s complimentary.
EVENING ENTERTAINMENT
Watch a show, listen to live
classical music, enjoy some
dancing, or catch a movie. It's
all at your finger tips.
SHORE EXCURSIONS
Enjoy a free excursion in every
port with an expert local guide
who brings each destination, its
people and culture to life.
WI-FI AND GRATUITIES
Enjoy free Wi-Fi so family and
friends can keep up with you.
All onboard gratuities and taxes
are also included.
TEA AND COFFEEChoose from a range of
included specialty teas, coffees
and bottled water any time
on board.
SELF-SERVICE LAUNDRY
Available on multiple decks,
these laundries feature top
quality washers, dryers and
ironing facilities.
NEW BROCHURE OUT NOW
Call Brochure Flow on
1300 728 668 to order your copy.
Ad_TravelTalk_CoverWrap_20170313_420x297.indd 3
17/3/17 12:31
WWW.TRAVELTALKMAG.COM.AU - ISSUE MAY 2017 TT628
BUMPER
68 PAGE
ISSUE
PLUS: NEW AGENT INCENTIVES, FAMIL REVIEWS AND AGENCY OF THE MONTH
COMPETITION
Win a trip to Canada!
WEDDINGS
Ideas for a
perfect day
SPECIAL REPORT
Are high street
agents doomed?
WWW.TRAVELTALKMAG.COM.AU - ISSUE SPRING 2016 TT621/054
AU$4.95Print Post Approved PP630045/00036
PLUS: HAWAII, BALI AND LOADS OF FREE THINGS TO DO IN THE UK!
10 PAGE ADVENTURE
SPECIALAfrica, India &
South America
Our topromanticholidaysHot tips for solo travellers
MAGAZINE RATES
WRAPS, INSERTS AND SPECIAL ORDERS
Single Page Inserts
Full run of trade issue $5150
*All prices in Australian Dollars and exclusive of GST *Australian based advertisers please add 10% GST * 20% loading added to premium positions
BOOKING AND MATERIAL DEADLINES
Editorial submissions and advertising space bookings should be lodged by the 10th of the month prior to publication.
Advertising material is required by the 8th (unless otherwise advised) of the month prior to publication.
Bookings cancelled after the 8th of the month (or the Friday before if 8th is on a weekend) may incur a full or partial charge should space remain unsold at press time.
Material on hand will be used if advertising copy is not received by deadline.
mag.com.au
Casual Rate
4 Page Cover Wrap $12000
2 Page Cover Wrap $9000
3 Page Cover Fold Out $13000
MEDIA KIT 2017/18
ADVERTISEMENT SIZE Rate
Full Page $5500
Half Page $4500
Third Page $3500
Quarter Page $2500
Double Page Spread $9500
Advertorial Page $5500
Strip Advertisement $1900
Quarter Page DPS $4500
BUMPER ISSUE (CONSUMER/TRADE)
Full Page $5950
Half Page $4950
Third Page $3950
Quarter Page $2950
Double Page Spread $9950
Advertorial Page $5950
Strip Advertisement $1990
Quarter Page DPS $4950
Double Page SpreadImage Area 400mm w x 260mm hTrim 420mm w x 297mm hBleed 426mm w x 303mm h
Full PageImage Area 185mm w x 260mm hTrim 210mm w x 297mm hBleed 216mm w x 303mm h
Half PageHorizontal 185mm w x 130mm hVertical 90mm w x 260mm h
SIZES
Third PageHorizontal 185mm w x 90mm hVertical 60mm w x 260mm h
Quarter PageHorizontal 185mm w x 70mm hVertical 90mm w x 135mm h
MAGAZINE SIZES
COVER WRAPS
Four Page Outer WrapImage Area 400mm w x 260mm hTrim 420mm x 297mm hBleed 426mm w x 303mm hAllow 66mm h for the Traveltalk masthead
1/4 Page DPSTrim 420mm w x 70mm hBleed 426mm w x 76mm h
LARGE FILE SIZESMost files can be emailed directly to [email protected] as a print quality PDF.
Files larger than 12MB can be sent via www.yousendit.com, on CD to our street address or via FTP. Please ensure that your files are zipped unless located in a single folder when sending via FTP.
DIGITAL SPECIFICATIONSHigh resolution PDF files are our preference.
Please ensure all images and adverts are in CMYK and are 300 dpi in resolution. All full page, double page spreads and cover wraps must include bleed. Other advertisement sizes do not require bleed.
Advertising material and enquiries to: EMAIL: [email protected] and CC [email protected]
mag.com.au
Two Page Front Wrap (Front cover and Inside Front Cover)Trim 210 w x 297 hBleed 216 w x 303 h
Allow 66mm h for the Traveltalk masthead
MEDIA KIT 2017/18
Three Page Cover Fold Out (Back Cover and DPS)Image Area 400mm w x 260mm hTrim 420mm x 297mm hBleed 426mm w x 303mm h
Contents Page
Traveltalk’s website is fast, easy on the eyes, easy to navigate and free of clutter, all of which makes your ad stand out.
With an average of over 20,000 users and over 52,000 page views each month you will maximise your exposure with top, bottom, or right hand column spots.
Ad Type Week
Super Leaderboard (ROS*)1000w x 120h px
650
Super Leaderboard (competition, news , skytalk pages)1000w x 120h px
550
Double MREC (ROS*)300w x 500h px 550
Double MREC (competition, news , skytalk pages)300w x 500h px
350
MREC300W X 250h px 350
Video Youtube link 600
Image Gallery5 images + caption + link 500
Web Hero Image (Homepage rotates with 7 other images)670w x 450h px content 200 words +URL
600
Brochure of the week 200
Ask about our Training Package which includes website and newsletter promotion POA
SPECSAccepted formats – jpeg, png, swf
Max file size 50kb
Flash ads are for web only and should be sent with links embedded within. Please include jpeg/gif version for tablets and mobile devices.
*May share space with some subpage advertisements All charges are in $AUD and are exclusive of GST.Share of voice minimum 50%.
WEBSITE
mag.com.au
BROCHURE OF THE MONTH
SUPER LEADERBOARD
WEB HERO IMAGE
DOUBLE MREC
MREC
APP OF THE MONTH
LOGO BLASTER TILE
MREC
IMAGE GALLERY
VIDEO
MEDIA KIT 2017/18
Banner Per Insertion 10x Insertions
Top MREC300w x 250h px 650 4500
MREC1300w x 250h px
450 3000
MREC300w x 250h px
350 2000
News Hero Image 605w x 300h px (limited availability for special incentives and competitions)
950 -
Solus EDM availableSubject to conditions 4000 -
Advertorial blaster Includes full page on website with image and copy
650 -
Ask about our Training Package which includes website and newsletter promotion POA
Tap into a captive market of over 14,000 travel professionals and enthusiastic travel consumers by advertising in our eNewsletter.We know that 37% (and growing) of our subscribers are reading from a mobile device. Traveltalk now offers a fully mobile optimised platform guaranteeing you maximum value from your advertising dollars.We not only have the numbers, we have the type of reader you want. Our readers are actively engaged in the content we present. Their clicks count. And those clicks can be yours.Our newsletter attracts an average click through rate of 30% and average of 20% open rate.
SPECSAccepted formats – jpeg, png, swfMax file size 50kbFlash ads are not compatible with e-mails. Material is due the Thursday the week before the ads are due to go live.Material to be sent to [email protected] and cc [email protected]
NEWSLETTER
mag.com.au
All charges are in $AUD and are exclusive of GSTPayment terms on all digital ads must be paid in advance before 1st insertion.Late payment fees apply as per the attached Terms and Conditions
TOPMREC
NEWS HERO IMAGE
MREC1
MRECADVERTORIAL BLASTER
Traveltalk Tease Per Insertion
Exclusive Edm Banner 728 x 90 950
Quiz web landing page
Web Leaderboard 1000 x 120 650
Double MREC 300 x 500 550
MREC 300 x 250 350
EXCLUSIVE Quiz sponsorship (limited available) 2500MREC1
MEDIA KIT 2017/18