Date post: | 25-May-2015 |
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Quick Snapshot
Week 1 - 8’2014
MCCS
ABP ANANDAPeriod – Wk 1 - 8’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
Bangla
M...0
10
20
30
40
50
39
8
20
% Genre Sh
Source : TAM Period : Wk 8’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
VS last year market shares marginally down
0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.68.9
% Genre Share
Wk 1-8'13 Wk 1-8'14
Source : TAM Period : Wk 1-8 Year : 2013 &2014
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
29%
25%
20%
13%
8%
5%
% Mkt. Share
Wk 1-8'14
Source : TAM Period : Wk 1-8’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 1-8’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7 6
4 3 32
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66 5
43 2
1
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 1 -8’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 22% 40% 27% 25% 24% 25%ABP Ananda 27% 39% 28% 29% 30% 30%Kolkata TV 23% 3% 27% 20% 20% 20%News Time Bangla 7% 13% 16% 8% 8% 8%RPLUS 16% 1% 2% 13% 13% 13%High News 5% 4% 0% 5% 5% 5%
ABP Ananda performing on News Bulletins & Film Based
magazines
Source : TAM Period : Wk 8’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Reviews/Reports Kol TV scoring from Cartoons/Animations & Sports/Magazines
Week 8'14
Prog Genre 24 GHANTA ABP Ananda Kolkata TV News Time Bangla RPLUS
News Bulletin 22% 37% 21% 9% 12%
News Headlines 61% 0% 32% 0.0% 7%
Cartoons/Animation 30% 2% 44% 25% 0%
Reviews/Reports 44% 30% 3% 3% 20%
Film Based Magazines 22% 23% 23% 13% 19%
Sports Magazines 10% 6% 58% 5% 20%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 8’2014
Date Time From Time To Programme TVT 000s22/02/2014 19:58:00 20:22:00 ABP ANANDA PROGRAM 23822/02/2014 18:58:00 19:52:00 ABP ANANDA PROGRAM 17222/02/2014 20:28:00 20:50:00 ABP ANANDA PROGRAM 13320/02/2014 23:28:00 23:39:00 MUKHOMUKHI MITHUN CHAKRABORTY 13220/02/2014 18:58:00 19:52:00 MUKHOMUKHI MITHUN CHAKRABORTY 13120/02/2014 22:58:00 23:22:00 MUKHOMUKHI MITHUN CHAKRABORTY 11417/02/2014 23:58:00 0:27:00 ABP ANANDA KHABAR 11221/02/2014 23:28:00 23:52:00 PROTI POKHE 11019/02/2014 23:28:00 23:51:00 PROTI POKHE 11019/02/2014 18:59:00 20:24:00 PROTI POKHE 109
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