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Media Service - Is This Where the Money Is?
Dean Bubley
Disruptive Analysis
New stakeholders in communications
Copyright Disruptive Analysis Ltd 2014September 2014
Telco / SP End-userVendors &
standards
Services creation Services consumption
New stakeholders in communications
Copyright Disruptive Analysis Ltd 2014Sep 2014
Telco /
SP
End-user
Vendors
& stndrds
Services creation
Experiences
consumption
Experiences curator
Experiences designer
Experiences developer
Cloud
API
player
IT
vendor
Platform creation
Open-
source
In-
house
develop
-mentElement creation
De-lamination of communications
Copyright Disruptive Analysis Ltd 2014September 2014
Connectivity
UI / UX
Cloud / Processing / APIs
Application Logic
Identity / Security / Interoperability
Firewall traversal APIsBandwidth estimation
WebRTC IaaS
Decomposed
functions or
auxiliary
services
Transcoding aaSPublic network gateway
Identity APIs
Cloud platform & APIsOpen-source librariesComms-enabled OS
Media APIsCloud storageAnalytics aaS
Browse / app / hybridA/ B testing
3rd-party buttons/APIs
Developers have a huge range of choices of how to create apps/experiences
Speakers
• Jim Machi
– Dialogic
• Neil McGrath
– Jibe Mibile
Why Media Server is Needed?WebRTC and Real World
Media Servers essential for scalable WebRTC Deployments
Regulatory Requirements
Interworking
Media Adaptation
Billing
QoS
Multi Party,
Multi Modal
Use Case - WebRTC Video Recording Service
• Media Services Enable– Service Stickiness
• Marketed as “Premium Feature”
– Multi-Platform Distribution
– Seamless & Immersive User Experience
Use Case - Universal Video GW & Cloud Transcoding
Multi-party mixing InterworkingTranscoding
Stream processing Person-to-machineRecording
Media Server Use Cases
Speakers
• Jim Machi
– Dialogic
• Neil McGrath
– Jibe Mibile
What WebRTC means to Mobile
Newsflash:
The democratization of Video and Voice, we believe, opens the door to fantastic new user experiences
VP8 and OPUS as Native Codecs
• Makes the transition from Browser to mobile seamless
• Support for codecs in our App makes connecting to the webRTC gateways we are deploying for Telco and enterprise clients faster, cheaper and with better quality of results.
Demo: iPhone to Android
Private Cloud
Public Cloud
Time-to-market
Feature velocity
Universal reach
Zero compromise
• User discovery• Capability discovery
• SMS/MMS integration• 1:1 chat• Group chat• File sharing• Location sharing• IP voice calling• IP video calling• Social presence
• Stickers• Invites• Jibe HD• WebRTC
JibeHub
TELCO
WEB
GATEWA
Y
Monetization use cases for the media stream
Video VoicemailEnhanced calling Video Ring Back
Voice + Video Gaming
Video effectsAction CameraIn call sharing
File Transfer…….
• Further Enhancing the experience
• Improving quality
• Making the experience more fun
• Bringing more people into the experience
• Connecting on and offline experiences
• The ‘social stream’
Where does open access to Video and Voice lead us?
Is User Generated Content where the $$$ are?
• On YouTube, UGC fan videos get 10 times more views than brand-owned content.
• Can you monetize gaining access to media streams that aren’t yours, i.e. crowdsourcing stream from wearables (think ski-slopes).
• Turning communication stream into entertainment and games
• The community will decide how to monetize the streams
• Developer has the power to create the commerce system
Summary
• The more innovative development houses are planning exciting add-ons to video and voice including video mash-ups.
• The user experience will continue to evolve and be enhanced, and users will opt for the best, coolest services.
• User Generated content will become more popular and social streaming and video hubs will appear.
GoPro Sees Future as ‘Content Company’
Questions (Hidden Slide)
1. - Can telcos monetise WebRTC-driven media storage & processing?
2. - As end-user services (consumer/business) or as developer APIs?
3. - What is happening at present?
4. - Is there scope for WebRTC transcoding-as-a-service or other “delaminated” point wholesale solutions?
5. - Will we see advanced media services like translation, sentiment analysis and so on?
6. - Are the main opportunities in mobile (eg ViLTE?) or more in fixed/cable environments?
