1. Media studies Evaluation Tom McCrae

2. Introduction This is going to be an evaluation on the components of a music magazine that I created they are the front cover, contents page and a double page spread my chosen genre for this magazine is the rock genre, I researched the other magazines that are currently in production as I knew that this is a genre that will have some tough competition so I looked at the other magazines and used their colour schemes that were similar to each other anyway and I created one myself based on the other ones. I also made notes on how the layout was used on them to better get an idea on what the target audience wanted from a music magazine from the colour scheme to the features that the magazines are advertising to the public. 3. Examples Front coverHere is a few examples of the rock genre music magazine:Contents PageDouble Page spread 4. Techniques There is multiple ways in which the music magazine I created uses the current techniques that other magazines use in the same genre as mine (rock) these are the colour schemes of the rock magazines that I analysed were very similar and I also used a colour scheme that was in line with those other magazines. So the audience will recognise the genre and if they read that type of magazine then they will purchase the magazine. These are two examples of rock/ metal magazines and I have included their colour schemes they are very similar in colour. They both use black and white with two different shades of red. This shows me that the colour scheme is reflecting the typical view that rock music is dark and angry due to red being seen as a colour that reflects the most powerful emotions like anger and passion. 5. My colour scheme in my front cover This is my colour scheme for my music magazine project I used these colours because I think that they are similar to the other music magazines and the magazines target audience would recognise the type of magazine that it is and be curious to pick it up and buy the product. The colours themselves are used because I feel that the magazine needs to have some contrasting colours in it for example the black and white would be good to use for the background and the background of the textboxes. This is my front cover that I created for my chosen genre I have taken into account the other magazines that I reviewed in my colour scheme for example the colour scheme has contrasting colours ( the black and white). Also I have included the a few red points on the cover as I feel that it will be in tune with the other magazines that I had analysed as they both included red in their colour schemes. 6. Representing the target audience My magazine I think effectively represents the type of people that read the magazine because the majority are fans of the metal themed music that the magazine offers to its viewers. Also the colour scheme is in theme with the genre as it has a lot of dark colours. For example the black background and the red border around the double page. I think that most of the readers will wear a similar style of clothing to their favourite bands/ singers and with this magazine being in the rock and metal genre the clothes will be dark colours which will be in theme with the magazine. 7. Attracting the target audience The techniques that I used to attract and entice the target audience were the familiar colour scheme that followed a pattern of other music magazines of the same genre. The layout of the main image is also similar to others but with a twist. It has a feature that will make the audience intrigued to see what it is all about this is a feature that I have not seen on any other rock/metal music magazine. This will attract them into buying the product as it will feature advertisements that they can relate to. 8. Premises that might sell my magazine The kind of media institution that might distribute the music magazine that I created would be the newsagents in and around the UK because they mainly sell newspapers and magazines with other goods. Also in the modern age the normal shops and supermarkets will sell these kinds of magazines to the general population. So the magazine will have lots of different places to be purchased in by the target audience. This will be a mass marketed product. That will be sold to companies that would like to buy it this could be record shops or bookshops for example because most book shops also sell magazines or other reading material. 9. Audience The audience for my magazine would be the type of people who are interested in rock music and the magazines that it offers, they could be of both genders and the age would be late teens (16+) however most people over this age could read the music magazine that I have created . For example the magazine will be presented in a way that is suitable for the target age and they will be able to understand the language that it will use in its information. It will also feature advertisements that we be appealing to the target audience as they will be interested in the upcoming dates for rock music festivals for example or the advertisements in the classified section of the magazine which will feature companies who will specialise in genre appropriate merchandise. 10. Advertising methods The methods that I will use to advertise my magazine and promote it will be the in newsagents in the shop windows and the posters that are in bus stops these forms of promotion are cheap and effective and I think that the target audience of the magazine will see this because the target audience uses these premises where the magazine will be sold in. 11. Techniques that I have learnt I have learnt some techniques in designing the magazine they are mainly adopting and maintaining a colour scheme that was similar to other music magazines in the same genre as mine. This is because the target audience would recognise my design of a music magazine and might be tempted to pick it up and read it. Also the positioning of the main image on the front cover was an important technique that I learnt as well because it was a portrait front cover then the image had to be adjusted this was achieved by making the image compact and covering on a person in the image up in white with a question mark and creating a story behind it. This made the image narrower and better suited to the portrait set up. 12. The technology that I have learnt about during this project During this media studies project I have used many different software programmes and internet webpages to create and research my music magazine for example the whole project is displayed on a blog programme called Blogger this allowed the pages of information to be displayed to people who also have blogger this programmes also allows the users to comment on other peoples work suggesting improvements or giving praise to them. Also the main programme that I used to create the music magazine project was called fireworks mx 2004 edition. This allowed me to import images and lots of other programmes. Also I used Microsoft power point 2010 edition this allowed me to present any written work in a suitable format such as the evaluation. Another programme that I used was on called Slide Share which allowed me to turn files into a suitable programme that could be presented on Blogger such as PowerPoint presentations. 13. Advancements between prelim task and the music magazine. Front cover PrelimCourse work 14. Contents page PrelimCoursework 15. Double page spread Coursework only 16. Audio about music magazine This is a recording of the factors I took into account when designing my music magazine.