Media Studies Pack (3)

8/4/2019 Media Studies Pack (3)

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Media studies pack: Over summer task/s:

A case study based on Harry Potter and the deathly hallows, part 2:

1) The plot: This is the final movie of the Harry Potter series. It is the

conclusion of the adventure and stroyline that Harry and the characters haveprogressed through during the previous seven movies. Harry and his friends

face the ultimate threat of Hogwarts when Lord Voldermort rises to power

and Albus Dumbeldore dies. Harry has had to deal with both adolescence and

being a wizard while growing up in the series, and now he has to use all of his

wizard skills, and combat the evil Voldemort to end it all...

2) Genre and approporiate fan base: The genre is classified as adventure by

'http://www.odeon.co.uk/fanatic/film_info/m12272/Harry_Potter_And_The_Dea

thly_Hallows_Part_2_2D/' and judging by the content of the movie, it would

probably be appropriate for teenagers and young adults who like

combinations of exciting and scary genre's in a story. Younger fans may bedisturbed by a dark and complex film and older fans may like something

either more romantic or sci-fi depending on their taste, though there are

some older fans who would like this film. This website

'http://www.teachers.org.uk/node/12412' states that while females are more

into fiction on average, Harry Potter in particular seems to generate a sense

of comfort and familiarity towards males.

3) Age rating: http://www.teachers.org.uk/node/12412 gave it a rating of PG-

13, with certain internet users seeming to claim that the movie is PG. Overall,

the movie seems to be considered as PG-13 or PG-12 and the official is PG-

13. This means it is appropriate for people of young adolescence at theyoungest, to watch.

4) The budget: According to wikipedia, the movie has a shared budget of

250 million alongside part 1.

(http://en.wikipedia.org/wiki/Harry_Potter_and_the_Deathly_Hallows_

%E2%80%93_Part_2) However, the daily telegraph site notes that the budget

for this movie alone is about 150 million.

(http://www.telegraph.co.uk/culture/harry-potter/8023576/Harry-Potter-and-

the-Deathly-Hallows-10-facts-you-didnt-know-about-the-films.html)

Who directed the film: According to Wikipedia, David Yates directed it.

5) Stars in the film: The main trio cast consists of Daniel Radcliffe, RupertGrint and Emma Watson as Harry, Ron, and Hermione. They are 3 major starsactually generated from this movie franchise. Other notable stars in themovie include Jim Broadbent, who has starred in many other britishbroadcasts, such as Only fools and Horses and Blackadder, Gary Oldman,who has appeared in movies such as Kung fu Panda 2 and Batman Begins, as
http://www.odeon.co.uk/fanatic/film_info/m12272/Harry_Potter_And_The_Deathly_Hallows_Part_2_2D/http://www.odeon.co.uk/fanatic/film_info/m12272/Harry_Potter_And_The_Deathly_Hallows_Part_2_2D/http://www.teachers.org.uk/node/12412http://www.teachers.org.uk/node/12412http://en.wikipedia.org/wiki/Harry_Potter_and_the_Deathly_Hallows_%E2%80%93_Part_2http://en.wikipedia.org/wiki/Harry_Potter_and_the_Deathly_Hallows_%E2%80%93_Part_2http://www.telegraph.co.uk/culture/harry-potter/8023576/Harry-Potter-and-the-Deathly-Hallows-10-facts-you-didnt-know-about-the-films.htmlhttp://www.telegraph.co.uk/culture/harry-potter/8023576/Harry-Potter-and-the-Deathly-Hallows-10-facts-you-didnt-know-about-the-films.htmlhttp://www.teachers.org.uk/node/12412http://www.teachers.org.uk/node/12412http://en.wikipedia.org/wiki/Harry_Potter_and_the_Deathly_Hallows_%E2%80%93_Part_2http://en.wikipedia.org/wiki/Harry_Potter_and_the_Deathly_Hallows_%E2%80%93_Part_2http://www.telegraph.co.uk/culture/harry-potter/8023576/Harry-Potter-and-the-Deathly-Hallows-10-facts-you-didnt-know-about-the-films.htmlhttp://www.telegraph.co.uk/culture/harry-potter/8023576/Harry-Potter-and-the-Deathly-Hallows-10-facts-you-didnt-know-about-the-films.htmlhttp://www.odeon.co.uk/fanatic/film_info/m12272/Harry_Potter_And_The_Deathly_Hallows_Part_2_2D/http://www.odeon.co.uk/fanatic/film_info/m12272/Harry_Potter_And_The_Deathly_Hallows_Part_2_2D/


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Sirius Black, Harry's godfather, and Emma Thompson, who has starred inother various films such as Nanny Mcphee, and Emma played SybillTrelawney. These are some stars among others featured in the cast.They are used in order to generate more interest as people willrecognize those stars and watch the movie to see them in

performance. This will help in gaining overall profit and popularity,which leads to business success.

6) Who made it and who owns it: Wikipedia,'http://www.visualhollywood.com/movies_2011/harry_potter_deathly_hallows_2/notes.pdf' and 'http://www.worstpreviews.com/headline.php?id=22320' state it was produced, distributed and owned by WarnerBros studios, with slight assistance in production by Heyday films.

7) How it was made: Harry Potter was made with film and then editedby Warner Bros studios and Heyday films, it has elements of 3D effectsand the quality of the image is highly above average.

http://www.imax.com/movies/m/harry-potter-the-deathly-hallows-part-2-an-imax-3d-experience/ is making a digitally remastered version,however.

8) As mentioned before, Warner Bros studios is responsible for thedistribution.

9) Release dates: In the UK, it was released Friday 7th July in 2011.(http://www.filmdates.co.uk/films/352-harry-potter-and-the-deathly-hallows-part-2/) And in the US on 11th July 2011.(http://www.imdb.com/title/tt1201607/releaseinfo )

10) How many screens was it released on: During the first two to threeweeks of the release of the film, it was shown in approximately 582different cinema screens within the UK.(http://www.ukfilmcouncil.org.uk/article/17482/UK-Box-Office-22---24-July-2011, http://www.ukfilmcouncil.org.uk/article/17481/UK-Box-Office-15---17-July-2011) In the US, it was viewed in 1,738 as of Auguset 22nd2011. (http://www.the-numbers.com/charts/today.php ) The amountwas considerably more in late July when the movie was first released.Overall, a good 2.5-3K cinema's among both countries is an estimate ofhow many viewed the movie.

11) Five different ways the movie was marketed:

Poster =
http://www.visualhollywood.com/movies_2011/harry_potter_deathly_hallows_2/notes.pdfhttp://www.visualhollywood.com/movies_2011/harry_potter_deathly_hallows_2/notes.pdfhttp://www.worstpreviews.com/headline.php?id=22320http://www.worstpreviews.com/headline.php?id=22320http://www.worstpreviews.com/headline.php?id=22320http://www.imax.com/movies/m/harry-potter-the-deathly-hallows-part-2-an-imax-3d-experience/http://www.imax.com/movies/m/harry-potter-the-deathly-hallows-part-2-an-imax-3d-experience/http://www.filmdates.co.uk/films/352-harry-potter-and-the-deathly-hallows-part-2/http://www.filmdates.co.uk/films/352-harry-potter-and-the-deathly-hallows-part-2/http://www.imdb.com/title/tt1201607/releaseinfohttp://www.ukfilmcouncil.org.uk/article/17482/UK-Box-Office-22---24-July-2011http://www.ukfilmcouncil.org.uk/article/17482/UK-Box-Office-22---24-July-2011http://www.ukfilmcouncil.org.uk/article/17481/UK-Box-Office-15---17-July-2011http://www.ukfilmcouncil.org.uk/article/17481/UK-Box-Office-15---17-July-2011http://www.the-numbers.com/charts/today.phphttp://www.visualhollywood.com/movies_2011/harry_potter_deathly_hallows_2/notes.pdfhttp://www.visualhollywood.com/movies_2011/harry_potter_deathly_hallows_2/notes.pdfhttp://www.worstpreviews.com/headline.php?id=22320http://www.worstpreviews.com/headline.php?id=22320http://www.imax.com/movies/m/harry-potter-the-deathly-hallows-part-2-an-imax-3d-experience/http://www.imax.com/movies/m/harry-potter-the-deathly-hallows-part-2-an-imax-3d-experience/http://www.filmdates.co.uk/films/352-harry-potter-and-the-deathly-hallows-part-2/http://www.filmdates.co.uk/films/352-harry-potter-and-the-deathly-hallows-part-2/http://www.imdb.com/title/tt1201607/releaseinfohttp://www.ukfilmcouncil.org.uk/article/17482/UK-Box-Office-22---24-July-2011http://www.ukfilmcouncil.org.uk/article/17482/UK-Box-Office-22---24-July-2011http://www.ukfilmcouncil.org.uk/article/17481/UK-Box-Office-15---17-July-2011http://www.ukfilmcouncil.org.uk/article/17481/UK-Box-Office-15---17-July-2011http://www.the-numbers.com/charts/today.php


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Trailer = http://www.youtube.com/watch?v=mObK5XD8udk

Premiere shown before cinema release:http://www.youtube.com/watch?v=LHABlO2CKLM

Sneak peek at ABC family: http://www.youtube.com/watch?v=kP9BPMyRVaE
http://www.youtube.com/watch?v=mObK5XD8udkhttp://www.youtube.com/watch?v=LHABlO2CKLMhttp://www.youtube.com/watch?v=kP9BPMyRVaEhttp://www.youtube.com/watch?v=kP9BPMyRVaEhttp://www.youtube.com/watch?v=mObK5XD8udkhttp://www.youtube.com/watch?v=LHABlO2CKLMhttp://www.youtube.com/watch?v=kP9BPMyRVaEhttp://www.youtube.com/watch?v=kP9BPMyRVaE


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Suspense and continuation methods: This film is continued from part 1and is the climax of the series. The fact that it is that will make peoplewant to watch it as it is the ending to the series, it's position in theseries as well as how long people have waited to view it and it'scontinuation and climatic storyline will make it automatically recieveinterest from the public.


5/15

The next task: Representation in a TV drama or soap...

Choosing a character and showing how they are represented in ashow:

TV drama: Only fools and Horses. (A TV drama/comedy with elements of asoap opera contained.)

Genre: Mainly, it consists of comedy and humour, as that is the purpose ofthe show, to make viewers laugh. However, some elements of drama,romance, and even suspense are used in the show to make it moreinteresting and serious when the plot demands it.

Actor: David Jason as 'Derek Trotter.'

Age: David was 40 around 1980 when the show started. By 2003, when itended, he was in his early 60's. Derek Trotter, the fictional characterportrayed by Jason, was of an ambiguous age, but in the prequel of the show,Rock and Chips, Del was 16 years of age. The prequel was set in 1960, andOFAH started and was set in 1980. This means during the first season, Derekwould be around 35 or 36. This means in the 2003 episode he would havebeen in his late 50's.

Ethnicity: Del was white English, along with the rest of his family.

Regional identity: Derek was British and seemingly proud of it. He lived inPeckham, located in South London.

Costume usually includes: Derek's attire varied throughout the course of the

series, but he commonly worn what he considered to be 'trendy' and good forimage. This was because he thought image was good for a businessperspective, as he thought it would make client's and/or customer's wish todo business with him more. He cared alot about his business as a markettrader, because it was what brought in money for him and his family to liveon. Because Del had a tough life with many problems, he saw to it that hisbusiness would at least get them by, and of course, to increase chances ofsuccess and popularity, he needed a good image. Throughout the series, Delwas seen wearing a jumper with a set of jeans. These were his normal,standard clothes. Though he made sure they were trendy ones. He was alsoseen in business suits of all different colours and styles, which was due to hisstatus as a business dealer. In season 6 specifically, he was seen wearing

torso braces which went over over he shirt, as he was under influence ofsuccessful business man Gordon Gekko, who had braces too. Below are someimages of Del's clothing =


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Del in one of his coats, wearing a shirt. with jeans below.

Del in one of his many business suits, while holdingpaper.

Del in his braces from season 6.

Lifestyle in 5 words: 'Image, business, drinking and problems.'

Friends of Del: Trigger.(http://en.wikipedia.org/wiki/Trigger_(Only_Fools_and_Horses) Boyce:(http://en.wikipedia.org/wiki/Boycie) Denzil:(http://en.wikipedia.org/wiki/Denzil_Tulser) These were his 3 old schoolfriends who he hung around with down the Nags head. Besides his family, his'significant other' who appeared later in the series, and a few other peoplewho knew, these were his main friends. Trigger was the local idiot, Boyciewas a snob who thought little of the poor, and Denzil was paranoid over Delalways seeming to make a mess of his life. The low quality of his friends werewhaty presented the idea that Derek was a peseant, and that he wasn't veryrespected by his society.

Interests: Del was shown to have interests in gambling, as seen inmany episodes, mainly card games. He was into snooker to a certainextent. He was into making a good image, as already stated. He wasinto hitting on women when appropriate, and he was also into drinkingand smoking. He preffered fried foods and fats over more healthyfoods. He was into business and market trading, as that was his job
http://en.wikipedia.org/wiki/Trigger_(Only_Fools_and_Horseshttp://en.wikipedia.org/wiki/Boyciehttp://en.wikipedia.org/wiki/Denzil_Tulserhttp://en.wikipedia.org/wiki/Trigger_(Only_Fools_and_Horseshttp://en.wikipedia.org/wiki/Boyciehttp://en.wikipedia.org/wiki/Denzil_Tulser


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occupation, though it wasn't an official one. He was into getting moneyany way he could, legal or not.

Motivation in most situations: To put it simply, Del had a motto topresent his motivation in most situations. This was 'he who dares,wins.' Whether or not he actually believed that to be a legitimatemotto or not was uncertain. He may have just used it to persuadepeople to go along with his ideas.

Love life: In the earlier seasons of the show, Del had no permanentlove interest, and he hit on any girl he could. In the series, it wasrevealed he had been engaged countless times in his youth too, andold girlfriends always came back into his life. Eventually, during thelater part of the run of the show, Del developed an actual relationshipwith Raquel Turner, which despite a few flaws and issues, turned out tobe his main love life. (http://en.wikipedia.org/wiki/Raquel_Turner )

Problems in life: Del had many problems, many a lack of money, anincompetent brother from his perspective, and no love in the earlierepisodes, among others. Del also had a problem with his health fromtime to time, it was even made part of the 'A' plot in a certain episode.Overall, the biggest problem was his struggle for livelyhood. His familywas poor and it was his wages from the market that they lived on. Thisjob wasn't easy since what he was selling wasn't any good.

Key moment in series: http://www.youtube.com/watch?v=63rcdLeXiU8

Since the show is finished, there will be no future stroylines for him...

How the audience is supposed to react to him: It is a comedy show,and Derek is a character intended for comedy purposes. His quotes,actions and reactions are meant to make the audience laugh at eitherhis personality or his stupidity. From time to time, a process of angerand forgiveness is used. For example, in 'No greater love' Delseemingly ruins Rodney's relationship with a woman who doesn't reallygo well with him. Then, Del beats up the husband of that woman whowas looking to hurt Rodney, and due to the protection, he is thenforgiven. Then in 'Strained relations' Del is portrayed as inconsideratewhen he laughs at his Grandad's funeral. Then when Del explains it'sbecause he can't get over the death of Grandad that we feel sorrow

and forgive him. Del is a mixture, sometimes wer'e meant to laugheither with or at him, sometimes we are meant to feel his emotionsand sympathize or understand.

Next part of task...

Narrative involving chosen character: Del and Rodney made up scenefrom the show, to present how the characters should appear...
http://en.wikipedia.org/wiki/Raquel_Turnerhttp://www.youtube.com/watch?v=63rcdLeXiU8http://en.wikipedia.org/wiki/Raquel_Turnerhttp://www.youtube.com/watch?v=63rcdLeXiU8


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-------------------------------------------------------------------------------

Wide shot of the room in set. Lighting props used. Scene filmed atnight...

Scene: Del's flat, living room, during night...

Del: I don't believe it! This is the last time I put my buisness in the careof you!

Close-up to Rodney sitting on a chair...

Rodney: I am telling you Del, it was going fine until that Mickey bloodyPearce got involved!

Camera shot to Del and Raquel on the sofa...

Del: Mickey Pearce? When I get hold of him, I'm gonna shove my cigar

right up his...

Del stands up and the camera shifts to a close-up of Raquel...

Raquel: Rodney, you know that Del is counting on you to make asuccess out of the business?

Back to Rodney camera shot...

Rodney: I know that, but when we get nothing to sell but Del's crap inthe garage it ain't so easy!

Camera shot of Del standing up near Rodney...

Del: Oi, don't you get saucy with me and Raquel! That crap, I mean,them items for purchase in the garage are worth a lot! It's just that youare about as good as seller as our late Uncle was a boat captain!

Camera shot shifts back to Rodney...

Rodney: Del, it is not my lack of experience or salesman ability, it isthe fact that this business is about as respected as Trigger! Nobodywants to do business with us, we are untrustworthy! And that's allthanks to you conning people out of their money!

Close-up shot to Del...

Del: Listen here you plonker! I only did that because we needed moneyon that table! If I didn't scam people, then we would have all beenhomeless years ago! I mean, I was the only one in the family makingmoney at the time!

-----------------------------------------------------------------------------------


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As the scene demonstrated, Del and Rodney usually argue over issuesthat trouble the lives of them both. However, they are always there foreachother when it matters most. The conflicts usually occur over aproblem they both have. Both characters are represented as peoplewho have many problems with how they think, such as Del with ripping

people off for money, and Rodney being a bit oblivious to simplethings, but it's only because they have many problems with their lives.You can laugh at their problems if they do something laughable andstupid about it, you can also sympathize with them if they are trulyhurt over something. They are characters with major flaws but also bighearts. They always stick up for eachother when they need to. Theyalso use a lot of sarcasm on eachother which often implicates how theyfeel towards something related to the other individual. That is acommon way of being offensive to each other in their cases.

Also, as mentioned in the self-written dialogue, Del said that he had to

work in order to help the family live on. When Del stated that, theothers suddenly realised that due to the conditions of his life, Del hadto do what he did to make a living. This is another example of how thecharacter is represented, through his past and his characterdevelopment. This way of respresnting a character makes theaudience find his either stupid or mean at times, but overallunderstanding and considerate of him and how he is.

Next part of task...

Basic overview of Del Trotter the character:

Character: Del. Age: Approximately 35 as of season 1, late 50's as of the finalepisode in 2003. Clothes: Clothing varies throughout show. Usually seen in

trendy jeans and a coat, or in a business suit, not a particular one though.

Behaviour/attitude: Sarcastic, unpleasent, assertive. (Usually, many

exceptions can be made.)


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The next task: Analyzing magazines...

Selecting a magazine of choice and answering the following...

Title of the magazine: Toxic magazine.

Why is it called that: It's a random title that has a logo in the cover designed

to attract people looking at it. The magazine series is based on media

entertainment regarding people ages 7 to 12.

What are the significant words: Toxic is the only word that forms the title,

whcih makes it the most significant automatically. If adverts are included,

then 'free' and 'special' and 'cool' and among many others are significant to


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the magazine if considering the adverts featured on the cover and inside the

magazine.

What connotations do they have: The advertising words are links to

connotations in the magazine of what it is trying to advertise. For example,

above shows an image of a Toxic magazine advertising 6 free gifts. Thesewords are a way to make the gifts seem really good to have, it expresses the

advertised products in addition to it's primary potential, just like in sentences,

a connotation expresses a statement in addition to it's primary meaning.

These words are a connotation to present the free gifts as better than they

actually are. It's a big advertising technique, basically. Also, since kids are the

target fan base, that makes the job easier.

The publisher of the magazine: Egmont publishing.

What other comics does it publish: To put it simply, a lot:

http://en.wikipedia.org/wiki/Egmont_Group#Egmont_Publishing

What other interests does it have: As well as developing all types of books,

including picture books, reading books, magazines and otherwise, it also has

other interests. Film has been noted out as an interest taken by Egmont

group.

The cost of the magazine: As of August 2011, approximately 2.75.

How often is it published: Since issues 34, it is release once every 2 weeks.

Does it have a readership: Not really. It is not that popular, as it is a small

time UK magazine series. There is no group based on people who read andfollow it.

Website of the magazine: http://www.toxicmag.co.uk/

Target audience for the reader: Ages 7 to 12 of mostly males. Males are more

into the content inserted into this magazine.

How do I know this: Observe the content featured in the magazine and on the

cover, it is aimed at a young age range.
http://en.wikipedia.org/wiki/Egmont_Group#Egmont_Publishinghttp://www.toxicmag.co.uk/http://en.wikipedia.org/wiki/Egmont_Group#Egmont_Publishinghttp://www.toxicmag.co.uk/


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How does the reader interact with the magazine: There are many jokes,puzzles and quiz features inserted into the magazine, it gives the readerssomething to do with it. There are also comic strips featuring a group called'Team Toxic' featured in every issue.

The cover of the magazine: The cover features various characters fromfiction. Face reactions vary a lot depending on what emotion they should bedisplaying on then cover. Just about any facial expression, type of bodylanguage, and piece of clothing has been presented in the history of thecovers in this series. (http://www.google.com/search?hl=en&q=TOXIC+MAG&rlz=1W1ACPW_enGB402GB402&gs_sm=e&gs_upl=66890l69201l0l69518l9l9l0l0l0l0l224l1719l0.5.4l9l0&bav=on.2,or.r_gc.r_pw.&biw=1366&bih=581&wrapid=tlif131488960698510&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi)

The inclusion of fictional characters with various expressions and poses onthe cover supports the fact that this magazine is aimed at children of a youngage.

What else appears on the cover: A lot appears on the cover, besides what I
http://www.google.com/search?hl=en&q=TOXIC+MAG&rlz=1W1ACPW_enGB402GB402&gs_sm=e&gs_upl=66890l69201l0l69518l9l9l0l0l0l0l224l1719l0.5.4l9l0&bav=on.2,or.r_gc.r_pw.&biw=1366&bih=581&wrapid=tlif131488960698510&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wihttp://www.google.com/search?hl=en&q=TOXIC+MAG&rlz=1W1ACPW_enGB402GB402&gs_sm=e&gs_upl=66890l69201l0l69518l9l9l0l0l0l0l224l1719l0.5.4l9l0&bav=on.2,or.r_gc.r_pw.&biw=1366&bih=581&wrapid=tlif131488960698510&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wihttp://www.google.com/search?hl=en&q=TOXIC+MAG&rlz=1W1ACPW_enGB402GB402&gs_sm=e&gs_upl=66890l69201l0l69518l9l9l0l0l0l0l224l1719l0.5.4l9l0&bav=on.2,or.r_gc.r_pw.&biw=1366&bih=581&wrapid=tlif131488960698510&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wihttp://www.google.com/search?hl=en&q=TOXIC+MAG&rlz=1W1ACPW_enGB402GB402&gs_sm=e&gs_upl=66890l69201l0l69518l9l9l0l0l0l0l224l1719l0.5.4l9l0&bav=on.2,or.r_gc.r_pw.&biw=1366&bih=581&wrapid=tlif131488960698510&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wihttp://www.google.com/search?hl=en&q=TOXIC+MAG&rlz=1W1ACPW_enGB402GB402&gs_sm=e&gs_upl=66890l69201l0l69518l9l9l0l0l0l0l224l1719l0.5.4l9l0&bav=on.2,or.r_gc.r_pw.&biw=1366&bih=581&wrapid=tlif131488960698510&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wihttp://www.google.com/search?hl=en&q=TOXIC+MAG&rlz=1W1ACPW_enGB402GB402&gs_sm=e&gs_upl=66890l69201l0l69518l9l9l0l0l0l0l224l1719l0.5.4l9l0&bav=on.2,or.r_gc.r_pw.&biw=1366&bih=581&wrapid=tlif131488960698510&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wihttp://www.google.com/search?hl=en&q=TOXIC+MAG&rlz=1W1ACPW_enGB402GB402&gs_sm=e&gs_upl=66890l69201l0l69518l9l9l0l0l0l0l224l1719l0.5.4l9l0&bav=on.2,or.r_gc.r_pw.&biw=1366&bih=581&wrapid=tlif131488960698510&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wihttp://www.google.com/search?hl=en&q=TOXIC+MAG&rlz=1W1ACPW_enGB402GB402&gs_sm=e&gs_upl=66890l69201l0l69518l9l9l0l0l0l0l224l1719l0.5.4l9l0&bav=on.2,or.r_gc.r_pw.&biw=1366&bih=581&wrapid=tlif131488960698510&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi


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already mentioned, bold, coloured words in large font appear on the coversuch as 'cheats' or 'jokes' toget the kids interested even more. The price,logo's, and even the magazine codes usually appear for the category of theissue of the magazine. Some trademark's also appear on the cover.

Particular items featured in the magazine vary. As stated, most fictional

shows and characters with decent amounts of fame appear in this magazinefor interest gaining purposes.

Particulat types of writing: Large bald words with black outlines appear on thecover a lot because they are easy to look at, this technically helps in gainingmore viewers in the magazine. Besides those words which stand out, the restof the text is varied. Many different types of fonts, styles and sizes are used.

The cover has a similar layout to most other magazines/comics. The title isplaced at the top of the magazine, large enough in size to take up spaceacross the whole to half of the cover. A featured character is displayed, likeIron Man is on the cover display above. Slogans are usually also featured, just

like other magazines.

Compare this example to the Toxic magazinecover above.

The style of the magazine: The style and presentation of the magazine isunique as it looks cheap, but still appealing. It has basic editing to the visualaspects of the magazine, but edited very well using the basic editingequipment and software. It's price is around 2.75 which is about average formagazine value standards. There was a similar magazine called Jetix which

didn't last very long. It was based on the 'Jetix' channel running on Uktelevision at the time. It had higher editing equipment and higher qualitygraphics, but the content included was of a poorer standard overall.

How does it address it's readers: It addresses it's readers through advertisinstechniques, interaction, and paragraph's on certain pages relating to issuesbased on a certain fictional product associated with the media. The reader'sare allowed to address the magazine through contest entries, such as letterwriting and image submitting, in which the best images sent to the


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publisher's being featured on the images section in the next issue. However,writing letter's freely containing written content about issues relating to themagazine series can be sent to the publisher's for viewing.

What types of features does it have: It contains article's based on featuredcontent, which can be anything associated with media entertainment from

Spongebob to Superman. They can be article's based on contests or based onnew series and games based on that franchise. There are also images andreviews based on those things too. Basically, anything a magazine usuallyfeatures is included in this magazine series.

The advertisements in the magazine: As well as free items being sold inaddition to the magazine in almost every issue, there are also lots of productsbeing advertised in the magazine. For a start, a lot of games are advertised.

They are usually new during the time in which they are advertised. Also, toysand even TV series are advertised in this series. The price range of the toysand games advertised in the magazine series usually varies from 1.00 toaround 50.00 or 60.00 which usualy consist of vary expensive video

games. They are usually aimed at 12 year olds, the adverts are. Theseproducts are featured because they are what attract the target audience,they are what interest them.

Representations in the magazine: Since 'Toxic' is mostly for males, femalesare not included in the series very often. There don't seem to be anyconflicting representations in the magazine series. Representations based onadverts and certain media sources are included, they reflect on thereadership as they become interested in what is featured in the magazine.

There are limited representations for women, due to this being mainly formales to like. Celebrities aren't usually in these magazines. If they are, theyare only mentioned casually and briefly because they are not a focus point of

the series.

Competition: Since the 'Jetix' series ceased producing magazine's, andanything else media related for that matter, 'Toxic' has had no majorcompetition, when considering what classification it is in. It is a children'sseries with random media content included. Considering it is released everytwo weeks, it seems to gain an average amount of readership figures judgingby how often it is produced. Specific figure cannot be viewed.

Final notes: The reasons for it's popularity are due to it's inclusion of variousmedia content which is very popular among children. Included media includesSpongebob, Pokemon, Phineas and Ferb, Iron Man, The Hulk, Spiderman,Superman, Toy Story, Disney media, UK celebrities, wrestling, and more. All

of this gains significant interest and this makes the series popular. Themagazine offers a lot, it offers adverts, free gifts added to every magazineyou purchase, updates based on certain media, and interaction, and contests.


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