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Media Survey Results College of Engineering and Mathematical Sciences Facilitated by the Dean’s Office and the student employees of the CEMS WebWizards Spring Semester 2016
Media Survey ResultsCollege of Engineering and Mathematical Sciences
Facilitated by the Dean’s Office and the
student employees of the CEMS WebWizards
Spring Semester 2016
Undergraduate Sample
CS20%
Math/Stats8%
Engineering70%
Other (Double Major)2%
Major
CS
Math/Stats
Engineering
Other (Double Major)
126 Undergraduates Surveyed
Undergraduates- Question 1How do you stay current with news, culture, and entertainment?
90.48%
57.14%
49.21%
40.48%
23.02%
16.67%
16.67%
9.52%
Links on social media (Facebook/Twitter/etc.)
Internet media sites (Buzzfeed/Hiffington Post/etc.)
News websites (NYTimes.com/CNN.com/etc.)
Links sent to me in email
Television
Print Newspapers
Podcasts
Other
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
Question 1- % Ranked #1
Undergraduates- Question 2What is the most important determining factor in deciding whether or not you will watch a video or listen to an audio piece?
50.00%
16.67%
9.52%
7.94%
7.94%
7.94%
A friend sent it to you
It was assigned in class
Made by a respectable/famous person/institution
Other
It has a high rating of likes or stars
It has a lot of views
0 0.1 0.2 0.3 0.4 0.5 0.6
Question 2- % Ranked #1
Undergraduates- Question 3How do you watch videos or listen to audio interviews?
41.27%
41.27%
1.59%
0.79%
0.79%
Laptop
Smartphone
Other
Desktop Computer
Television
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45
Question 3- % Ranked #1
Undergraduates- Question 4Where do you watch videos or listen to interviews?
96.03%
30.95%
21.43%
20.63%
7.94%
At home
In the car
On the bus
Walking around town
Other
0 0.2 0.4 0.6 0.8 1 1.2
Question 4- % Ranked #1
Undergraduates- Question 5Where do you most often click on links to watch or listen to media?
26.98%33.33%
23.81%80.95%
7.14%11.11%
80.16%50.79%
29.37%32.54%
30.16%3.17%
SnapchatInstagram
TwitterFacebookLinkedIn
TumblrYouTube
EmailUVM Blackboard
RedditInternet Sites
Other
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9
Question 5- % Ranked #1
Undergraduates- Question 6How do you prefer gaining new information from media?
31.75%
9.52%
58.73%
Reading
Listening
Watching
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7
Question 6- % Ranked #1
Undergraduates- Question 7Which of the subjects below interest you?
84.92%
84.13%
74.60%
34.92%
76.19%
92.86%
61.90%
Invention
Innovation
Creativity
Entrepreneurship
Design
New Tech
Scientific Research
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
Question 7- % Ranked #1
Significant DifferencesComparison between Undergraduates, Graduates, and Staff/Faculty
u Question 1: Undergraduates and Graduates have similar choices, but Undergraduates commonly wrote-in “Reddit” and Graduates wrote-in “Radio”. In contrast, Faculty/Staff favored Television far more than the other groups.
u Question 2: Faculty/Staff were the only group to favor “High rating of likes/star” as a factor in whether or not they will watch/listen to something. Undergraduates favored “Friend sent it to you”, while Graduates and Faculty/Staff favored “It was made by a respectable/famous person”.
u Question 3: Undergraduates and Graduates chose Laptop/Smartphone for ways to watch videos/listen to audio, while Faculty/Staff favored Desktop Computers/TV.
u Question 6: Undergraduates prefer to watch their media, while Graduates and Faculty/Staff prefer to read.
u Overall: “It doesn’t matter where I find the video, if I think it will be boring, I won’t watch”.
Graduate Sample25 Graduates Surveyed
CS4%
Math/Stats17%
Engineering67%
Other12%
Major
CS
Math/Stats
Engineering
Other
Graduates- Question 1How do you stay current with news, culture, and entertainment?
80.00%
44.00%
60.00%
44.00%
40.00%
28.00%
28.00%
0.08%
Links on social media (Facebook/Twitter/etc.)
Internet media sites (Buzzfeed/Hiffington Post/etc.)
News websites (NYTimes.com/CNN.com/etc.)
Links sent to me in email
Television
Print Newspapers
Podcasts
Other
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9
Question 1- % Ranked #1
Graduates- Question 2What is the most important determining factor in deciding whether or not you will watch a video or listen to an audio piece?
28.00%
20.00%
32.00%
16.00%
4.00%
A friend sent it to you
It was assigned in class
Made by a respectable/famous person/institution
It has a high rating of likes or stars
It has a lot of views
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35
Question 2- % Ranked #1
Graduates- Question 3How do you watch videos or listen to audio interviews?
48.00%
36.00%
12.00%
4.00%
Laptop
Smartphone
Desktop Computer
Television
0 0.1 0.2 0.3 0.4 0.5 0.6
Question 3- % Ranked #1
Graduates- Question 4Where do you watch videos or listen to interviews?
96.00%
24.00%
24.00%
24.00%
4.00%
At home
In the car
On the bus
Walking around town
Other
0 0.2 0.4 0.6 0.8 1 1.2
Question 4- % Ranked #1
Graduates- Question 5Where do you most often click on links to watch or listen to media?
8.00%
20.00%
36.00%
72.00%
8.00%
12.00%
64.00%
40.00%
8.00%
20.00%
32.00%
4.00%
Snapchat
Tumblr
YouTube
UVM Blackboard
Internet Sites
Other
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
Question 5- % Ranked #1
Graduates- Question 6How do you prefer gaining new information from media?
40.00%
24.00%
36.00%
Reading
Listening
Watching
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45
Question 6- % Ranked #1
Graduates- Question 7Which of the subjects below interest you?
76.00%
84.00%
80.00%
48.00%
72.00%
92.00%
80.00%
Invention
Innovation
Creativity
Entrepreneurship
Design
New Tech
Scientific Research
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
Question 7- % Ranked #1
Faculty/Staff- Question 1How do you stay current with news, culture, and entertainment?
60.00%
46.67%
46.67%
40.00%
53.33%
26.67%
20.00%
6.67%
Links on social media (Facebook/Twitter/etc.)
Internet media sites (Buzzfeed/Huffington Post/etc.)
News websites (NYTimes.com/CNN.com/etc.)
Links sent to me in email
Television
Print Newspapers
Podcasts
Other
0-Jan 0-Jan 0-Jan 0-Jan 0-Jan 0-Jan 0-Jan 0-Jan
Question 1- % Ranked #1
Faculty/Staff- Question 2What is the most important determining factor in deciding whether or not you will watch a video or listen to an audio piece?
40.00%
0.00%
26.67%
26.67%
0.00%
A friend sent it to you
It was assigned in class
It was made by a respectable/famous person/institution
It has a high rating of likes or stars
It has a lot of views
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45
Question 2- % Ranked #1
Faculty/Staff- Question 3How do you watch videos or listen to audio interviews?
20.00%
20.00%
26.67%
33.33%
Laptop
Smartphone
Desktop Computer
Television
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35
Question 3- % Ranked #1
Faculty/Staff- Question 4Where do you watch videos or listen to interviews?
86.67%
26.67%
13.33%
6.67%
20.00%
At home
In the car
On the bus
Walking around town
Other
0 0.2 0.4 0.6 0.8 1
Question 4- % Ranked #1
Faculty/Staff- Question 5Where do you most often click on links to watch or listen to media?
6.67%
6.67%
13.33%
46.67%
6.67%
0.00%
46.67%
53.33%
0.00%
26.67%
46.67%
26.67%
Snapchat
Tumblr
YouTube
UVM Blackboard
Internet Sites
Other
0 0.1 0.2 0.3 0.4 0.5 0.6
Question 5- % Ranked #1
Faculty/Staff- Question 6How do you prefer gaining new information from media?
40.00%
20.00%
33.33%
6.67%
Reading
Listening
Watching
Other
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45
Question 6- % Ranked #1
Faculty/Staff- Question 7Which of the subjects below interest you?
60.00%
73.33%
73.33%
33.33%
73.33%
60.00%
60.00%
Invention
Innovation
Creativity
Entrepreneurship
Design
New Tech
Scientific Research
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
Question 7- % Ranked #1
