Date post: | 30-Nov-2014 |
Category: |
Technology |
Upload: | adtechfan |
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Interactive investments will grow in the recession
Net 43% would increase spend
Marketers got more bullish throughout 2008
Net 13% would increase spend
Performance matters
"As the economy continues to put pressure on advertising budgets, marketers are
looking for increased accountability for every dollar they spend.”
– Michael Walrath, Yahoo!
Neil Strother
+1 425.827.7150
www.forrester.com
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