‘New Media in a Digital Age’John Ellis & Andrew Thomson

from

3

Areas 360innovate work in

Creative Web designBespoke Web development

E-Commerce solutions Internet Marketing360 Virtual Tours

Graphic illustration DesignBrand Concept & Development

Online Advertising Digital Photography Secure Web Hosting

“A generic term for the many different forms of electronic communication that are made possible through the use of computer technology. The term is in relation to “old” media forms, such as print newspapers and magazines, that are static representations of text and graphics.”

http://www.webopedia.com/TERM/N/new_media.html

5

Who I am and what I do??

The who, where and what. [ not sure about the why! ]

6

The who, where and what. [ not sure about the why! ]

Name: John Ellis

Company: Online Media Branding Ltd, Glasgow.

Job Title: Senior Graphic Web Designer.

Basic responsibilities: Front end design / development (UI),

including: Online & Offline bespoke graphic design, Logo and Brand

Development, XHTML code), CSS (Styling), Flash Design.

Interests: Usability, Web Standards, Creative design, Digital

Photography, Branding, Typography.

7

How did I get here, and arethere any pre-requisites for the job?

The who, where and what. [ not sure about the why! ]

8

Left school at 16 with 7 GCSE's

Took a short break from education (Bummed around for

several years)

Back to study A-Levels in Computing, Media, English

Undergraduate degree in Multimedia Computing

Masters in Interactive Digital Media (well nearly finished.)

Jobs to date include; Web Systems Administrator,

Freelance designer/developer,

Interactive digital designer, Graphic Web Designer

The who, where and what. [ not sure about the why! ]

9

An average day at the office.

The who, where and what. [ not sure about the why! ]

10

Client meetings, reviewing project briefs, telephone conversations,

emails, project management meetings, brand development

sessions, web design development (concept meetings, roughs, wire

framing, graphical mock-ups, coding, styling, testing etc), creating

supporting documentation.

The who, where and what. [ not sure about the why! ]

11

What is it like to work in 'New Media’

The who, where and what. [ not sure about the why! ]

12

Possible jobs in ‘New Media’

The who, where and what. [ not sure about the why! ]

13

Interactive Media Designer

Digital Media Assistant (Graphics)

Web Copywriter

Digital Marketing Executive

User Experience Consultant

Digital Designer

On/Offline Art Director

http://jobs.guardian.co.uk/jobs/media/new-media/

The who, where and what. [ not sure about the why! ]

14

Five tips for someone looking to get a break in 'New Media'

The who, where and what. [ not sure about the why! ]

15

1. Be your own brand

The who, where and what. [ not sure about the why! ]

16

2. Nail your CV

The who, where and what. [ not sure about the why! ]

17

3. Be professional

The who, where and what. [ not sure about the why! ]

18

4. Get Placements

The who, where and what. [ not sure about the why! ]

19

5. Persevere

The who, where and what. [ not sure about the why! ]

20

Now over to Andrew >>

The who, where and what. [ not sure about the why! ]

21

Traditional Media – The end?

Reliant on journalists running stories

Difficult for smaller business to find a global voice

Having to adapt and align themselves closely with the digital world

22

Traditional Media – The end?

•A few clicks on his iPhone and Janis Krum’s photograph was beamed round the world while mainstream news networks searching for the plane.

•Shows how traditional & new media can work in together

23

Advantages of Online

Relatively in-expensive

Ability to provide authenticity, not spin

Ability to provide participatory communication, not one way propaganda

Delivery of content at the right moment your audience needs it

Not about your boss seeing you company on TV/Newspaper, instead we focus on buyers seeing you company on the web.

24

New Media – How to get the best out of:

Blogging

Online News / Press Releases

Podcasting & Audio Content

25

Blogging

Tips

• Monitor what others are saying about you through reading

• Nestle into existing communities through participation in other industry blogs

• Shape conversations through writing of your own blog

• Allow comments on your own blog

Background

• The blogging community is highly influential

• Your best customers will be actively participating in blogs

26

Blogging – Going Viral Pre-Launch

• Invited 200 guests & bloggers to attend

• Offered complimentary cameras to use to capture events

Campaign went viral as soon as the event happened.

Case Study: Sony Ad Campaign, Miami

27

Online News Releases

Tips

• Don’t just send news releases when big news is happening

• Create news which appeals directly to your buyers

• Write news which is rich with keywords in the copy

• Link to key content within your site

• Add social tags for Technorati, Digg etc..

•Drive people into your sales process

Background

• News releases are still an effective marketing tool

• Rather than targeting journalists, news releases provide the power to communicate directly with your buyers

28

Podcasting & Audio Content

Tips

• Particularly useful marketing tool to reach commuters / travellers

• Podcasting can also be used to create inexpensive streaming radio with international audience

Background

• Previously little used medium as audio is difficult to locate & impossible to browse

• Media consumption changing

• Technology now allows podcasting to flourish as a marketing medium

• Popularity of the iPod helped massively to bring Podcasting mainstream

29

Harnessing the power of online

•You are what you publish

Create an action plan (Company goals, buyers persona, your organisation)

• Write for buyers

Avoid industry jargon & buzz words, (“Low hanging fruit”, “leaky bucket”)

• Stick to the plan

Resistance from PR departments

30

Now it’s you turn. Any questions?

Looking for a Job? Email us.jobs@360innovate.co.uk