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+ Media Relations 101©
| Date post: | 12-Jul-2015 |
| Category: |
News & Politics |
| Upload: | madeira-public-relations |
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+
Media Relations 101©
+Just another day at the office?
+Tweet with Us!
#CameraReady
#Media101
+On Tap for Today
Goal Setting
News Generating Tactics
Pitching Basics
Interview Armor
+Public Relations FundamentalsRPIE Process
Research
Planning / Goal Setting
Implementation
Evaluation
+Research
+Goal Setting and Measurement
+Create Your Roadmap
Goal:Increase annual news coverage by 10%
Objectives:Hold 3 press conferences
Distribute 10 news releases
Invite 5 reporters to coffee
+Your Turn…
+Evaluation
Google Alerts
Hootsuite
Vocus
Cision
Hashtracking
Web Traffic/Google Analytics
BurrellesLuce
Sprout
Proysna
+PR Standardhttp://bit.ly/PRStandards
+Always be on the Lookout for a News Hook
+No Ribbon Cuttings!
+Resist the Temptation…
+Stay on Top of Current Events
+Created an Evergreen Calendar
+Partnerships =Powerful Opportunities
+Step Away From Your Desk
+Twitter is the New Press Release
+The Art of the Pitch
Have it in writing.
Keep it short.
Lead with your news hook.
End with your name and contact information.
Call to follow up.
Stay positive and persistent.
+A Day in the Life of a TV Reporter
9:30 AM – Editorial Meeting
10:00 AM – Hit the Phones to Schedule Interviews
11:00 AM – Hit the Road
11:30 AM to 1:00 PM – Interview “Sweet Spot”
2:30 PM – Script Deadline
3:30 PM – Editing (Final Deadline to Send Videos and Photos)
4:00 PM –Back on the Road
4:30 PM – Satellite Set Up
5:00 PM – On Air
+Your Turn…
+Questions to Ask Before Agreeing to the Interview
What news organization are you with?
Can you tell me about the story you’re working on?
Are you approaching this story from a particular perspective?
Who else are you interviewing?
May I provide you with additional background information?
What’s the format?
Who will be doing the interview?
When are you publishing or airing the story?
Source: The Media Training Bible, Brad Phillips
+Are We All Speaking the Same Language?
Off the Record—Information shared with the journalist cannot be used in a news story and is only meant to help the journalist develop a more complete understanding of the facts.
On the Record—Unless you agree otherwise, assume everything you say is on the record.
On Background—Information provided by the source can be used, but the source cannot be named or quoted.
Not for Attribution—The information provided may be used and the spokesperson may be quoted, but not by name.
Source: The Media Training Bible, Brad Phillips
+The Art of The Sound Bite
Use wording that fits the knowledge, attitudes and mindset of your audience.
Consider the tone and personality you want to convey.
Beware of double meaning—communicate what you mean to say.
Be sure your sound bite is able to stand on its own.
Create a message that is pronounceable and has a nice ring to it.
Source: The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating book or Article Titles, and Irresistible Marketing or
Publicity Handles—Marcia Yudkin
+Your Turn!Who said it best?
+Transitioning to Safer Territory It’s important to remember that…
Keep in mind that…
Here’s what we’ve been hearing from our supporters…
Let me tell you what we’ve been seeing…
I’m not sure that’s the case…
However…
Here’s what we know…
But even more importantly…
That said, what we see as an even bigger issue is…
The main thing we’re focusing on is…
What our research shows is…
Source: The Media Training Bible, Brad Phillips
+Mastering the Art of the Pause
+Practice Makes Perfect
+Final Thoughts
+Ask Me Anything!
