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media4ME – in the UK
Media4ME: Project aims• Neighbourhood level• Intercultural dialogue• Community cohesion• Social media
Why?• Information = opportunity• Combat myths and prejudice• Access to public services
(health, schools)• Prevent harm and violence
Media4ME: UK partners
National Association for Neighbourhood Management
• www.neighbourhoodmanagement.net• @nm_association
Socialreporter• @davidwilcox • http://socialreporter.com/
Suggested roll out: go beyond the spikes to other LAA target areas
Ordsall and LangworthyEcclesEast Salford NDC AreaEast SalfordLittle Hulton and WalkdenSwintonClaremont and WeasteIrlam and Cadishead
Apr 2009
Sep 2009
Apr 2010
Our definition of ‘neighbourhood’
JOBIn Work Support
Train to GainJCP
EducationFE HE
13 Weeks
No Wrong Door - Small army of people with
personal relationships & contact opportunities
ManagementTeam
JointCommissioning
at centre
Coordinate joined up delivery;Inform
commissioning
Campaigns; Ways of working; Joint
activities; Information sharing
Police
i
i
Confidencebuilding
Skills forlife
Skills &Work
IAG
Crime
Benefitadvice
Customer Information
System
Financialadvice
Enterpriseactivity
Parenting
Manage a caseload & guide shoppers through the store
HealthTrainers
CommunityChampions
Teachers
YouthWorkers
CommunityDevelopment
Workers
Working Neighbourhoods TeamsA ‘Department Store’ of joined - up support
Familysupport
iChild-care
Drug &alcohol
Healthsupport/activity
Housingsupport
‘PersonalShoppers’
CommonAssess-ment
Skills and Work; Connexions; Next Step..
Crime/
GPs
HousingOfficers
i‘FrontLiners’
offending
Ethnic Context
Many long-established communities
Very few new arrivals are truly ‘new’
Increase of mixed race
!Integration, citizenship, tolerance!
Less about migration – more about bridging
Ethnic Context
Many long-established communities
Very few new arrivals are truly ‘new’
!Integration, citizenship, tolerance!
Less about migration – more about bridging
Neighbourhood media
Digital – same as the rest of the world
Boundaries blurring in national social media
Proactive projects to break down barriers
Something interesting just starting at neighbourhood level
UK is same as everywhere else
www.pickledpolitics.com
www.harringayonline.com
www.thisiscroydontoday.co.uk
www.maslaha.org
www.communityaction.mk
Stamford Hill London
Neighbourhood media
Digital – same as the rest of the world
Boundaries blurring in national social media
Proactive projects to break down barriers
Something interesting just starting at neighbourhood level
Community development context
Recession, spending cuts, and Coalition
Big Society and frustration with ‘dependency culture’
Asset based community development
…based on network perspective
www.neighborpower.org
www.socialreporter.org
Community development context
Recession, spending cuts, and Coalition
Big Society and frustration with ‘dependency culture’
Asset based community development
…based on network perspective
Choosing the UK’s flagship locations
• Connect public agencies with what is already happening to help agencies increase their social impact - libraries and museums
• Help public agencies learn how to support neighbourhood social media
www.galleryoldham.org.uk
Helping connect civic institutions to existing community action
Media4ME: UK partners
National Association for Neighbourhood Management
• www.neighbourhoodmanagement.net• @nm_association
Socialreporter• @davidwilcox • http://socialreporter.com/