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Page 1: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017

Page 2: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

Immobilien Manager VerlagIMV GmbH & Co. KGStolberger Str. 84 50933 Köln Telephone 0221 5497-131Telefax 0221 5497-6131E-Mail: [email protected] www.immobilienmanager.de

Marion HahnAdvertising administrationTel.: 0221 5497-244Fax : 0221 5497-6244E-Mail: m.hahn@

immobilienmanager.de

Andreas UllrichMedia Sales ManagerTel.: 0221 5497-155Fax: 0221 5497-6155E-Mail: a.ullrich@

immobilienmanager.de

Your contacts for Advertisement

Janna-Mareike JässingMedia Sales ManagerTel.: 0221 5497-153Fax : 0221 5497-6153E-Mail: j.jaessing@

immobilienmanager.de

Katharina MüllerProject manager Media SalesTel.: 0221 5497-309Fax : 0221 5497-6309E-Mail: k.mueller@

immobilienmanager.de

Page 3: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017

Print Media Award

immobilienmanager edition

The editions of immobilien­manager provide detailed information about a location in all relevant segments of real estate. The regional special editions appear as a supple­ment in nearly every issue.

immobilienmanager professional magazine

The monthly trade and opinion magazine for decision makers in the real estate industry. It offers its readers well­founded know­ledge of real estate, critical de­bates and relies on the most im­portant news and facts, shows the trends and tendencies in the markets and thus promotes mar­ket transparency.

immobilienmanager special

immobilienmanager regularly publishes multi­page specials, that deal with a topic or event (e.g. EXPO REAL) intensively and also appear as supple­ments in immobilienmanager.

immobilienmanager Award

For the ninth time Immobilien Manager Verlag will recognise successful personalities, companies and projects in the real estate busi­ness with the immobilienmanager Award in a total of 14 categories. An independent jury of professionals will select both the shortlist of nominees and the ultimate winners.

immobilienmanager extra

The immobilienmanager extra is a special publication about a market­relevant topic. In the frame work of an exclusive spon­soring, you can position your company with your desired topic. As a sponsor you can present your company or service with a professional article or an announcement.

You can find more planning data under www.praesenz.im­media.de

media brand

Decisive for decision makers

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mediadata 2017

immobilienmanager newsletter

Subscribers receive it every workday:The newsletter from immobilienmanager with the most important personal messages, running deals, project developments and financing offers. Register for free and keep yourself constantly up­to­date.

www.immobilienmanager.de

The internet portal presents the daily news, current reports, a comprehensive archive of news and articles, the digital editions of immo­bilienmanager trade journal and the address registry immobilienmanager, Who is Who, incl. a search function. Additionally you can learn all about the new immobilien manager Award and immobilienmanager events.

immobilienmanager app for smartphone

With the App or on our web­site you have the digital edi­tion of immobilien­manager always at your fin­gertips. Even two days before the print maga zine comes out. Links in the editorials to galleries or videos provide the reader with value.

immobilienmanager mobil

With the most important news from the real estate business for travel.Individual presentation – a web­address: m.immobilienmanager.de Put yourself on the map in a way that gets attention stay in the view of your target group constantly while they are travelling.

Multi-media Publications

media brand(Continuation)

Combine print with digital media and reach your target group with multi-media. Increase the range of your campaign.

Page 5: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017 1

1 title immobilienmanager

2 the editorial concept immobilienmanager is the monthly trade and opinion magazine for decision-makers in the real estate industry. It offers its readers both an in-depth knowledge of the real estate industry and critical discussions. Month after month, immobilienmanager focuses on the most important news and facts, shows the trends and tendencies of the real estate markets and thus promotes market transparency. Additional services such as the daily newsletter, the immo-bilienmanager. App for smartphone as well as the eMa-gazine for laptops and PCs with multimedia features such as videos, photo galleries and links supplement the infor-mation offered by the B2B magazine. immobilien manager has established itself as a leading trade publica tion amongst decision-makers in the property industry.

3 target group investors, financiers, project developers, operators, brokers, service providers, cities and local communities …

4 Publication frequency 10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7)

5 Magazine format DIN A4

6 Vintage 26. vintage 2017

7 Copy price Annual subscription: inland: € 176,00 abroad: € 181,00 single copy: € 19,00

8 Membership/ participation –

9 Publisher Immobilien Manager Verlag IMV GmbH & Co. KG Postal Address: Postfach 41 09 49, 50869 Cologne Home Address: Stolberger Str. 84, 50933 Cologne Tel.: 0221 5497-131 Fax: 0221 5497-6131 Internet: www.immobilienmanager.de E-Mail: [email protected]

10 Editor –

trade magazinemagazine profile

Page 6: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017 1trade magazinemagazine profile

(Continuation)

11 Advertising sales Janna-Mareike Jässing (Media Sales Manager) Tel.: 0221 5497-153

Fax: 0221 5497-6153 E-Mail: [email protected]

Andreas Ullrich (Media Sales Manager) Tel.: 0221 5497-155 Fax: 0221 5497-6155 E-Mail: [email protected]

12 Editorial Christof Hardebusch (Editor-in-Chief) Tel.: 0221 5497-138

E-Mail: [email protected]

Bianca Diehl (Managing Editor) Tel.: 0221 5497-267

E-Mail: [email protected]

Roswitha Loibl (Duty-Editor) Tel.: 0221 5497-249

E-Mail: [email protected]

Markus Gerharz (Online-Editor) Tel.: 0221 5497-122 E-Mail: [email protected]

13 Scope analysis 2014 = 10 magazinesTotaling 1.190,0 sides = 100,0 %Editorial section 1.005,5 sides = 84,5 %Advertising section 184,5 sides = 15,5 %Advertising from the publisher 69,5 sides = 37,7 %Extras 5,0 pieces

14 Content analysis of the editor section 1005,5 sides = 100,0 %News, vdp-Newsletter, ZIA-actual 49,3 sides = 4,9 %Title story 74,4 sides = 7,4 %Fair 20,1 sides = 2,0 %College + career 22,1 sides = 2,2 %Finance + Investment 75,4 sides = 7,5 %Heads 64,4 sides = 6,4 %Locations 67,4 sides = 6,7 %In own things 36,2 sides = 3,6 %Development + Management 122,5 sides = 12,2 %Law + Taxes 35,2 sides = 3,5 %Service 28,2 sides = 2,8 %Editions, Specials 363,0 sides = 36,1%Title, content/editorial, preview, advertiser 47,3 sides = 4,7 %

Page 7: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017 2trade magazineeditions and spreads analysis

1 Edition control

2 Edition analysis copy per edition in annual average (1. July 2015 till 30. June 2016)

print run: 17.000

Actually distributed issues (tvA) 16.851 thereof abroad: 102

Paid circulation: 2.467 thereof abroad: 45Subscribed: 2.457Retail sale: –

Other sales: 10

Free copies: 14.384

Rest Copies, courtesy copies, archive copies: 149

3 Geographical spread analysis

Utility room Actually distributed issues% copies

Inland 99,4 16.749Abroad 0,6 102

Actually distributed issues 100,0 16.851

Abroad % copiesAustria 30,4 31

Suisse 16,7 17

Benelux 43,1 44

Other foreign countrys 9,8 10

Actually distributed issues abroad 100,0 102

3.1 Circulation by Zip Code

Zip Code % copies01000 – 09999 5,5 92

10000 – 19999 11,4 1.909

20000 – 29999 10,5 1.759

30000 – 39999 10,6 1.775

40000 – 49999 11,5 1.926

50000 – 59999 11,3 1.893

60000 – 69999 10,9 1.826

70000 – 79999 9,2 1.541

80000 – 89999 11,8 1.976

90000 – 99999 7,3 1.223

Actually distributed issues inland 100,0 16.749

3.2 Circulation by federal states

Federal state % copiesBaden-Württemberg 11,2 1.876

Bayern 16,9 2.831

Berlin 8,0 1.340

Brandenburg 2,5 419

Bremen 0,8 134Hamburg 3,8 636Hessen 10,1 1.692

Mecklenburg-Vorpommern 1,2 201

Niedersachsen 9,3 1.558

Nordrhein-Westfalen 21,4 3.584

Rheinland-Pfalz 3,9 653

Saarland 0,8 134

Sachsen 3,8 636

Sachsen-Anhalt 1,5 251

Schleswig-Holstein 2,9 486

Thüringen 1,9 318

Actually distributed issues inland 100,0 16.749

Page 8: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017 Ttrade magazinTheme and schedule

Issue Nr.

Publicationdeadline*

Ad close

Topic and main focuses special publcation/local reports

Trade shows/Events

1–2 03.02.2017 09.01.2017 ■ Asset Management: Who is asking for what kind of service?■ Financing: Review 2016 and preview - how do the conditions for real estate financiers develop?■ Brokerage: New Tools for intermediaries■ Sustainability and energy: Legal requirements and their impact■ Retail and Commercial Properties: hotel property: How successful were the investments of the past?

edition Frankfurt/Rhein-Main 25. Sprengnetter Annual Congress„Property Assessment“19.–21.01.2017, Fulda24. Handelsblatt Annual MeetingEnergy Management24.–26.01.2017, BerlinQUO VADIS, 13.–15.02.2017, Berlin INservFM,21.–23.02.2017, Frankfurt a. M.

3 08.03.2017 09.02.2017 ■ MIPIM 2017: Preview of the fair in Cannes■ Investment: B-and C-locations: How to invest successfully?■ Project development: Creative solutions for little spaces■ Facility Management: Which services are in demand?■ CREM: Small and medium-sized enterprises and their company buildings■ Logistics-properties: Places for logistic near town

Edition Hamburg

Edition Middle Germany

immobilienmanager Award02.03.2017, CologneVienna Real Estate Trade Show11.–12.03.2017, AT–ViennaMIPIM 14.–17.03.2017, F–CannesMunich Real Estate Trade Show 24.–26.03.2017, Munich

4 31.03.2017 06.03.2017 ■ MIPIM 2017: Post-Report, Highligths in Cannes■ Asset Management: Tools for manager■ Financing: Ongoing big projects: What is financed and who are the financiers?■ Bokerage: Estate agents: What do they have on offer?■ Sustainability and Energy: Social sustainable of office buildings■ Retail and commercial properties: Retail real estates: What are the traders searching for?

5 11.05.2017 11.04.2017 ■ Investment: Facility-chances and risks in Europe■ Project development: Who is really active?■ CREM: The second life of company real estate■ Logistics: Contemporary requirements and new halls■ Facility Management: Online platforms as a connection between facility managers and tenants

6–7 12.06.2017 11.05.2017 ■ Asset Management: Current market developement■ Financing: German financiers abroad■ Brokerage: How is the proptech competition■ Sustainability and energy: Cool during summer■ Retail and Commercial Properties: Senior Property: Accomodation for the growing population group

26. Aareon Kongress 31.05.–02.06.2017, Garmisch-Patenkirchen

PROVADA30.05.–01.06.2017, NL–Amsterdam

* The editorial board reserves the right to make changes in postal delivery, changes in topics and sequence.

Page 9: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017 Ttrade magazinTheme and schedule

(Continuation)

Issue Nr.

Publicationdeadline*

Ad close

Topic and main focuses special publcation/local reports

Trade shows/Events

8 01.08.2017 05.07.2017 ■ Investment: Crowd Investment: How succesful is the swarm?■ Project development: The peculiarity of hotel constructions■ CREM: Office concepts - Find benefits for colleagues and the company■ Logistics: Freshest trends in the industry■ Facility Management: Successful service providers in the market

Edition Cologne

Edition Metro region Nuremberg

9 11.09.2017 15.08.2017 ■ EXPO REAL 2017: Preview■ Asset Management: Requirement by different real estate categories for asset management■ Financing: What kind of real estate financiers are responsible for which region in Germany?■ Bokerage: Broker-Ranking 2017■ Sustainability and Energy: Sustainable logistic real estate■ Retail and Commercial-Properties: Home of the dates: Data centers

Edition Düsseldorf

10 27.09.2017 31.08.2017 ■ Expo Real 2016: Preview: The Highlights■ Investment: Investing in the niche■ Project development: Before construction: The dialogue with municipalities and citizens■ CREM: Expansion: How companies plan their new locations ■ Logistics: Logistic hubs in Europe■ Facility Management: Facility Management for retail real estate

Edition Munich

Special EXPO REAL

Local report Essen

EXPO REAL 20. International Trade Fairfor Property and Investment04.–06.10.2017, Munich

11 10.11.2017 12.10.2017 ■ Expo Real 2017: Post-report■ Asset Management: German and foreign customers: What‘s the difference?■ Financing: New financal sources■ Bokerage: Job estate agents: Education and training■ Sustainability and Energy: Warmth for house and office■ Retail and Commercial-Properties: Shopping-center - Developement and operation

Edition Berlin/Brandenburg MAPIC International Retail Property Trade Fair18.–20.11.2017, F–Cannes

12 07.12.2017 10.11.2017 ■ Investment: Who bought what? Review of the year■ Project development: Development of logistic real estate■ Logistics: Development of german ports■ Facility Management: Security services for real estate offices

Calendar

* The editorial board reserves the right to make changes in postal delivery, changes in topics and sequence.

Page 10: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017 PTrade MagazinePrice list No. 26, valid from 01.01.2017

1 Advertising formats (placement of the text then) (VAT will be charged on the net invoice amount.)

Format columns Width x Heightin mm

bwin €

4cin €

Width x Heightin mm

bwin €

4cin €

Print space Bleed

2/1 6-columns 380 x 254 – – 420 x 297 13.041,– 17.166,–

1/1 3-columns 175 x 254 7.150,– 9.025,– 210 x 297 7.865,– 9.928,–

3/4 3-columns 175 x 190 5.500,– 7.375,– 210 x 210 6.050,– 8.113,–

2/3 3-columns 2-columns

175 x 169 115 x 254

4.955,– 6.830,– 210 x 190 130 x 297

5.451,– 7.513,–

1/2 3-columns 175 x 127 3.980,– 5.405,– 210 x 147 4.378,– 5.946,–

1/3 3-columns2-columns1-columns

175 x 85115 x 127 55 x 254

3.050,– 4.475,– 210 x 105135 x 147 70 x 297

3.355,– 4.923,–

1/4 3-columns 175 x 63 2.475,– 3.900,– 210 x 84 2.723,– 4.290,–

1/6 2-columns1-columns

115 x 64 55 x 127

1.756,– 3.181,– 130 x 84 70 x 147

1.932,– 3.499,–

Millimetre price 1-column on 3-column page: € 14,00

For a supplement of € 460.00 each we link your ad in the digital output (app) for smartphone as well as the eMagazine for notebook and PC with your destination URL, implement a video or your personal image gallery.

2 Added charges (refundable) Placement

Format bwin €

4cin €

bwin €

4cin €

Print space Bleed

Inside front cover – – – 9.950,–

Inside back cover – – – 9.930,–

Outside back cover – – – 9.999,–

First ad-page on the right – – 7.895,– 9.770,–

Second ad-page on the right – – 7.875,– 9.750,–

2/3 page next to contents – – 6.185,– 8.060,–

½ page next to contents – – 5.710,– 7.135,–

1/3 page next to editorial – – 3.760,– 5.185,–

Junior page 4.796,– 6.858,50,–

Advertorial 1/1 page 3-columns – – – 9.717,–

QR-Code handle corner on magazine cover – – – 1.998,–

Triangle-Ad – – – 5.676,–

L-format ad over 2/1 page – – 7.975,– 11.275,–

L-format ad over 1/1 page – – 5.695,– 7.570,–

Center span Ad – – – 4.810,–

Island-Ad* 55 x 50 mm 55 x 70 mm 55 x 100 mm

780,–1.030,–1.469,–

2.205,–2.455,–2.894,–

–––

–––

* 1-column, text on all four sides

Page 11: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017 PTrade MagazinePrice list No. 26, valid from 01.01.2017

2 Added charges (refundable)

Colour ISO-Scale colours (CMYK), per colour: special colours (HKS, Pantone):Format larger 1/2 page 1.875,– Euro on requestFormat up to 1/2 page 1.425,– Euro

In the case of a special colour that is resolved at the customer’s request into ISO-Scale colours (CMYK) (machine intervention), this special colour will be billed on the basis of the colour charges according to the ISO-Scale.

Format Bleed adverts: 10 % added charge Dimensions for printed materials: See “Formats and technical information” Advert over the overlap (2/1 page): no added charge

3 Discounts Acceptance within 12 months = 1 insertion year (starting with publication of the first ad)

Repeat dis. Volume disc.3 x 5 % 8 x 15 % 2 Seiten 5 % 6 Seiten 15 %6 x 10 % 10 x 20 % 4 Seiten 10 % 8 Seiten 20 %

Inserts, Multi-Media-Features as well as added technical costs will not be discoun-ted.

4 Rubrics pro mm (1-column; 44 mm wide):Jobadverts 9,00 EuroSituations wanted adverts 3,20 Euro

You can find advertising options and prices for digital media under digital edition, website, newsletter and app.

5 Special form Supplement issue: (*) two-page four-page six-page eight-page ads paper weight up to 150 g/qm 8.050,– Euro 12.800,– Euro 18.620,– Euro on request

Split runs issues possible, prices on request

Glued-on advertising material: (*)

Glued-on post cards per thousand 130,- Euros (with machine processing). Other objects (after sub-mitting a sample) on request.In the case of objects with a height of more than 2 mm up to a max. of 30 mm there are added costs following the current rate of Deutsche Post AG.

Inserts: (*)

Printed materials, electronic data carriers and other objectsUp to 25 g per thousand 440,– EuroMore than 25 g on request For objects with a height more than 2 mm up to max. 30mm there are additional charges according to the current rate of Deutsche Post AG. Flat rate for split editions 335,– Euro.

Address sheet advertisement(plus processing costs): 7.962,– Euro

Banderole (plus processing costs): on requestTitel gate folder: 12.840,– Euro (* Technical information and necessary requirements, see supplements and/or inserts, glued-on advertising“)

6 Contact Advertising department: Telephone: 0221 5497-153 Telefax: 0221 5497-66153 E-Mail: [email protected] Advertising disposition: Telephone: 0221 5497-244 Telefax: 0221 5497-6244 E-Mail: [email protected]

7 Terms of payment within 10 days of invoice date at 2 % discount, within 30 days payment of invoice date net. VAT-Ident-No. DE 184232376

Bank information Sparkasse KölnBonn IBAN DE63 3705 0198 0056 0429 71 BIC COLSDE33XXX

For all orders the General Terms and Conditions of the Rudolf Müller publishing group for Advertisements and other Means of Advertising in print media are valid.

(Continuation)

Page 12: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017 Ftrade magazineformats and technical specifications

Advertising Formats

Magazine format: B 210 mm x H 297 mm Ad-Format: Width x High Print space netto format plus trim of 3 mm on all sides in bleed area

175 x 254 mm 210 x 297 mm 216 x 303 mm

1/1 page

380 x 254 mm 420 x 297 mm 426 x 303 mm

2/1 page

175 x 169 mm 210 x 190 mm 216 x 193 mm

2/3 page3 columns

130 x 190 mm 133 x 193 mm

Junior page

115 x 64 mm 130 x 84 mm 133 x 87 mm

175 x 190 mm 210 x 210 mm 216 x 216 mm

3/4 page3 columns

115 x 245 mm 130 x 297 mm 133 x 303 mm

2/3 page2 columns

55 x 127 mm 70 x 147 mm 73 x 150 mm

1/6 page1 column

1/6 page2 columns

175 x 63 mm 210 x 84 mm 216 x 87 mm

1/4 page3 columns

175 x 85 mm 210 x 105 mm 216 x 108 mm

1/3 page3 columns

115 x 127 mm 135 x 147 mm 138 x 150 mm

1/3 page2 columns

55 x 254 mm 70 x 297 mm 73 x 303 mm

1/3 page1 column

175 x 127 mm 210 x 147 mm 216 x 150 mm

1/2 page3 columns

Page 13: mediadata 2017 - rudolf-mueller.de€¦ · publishes multipage specials, ... 4 Publication frequency10 x yearly with 2 double issues, (Issue no.: 1/2 + Issue no.: 6/7) 5 Magazine

mediadata 2017 Ftrade magazineformats and technical specifications

Special advertising formats + discounts

Magazine format: B 210 mm x H 297 mm Ad-Format: Width x High netto format plus trim of 3 mm on all sides in bleed area

Breite: 55 mm, 1-spaltigHöhe: 50 mm bis 100 mm

60 x 60 mm 63 x 63 mm

210 x 297 mm 216 x 303 mm

210 x 85 mm 216 x 85 mm

55 x 297 mm 55 x 303 mm

Höhe: min. 100 mm max. 200 mm

Breite auf Anfrage

210 x 193 mm 216 x 196 mm

Outside: 105 x 243 mm Inside: 100 x 297 mm

Outside: 111 x 246 mm Inside: 106 x 303 mm

210 x 72 mm plus 210 x 72 mm (horizontal) 72 x 297 mm (vertikal)

216 x 75 mm plus 216 x 75 mm (horizontal) 75 x 303 mm (vertikal)

210 x 72 mm (horizontal) 72 x 297 mm (vertikal)

216 x 75 mm (horizontal) 75 x 303 mm (vertikal)

210 x 297 mm 216 x 303 mm

Center span advertisements

Center span advertisements

Adress

Adress sheet advertisement

The Adress sheet will be shrink-wrap together with the magazine

Streamer Advertorial Title- Gatefolder

Fold front page ; Advertising options

front and back

L-Format Advertisement over 1/1 page

Triangle-Advertise-

ments

L-Format Advertisement over 2/1 page

Data must be created on each side

Island advertisements

QR-Code handle corner on magazine

cover

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mediadata 2017

1 Web-Address (URL) http://www.immobilienmanager.de

2 Kurzcharakteristik The internet portal immobilienmanager.de presents the daily news, current reports from the field of project

development, a comprehensive archive of articles and news, the Plötz Property Guide with extensive databases and the address registry in the immobilienmanager Who is Who incl. search function. You also learn everything about the immobilienmanager Award and immobilien-manager events.

Monthly visits in annual average:

Visits Period 08/15–07/16: 14.548Page Impressions Period 08/15–07/16: 34.381

3 Target group Investors, financiers, developers, operators, brokers, admi-nistrators, service providers, cities/communities and others.

4 Publisher Immobilien Manager Verlag IMV GmbH & Co. KG Postal address: Postfach 41 09 49, 50869 Cologne Building address: Stolberger Str. 84, 50933 Cologne Telephone : 0221 5497-131, Telefax: 0221 5497-6131

Internet: www.immobilienmanager.de E-Mail: [email protected]

Contact partner Editorial Board Bianca Diehl

Telephone: 0221 5497-267, Telefax: 0221 5497-6267E-Mail: [email protected]

Contact partner Online-Adverts Janna-Mareike Jässing

Telephone: 0221 5497-153, Telefax: 0221 5497-6153E-Mail: [email protected]

1Websiteportrait

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mediadata 2017

1 Online advertising formats and discounts

Advertisement form format(b x h in pixel)

Price in €for 4 Weeks

Half Banner 234 x 60 830,–Half Banner plus 300 x 60 1.040,–

Full Banner 468 x 60 1.585,–Full Banner plus 590 x 60 1.999,–

Content Ad 300 x 250 2.505,–

Skyscraper 160 x 600 3.295,–

Super Size Banner plus 1.000 x 100 3.420,–

Wallpaper 990 x 90 und 160 x 600 3.530,–

Expandable Skyscraper 160 x 600 bis max. 400 x 600 3.820,–

Billboard 970 x 250 3.861,–

Max. data file size: 100 KB

More formats and prices on demand. Individual sponsoring-pakets on demand.

Content Advertisement forms

Advertisement form format(signs incl. space)

Price in €for 4 Weeks

Sponsored News approx. 500 signs (running time: 1 week)

750,–

Sponsored Content approx. 2.500–3.000 signs 2.200,–

Advertorial Online approx. 2000 signs 1.800,–

A visualization of the forms of advertising with technical and informative descriptions can be found at http://www.immobilienmanager.de/ Online-Werbemittel.html.

2 Discounts for advertisements on www.immobilienmanager.de (1 placement has a duration of 4 weeks except the Sponsored News)

3 x 5 % 6 x 10 % 8 x 15 % 12 x 20 %

VAT will be added to net bill total.

For all orders the General Terms and Conditions of the Rudolf Müller publi-shing group for Advertisements and other Means of Advertising in Online Media are valid.

We can advise you on individual forms of online advertising.

PWebsiteprices / forms of advertising

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mediadata 2017

1 File format GIF, JPG, PNG, HTML , FLASH max. 100 KB

The KB-information are maximum sizes and also as a total of all data, which defining the advertising medium (incl. reloading datas, pictures, flashs etc.).

2 Delivery address E-Mail: [email protected]

3 Delivery time at least 1 week before advertisement is due to appear by e-mail

We need the required information:

– Booking period– Advertising format– Contact-data of the contact person– Click-URL

Flash-Versions:– Specification of the flash version– Information about action-scripts (here the desired click

URL must be included) – GIF or JPG as fallback in the format of the booked

advertisement for user, which haven’t installed an actual flash-player

4 Contact person Janna-Mareike Jässing (Media Sales Manager) Tel.: 0221 5497-153 Fax: 0221 5497-6153 E-Mail: [email protected]

Marion Hahn (advertising administration) Tel.: 0221 5497-244 Fax: 0221 5497-6244 E-Mail: [email protected]

FWebsiteformats and technical specifications

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mediadata 2017

1 Access control –

2 Usage data Average per month in July 2015 – July 2016 Quelle: etracker

0

5000

10000

15000

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Aug 15 Sep 15 Okt 15 Nov 15 Dez 15 Jan 16 Feb 16 Mrz 16 Apr 16 Mai 16 Jun 16 Jul 16

Visits

Unique User

Page Impressions

Immobilienmanager.de – Access overview 2015–2016

NWebsiteusage data

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mediadata 2017 Topic Partnership Online

Sponsored Premium Presenter

As thematic partners you can jointly suggest or develop topics with the Editorial Board of the Immobilien Manager Verlag. The content will be independently researched by immobilien manager. As exclusive thematic partners you will be positioned on the partner page with your logo and banner. Topic partnerships are for example possible for the topic areas of financing, investment, real estate brokerage, property manage-ment, law, etc.

Advantages

■ exclusive advertisement presentation of your company on the thematic partnership website■ strengthening your company’s image and brand■ cross-media positioning of the topics in all of the publisher’s channels■ References to the thematic partnership online in the magazine immobilienmanager■ Run time: 1 year

Price

We offer the media partnership online at attractive conditions.Compared to regular online advertising you will be getting a package at a very favou-rable cost. Additional information on request.

Example

Currently the thematic partnership online is running for the topic of financing under http://www.immobilienmanager.de/finanzierung

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mediadata 2017

1 Advertising formats and discounts

Form of advertising* format (b x h in pixel)

Data volume (max.)

Price in €per shipment

Full Banner Large 468 x 180 100 KB 315,–

Full Banner Medium 468 x 120 100 KB 295,–

Text advertising max. 450 marks+ Logo + Link

380,–

Individual banner advertisement on demand

* All advertising for the newsletter please deliver static (not animated).

3.601 Shipping addresses (stand 26.10.2016)

VAT will be added to net bill total.

A visualization of the forms of advertising with technical and informative descriptions can be found at http://www.immobilienmanager.de/Online-Werbemittel.html.

2 Terms of payment 2% discount on payments made within 10 days of bill date; net amount payable if made within 30 days of bill date. USt.-Ident-Nr.: DE 184232376

Bank details Sparkasse KölnBonn IBAN DE63370501980056042971 BIC COLSDE33XXX

For all orders the General Terms and Conditions of the Rudolf Müller publishing group for Advertisements and other Means of Advertising in Online Media are valid.

PNewsletterprices/forms of advertising

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mediadata 2017 Sponsored Infoletter

Send a “sponsored infoletter” with us to all of our registered users. The infoletter will be sent in the name of immobilien-manager and contain 100% customer content.

Link to additional information on your website or to your customer-integration in our website.

The sponsored Infoletter secures you a sole and greatest possible exclusivity in the distribution of your message. You will reach interested users who have registered for thematic info-letters actively using the double-opt-in. You will custom design your own layout, the texts and graphic/pictures.

With us you can reach the decision-makers in the real estate industry digitally!

Advantages of the infoletter:

The highest degree of attention through 100% exclusiveness designing the infoletter with its content.

Price variant 1: € 3.150,– EuroPrice variant 2: € 3.650,– EuroVAT will be added to net bill total.

10.052 mailing addresses (Status 18.08.2016)

1 File delivery: at least one week before placement via e-mail to: [email protected]

2 File format: Variant 1 html-template with all customer-content as

“Corpus”

Variant 2 If you are having your infoletter designed by

Immobilien Manager Verlag (IMV); deliver the customer -content (images, texts, links …) with a rough outline to IMV.

3 Specification: total width: 598 px Font: Arial

We will be glad to provide a sample of the sponsored infoletter.

For all orders the General Terms and Conditions of the Rudolf Müller publishing group for Advertisements and other Means of Advertising in Online Media are valid.

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mediadata 2017special publication

special

Improve your reach to the trade by a combination of print

+ online!SPeCiaL EXPO REAL 2017in immobilienmanager Ausgabe 10/2017

trade fair visitors. immobilienmanager subscribers are able to read the Special Expo Real publication as preparation for the trade fair one week prior to its release, either in the eMagazine through our immobilienmanager.APP or even on our website. When you place an ad in Special Expo Real, it will additionally appear free-of-charge in the eMagazine. For an extra charge of € 460,00, we will gladly link your advertisement to your website and implement a video or personal photo gallery.

Issues and Circulation

Actually distributed and IVW-audited issues: 16.851 Ex. (IVW 2/2016)

Additional distribution at EXPO REAL: 4.000 Ex.

Additional distribution in approx. 100 hotels in Munich: 5.000 Ex.

EXPO REAL is the biggest European trade fair for commercial property and investment. One week before the industry event, immobilienmanager releases the Special EXPO REAL publication. In addition to an editorial representation of regions that are represented at Expo Real, it’s possible to publish adverts and company profiles. An overview of the most important functions, events and discussion groups during the trade fair complete the Special. With an additional distribution before and during the trade fair, you will reach the

Deadlines

Booking deadline: 31.08.2017Publication date: 27.09.2017

Advertising possibilities

■ Print-advert in Special■ Cover advert ■ Company profile € 475,– ■ Island Advert in the

exhibitors list € 400,–■ Free appointment entry in the event calendar

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mediadata 2017special publication

calendar

immobilienmanager calendarThe annual wall calendar is included in the December edition of immobilienmanager for all readers of the magazine. The immobi-lienmanager calendar offers plenty of space for messages and notes. Industry relevant events such as exhibitions and conferences are already noted. This makes the calendar the preferred medium by top decision makers in the real estate industry for a quick overview of appointments either in the office or in the meeting room.

Facts

Dimensions/format: W 1000 mm x H 700 mm

Total circulation: 20.000 copies

Limitierte number

Monthly adverts: 13 items

Special placements: Up to 3 items

Monthly adverts

Special placements

▲▲

Form of advertising Included services Format Price

SMALL ADVERTISEMEnT PACkAgE

+ 1 month indicator in the immobilienmanager calendar

+ 1 month full banner on the immobilienmanager.de homepage

+ 1 week full banner in the daily immobilienmanager newsletter (5 days)

Month indicator:Overall format: W 67 mm x H 111 mm Image: W 67 mm x H 67 mm URL: W 67 mm x H 10 mm Logo: W 67 mm x H 30 mm

Full Banner:Format: B 468 px x H 60 px

3.500,–

MEDIUM ADVERTISEMEnT PACkAgE

+ 1 large or medium advert with special placement

+ 12 month full banner on the immobilienmanager.de news site

+ 12 month full banner in immobilienmanager.de top news

Special placements:Format: B 300 mm x H 115 mm

Banner:Format: B 468 px x H 60 px

14.000,–

LARgE ADVERTISEMEnT PACkAgE

Special placements:Format: B 640 mm x H 115 mm

Banner:Format: B 468 px x H 60 px

17.000,–

All special placements are in banner rotation.

For all orders the General Terms and Conditions of the Rudolf Müller publishing group for Advertisements and other Means of Advertising in Media are valid.

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mediadata 2017special publication

extra

eXTRaIndividual special publication

Circulation

■ As a supplement in the total circulation of immobilienmanager

■ As an eMagazine for laptops and PCs■ As an eMagazine for iPad and iPhone

through the immobilienmanager.APP■ As a Print + Online combination

Lenght

16 pages minimum

CostOn demand

immobilienmanager extra is a special publication containing market relevant information. As part of an exclusive sponsorship deal, you are positioning your company in your market relevant topic of choice. As a sponsor, you can work with the editorial staff of Immobilien Manager Verlag, proposing and developing topics. The content is independently researched by immobilienmanager. Circulation is carried out as per your requirements in eMagazines, print magazines or in a Print + Online combination. You will receive a special edition for your own promotional use.

We look forward to helping you!

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mediadata 2017 Topic patronage

Topic Patronage

Patronage of a topic is an innovation from Immobilien Manager Verlag. In 2013 this won the Innovation Prize for the Rudolf Müller Publishing Group.

The ideaCompanies present a rubric or topic – e.g. fitting its particular field of business – in immobilienmanager as the patron of that rubric or topic. To enhance the efficacy of the advertisement patronages with the readers, we use an element e.g. from the existing print ad campaign and have it run through the rubric and/or topic. Patronages are developed individually for companies.

What is new and especially innovative about topic patronage?Patronages are different from the classical print advertisement in that they facilitate subliminal contact between the reader and the advertisement in the edited text. Anyone who wants to reach people has to “touch” them. The visual for a patronage touches the reader starting on the first page and goes with him to the ad.

What benefit does this innovation have for the advertisements?Patronage promotes individual and sustained communication with customers and links the company to “his topic” since patronages are exclusively available at booking of at least 5 issues.

Price: on request


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