-
MEDIADATA2018
REACH Benefi t from the wide reach of Frankfurt daily and
achieve more than 168.000 national and international premium
contacts around your booth and at Automechanika Frankfurt
MEDIA MIX Impress visitors with your ads in a high-quality
editorial environment and use the circulation of both print and
e-paper issues to reach your target group.
CONTENT Our editors and photographers report on innovations,
products, events and timings in German and English, making
Frankfurt daily an absolute must-have for Automechanika
Frankfurt.
September 11 – 15, 2018 | Advertising List No. 9 | Eff ective
from September 1, 2017
2018 in a new handier format !
-
Since 2002, Frankfurt daily has been the only official daily
newspaper at Automechanika Frankfurt – the world’s leading trade
fair for the automotive service industry. Frankfurt daily is
published as a bilingual German/ English version.
DAILY UPDATES
A core of editors at Frankfurt daily constantly keeps you
up-to-date with innovations, product news, event details and
timings. The pages that change daily provide space for editorial
news hot from the press. Frankfurt daily is published in a new
handy compact format on five fair days with a total circula tion of
100,000 copies.
TOP-NOTCH EDITORIAL QUALITY
Product news, fair events and a daily photo gallery – our
editors provide the right journa-listic setting for your ads.
ABOUT FRANKFURT DAILYThe official trade fair newspaper
FRANKFURT DAILY | The official trade fair newspaper Mediadata
2018
-
BENEFITS
Five issues, updated daily Total circulation of 100,000 copies
Published each morning of the fair Distributed free to all visitors
Delivered to 43 hotels close to the fair
RUNNING SMOOTHand getting the right people to your booth
TAKE ADVANTAGE OF THIS UNIQUE OFFER
Frankfurt daily not only helps you reach visitors – publication
via all three channels (print, online and mobile) also ensures that
you’re highly visible in the international branches of the
Automechanika Frankfurt trade fair. Make use of this cross-media
presence for:
advertising product innovations gaining new customers increasing
customer loyalty generating more sales
1 NEWSPAPER, 5 ISSUES, COUNTLESS OPPORTUNITIES
Internationality | Dual languages through-out help you reach an
international audience.
Full attention | Pinpoint marketing directs visitors to your
booth and attracts more attention to your presence and
products.
Coverage | Just one booking at one price means you will appear
in all issues.
Great value for money | Thanks to the high print and online
circulation you get a very attractive
price-per-thousand-contacts.
e-Paper 2016
>>>
n
FRANKFURT DAILY | The offi cial trade fair newspaperMediadata
2018
-
Carsten Scholz, Marketing Director, HAZET-WERK, Hermann Zerver
GmbH & Co. KG | For many years, Frankfurt daily has been a
truly outstanding publication which keeps visitors informed on a
daily basis throughout the show about innovative developments and
interesting products all across the auto parts market. It also
brings its readers the latest news from the industry. As usual,
HAZET will have a presence in Frankfurt daily this year. We look
forward to welcoming all of the visitors who come to our booth (not
least because of the information they find in these trade show
issues) and who show a genuine interest in our manufacturing
expertise, our product range and what we can deliver.
Peter Schuler, Managing Director and Stefan Schuler, Assistant
of the Company Management, KÜS | We welcome the fact that Frankfurt
daily will be appearing on each day of Automechanika, so will
always be bang up to date. What’s more, the newsletter will be put
together by trade journalists. As KÜS, we want to be seen as
service providers for the automotive industry. Our advertising
presence will enable us to achieve this. And there’s also the fact
that the spectrum of the newsletter is very broad, which means
there really is something for every trade visitor. We also welcome
the fact that Frankfurt daily will be appearing in two languages,
German and English. Although we at KÜS are only just beginning to
venture abroad, this will change sooner or later. Frankfurt daily
can provide valuable help in this.
Markus W. Weber, Head of Business Develop-ment & Marketing,
MAHA | While Automechanika is in progress, Frankfurt daily
newspaper is the ideal platform for us to project the best possible
image to potential customers and business partners. By providing
information on what is going on each day, the publication is a
valuable guide which visitors find very useful while they are at
the show. There are extensive reports on the latest developments
right across the industry and on innovations introduced by
different manufacturers, stimulating curiosity and, most
importantly of all, attracting visitors to the booth. Anyone
interested in workshops focusing on the practical aspects or
meetings which bring together experts will find what they are
looking for in the extensive program of talks so that they can
establish key contacts. We will definitely have a presence in
Frankfurt daily again in 2018.
Dr. Martin Endlein, Head of Corporate Communi-cations, DAT Group
| The presence of the Frankfurt daily is important to us, because
it provides its readers with an uptotheminute account of the topics
covered at Automechanika, while the trade fair is still on – and on
a daily basis, too. The reports prepared by specialist journalists
are hugely important, not only to us as exhibitors, but for every
visitor to Automechanika. Another advantage of the Frankfurt daily
is its bilingual nature. This means that it addresses and attracts
the very international audience, to which many DAT customers
belong.Photo, centre: Dr. Martin Endlein, Head of Corporate
Communications
PEOPLE@ FRANKFURT DAILY
FRANKFURT DAILY | Die offizielle Messezeitung Mediadaten
2018
-
PRINT EDITION
With a circulation of 100,000 copies over five days, as well as
distribution to exhibitors and hotels near the fair, Frankfurt
daily is the place to find all the relevant information for
Automechanika Frankfurt. Benefit for visitors: the latest news and
inspiration, free of charge and at your finger-tips.
168.541 GOOD REASONS TO PLACE YOUR ADAs a print edition, online
and on the go
E-PAPER
Your ads will also get full attention in the e-paper editions –
and can be expanded across various media with digital add-ons.
Benefit for visitors: on the go, on the train and in the hotel,
always up-to-date.
WEBSITE
Visitors can download all the issues from our website, or can
access them as e-papers – fresh every day.
Benefit for visitors: ideal for preparing for the fair and for
follow-ups.
NEWSLETTER
The newsletter of the trade magazine kfz betrieb expands
potential readership.
Benefit for visitors: information on the current issues.
FRANKFURT DAILY | The official trade fair newspaper Mediadata
2018
OVERALL REACH
168.541CONTACTS
Print editon
100.000 CONTACTS e-Paper: Distribution via the kfz-betrieb
newsletter68.541** SUBSCRIBERS
* Exhibitors 2016.** Subscribers September 2017.
Ausstellerverteilung
ca. 4.843* KONTAKTE
Verteilung in messenahen Hotels
43 MESSEHOTELS
-
SIZE MATTERSOur new ad sizes at a glance
* Format with bleed +5 mm trim at all edges, newspaper format
254 mm x 352 mm.
** Price for booking five issues for Automechanika
Frankfurt.
All prices are subject to VAT at the prevailing rate.
Your image and product ads help you stand out from your
competitors – and all that for a fair and transparent pricing
model. Because with just one booking you will appear in all five
editions.
OPTIONAL CHANGE OF MOTIF
Ad motifs can be changed daily. Each change costs 565 euros.
STRONG MARKETPLACE
The marketplace is the big setting for small-format ads. 1/6,
1/8 and 1/12 pages, and now also a 1/4 page are available as a
choice of format.
Format Dimensions with bleed (WxH) Price 4c**
Front page box 53 × 53 mm (type area only) 7,400 €
Front page strip 254 × 52 mm* 11,100 €
2/1 double page 508 x 352 mm* 28,790 €
1/1 page 254 x 352 mm* 14,800 €
1/2 page landscape 254 x 173 mm* 7,400 €
1/2 page portrait 124 x 352 mm* 7,400 €
1/3 page landscape 254 x 113 mm* 5,300 €
1/4 page landscape 254 x 84 mm* 4,250 €
1/4 page portrait 124 x 173 mm* 4,250 €
1/4 page portrait (column) 65 x 352 mm* 4,250 €
Marketplace (type area only)
1/4 page 112 x 154 mm 2,100 €
1/6 page 112 x 101 mm 1,400 €
1/8 page 112 x 74 mm 1,000 €
1/12 page 112 x 47 mm 700 €
FRANKFURT DAILY | The official trade fair newspaper Mediadata
2018
Marketplace (type area only)
1/4
page
por
trai
t (co
lum
n)
Front page box
Front page strip
1/6
1/4
1/41/6
1/6
1/6 1/6
1/12
1/121/8
1/8
1/8
1/8
2/1double page
1/1page
1/2 page landscape
1/2 page por-trait
1/3 page landscape
1/4 page portrait
1/4 page landscape
One price for all
five issues!
-
VIDEO INTEGRATION
Why not add a video to your ad? Digital moving images are very
much in fashion and particularly attractive for users of mobile
platforms and tablets. Ideal for tutorials, interviews and complex
advertising messages.
250 € per video format
AUDIO INTEGRATION
Add value to your ad with an audio mes sage – as a podcast,
radio commercial or other innovative format.
250 € per audio format
WEB LINK
Direct epaper readers to your website or additional info
material via a web link.
100 € per link
GETTING MORE OUT OF IT
You will find the
technical data here >>>
FRANKFURT DAILY | The offi cial trade fair newspaperMediadata
2018
All prices are subject to VAT at the prevailing rate.
-
Do you have any questions about Frankfurt daily? No problem. Our
contacts are on hand with advice at any time, helping you to turn
your advertising idea into reality.
WE’RE ALWAYS HERE FOR YOUYour contacts at Frankfurt daily
Order confi rmation and invoicing is via Messe Frankfurt Medien
und Service GmbH Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main,
GermanyManaging Director: Klaus Reinke, Dr. Andreas Winckler •
Frankfurt am Main District Court, HRB 24768 • The General Terms and
Conditions for advertisement orders in magazines and newspapers
apply (as of 07/2015); see www.frankfurt-daily.com.
>>> Click here to go to our Terms and Conditions.
FRANKFURT DAILY | The offi cial trade fair newspaperMediadata
2018
Editor-in-ChiefVogel Business Media GmbH & Co. KGWolfgang
MichelPhone: +49 931 [email protected]
Contact editorial offi ceVogel Business Media GmbH & Co.
KGEdgar SchmidtTelefon: +49 931 [email protected]
Advertising sales nationalVogel Business Media GmbH & Co.
KGAnna MenzelPhone: +49 931 [email protected]
Advertising sales internationalBESTSELLER GmbHDavid GarciaPhone:
+49 89 901 [email protected] Advertising
coordinationVogel Business Media GmbH & Co. KGKarin
FlederTelefon: +49 931 4182110karin.fl [email protected]
Editorial deadline July 23, 2018Advertising deadlineAugust 3,
2018Closing date for materialAugust 10, 2018Publication dates for
fi ve issues September 11–15, 2018
DATES
Publisher Messe Frankfurt Medien und Service
GmbHLudwigErhardAnlage 160327 Frankfurt am Main, GermanyPhone: +49
69 [email protected]
www.publishingservices.messefrankfurt.com
www.frankfurtdaily.com
Vogel Business Media GmbH & Co. KGMaxPlanckStraße 7/997082
Würzburg, Germany80636 MünchenPhone: +49 931
[email protected]
